Media Information 2023
RAISING THE CURTAIN:
DRIVING
A true industry benchmark, BroadcastPro Middle East is recognised as a market leading media voice for broadcasters, content owners, OTT providers, equipment and network innovators.
With broadcasting recently undergoing huge change, BroadcastPro ME is a trusted source of proven market knowledge and insight, featuring industry leaders from across the MENA region and beyond.
BroadcastPro ME has a strong multichannel reach via print, digital and face to face products including the region’s most reputable and significant industry conference and awards ceremony, the BroadcastPro ME Summit & Awards. For more than a decade it has been recognised as the ‘go to’ event in the region and is also the sector’s largest Awards gala outside of Europe and the USA.
2
Introduction
ISSUE 140 APRIL 2022 Licensed by Dubai Development Authority
Applauding the best of the best in MENA Media and Entertainment at the 2022 BroadcastPro Awards
Fractal Studio creates immersive storytelling opportunities for filmmakers at its new virtual production facility in Dubai
ISSUE 133 | SEPTEMBER 2021 Licensed by Dubai Development Authority
VIRTUAL PRODUCTION HORIZONS OPENING NEWLAUNCHING IRAQ’S LARGEST STUDIO Johnny Schaer takes drone cinematography to new heights while shooting Porsche's latest electric supercar
100,407
7,500
1,230
Media Pack 2018 3
*Google Analytics: 2022 Average Print Circulation
Print Readership
Digital Subscribers
Website Unique Visitors
Social Media
Brand Statistics
6,898
20,694
17,011
48,742
Event Attendees
Monthly Total Reach
Media Pack 2018 4 Print Readership *Google Analytics: 2022 Average 20,694 Print Audience 80% Middle East UAE 35% KSA 16% Qatar 13% Bahrain 6% Kuwait 3% Oman 3% Jordan 4% Other 20% CEOs, Managing Directors, GM 12% CTOs 16% Technical Directors Broadcast Engineers 16% Systems Integrators 10% Production Heads 9% DoPs 8% Distributors 7% Manufacturers 7% Production and Post-Production, Editors 6% Channel and Programming 4% Lighting and Graphics 3% Audio Visual Specialists 2%
45% Mobile & Tablet Users
55% Desktop Users
185,222 Pageviews
48,742 Unique Visitors
3.8 Pages/Sessions
2min18sec Avg Session Duration 41% Organic Search 55% Desktop Users 45% Mobile & Tablet Users
Digital Audience Overview
BroadcastProME.com is a multiplatform leading website with up-to-date news, analysis, expert opinion, videos and more from across the region’s industry.
Boasting over 150,000 page impressions per month and multiple page visits per user allows advertisers to target readers.
*Google Analytics: 2022 Average
Media Pack 2018 5
Media Pack 2018 6 *Rates do not include UAE Government 5% VAT tax Print Advertising Display HOME of IP Media Infrastructure. www.lawo.com HOME MANAGEMENT PLATFORM MEDIA INFRASTRUCTURES FOR IP-BASED lawo.online/home-tmb Full Page 207mm x 270mm $5,000 p/m Half Page Horizontal 175mm x 110mm $3,500 p/m Island 2/3 Page 72mm × 144mm $2,500 Double Page Spread 414mm x 270mm $8,000 p/m 1. Mid Page Spread 384mm × 57mm $4,500 per insertion 2. Quarter Page (V) 52mm × 230mm $2,500 per insertion 2 1 43 November 2021 www.broadcastprome.com PROCONTENT window one movies, but also series and non-exclusive library content. We have mix of volume and quality, of genre and category, to give substance to the window one original movie and original programming, and our own production/ commissioned production.” And this where cross-platform partnerships play vital role. “For me, original branding. In Discovery’s case, they commission content and have enough human resources to manage those commissions. They are deeply involved the productions. Other companies license content exclusively for sufficient period of time to establish perceived ownership among viewers, and they stamp with an original brand. And it’s very effective. That’s what we do.” Beermann offered some content, which sets the ball rolling for other aspects of the OTT operation. “Once we get them in the tent, they see everything.” Even the most basic content decisions, however, are based on consumer data. Dada provided view of how programming pans out on the ground. “Most of the feedback that give here is