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PERFECT With extensive research and work in digital signage since 2012, LG is attempting a more ambitious move into the broadcast space with its new display portfolio. Sunny Bhaskar Bangera, Regional Manager – B2B, LG Information Display Team, offers some insights After developing consumer goods for so long, what brings LG to the world of broadcast? It’s true that LG Electronics has really led the consumer electronics and home appliances industry for a number of years, but we have also been at the forefront of the digital signage industry since 2012. Under our Information Display division, we have strengthened our position in providing the most innovative products in the marketplace. Our digital signage solutions are designed with a focus on a deep understanding of industries and customer convenience. Integrated solutions ranging from content management and service to maintenance are delivered under our Information Display portfolio. In this manner, our technology offers an end-to-end service. LG has
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built a strong global network through manufacturing plants and sales branches located in 128 nations, alongside R&D facilities in around 200 countries and service networks. As part of our Information Display offering, we also cater towards the broadcast industry, owing to our expertise in digital signage. This is a market which we see as a key target, both in terms of providing the right visual solutions for broadcasters and also recognising the business potential. The global television broadcasting market is expected to achieve a compound annual growth rate (CAGR) of 7.9% when comparing 2021 with the previous year. Over the next few years, this trend will continue with a 6% CAGR by 2025, illustrating vast potential within the broadcast segment.
