Who did you decide were the best of the best at the Truck and Fleet Awards 2024?
FEATURE
24 / TRUCK AND FLEET AWARDS: AND THE WINNERS ARE...
T&FME hosts the award-winners and announces the Middle East Truck of the Year.
ALSO THIS ISSUE …
NEWS
06 / NEWS FROM THE MONTH
BEEAH Group goes all-electric with the eEconic.
LAUNCHES
10 / HONDA 0 SERIES PREMIERE
Honda debuts its vision for customisable future.
INTERVIEW
12 / MAKING SUSTAINABLE TRANSPORTATION A REALITY
Scania Middle East’s Marian Cernoch talks creating state-of-the-art sustainability.
INSIGHT
16 / THE REMARKABLE JOURNEY OF TATA MOTORS
Tata Motors lifts the lid on its vehicle development for the region.
FEATURE
20 / ALL TERRAIN, ALL THE TIME
Bridgestone’s Dueler All-Terrain A/T002 unleashes a new off-roading experience in Middle Eastern terrain
INTERVIEW
36 / BUILT TO LAST
The relocation of NAI’s Truck Assembly Factory opens a new chapter for National Automotive Industry in Saudi Arabia.
FEATURE
38 / UBER AND KIA AT CES2024
Two powerhouses combine to deliver the next generation of mobility services.
I had the benefit of listening to a talk by Hamad Al Jassmi, the Director of Emirates Center for Mobility Research (ECMR), just before we put the magazine to bed for another month and it really brought home the role fleets can have in making our roads safer and better – all through the use of data.
The exponential increase in vehicular traffic over the last few decades has made road safety a critical concern worldwide. Vehicle data is seen as one of the most promising avenues for enhancing road safety and infrastructure management lies in the utilization of vehicle data. This data, gathered from a variety of sensors and systems integrated into modern vehicles, offers a wealth of information that can be harnessed to protect roads and improve road safety in several key ways.
At a national scale, vehicle data allows gets you real-time traffic monitoring and man-agement, enabling authorities to swiftly identify and respond to traffic congestion, accidents, and other hazards. By analyzing this data, traffic management systems can adjust signal timings, redirect traffic flows, and deploy traffic messages to guide drivers, there-by reducing the likelihood of accidents and improving the overall efficiency of road use.
We’ve just seen the UAE recommend lowering the load capacity rules for transporters as part of its strategy to
get its roads lasting longer, but road maintenance can be significantly enhanced with the use of vehicle data. Sensors can detect and report issues such as potholes, cracks, and surface wear before they become significant hazards. This predictive approach to maintenance allows for timely repairs, ultimately extending the lifespan of road infrastructure and ensuring safer travel conditions.
Safety is of course another huge concern for road and police authorities and the event of an accident, vehicle data can be invaluable in enhancing emergency response efforts. Modern vehicles can automatically report crashes, providing precise location data and potentially even details about the crash’s severity. This enables faster dispatch of emergency services, potentially saving lives and reducing the impact of accidents.
It seems to me, that the use of data is a win for everyone, but I think in a practical sense this is one area that could do with collaboration throughout the whole roadchain. From the road authorities, to fleets and the manufacturers or suppliers, such as Bridgestone with its newly launched Webfleet. I’m hoping that the Truck and Fleet Conference next month will be a chance to dig into metrics and a start to ensure we make the most of the number crunching our vehicles can now do.
STEPHEN WHITE EDITOR, TRUCK&FLEET ME
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FLEET
Unused 2023 plate machines lead March consignments for upcoming Euro Auctions sale
LOGISTICS
Aramex looks to Dubai and Dammam as Red Sea disruption continues
CARS
UAE’s first integrated battery recycling plant unveiled
CARS
CARS
We saw ‘unprecedented’ Used Car growth in 2023, says dubizzle
Demand for Electric Vehicles (EVs) has risen by 33%, reflecting a growing interest in ecofriendly mobility, says online marketplace
CARS
General Motors Middle East celebrates sales increases in 2023
Each GM brand continues to provide the region with vehicle nameplates that consumers hold an affinity to, says US firm
LOGISTICS
Agility ranks UAE, Saudi Arabia, Qatar among top emerging markets
Executives surveyed say they are battling higher costs, reducing dependence on sourcing from China, and planning to boost investment in Africa
CARS
The Cyberster EV takes inspiration from the British-born brand’s renowned classic MGB model
FLEET
IVECO takes part in Desert Master challenge in Tunisian desert
Participants keep to strict rules for waste management and land protection, particularly in handling fuels and oils for vehicle repairs and refueling
THE DELIVERY SIGNIFIES A BROADER COLLABORATION BETWEEN DCV MENA AND BEEAH, AIMING TO COMBINE THEIR STRENGTHS AND EXPERTISE
FLEET
Daimler Commercial Vehicles MENA (DCV MENA) has delivered the first MercedesBenz eEconic collection truck to BEEAH Group, a leading entity in sustainability and waste management in the Middle East.
The eEconic, a zero-emission vehicle tailored for urban waste management, was officially handed over by Emirates Motor Company Commercial Vehicles (EMC CV), DCV MENA’s authorised General Distributor in Abu Dhabi. This addition to BEEAH’s extensive fleet of over 2,000 waste collection vehicles showcases a leap in efficiency, safety, and
environmental performance.
BEEAH has previously committed to being oneof the first companies anywhere in the world to purchasing the Tesla Semi in 2018. With that truck still awaiting its formal debut in the market, the acquisition of the eEconic aligns with BEEAHs on-going commitment to decarbonising its fleet operations in the UAE, Egypt, and KSA.
It also reflects the organisation’s goal to achieve net-zero emissions by 2040 across its operations. The delivery signifies a broader collaboration between DCV MENA and BEEAH, aiming to combine their strengths and expertise in developing
innovative, society and environment-friendly solutions.
“We are excited to announce our partnership with BEEAH,” expressed Kay-Wolf Ahlden, President & CEO, DCV MENA FZE. “This MoU reflects our dedication to innovation, environmental responsibility, and shaping the future of mobility. By merging our commercial vehicle expertise with BEEAH’s sustainable waste management solutions, we anticipate creating a more efficient, greener, and smarter future.”
Bilal Al Ribi, General Manager of EMC CV, commented, “Handing over the region’s first Mercedes-Benz eEconic to BEEAH
marks a pivotal moment in our partnership. We are grateful for BEEAH’s trust and look forward to furthering our collaborative efforts in developing customer and environmentally friendly innovations.”
The eEconic features advanced technology like the DirectVision cab with panoramic glazing and safety assistance systems, prioritizing driver and community safety. This aligns with BEEAH’s vision to enhance its services as it expands operations.
Khaled Al Huraimel, Group CEO of BEEAH, stated, “Receiving the first Mercedes-Benz eEconic in the MENA region marks a proud moment for us.”
GreenDome Holdings, through its subsidiary Elite Co., has made a strategic leap in the logistics industry by acquiring LogX, a top-tier temperaturecontrolled logistics company based in the UAE. This multi-million-dollar transaction not only strengthens GreenDome Holdings’ (GDH) market position but also broadens its array of services, signaling a significant advancement in its growth strategy.