based on consumer data. For us, what makes lot of sense and gets really high consumption from the majority our subscription base is always the new series, which air at the same time as the US. We have lot partnerships that allow us to do that, for example Billions and the upcoming new season of Dexter through our output deal with Showtime.” Starzplay data also shows that viewers love evergreen comedy box sets such as The insights into Jawwy TV’s “macro programming model”. “We want to own and operate particular strand of programming that will be the exclusive marketing tent poles of the platform. StarzPlay just leased in August to do an exclusive series called Heels. Through their regular pipeline from Lionsgate, they have a regular flow of day and date originals from Starz Encore in the US. But they are Starz Originals, not Jawwy Originals. As an aggregator, we promote them as Starz Original. We have small but strong inventory of programmes that are exclusive to Jawwy TV that we use to differentiate the Jawwy TV position. StarzPlay and Discovery and the rest are marketing tent poles to drive the differentiation, consideration, subscription acquisition and retention.” The trick, he says, to drive engagement through established CANARE MIDDLE EAST FZCO DAFZA Industrial Park, Dubai Airport Free Zone, Al Qusais, Dubai, United Arab Emirates Gopalakrishnan Tel. 00971 50 421 2692 Email: gopal@canare.co.ae Lightweight Cable Reels AND KVM FEELS RIGHT. You can‘t always see G&D right away. The products and solutions are often hidden. But they are systemically relevant and work. Always! You can rely on G&D. And be absolutely certain. That‘s quality you can feel. When working control room. With every click. When installing in server rack or at workplaces. G&D ensures that you can operate your systems securely, quickly, and high quality over long distances. People working in control rooms can rely on G&D. G&D simply feels right VISIT US! GDSYS.COM OR LIVE AT
Display Formats
Digital Advertising Display
BroadcastProME.com is a leading source of industry news from the region and beyond. The website has grown to become one of the most reliable sources of the latest news and trends in the market.
BroadcastProME.com offers multiple display advertising positions across the web site; be it on every page, targeted pages or key words. All display banners have several sizes to ensure compatibility with various screen sizes.
*Google Analytics
Media Pack 2018 7
1. Super Leaderboard
2. MPU Left
1 2 3
3. Leaderboard
Video Formats
1. Website Video Advertising
2. E-Newsletter Video Advertising
Digital Advertising Video
Advertise your video via our newsletters and website on the dedicated sections. Engage with your target market with larger amounts of information in a short time. You can say more in a shorter amount of time on video as compared to text or even images.
Video advertising is a valuable solution for companies that want to make a lasting impression on their target audience. Not only is video convenient to consume, but it can also be more engaging too.
Media Pack 2018 8
1 2
Display Formats
Leaderboard
Sponsored Video
Digital Advertising Newsletter
The email newsletters are designed to offer subscribers up-to-date stories and events and is a key driver for the traffic on the website.
The e-newsletter offers various advertising opportunities to get directly into the inbox of more than 17,000 industry professionals.
17,011 Subscribers
26% Average open rate
2.19% Newsletter CTR
1.10% Leaderboard CTR
1.22% Sponsored Video CTR
Source: 2022 Avg
9
Digital Advertising Email
Email Direct Marketing (EDM), commonly known as email blast is one of the most popular methods to promote products and services online and the biggest advantage is its speed and reach. We provide a service for advertisers to send your message directly to our opt in subscriber database. We also provide post campaign metrics for advertisers to evaluate.
Lead Generation
Same as an EDM but includes a data collection option where the reader is prompted to fill in their details for an RFI. These are most effective when done as a survey, competition or even a promotion.
