BroadcastPro ME November 2021

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PROCABSAT

FUTURE OF CINEMA, ABU DHABI’S PRODUCTION PROSPECTS DISCUSSED AT CABSAT 2021 Professionals from the broadcast and satellite industries gathered at CABSAT to discuss the strategic shifts that content producers and satellite operators have been compelled to make in recent times with the pandemic. We bring you some sound bites and news from the show

Siddarth Roy Kapur addressed the gathering at Content Congress.

OTT serves as a catalyst for content CABSAT’S Content Congress heard how a major surge in OTT revenues is prompting producers to re-engineer their entire strategies. Siddarth Roy Kapur, founder and Managing Director

of Roy Kapur Films and President of the Producers Guild of India, said that in the past year global OTT revenues soared by 35% to $24.5bn as people consumed unprecedented amounts of content. “OTT platforms are booming like never before, which bodes well for an industry which is now as essential

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as infrastructure to human beings.” However, he said the OTT boom is forcing industry players to rethink their approach to what they should produce for specific delivery channels. “Some productions, such as rom-coms for instance, may no longer draw people into cinemas


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