Dr Mohammed Sharaf, CEO of GreenDome Holdings, expressed his enthusiasm about the acquisition: “We are thrilled to welcome LogX into the GDH family. This acquisition represents a significant step forward in our mission to revolutionise the logistics industry. LogX’s impressive track record and strong market presence will further strengthen GDH’s capabilities, allowing us to deliver even more comprehensive and innovative solutions to our clients.”
LogX has established itself as a formidable entity in the logistics sector, boasting a network of over 150 talented professionals and more than 70 satisfied partners. With a remarkable 99% success ratio and 100% customer retention, LogX has earned a reputation as a reliable and customer-focused organization.
GDH’s acquisition of LogX is a strategic move to utilize LogX’s expertise, resources, and market influence to enhance the logistics services provided by GDH. The purchase of the logistics company is said to align with GDH’s broader strategy of creating an integrated logistics services powerhouse, poised to capitalise on regional and global growth opportunities.
DHL Global Forwarding, the freight specialist arm of the DHL Group, has completed the acquisition of shares in Danzas AEI Emirates, with all facilities now rebranded to DHL.
The full integration not only brings a transformation in logo and name but also enhances operational capabilities with the transfer of 1,100 logistics experts and ownership of over 20 facilities.
This will result in more efficient and seamless logistics services for customers in the UAE, GCC, and MEA (Middle East and Africa) region. With this integration, DHL Global Forwarding solidifies its position as a market leader in freight forwarding and logistics in Dubai, further accelerating the growth of the logistics business in
the MEA region. In 2022, DHL Group generated a revenue of €4,161 million in the region.
Amadou Diallo, CEO of DHL Global Forwarding Middle East, and Africa said: “Our integration with Danzas AEI Emirates paves the way for strengthened logistics operations in the GCC and MEA. We are proud to carry the Danzas lineage
forward and build on its distinction as the leading logistics provider in Dubai and the Northern Emirates.”
“This acquisition will allow us to marry the best of both worlds – DHL’s global expertise with Danzas’ local heritage to foster innovation and sustainability, and create value for our customers, employees, and stakeholders.
Agility, a leader in supply chain services, infrastructure, and innovation, has joined forces with Education for Employment (EFE) to provide AI training to 3,500 young individuals. The programme aims to equip young men and women from underserved communities in Egypt with essential knowledge in artificial intelligence, covering its concepts, tools, and ethical usage, to enhance their employability and business management skills in a rapidly evolving job market.
Recognising the challenges posed by underemployment and the scarcity of entrepreneurial opportunities, which are critical barriers to the country’s economic and social advancement, this partnership seeks to address these issues head-on. By offering specialised training in AI, EFE and Agility are not only providing valuable skills but also paving the way for greater economic prosperity, stability, and overall development in the region.
Frank Clary, Vice President of Sustainability at Agility,
emphasized the importance of AI literacy in today’s job market and the company’s commitment to making such training accessible to those who might otherwise be left behind. “Our collaboration with EFE underscores our dedication to preparing a future-ready workforce that can contribute to the development, prosperity, and stability of Egypt and the broader Middle East,” Clary stated.
Echoing this sentiment, Andrew Baird, CEO of EFE-Global, highlighted the organisation’s focus on aiding young people from disadvantaged backgrounds who face significant hurdles in securing employment. By integrating AI training into their programs, EFE is actively working to bridge educational gaps and foster social capital among Egypt’s youth.
Participants in the Agilitysponsored AI course are selected based on their motivation and socio-economic needs, with a concerted effort to include those most in need.
FIAT Professional Ducato has been proclaimed as the winner of the “Large Van of the Year 2024”, continuing its winning streak. For the fifth time in a row, the annual Company Car and Van Awards in the UK has awarded the successful model from FIAT Professional again.
The Ducato has been praised for the variety of models on offer and their magnificent ease of handling as well as the vehicle’s practical interior design and advanced safety features.
FIAT Professional Ducato has long established itself as the leader among other commercial vehicles and this award is just another confirmation of
the Brand’s ability to keep evolving and leading the innovation.
First unveiled in 1981, the most recent version of Ducato offers a cargo load capacity of up to 17m3 and payload of up to 1.500 kg. It can also claim the best efficiency
in the segment, meaning that a 6m van has the best loading bay length in this category, even 300 mm longer than its main competitors.
The completely “in-house” electric version is equipped with a new 110-kWh battery for a best in class zero emission experience thanks to its autonomy up to 420km* in the WLTP cycle and 0-80% recharge in less than one hour thanks to its fast charger up to 150 kW, that makes the E-Ducato a top-performing within its category. An extensive line-up of diesel engines is also available with the latest generation of MultiJet engines, always at the top for performance and durability.
DISTRIBUTORS
Audi is providing Audi owners with a swift and seamless way to instantly value their cars. Sell My Audi, a cutting-edge online platform exclusively dedicated to Audi cars, is revolutionising the car-selling experience in the Middle East, claims the manufacturer.
Sell My Audi gives Audi owners a clear idea of the price their car could fetch when either selling or trading in their car with their local dealer.
This feature brings unprecedented transparency to the car-selling process, empowering owners with the knowledge they need to make informed decisions.
The platform employs advanced algorithms that consider various factors, including model, condition, mileage, and current market trends, ensuring that the valuation reflects the car’s actual worth. This transparency aims to bridge the gap between sellers
Michael Stroband has been appointed as President and CEO of MercedesBenz Cars Middle East. He succeeds Martin Schulz who held the position since February 2021 and led MercedesBenz Cars Middle East and the General Distributor Network across Middle East, Central Europe and Africa. Michael joins the Middle East team with 15 years of experience across Retail, Marketing and Sales, Supply Chain and Production.
As Mercedes-Benz undergoes strategic transformation to lead in electric mobility, vehicle software, and digitalization, Strobandl is set to build on excellent customer reputation, expand digitalisation across the business, maintain success in the high-end luxury vehicle segment and build the core vehicle portfolio.
and dealers, fostering a fair and efficient transaction process.
Sell My Audi revolves around the platform’s commitment to empowering Audi owners and transforming the car-selling landscape in the Middle East, said the German firm: “The platform’s immediate and competitive valuation service allows owners to navigate the selling journey with confidence and ease. Sell My Audi is set to help to revolutionise how Audi owners sell their cars.”
His responsibilities also extends to the Mercedes-Benz General Distributor Network in Central Eastern Europe and Africa for the Commercial Van segment, where he will focus on enhancing the customer experience and targeting profitable growth.
Commenting on his appointment, Michael Stroband, CEO and President of Mercedes-Benz Cars Middle East said, “I look forward to working alongside the Middle East team and our General Distributor Network to successfully drive the Mercedes-Benz strategy forward, while pushing digitalisation to dliver an exceptional and unified customer experience both online and offline.”
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HONDA REVEALS A NEW ELECTRIC VEHICLES SERIES WHICH IS SET TO BE LAUNCHED WORLDWIDE IN 2026 DURING THE LAS VEGAS TECHNOLOGY SHOWCASE
Honda has revealed the “Honda 0 Series,” a new electric vehicles series set to be launched worldwide in 2026.
