PRONEWS
CNBC Arabia picks Pebble for playout Dubai-based broadcaster CNBC Arabia has selected a Pebble Automation and Integrated Channel solution to handle the playout of its 24-hour channel. Working with channel partner Qvest, following a comprehensive demo delivered on-site as well as in-depth technical discussions outlining their specific requirements, Pebble provided a tailored solution to work cohesively with its current workflows, making efficiencies where necessary to streamline operations. The solution, similar to those Pebble has already delivered for sister CNBC companies around the world, offers operational flexibility, a high level of redundancy and best-of-breed graphics for complex live news items and breaking news specials.
From left: Samir Isbaih from Pebble with Shabbir Hussain at CNBC Arabia.
“Our solutions control more than 400 channels across 17 countries at around 70 sites in the Middle East,” said Samir Isbaih, Pebble’s VP Sales, Middle East and APAC. “Pebble has market leading solutions that are flexible, robust and secure. Together with Qvest, we were able to demonstrate this effectively with bespoke
demonstrations and existing use cases, and we’re proud to have provided expert support for CNBC Arabia, helping them find a bespoke solution that suited their requirements. I am thrilled that they are the latest addition to our international customer base.” Qvest GM Ahmad Hadi Al Kayal noted that the “partnership with Pebble
… resulted in successfully designing a key project” for CNBC Arabia. Shabbir Hussain, Director of Operations & Engineering, added: “Pebble was a perfect fit for upgrading our playout solution. Their team carefully listened to all our existing operation workflows and new requirements, and tailored the solution to cater to our needs. We were confident that Pebble was and is the right choice, knowing they have delivered many projects globally and at our sister CNBC channels.” Director of Finance and HR at CNBC Arabia Subimol George added: “We’re very happy with the Pebble solutions ordered. Both Pebble and Qvest were the expert partners we were looking for to transform our playout solutions.”
Arab Telemedia Group chooses Vectorbox for new launches Arab Telemedia Group has deployed a new state-ofthe-art digital broadcast solution from Vectorbox. As part of ATG’s plan to launch multiple channels with a variety of Arabic content, the new solution will enable the broadcast of live or satellite channels, as well as VOD platforms. For decades, Arab Telemedia Group has produced premium Arabic content for a wide fan base, adding broadcast and streaming to its mission of advancing with speed with
the ever-growing market and technology of the entertainment industry. Subsidiary Arab Telemedia Networks has completed the technical installation of the Vectorbox playout system, aiming to advance the launch of its new channels and platforms. The activation of the system will ensure the upgrade of the broadcasting environment and production to provide outstanding content to the various Arab Telemedia
channels, including the free channels of YouTube, programmed broadcast channels, live broadcasting channels and the Hekaya VOD platform. The new technology will support a faster, more reliable way of communicating with the content creators and providing their content in both live and on-demand frameworks. This is to ensure an intuitive and seamless user experience, as well as transparent and protective treatment
with global content owners and distributors. This is part of the Group’s plan to make its huge library of series and movies accessible to the world audience, while ensuring industry standards are met and the content is the highest quality. ATG CEO and Producer Talal Al-Awamleh commented that “the company is keen on keeping up with the latest digital technology” so as to ensure keeping the bar high for products it delivers to the public.
June 2022 | www.broadcastprome.com | 5
