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THE FULL VIU Viu recently announced impressive growth numbers for H1 2021, especially in Southeast Asia. BroadcastPro ME caught up with Rohit D’silva, Chief Business Officer for Middle East and South Africa, to get a deeper insight into the online video streaming service’s strategy Can you share details about your half-yearly results? Our H1 (January-June) 2021 results were really encouraging. We crossed 7m paid subscribers across Viu’s markets in Southeast Asia, the Middle East and South Africa, and 49.4m monthly active users (MAUs), with 6m MAUs coming from the Middle East. Allow me to provide some more context. The Viu online video streaming service launched in 2015 in several Southeast Asia markets such as Singapore, Malaysia, Indonesia, Thailand, Hong
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Kong and the Philippines, and is a leader on multiple fronts in these markets. Viu launched in the Middle East in mid-2018 and in South Africa in 2019. Our focus of the company has been to build out the Viu proposition, which is AVOD + SVOD (free + pay), market by market. On that journey, we have been very focused on producing as much local content as possible. Over the past three years since 2018 and a gap in 2020 because of Covid-19, we have produced more than 25 Viu