The unveiling took place at CES 2024 in Las Vegas, Nevada, where two concept models, Saloon and Space-Hub, made their global debut. Additionally, Honda introduced the new H mark exclusively designated for their next-generation EV models. Honda plans to roll out the first model of the Honda 0 Series globally, commencing in North America and subsequently expanding to Japan, Asia, Europe, Africa, the Middle East, and South America.
Operating under the Global Brand Slogan, “The Power of Dreams – How we move you,” Honda aims to create mobility
solutions allowing individuals to overcome constraints such as time and place and enhancing the capabilities. The company is committed to achieving carbon neutrality for all products and activities by 2050, with a global target of 100% EV and FCEV sales by 2040.
The Honda 0 Series is a significant transformation aligning with Honda’s global brand ethos and electrification strategy. The series embodies Honda’s commitment to tackling the challenge of developing new EVs from scratch, reflecting a return to the company’s origins and following five core values which are: artistic design that evokes resonance, AD/ ADAS that ensures safety and peace of mind, a “space” for
people made possible by the internet of things and connected technologies, the joy of driving with the feeling of oneness with the vehicle and the outstanding electricity efficiency performance.
Honda aims to overcome the challenges of creating bulky electric vehicles with increased battery capacity, opting for a new approach termed “Thin, Light, and Wise”.
Augmenting design potential, including styling with a low vehicle height, and realising excellent aerodynamic performance by utilising a “thin” dedicated EV platform to create a low floor height.
Realising sporty driving and electricity efficiency performance that defy the established beliefs people have about
EVs through Honda original technologies created by going back to the starting point of Honda as an automaker.
Realising Honda’s original software-defined mobility products by leveraging the knowledge Honda has amassed to date and by making cars wiser through the advancement of intelligent technologies.
The Saloon is the flagship concept model of the Honda 0 Series, which embodies the “Thin, Light, and Wise” approach to electric vehicle (EV) development. This concept employs a dedicated EV architecture that enhances design freedom and takes the M/M (man maximum, machine minimum) concept to new heights in the EV era. The Saloon distinguishes itself with its low
SIGNIFICANT TRANSFORMATION
NISMO’S SPECIAL TUNING FOR EACH CHASSIS COMPONENT COMBINED WITH E-4ORCE ELECTRICDRIVE FOUR- WHEEL-CONTROL TECHNOLOGY
Nissan has unveiled the Ariya NISMO at Tokyo Auto Salon 2024, with launch planned in Japan for this spring.
height and sporty styling, creating a captivating design and surprisingly spacious interior. The human-machine interface (HMI) incorporated into the instrument panel enables simple and intuitive operations, contributing to a sophisticated and seamless user interface (UI). With enhanced visibility and an intuitive UI, the Saloon aims to deliver an exhilarating and enjoyable driving
SPECIFICATIONS
experience that resonates with the driver’s sensibility.
The Space-Hub, another unique addition to the Honda 0 Series developed with the overarching theme of “augmenting people’s daily lives”. This model adheres to the common design language of the series and is conceived as a versatile space that seamlessly integrates into users’ lifestyles.
Model 0 Series Saloon Concept
Power Electric
Release Date February, 2026
Transmission Single speed auto
Basic Price Expected $45-50K
The stylish and futuristic crossover SUV is NISMO’s flagship EV model. It offers powerful acceleration, a spacious upgraded cabin and the quiet operation unique to electric vehicles.
Based on the Ariya e-4ORCE and featuring a dynamic new-generation EV NISMO design, the Ariya NISMO is claimed to deliver greater confidence and peace of mind thanks to its extremely powerful yet smooth acceleration, exemplary handling and stellar aerodynamic performance — all brought about by NISMO’s exclusive tuning.
“Performance that’s extremely dynamic yet smooth and easy to control is produced by the motor’s approximately 10 percent greater peak output combined with special acceleration tuning and an exclusive NISMO driving mode that maximises response. The sound produced is evocative of Formu-la E racing, further adding to the excitement,” said a Nissan spokesperson.
NISMO’s special tuning for each chassis
component combined with e-4ORCE electric-drive four- wheel-control technology and dedicated tires mounted on highly rigid 20-inch aluminum wheels generates superior stability and turn-in ability as well as better line-tracing and enhanced cornering ability at high speeds.
“The exterior blends the Ariya’s premium quality with NISMO’s dynamism. Aerodynamic perfor-mance is improved thanks to race-derived technologies that reduce drag and provide greater down-force at higher speeds — factors particularly important for EVs,” added Nissan. “Meanwhile, the cabin exudes a premium air with high quality features throughout, including specially designed NISMO seats and trim.”
SPECIFICATIONS
Battery Lithium-Ion
Battery Capacity 66kWh
Power 270kw
Max Torque 560Nm
Drive Type All Wheel Drive
E-4ORCE ELECTRICDRIVE TECH
Scania won the coveted “Green Truck’ award six years in a row. No business is better-placed to comment, then, on state-of-the-art approaches to sustainability in the transport and mobility sectors.
Truck&Fleet ME speaks with Marian Cernoch, Managing Director, Scania Middle East
What kinds of opportunities (or constraints) do the recent conclusions of COP28 present for your business?
“At COP28, we have called on transport buyers to drive change by using their spending power and policymakers to introduce effective incentives. We believe that the shift towards a sustainable transport system requires that the value chain works together in one joint direction.
“Scania’s definition of “green” requires eliminating the main sources of emissions by utilising new technologies, green electricity and/or recycled material. In batteries, for example, access to green energy in production is decisive. In flat steel production, replacing coal with green hydrogen is key.
“Prior to COP28, we have announced the conversion of our decarbonisation target for the supply chain into purchasing requirements. By 2030, all purchases of batteries, steel, aluminium and cast iron for European production are targeted to be “green”.*
“We are determined to use our spending power to drive sustainability. At COP28, Scania added on their voice and inspired organisations on what they can do/pioneer to drive the change and make the shift.”
You have a reputation for being one of the most forward-thinking transport solutions providers: what is the motivation behind this mindset?
“The motivation comes from our purpose is to drive the shift towards a sustainable transport system, creating a world of mobility that is better for business, society and the environment.
“We build our strategy to ensure we deliver on our purpose and create value for our stakeholders in a changing
Driving the shift depends on collaboration”
world. This strategy is rooted in a clear understanding of the world we operate in, and how it might evolve in the future. It is informed by continuous dialogue with our stakeholders, risk assessments, scenario analysis, insights around our life cycle impacts, and scientific research.”
You have targeted a 20% reduction in CO2 emissions by 2025. What are the steps that make this possible?
“A3: Following our Science Based Targets initiative (SBTi), we aim to reduce CO2 emissions from our products by 20% (Scope 3). This is an intensity target measured in CO2 equivalents per kilometre. The target means that the vehicles produced in 2025 shall have 20% lower CO2 emissions per kilometre compared to the vehicles produced in 2015.
“There are several factors which shall enable us to accelerate CO2 reductions. These include increasing volumes of battery electric vehicles, an increased share of renewable fuels in our customers’ vehicles, further penetration of the Super powertrain with improved efficiency, and more focus on energy efficiency-related services.
“We have already reduced up to 44% CO2 emissions from our own operations (Scope 1&2), as per the latest progress update in 2023.