17,011 Subscribers
13% Average open rate
0.89% EDM CTR
Media Pack 2018 10
Formats
* Does not include UAE Government 5% VAT
Media Pack 2018 11
Print Advertising Rate Card
Cost* Per Issue Dimensions Double Page Spread Inside Front Cover $8,000 $9,500 414mm(w) x 270mm(h) +10mm bleed Full Page Outside Back Cover Inside Front Cover Inside Back Cover $5,500 $7,500 $6,500 $6,000 207mm(w) x 270mm(h) +10mm bleed Mid Page Spread $4,500 384mm(w)x57 mm(h) Half Page Horizontal Vertical $3,500 175mm(w) x 110mm(h) 85mm(w)x230 mm(h) Island 2/3 Page $3,000 72mm(w) × 144mm(h) Quarter Page Vertical $2,500 83mm(w) × 110mm (h)
Formats
Digital Advertising Rate Card
* Does not include UAE Government 5% VAT
**Required dimensions for responsive screen sizes
Pack 2018 12
Media
Cost* Monthly Tenancy Model
Desktop in bold Super Leaderboard
top
website
all pages $6,000 970px(w) x 90px(h) 728px(w) x 90px(h) 550px(w) x 80px(h) 320px(w) x 80px(h) MPU Main Right
homepage
banner
all news pages $4,000 345px(w) x 345px(h) 300px(w) x 250px(h) 250px(w) x 250px(h) 200px(w) x 170px(h) MPU Left Left sticky banner on homepage contents column $3,500 300px(w) x 250px(h) Leaderboard Middle of the website on home and news pages $3,500 728px(w) x 90px(h) 550px(w) x 80px(h) 320px(w) x 80px(h) Newsletter Leaderboard Banner on newsletter $1,800 p/newsletter 728px(w) x 90px(h) Digital Issue Leaderboard Top of newsletter exclusive $3,000 728px(w) × 90px(h) EDM Email blast $3,500 640px(w) EDM Lead Generation Email blast with info grab $6,500 640px(w) Video Create a short video production and send out via all channels for maximum engagement $6,000 N/A
JPEG/GIF/PNG/HTML5
Dimensions**
Extended size and
of the
on
on
and sticky
on
Package
Can be tailored to requirements
Activity
Posts refer to various content which must be supplied
Media Pack 2018 13
Social Media Rate Card
Social Media
Personal Consultations / month Post Campaign Report
$4,800 / month Silver
Social
/ month
Social Media Networks Post Campaign Report $3,500 / month
Social Posts / month
Social Media Networks Post Campaign Report $2,800 / month
Cost* Excluding VAT Gold 20 Social Posts / month 3
Networks
Customer Designed Images
10
Posts
2
Bronze 5
1
08 August 2023
Events Live
From roundtables to large scale conferences to awards ceremonies
Our events are noted to be among the leaders in their respective industries. Attended by key people with agendas linked to on trend topics produced in an easy to digest format. Not only will you reach your target audience and influencers in one place, but you can also leverage the different options on offer. Be it in the form of speaking opportunities, live demonstrations, exhibiting, branding and more, our events offer numerous thought leadership routes to market.
Event marketing is an important component of a successful marketing strategy. Whether your company is entering the market, or planning to launch a new product or service, our event programmes are the ideal platform to generate awareness and make an impact. Ranging from a variety of events from intimate roundtables to large scale conferences, awards ceremonies and industry sporting events, each providing a platform to help meet business marketing objectives.
14
AWARDS EVENT BROADCASTPRO ME SUMMIT & AWARDS
VIRTUAL CONFERENCE FUTURE OF SPORTS BROADCASTING SUMMIT
VIRTUAL CONFERENCE BROADCASTPRO TECH SUMMIT
08 November 2023
08 March 2023
Digital Events Webinars
Direct contact with your target group
Reach and engage a very specific target group. Allow them to ask questions or pose questions of your own to the participants. The interaction during a webinar gives you insight into your target group.
Reach your target group both live and afterwards
A webinar gives you the opportunity to continue to reach your target group when the broadcast is over, since each webinar can also be watched on-demand. This enables you to increase both the reach and the impact of your message.
Statistics
Webinars enable you to measure audience response and engagement rates. They also offer you the opportunity to know who attends and how they interact which offers you a more targeted and strategic route to market.
Cost effective reach
A webinar eliminates travel and expenses and offers a much wider reach. In 2020 our webinars had over 500 registrations per event ranging from all corners of the world.
