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OTT
Winning audiences through premium content
Viu is PCCW’s leading pan-regional over-
Since its launch, Viu has seen a
of the Arab world, and executed by
the-top (OTT) video streaming service. It
progressive rollout of Arabic originals,
is available in 16 markets including Hong
earning the platform its continuous
Kong, Singapore, Malaysia, Indonesia,
growth. Earlier this year, the platform
popular and current content with
the Philippines, Thailand and Myanmar
released Season 2 of its top performing
streaming and download features
in Asia; Bahrain, Egypt, Jordan, Kuwait,
Arabic Viu Original, Wadi AlJinn ‘Alhazred.’
and localised user interfaces. With the
Oman, the UAE, Saudi Arabia and Qatar
Viu also released Season 2 of the
patented Dynamic Adaptive Transcoding
in the Middle East, and South Africa.
pshyco-thriller series Ansaf Majaneen,
technology, Viu can provide the best
Operating with an ad-supported and a
starring Ahmed Khaled Saleh and
viewing experience regardless of device
premium subscription tier, Viu delivers
Asmaa Galal. Both series are great
or network conditions. The service can
premium content in different genres from
examples that reflect Viu’s core values,
be accessed via Viu app (available for
top content providers with local language
attracting the younger generations
free on App Store and Google Play) on
subtitles, as well as original production
by creating fictional one-of-its-kind
connected devices, such as smartphones
series under the ‘Viu Original’ programme.
stories, presented by the rising stars
and tablets, selected smart TVs, as well
leading local production companies. The streaming service offers users