By combining smart transport
solutions, technological innovation and a partnership approach, we’re working to make sustainable transport a reality.”
All your vehicles are readily able to run on bio-diesel: which parts of the world have been quickest to make this switch?
“Biodiesel meets the Euro6 emissions standards. Europe made it easy for them to make the shift to alternative fuels and
We’re committed to doing things the right way”
electrification following local policies and incentives. However, we trust the value in collaborating with our partners/suppliers across the globe to create projects and pioneer the shift within their markets.”
Tell us more about your commitment to Smart transport - and the links to a Smart infrastructure - that you envisage in the near future?
“Scania’s approach to sustainable transport
rests on three pillars that aim to optimise the transport system on different levels: energy efficiency (optimising the vehicle and driving), renewable fuels and electrification (optimising the energy), and smart and safe transport (optimising the transport system).
“A truly sustainable transport system depends on smarter and safer mobility. Based on the real-time data we gather from our connected Scania vehicles, we develop smart, highly customised services that lower fuel consumption and maximise vehicle uptime. These include driver training services designed to develop more fuel-efficient driving techniques as well as improving driver safety. Developing the digital connectivity of our vehicles is key to accelerating our shift towards being a more service-focused business, as well as laying the foundation for developing solutions based on automation.”
You plan to phase out all dependency on fossil fuels, wherever possible: how achievable in this, in the present economic climate?
“We are convinced that we as a company, as well as the world of transport, can be fossil free before 2050 as agreed in the Paris Agreement on Climate. We can achieve this within our company by consistently taking initiatives and commitments that will progress us to this goal.
“To manifest our commitment and be transparent on progress, we have set science-based carbon reduction targets* (SBT), that commits us to reduce emissions at the scale and pace science dictates necessary to limit global warming.
“This commitment represents a radical leap in our carbon reduction aims, as the targets encompass not only emissions from our direct global operations, but also from our customers’ vehicles when in use.
“They are fully aligned with our corporate targets – and will impact on investment decisions across our business areas, from production and logistics to product development and sales priorities. But it does not stop there. To be able to reach the targets, Scania’s customers will need to manage their operations with less climate impact than their competitors and the industry at large.
“From our own operations to our
supply chain, we’re committed to doing things the right way in every part of our business. Driving the shift depends on collaboration and collective action. By reaching out and joining forces with others across the transport ecosystem, Scania is helping to create the enabling conditions that make sustainable transport possible.”
You have committed strongly to a DEI-led business culture. What does this mean in practice, and how do you mainstream the individuals and teams that might be marginalised in other businesses?
“For us, diversity and inclusion is a strategic necessity. By having employees with the widest possible range of skills, knowledge, backgrounds and experiences, we ensure we have the right people; and together with an inclusive corporate culture this drives our business forward.
A truly sustainable transport system depends on smarter and safer mobility”
We call this unique, systemic approach Skill Capture, and it’s a key element of our People Sustainability strategy for Scania’s 52,000 employees worldwide.”
What are your next practical steps in terms of achieving a more Sustainable business?
“Recently we have launched the “People centricity” program within our commercial operations division, what is considered as a fundamental pillar in our recent commercial strategy. This journey is designed to raise people-centered initiatives around the world and create a sense of shared purpose and belongings. We see ourselves being in the People business serving a Sustainable Transport solution!”
*We aim to lower our CO2 emissions up to 50% (on own operations) and 20% (on our products in use) by 2025 (2015 as base year), as expressed in our Science Based Targets..
With a substantial presence in the global automobile market, Tata Motors’ journey in the Middle East began with a resolute aim – to set new industry standards in areas such as total cost of ownership, performance, functionality, connectivity and safety. These standards have consistently driven us to introduce modern commercial vehicles, services and solutions that foster its customers’ business growth.
Tata Motor’s global footprint extends to over 44 countries across Africa, the Middle East, South and South East Asia, South America and CIS, reflecting its unwavering dedication to catering to diverse markets. Its fuel-agnostic commercial vehicles, which ranges from sub 1-tonne to 60-tonne cargo vehicles and 10-seater to 51-seater mass mobility solutions, embodies its commitment to versatile solutions.
Encompassing small commercial vehicles, pick-ups, trucks and commercial vehicle passenger segments, its product portfolio exemplifies versatility and
We recognise the profound influence that CVs have exerted”
adaptability to meet unique market needs. At the core of its innovation lies state-of-theart research and development facilities that continuously pioneer cutting-edge mobility solutions that are smarter, safer and greener.
These solutions are rooted in alternative fuel technologies, including battery-electric, CNG, LNG and Hydrogen Fuel Cell technology.
With an ambitious target to achieve Net Zero Emissions by 2045, Tata Motors is reimagining its entire product portfolio and operations to lead the charge towards a sustainable future.
Tata Motor’s has had a remarkable journey into the Middle East, a region that has witnessed the transformative power of its commitment to excellence spanning over five decades. For more than 50 years, it has been empowering businesses in the MENA region with comprehensive mobility solutions that optimise transportation costs and enhance fleet owner profitability.
Tata Motors range of trucks are meticulously engineered to cater to the distinct requirements of the UAE, KSA, Kuwait, Bahrain, Oman and Qatar markets.
Its engineering prowess is complemented by an array of customer-centric offerings, including multiple financing options, custommade service contracts, on-site servicing and extended warranty package. Through collaborative partnerships with its channel partners, it provides value-added services that offer peace of mind throughout the entire vehicle lifecycle. In essence, its journey in the Middle East reflects Tata Motors’ global commitment to innovation, excellence, sustainability and the unparalleled experience it strives to deliver to each customer.
The world is currently undergoing significant transformations, much like the pivotal shifts witnessed a century ago when automobiles became a dominant force on our roads.
In retrospect, Tata Motors recognises the profound influence that commercial vehicles have exerted on the global economy, urban infrastructure, Government policies, industries and our daily lives. These transformations have elevated customer expectations, necessitating extended duty cycles and expedited turnaround times. In this evolving landscape, what was once seen as optional benefits have evolved into essential needs for today. These include factors such as total cost of ownership, safety, reliability, advanced powertrain technology, comfort, convenience, connectivity and customised services and solutions that cater to specific market demands.
In response to these challenges, Tata Motors undertook the task of delivering an all-encompassing solution and introduced its flagship Tata Prima platform – a world-class, smart solution catering to diverse trucking needs. Rooted in the ethos of Tata Motors’ ‘Premium Tough’ design philosophy, the Tata Prima platform serves as the quintessential solution for modern-day trucking.
One of the most ergonomic and safest workhorse, the Prima range of trucks have been developed leveraging the latest
Tata Motors envisions extending the reach of Tata Prima”
design trends that combines comfort and convenience. This range has been developed through invaluable insights from key stakeholders including drivers, fleet owners and customers. Globally, Tata Prima has proven beneficial, as it delivers an optimal overall trip time, better fuel efficiency and a robust design engineered to withstand even the harshest operating conditions.
With both day and sleeper cabins on offer, the Prima platform boasts a multitude of drivetrain choices that can be effortlessly configured for various
This versatility empowers users to select the optimal options that further amplifies productivity and profits for fleets.