Contact us if you would like to participate and sponsor a scheduled webinars event
15
January 2023
INDUSTRY FOCUS 1 THE CHANGING FACE OF MENA CONTENT PRODUCTION
INDUSTRY FOCUS 2 PREDICTIONS ON BROADCAST TECHNOLOGIES FOR 2023
INDUSTRY FOCUS 3 VIRTUAL PRODUCTION
February 2023
INDUSTRY FOCUS 1 HOW CLOUD TECHNOLOGIES ARE ENSURING MORE EFFICIENT BROADCAST OPERATIONS
INDUSTRY FOCUS 2 REMOTE PRODUCTIONS
March 2023
INDUSTRY FOCUS 1 AUDIO IN BROADCAST
INDUSTRY FOCUS 2 TECHNOLOGIES THAT ENHANCE FIELD JOURNALISM
VIRTUAL CONFERENCE FUTURE OF SPORTS BROADCASTING SUMMIT
Jan - Jun 2023
April 2023
EXHIBITION NAB SHOW ISSUE (APRIL 15-19)
INDUSTRY FOCUS 1 SOLUTIONS THAT ARE ENABLING BETTER STREAMING
INDUSTRY FOCUS 2
POST PRODUCTION – A LOOK AT WHAT’S NEW IN EDITING
May 2023
EXHIBITION CABSAT SHOW ISSUE (MAY 16-18)
INDUSTRY FOCUS 1 EXPLORING SOFTWARE-DEFINED TECHNOLOGIES IN BROADCAST
INDUSTRY FOCUS 2 NEW TRENDS IN OB VANS
June 2023
INDUSTRY FOCUS 1 BUILDING THE CASE FOR 5G ENTERTAINMENT
INDUSTRY FOCUS 2 PERSONALISATION AND RECOMMENDATION IN STREAMING
16
Calendar
July 2023
INDUSTRY FOCUS 1 A LOOK AT THE EVOLVED NEWSROOM
INDUSTRY FOCUS 2 AR, VR, AND MIXED REALITY IN NEWS PRODUCTION
August 2023
EXHIBITION
IBC PREVIEW
INDUSTRY FOCUS 1 EXPLORING FAST OPPORTUNITIES
INDUSTRY FOCUS 2 ANTI-PIRACY – TRENDS AND TECHNOLOGIES TO FIGHT PIRACY
VIRTUAL CONFERENCE BROADCASTPRO TECH SUMMIT
September 2023
EXHIBITION
IBC SHOW ISSUE (SEPT 11-15)
Calendar
Jul-Dec 2023
INDUSTRY FOCUS 1 NEW TECHNOLOGIES IN SPORTS BROADCASTING
INDUSTRY FOCUS 2 LEVERAGING AI AND ML IN BROADCAST
October 2023
EXHIBITION NAB SHOW ISSUE
INDUSTRY FOCUS 1 THE IMPACT OF METAVERSE, BLOCKCHAIN AND NFT ON THE FUTURE OF STREAMING?
I NDUSTRY FOCUS 2 THE NEW ERA OF CLOUD AND IP
November 2023
INDUSTRY FOCUS 1 OTT – HOW HAVE TECHNOLOGIES EVOLVED IN THE STREAMING SPACE
INDUSTRY FOCUS 2 CONSUMER BEHAVIOUR AND DATA ANALYTICS
CONFERENCE/AWARDS
BROADCASTPRO SUMMIT AND AWARDS
December 2023
INDUSTRY FO CUS 1 TECHNOLOGIES LOOKING AT CUSTOMISED ADVERTISING FOR LIVE EVENTS
INDUSTRY FOCUS 2 REMOTE PRODUCTION IN LIVE EVENTS AND SPORTS
17
GROUP Managing Director
Raz Islam
+971 50 451 8213
raz.islam@cpitrademedia.com
Managing Partner
Vijaya Cherian
+971 4 375 5472
vijaya.cherian@cpitrademedia.com
Director of Finance & Business
Operations
Shiyas Kareem
+971 4 375 5474
shiyas.kareem@cpitrademedia.com
CONTENT Editor
Vijaya Cherian
+971 4 375 5472
vijaya.cherian@cpitrademedia.com
ADVERTISING
Group Sales Director
Sandip Virk
+971 50 929 1845
sandip.virk@cpitrademedia.com
Key Account Manager
Raz Islam
+971 50 451 8213
raz.islam@cpitrademedia.com
DIGITAL SERVICES
Web Developer
Abdul Baeis
+971 4 375 5481
abdul.baeis@cpitrademedia.com
Web Developer
Umair Khan
+971 4 375 5482
umair.khan@cpitrademedia.com
Media Pack 2018 18
© 2023 BroadcastPro ME Middle East All rights reserved. Product of CPI Trade Media.
Contacts