PROCLOUD
REDEFINING
CLOUD FOR BROADCAST
With remote and hybrid working the new normal, how can broadcasters and media organisations leverage cloud-based solutions to support that transition? Vendors and solution providers have some answers Two years into the pandemic, many changes previously considered temporary have become permanent. The realities of the new business environment, coupled with changing consumer habits such as a huge increase in OTT viewing, are driving a sea change in working practices, from cloud-based editing workflows to remote access media asset management. Of course, ‘cloudification’ was an ongoing trend before the pandemic, but adoption has rapidly accelerated in response to unprecedented disruption – and not everybody was fully
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prepared. “Any change requires careful consideration,” says Neil Anderson, CRO at Codemill. “Moving content from static infrastructure to the cloud can be a long-term commitment, especially for large media organisations with vast archives.” Couple that with the constant demand for fresh content, and the full transition will necessarily be a lengthy one. Organisations still in the early stages of adoption should therefore be mindful of the complexity of the task before them. As Kieran Kunhya, CEO of Open Broadcast Systems, points out: “The cloud requires a different set of expertise.”