In the dynamic landscapes of the UAE and Saudi Arabia, where robust growth is witnessed across diverse sectors, Tata Motors stands poised to harness these opportunities. The UAE’s ambitious goal to double its GDP by 2030 has been a pivotal focus on trading and construction activities. In this pursuit, Tata Motors’ Prima range of trucks emerges as the quintessential solution for cargo movement at ports and terminals.
A compelling aspect is Tata Motors’ application-specific variant built for the construction sector, which will further contribute towards the economic goals set by the Government. Similarly, Saudi Arabia is scripting an impressive growth narrative across all sectors, despite global economic headwinds. The non-oil segment, particularly the construction and e-commerce, has emerged as a stalwart contributor to the Kingdom’s real GDP.
This exceptional performance, despite global challenges, fosters an environment with optimism for Tata Motors business trajectory within the Kingdom. Saudi Arabia’s landscape is adorned with mega construction projects, where Tata Motors enters the picture equipped with its robust Prima range of heavy-duty trucks.
These vehicles are not just means
developed to meet the complex demands of construction and logistics applications.
Complementing the prowess of the Tata Motors Prima range is an array of valueadded services, developed to resonate with prevailing customer demands. This line-up is poised for further customisation, resonating with the uniqueness of each customer’s needs.
As Tata Motors navigates these promising markets, its commitment to innovation, reliability and customercentricity shapes every endeavour, ensuring that Tata Motors’ presence becomes synonymous with delivering progress across the UAE and Saudi Arabia.
To be future ready, Tata Motors displayed its dedication to progress and innovation with a showcase of 14 innovative and environment-friendly concepts at the Auto Expo 2023 in India. These concepts stand as a testament to its resolve in shaping the future of cargo and passenger mobility.
It is continuously exploring all opportunities in the alternate fuel space, and the display at the Auto Expo 2023 encompassed a wide variety of technologies like battery electric, fuel cell electric, natural gases and state-of-the-art Hydrogen internal combustion engine.
With a wide range of fuel types and platforms, Tata Motors is well positioned to continue to be one of the global leaders in commercial vehicle segment. Its dedication to excellence has been recognised through
prestigious awards that acknowledge its products, services, initiatives and the remarkable individuals who drive its success.
Fundamentally, Tata Motors unwavering customer-centricity fuels its constant evolution, driving the creation of futureready products, services and solutions.
Tata Motors commercial vehicles is contributing to major projects throughout the GCC region, fulfilling various customer requirements. The firm is committed to providing end-to-end solutions for commercial vehicle needs.
Embarking on a journey of evolution,
The upcoming Ultra platform is a blend of safety and comfort”
Tata Motors envisions extending the reach of Tata Prima beyond its role in cargo movement at ports and container terminals. This expansion translates into the introduction of new variants tailored to address vital applications that include FMCG, industrial, tipper, construction material and tanker transportation. It aspires to carve a substantial market presence within the heavy truck industry.
This mission is underpinned by the strategic embrace of diverse applications, tailored to flourish in high-growth markets like Saudi Arabia and the UAE.
In parallel, its footprint will expand with the growth of its after-sales network, an initiative that complements Tata Motors’ product offerings.
Its comprehensive after-sales initiative manifests through a range of offerings. It offers the PAN GCC Roaming Warranty and an extended warranty program spanning up to five years. These assurances are accompanied by service and maintenance contracts that cater to the unique requirements of each customer. As a testament to its customercentric-approach, it provides on-site service offerings, bolstered by dedicated mobile service vans and priority-access service bays, ensuring uninterrupted support.
An extensive distributor network is solidified by a substantial inventory of spare parts and a team of trained and certified technicians, creating a robust after-sales ecosystem.
Tata Motors is also transcending the role of a commercial vehicle manufacturer and is emerging as a creator of mobility solutions, dedicated to cater to diverse businesses throughout the GCC region.
While it is focused on the GCC, it believes it can make an impact on the UAE, where the ‘last mile’ has become the dominant form of urban deliveries for fleet customers. Tata Motors believes it is ready to bring a new dimension in the last mile and urban delivery segment within the UAE, and is extending this transformative approach across the expansive GCC region.
The realm of last-mile and urban deliveries presents a plethora of opportunities that resonate with Tata Motors’ vision of innovative mobility solutions. It is launching the modern Tata Ultra truck platform in the GCC region – a testament to its dedication to shaping the future of efficient and impactful mobility solutions. As the GCC region experiences a positive surge
within the last-mile and urban deliveries sector, Tata Motors, as a strategic mobility solutions partner, is ready to align its offerings with the evolving market requirements: This dynamic environment echoes with the promise of transformation, and it is ready to meet these demands head-on.
Tata Motors’ commitment to enhancing customer experience is reflected in the forthcoming introduction of the Ultra platform to the GCC market, a move that will instil unparalleled functionality and efficiency into the delivery ecosystem.
The upcoming Ultra platform is a blend of safety and comfort. Crafted with thorough attention, the Ultra range of trucks is an enabler of growing profitability and lower total cost of ownership (TCO) for the customers.
The launch of Ultra trucks reaffirms Tata Motors’ position as an industry leader that is committed to fostering innovation while raising the bar of functionality.
The core to the Ultra range of trucks is its modular platform which ably demonstrates its commitment to adaptability. This modular
Saudi Arabia is scripting an impressive growth narrative”
design is available for diverse applications and in multiple deck length options.
This adaptability positions Tata Motors to address a gamut of operational needs, creating nuanced mobility solutions for varying requirements. The Ultra cabin has undergone rigorous crash testing, comes with top-tier driving comfort and a low noise, vibration and harshness (NVH) levels. Ultimately, Tata Motors’ strategic readiness to provide mobility solutions in the last-mile and urban deliveries segment stands as a testament to its commitment to set industry benchmarks.
Beyond the shimmering sun and undulating dunes, the vast expanses of Middle Eastern deserts has always been a thrilling playground for off-roading aficionados. Amidst the arid landscape, off-road drivers hone their extensive skills to navigate steep ascents and perilous declines, and it created a never-ending love for 4x4 vehicles in the region. Over the years, this automotive culture in the region has pushed mobility solutions providers to develop innovative and efficient solutions to explore untamed routes with utmost precision and control.
Recently, Bridgestone, a global leader in tyres and sustainable mobility solutions, marked a significant milestone with the successful regional launch of its latest innovative mobility solution, the Bridgestone Dueler AllTerrain A/T002, a premium all-terrain tyre
that offers 4x4 drivers complete control on any terrain. The celebratory event, which was hosted recently in the captivating backdrop of Mount Kenya, not only showcased the tyre’s capabilities in challenging terrains, but also demonstrated Bridgestone’s commitment to providing cutting-edge solutions for drivers across the MEA region.
According to a market research, off-road drivers not only seek freedom and adventure during their drives, but also prioritise safety and assurance on every journey, regardless of the weather or terrain. With an aim to address this multifaceted requirement, Bridgestone has designed and created its new Dueler All-Terrain A/T002 with utmost precision, offering 4x4 drivers, both adventurers and daily commuters, the confidence and control required to unlock the full potential of their vehicles. The new Dueler All-Terrain A/T002 ensures safety, all-terrain performance, and an adventurous
We offer all 4x4 drivers the confidence and control they need to push their vehicles to their full potential”
spirit, enabling drivers to steer around both on- and off-road situations seamlessly.
