PROINTERVIEW
BEIN AT THE TOP OF ITS GAME At a recent virtual IABM event, Israel Esteban, CTO of beIN Media Group, joined international professionals from Olympic Channel, SVT, TV2 Nord and TV Globo to discuss data-driven media supply chains and review the good and the bad from the last 12 months, as well as what’s in store for beIN viewers in 2022. We bring you some excerpts from his conversation How has 2021 been so far? What new tech developments have taken place at beIN? 2021 surpassed all our expectations. For us at beIN, it was extremely important that live sporting events came back, and we even had a joyful glimpse of pre-Covid normality with fans allowed back inside stadiums. Kicking off with Euro 2020, that we had the exclusive rights for in MENA, we had a big responsibility to put on the
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best possible show for our sports and football fans across the region, with our top studios and analysts. We also broke some technology boundaries through our partnership with Dolby Atmos, where we provided our customers an immersive audio stadium experience over the Euro 2020 knockout games, as well as for Copa America and the Tokyo Olympics. The Tokyo Olympics was another huge event we covered this summer. For that, we had a massive operation in place,