The new all-terrain tyre is available in 43 sizes ranging from 15 to 19 inches. It was designed and tested using Virtual Tyre Development technology. This sustainable approach enables a digital version of an in-development tyre to be created and tested virtually before building prototypes, resulting in a decrease in raw materials and CO2 emissions during development.
Jacques Fourie, Vice President and Managing Director of Bridgestone Middle East and Africa said: “By launching the Bridgestone Dueler All-Terrain A/T002 across the MEA region, we are embarking on a journey where innovation meets adventure. I am proud to witness the successful regional launch of a tyre that conquers diverse terrains and delivers superior driving experiences to our valued partners. Our commitment
to advancing mobility across the MEA region remains unwavering, and the Dueler A/T002 stands as a testament to Bridgestone’s legacy of excellence in performance and sustainability.”
With a focus on performance, sustainability, and adaptability to diverse terrains, the Bridgestone Dueler All-Terrain A/T002 is designed to empower drivers across the MEA region, providing a reliable and high-performance solution for both on- and off-road adventures. Created in line with the Bridgestone E8 Commitment, the Bridgestone Dueler All-Terrain A/T002 is also the result of the experience and expertise that the company gained while developing its original fitment tyre, designed specifically for the Lamborghini Huracán Sterrato. Bridgestone remains steadfast in its commitment to the development of mobility solutions and looks forward to continuing its legacy of innovation in the MEA region and beyond.
The regional launch event of Dueler AllTerrain A/T002 in Mount Kenya effectively conveyed the spirit of Bridgestone’s dedication to delivering exceptional driving experiences. Participants from various MEA countries experienced an immersive African
We are embarking on a journey where innovation meets adventure”
driving adventure against the panoramic setting of Mount Kenya. The launch event incorporated a thrilling drive on a meticulously curated route, tested by Stefano Modena, delivering an adrenaline-packed experience and reinforcing the Dueler A/T002’s ability to provide optimal control in diverse terrains.
The Bridgestone Dueler All-Terrain A/T002 is designed to enable drivers to handle off-road challenges while keeping them on track on their on-road journeys. In particular, the tyre offers:
Aggressive tyre design for better adaptation and reaction over different types of terrains. Notably, its innovative hexagonal block shape and pattern architecture provides excellent traction and braking balance on different surfaces, as well as the capacity to grasp mud and snow while keeping the tyre clean when back on asphalt.
Excellent wet and dry grip for the ultimate control in both straight and cornering manoeuvres. Thanks to the high silica compound, the Bridgestone Dueler All-Terrain A/T002 delivers superior adhesion on wet surfaces. The tyre is also certified with 3PMSF and M+S markings, making it fully winter-ready and compliant with winter tyre legislation.
Improved mileage by 40% compared to its predecessor, made possible by its maximised footprint width, optimised contact patch and increased skid depth.
“According to our comprehensive market research, drivers of 4x4 vehicles are looking for freedom and adventure, while also seeking safety and reassurance that they are ready to tackle the road ahead, no matter the weather or terrain. With the new Bridgestone Dueler All-Terrain A/T002, we offer all 4x4 drivers – regardless of whether they are looking for adventure, or simply using their vehicle for their daily work – the confidence and control they need to push their vehicles to their full potential in tackling both on- and off-road conditions,” says Emilio Tiberio, Chief Technical Officer and Chief Operating Officer at Bridgestone EMIA.
Developed and manufactured in Europe, the all-terrain tyre was designed and tested at Bridgestone’s European R&D Centre using Virtual Tyre Development technology. This sustainable approach enables a digital version of an in-development tyre to be created and tested virtually before building prototypes, leading to savings in raw materials and CO2 emissions during development.
This year’s Truck and Fleet Awards celebrated an exciting new era for transportation and mobility in the region
The Truck and Fleet Awards 2024 recognised 21 winners during a gala dinner held this week at the Ritz Carlton - JBR hotel in Dubai. Almost 9,000 people voted for categories with the process open to the industry before closing at the beginning of January. Separate industry judging panels decided the fleet, bodybuilder and Middle East Truck of the Year award.
The Truck and Fleet Awards 2024 were held last month at the Ritz Carlton, JBR in Dubai. The awards recognised vehicles and technology from major OEMs and automotive
manufacturers, as well as distributors and fleets involved in the transporation, logistics and mobility sectors.
“We are lucky to be taking part in a revolution in transportation and mobility and I think this year we got a taste of how far we have come – and maybe a glimpse of how far we still have to go,” said Stephen White, head of content, Truck&Fleet Middle East.
“Innovation is a word that has almost lost its meaning, but this year it was incredible to see so many genuinely new technologies and vehicles make the finalist shortlist. But the fleet winners were also at an astonishingly high standard, and I am sure they are setting the standards others should follow.”
A special judging panel decided the prestigious Middle East Truck of the Year award with their decision revealed at the climax of the evening. Also scoring highly in the judges’ assessment were last year’s winner the Scania Super and the Renault E-Tech D-Wide, which won the Medium Duty Truck of the Year Award.
The Volvo Trucks’ FH Electric followed up its successful bid to be named the International Truck of the Year by scooping the Middle East Truck of the Year award at the Truck and Fleet Awards.
The Volvo FH is one of the industry’s most successful models ever with nearly 1.4 million trucks sold all over the world. The Volvo
FH Electric can operate at a total of 44 tonnes. Production of the Volvo FH Electric started in 2022 in Volvo’s factory in Gothenburg, Sweden, and production in the factory in Ghent, Belgium began in 2023 – and now it is available commercially for all fleets in the UAE. The award was picked up by Ramez Hamdan, Managing Director of FAMCO.
The Volvo Trucks Electric FH win comes after it was selected as the International Truck of the Year 2024, the fourth time that Volvo’s iconic FH model had been named Truck of the Year.
FAMCO (Al Futtaim Auto & Machinery Company), Volvo’s partner in a number of markets, picked up the
prestigious Distributor of the Year award after a 2023, where it took a major leap in faith to reinforce its position as pioneer of Electric Vehicles for the industrial equipment segment, including the FH.
The other vehicle and product awards were decided by an international campaign which saw 9,000 individual votes across categories reflecting the diversity of technologies available in the market.
While the FH Electric scored a second success on the night by taking home the New Vehicle of the Year Award, the advent of last mile and mid-mile deliveries in the region meant the LCV and Van awards were both hotly contested.
Taking home the Light Commercial Vehicle of the Year award was the Ashok Leyland Partner lightduty truck. Powered by the ZD30 Turbo intercooled Common Rail diesel engine, it ensures competitive fuel efficiency and a smoother driving experience with fewer gear shifts, ideal for city driving. The vehicle boasts global-standard efficiency and performance and is equipped with a modern, ergonomic cab and spacious interiors. With a gross vehicle weight (GVW) of 6500kg, it caters to various applications such as parcel goods, perishables, and FMCG products, providing customization options with a tilt-able cabin and low loading platform height.
The IVECO Daily won the Van of the Year award after the culmination of a two-month campaign, where the transportation and mobility industries were asked to select the vehicle they regard as the best in class. The Daily proved to be the outstanding winner in the Van category. IVECO was also awarded the Launch of the Year by Truck and Fleet Middle East magazine for its global, full range launch held at the end of 2023.
Given its high-profile introduction of the Renault E-Tech D-Wide into Tadweer and Averda’s waste management fleet in 2023, it was no surprise that the D-Wide was the outstanding winner of the MediumDuty Truck of the Year beating the popular HINO 500 in the vote.
Renault Trucks Middle East and Al Masaood launched the first 100% electric waste truck in the UAE in 2023.
Based on the D-Series, the Renault Trucks E-tech truck was run as a pilot programme last summer to gauge the vehicle’s performance in the high temperatures. Al Masaood and Renault are also using the truck to address logistical challenges such as charging station availability along key routes.
Special recognition was also reserved for GORICA which took home the Outstanding Contribution to Transportation with its Electrified Waste Compactor.
Shortlisted alongside FAMCO for its introduction of electric CVs into the market and Momentum Logistics, who are using AI to enhance their fleet operation, GORICA’s Electrified Waste Compactor and the practical challenges it faced in development and then application made it a worthy winner. Working alongside Renault Trucks, Averda and Tadweer, it was noted that GORICA has proven that it is possible to decarbonise waste collection in the region.
Vital to public transport, private travel and hospitality, buses and coaches are the work horses of passenger transportation in the region. The Volvo 7900EV won Bus of the Year and the Zhongtong LCK6128H. In the category of “Heavy-Duty Truck of the Year,” the Volvo Trucks FM Electric4x2 was celebrated for its exceptional performance and environmentally friendly features. The truck represents Volvo’s commitment to reducing carbon emissions and leading the way in electric vehicle technology in the heavy-duty truck sector.
UD Trucks, the Japanese maker of diesel trucks, buses, bus chassis and special-purpose vehicles, was voted the Outstanding Manufacturer of the Year at Truck and Fleet Awards by the Middle East transportation, logistics and mobility communities.
UD Trucks MEENA is quickly rising through the ranks of truck brands in the region and recorded double-digit growth since the turn of the decade based on a strategy of combing robust and reliable hardware with superlative aftersales support
NOMINEE Al Masaood Commercial Vehicles and Equipment
NOMINEE Al Shirawi Enterprises – Scania NTG
NOMINEE Al Futtaim Auto & Machinery Company LLC
WINNER Al Masaood Commercial Vehicles and Equipment
NOMINEE Ashok Leyland Falcon
NOMINEE Ashok Leyland Oyster
NOMINEE Tata Motors Elanza
WINNER Volvo 7900EV
NOMINEE Yutong ZK6128H
NOMINEE Zhongtong LCK6128H
WINNER Zhongtong LCK6128H
NOMINEE Apollo Tyres
NOMINEE BKT
NOMINEE Continental
NOMINEE Goodyear
WINNER Bridgestone MEA
NOMINEE Al Shirawi Enterprises
NOMINEE NAZ Industries
NOMINEE Wadi Al Raha (MrAirkon)
WINNER NAZ Industries
NOMINEE Daimler Truck – Actros
NOMINEE Renault Trucks – K-Series (Construction)
NOMINEE Scania – NTG
NOMINEE Scania – Super
NOMINEE Tata Motors – Tata Prima 4440.S Prime Mover
NOMINEE UD Trucks – Quester Euro 5
WINNER Volvo Trucks FM Electric – 4×2
NOMINEE Ashok Leyland
NOMINEE Ford Trucks
NOMINEE IVECO
NOMINEE Renault Trucks ME
NOMINEE Scania Middle East
NOMINEE Volvo Trucks
WINNER UD Trucks MEENA
NOMINEE Al Masaood Commercial Vehicles and Equipment
NOMINEE Al Naboodah Swaidan Trading Al Shirawi
NOMINEE Galadari Trucks and Heavy Equipment
NOMINEE Genavco
NOMINEE United Diesel
WINNER Al Futtaim Auto & Machinery Company – FAMCO
NOMINEE DSV
NOMINEE MICCO
NOMINEE Momentum Logistics
NOMINEE Tristar
WINNER Momentum Logistics
NOMINEE DAF LF
NOMINEE Hino 500s
NOMINEE Isuzu F Series
NOMINEE IVECO Eurocargo
NOMINEE UD Trucks Croner Euro 5
WINNER Renault Trucks – D-Series
NOMINEE Arabian Axles Air Suspension SK9000
NOMINEE IVECO – S-eWay
NOMINEE Scania Smart Dashboard
NOMINEE Volvo Trucks – Electric Heavy Duty Trucks
WINNER Scania – Smart Dashboard
NOMINEE Ashok Leyland – Partner
NOMINEE Hino 300s
NOMINEE Isuzu N-Series
NOMINEE Fuso Canter Euro 5 4×4
WINNER Ashok Leyland – Partner
NOMINEE Arabian Axles
NOMINEE NAZ Industries
WINNER Arabian Axles
NOMINEE Averda – Seat Belt Safety Campaign
NOMINEE Cafu – Fleet-Wide Safety Programme
NOMINEE MGCC – Driver Safety Campaign
WINNER Cafu – Fleet Safety programme
NOMINEE Farizon and Admiral Mobility Electric Van
NOMINEE IVECO Daily
NOMINEE Mercedes-Benz Sprinter
NOMINEE Yaxing EV
WINNER IVECO Daily
NOMINEE Volvo Trucks FH Electric – 4×2
NOMINEE Al Masaood CV&E – D-Wide E-Tech
NOMINEE F-Line – Ford Trucks
NOMINEE Volvo Trucks FH 4×2 Electric
NOMINEE Zhongtong Luxury Bus
Volvo Trucks FH 4×2 Electric
through its dealers. It has also recently upgraded its flagship Croner and Quester trucks to Euro 5 in the region.
The Truck and Fleet Awards 2024 recognised 21 winners during a gala dinner held this week at the Ritz Carlton - JBR hotel in Dubai. Almost 9,000 people voted for categories with the process open to the industry before closing at the beginning of January.
“We are lucky to be taking part in a revolution in transportation and mobility and I think this year we got a taste of how far we have come – and maybe a glimpse of how far we still have to go,” said Stephen White, head of content, Truck and Fleet Middle East.
Bridgestone Middle East, a global leader in sustainable mobility and advanced solutions, secured the renowned Tyre Technology Provider of the Year Award at the Truck and Fleet ME awards. This achievement marks the third consecutive win for the company in the same category. Jacques Fourie, President of Bridgestone Middle East and Africa said: “We are delighted to secure the prestigious Tyre Technology Provider of the Year Award for the third consecutive year. This accolade acknowledges our unwavering commitment to pioneering digital mobility solutions through a synergy of innovation, partnerships, and research.
Unilever was recognised with the prestigious Middle East Fleet of the Year Award during this week’s Truck and Fleet Awards 2024. In 2023, Unilever introduced both the first-ever electric van to its fleet in the UAE as well as the Volvo FH Heavy-Duty Electric Truck, garnering special praise for its efforts of heading towards reducing emissions via its logistics operations and achieving net-zero value chain emissions by 2039.
“Already one of the finest examples of fleet operators in the market, Unilever has made good on its promise to pioneer the green transportation movement in the UAE, particularly by adding the Volvo FH Heavy-Duty Electric Truck into its ranks,” said head of content at Truck and Fleet Middle East, Stephen White. “Unilever’s investment and ambitious sustainability strategy are making it a
true pioneer for other fleets to follow.”
While Unilever took home the judged Middle East Fleet of the Year Award, other winners on the night included BEEAH Group which was the winner of the Waste Management Fleet of the Year.
“BEEAH has said many times that it is determined to create a greener, smarter, and more efficient tomorrow and, in 2023, it showed how committed it is to decarbonising its growing fleet operations in the UAE, Egypt and KSA,” explained Stephen White. “And it has done all of this while aligning with its ambitions to achieve net-zero emissions across its range of operations by 2040. We also saw it introduced the zeroemission eEconic from MercedesBenz into its fleet of over 2,000 waste collection vehicles at the end of the year, and will continue to be an international leader in its field.”
Momentum Logistics was nominated for the Middle East Fleet of the Year award and was also recognised for its industry-leading use of technology and best practice for the coveted Heavy Fleet of the Year award.
In 2023, Momentum went hi-tech with the use of Artificial Intelligence and paperless after it launched a new Transport Management System which lets customers see the progress of a truck journey in real time.
“Momentum is setting the gold standard when it comes to fleet ownership and operations in this market – but where it stands apart is its dedication to improving fleet safety and environmental impacts. The fact they run a fleet of over 130 vehicles at an average age of 2.5 years, and boast a utilisation rate of over 92% is phenomenal,” said Stephen White.
The awards also honoured Cafu with the Excellence in Fleet Safety award and impressed with its dedication to ensuring the safety of our fleets, drivers, and stakeholders.
“In 2023, it achieved 2,302,299 man-hours without any Lost Time Injuries. It did all of this while successfully transported 300 million litres of gasoline and diesel, conducting 5.5 million fills without major spills,” noted Stephen White.
NOMINEE Averda
NOMINEE BEEAH Group
NOMINEE Suez Middle East Recycling
NOMINEE Tadweer
WINNER BEEAH Group
NOMINEE Averda
NOMINEE AVIS
NOMINEE BEEAH Group
NOMINEE Cafu
NOMINEE Momentum Logistics
WINNER Unilever
NOMINEE Renault Trucks – D-Wide E-tech
NOMINEE Scania Middle East – Scania Super
NOMINEE Tata Motors – Tata Prima 4440.S Prime Mover
NOMINEE UD Trucks – The New Quester
WINNER Volvo Trucks – FH Electric 4×2
NOMINEE Al Futtaim Auto & Machinery Company LLC
NOMINEE GORICA
NOMINEE Momentum Logistics
NOMINEE Shafin Traders
WINNER GORICA
TYRES
Continental Tires, a leading global tyre manufacturer and long-standing partner of the Asian Football Confederation (AFC) has announced a strategic initiative to prioritise safety and enhance the overall tournament experience for passionate fans during the AFC Asian Cup Qatar 2023.
Continental Tires is committed to ensuring both their excitement and well-being. The brand will provide comprehensive, complimentary pre- and post-game tyre checks at designated locations around the stadiums on the opening day and for the final match.
Expert tyre assessments and valuable advice will be provided, ensuring optimal performance, and driving confidence for every fan’s journey.
Shambil Basit, General Manager of Alfardan Commercial – the official distributor of Continental Tires in Qatar, said: “At Continental Tires, we believe in the power of excellence, both on the field and on the road. Continental Tires’ partnership with the AFC Asian Cup extends beyond traditional sponsorship, reflecting our dedication to enhancing the tournament experience for fans across every touchpoint.
“By prioritising their safety through our tyre check initiative, we aim to deliver peace of mind and allow them to fully immerse themselves in the passion and excitement of the competition.”
Thermo King has announced the start of production for its innovative E-500e models, marking a significant advancement in electric light commercial vehicle (LCV) refrigeration. The E-500e, part of the new E-Series, is designed to meet the growing demands for sustainable and efficient urban and inner-city deliveries, says the leading provider of transport temperature control solutions. The E-500e offers a fully electric, energy-efficient solution that pushes the boundaries of current refrigeration capabilities.
The European Union’s ambitious goal to reduce CO2 emissions from new trucks by 90% by 2040 underscores the timeliness and relevance of the E-500e for fleet operators seeking to future-proof their operations.The E-500e leverages advanced technology
to ensure minimal impact on the electric vehicle’s battery and range, featuring custom-designed inverter technology, a patented power control system, and seamless communication with the vehicle to optimize cooling performance and energy efficiency. Powered directly by the vehicle’s battery, eliminates the need for additional battery packs or shore connections, allowing for
continuous operation even during vehicle charging or delivery stops.
The E-500e delivers exceptional electric cooling capacity up to 4.5 kW and supports both cooling and heating modes, catering to a wide range of application needs. This high performance does not come at the expense of flexibility; the unit is fully compliant with various low emission zones and diesel-ban areas.
Al Masaood Commercial Vehicles & Equipment (CV&E) has won the award for Best Dealer in the MEENA region during the UD Trucks MEENA Partnership Conference held in Japan.
The sole dealer for UD Trucks in Abu Dhabi was participating at the conference held alongside the UD Trucks Global Conference in Tokyo from November 6 to 9, which saw the participation of over 250 senior executives representing UD Trucks’ authorised dealers worldwide.
Further highlighting the dedication
and excellence of the Al Masaood CV&E team, was yet another award, presented to a member of the Parts Team. Mohamed Fouda, who has been at Al Masaood for the past four years and has generated a substantial increase in parts sales, won the UD MEENA ‘Best Parts Sales Award.’
The conference was an opportunity for UD Trucks to align operators with the brand’s future plans and product launches, shedding light on the strategic outlook of the trucking industry. Innovation and sustainability emerged as the two
key pillars and driving forces for the industry’s evolution, with a focus on progressive advancements in telematics, collaborative operating models, and sustainable transportation.
Much like other segments in mobility, the trucking sector is increasingly focusing on service excellence and customer satisfaction in the aftersales market, said Al Masaood CV&E, adding that the firm is “consistently embracing growth and adapting to the needs of the market” and “has actively adopted this approach over the past several years.”
Success stories from across UD Truck’s dealers were highlighted at a conference. Al Masaood join representatives from South Africa and Thailand, and presented its efforts in acquiring waste management contracts and outperforming competitors.
Al Masaood CV&E, in collaboration with UD Trucks has recently secured a large stake in the waste management sector and plans to upgrade aftersales operations and spare parts offerings.
The strategic relocation of NAI’s Truck Assembly Factory opens a new chapter for
With the automotive manufacturing sector poised to play a crucial role in the Saudi Arabia’s economic transformation, Juffali Commercial Vehicles is determined to help shape the objectives of Vision 2030 – a shift that not only aims to diversify the economy but also positions Saudi Arabia as a competitive player in the global automotive industry, with a focus on innovation, sustainability, and economic growth.
At the centre of an exciting new era for the industry in Saudi Arabia is the National Automotive Industry (NAI) initiative which aims to develop a robust automotive manufacturing sector in the Kingdom.
Juffali Commercial Vehicles’ involvement in the NAI leverages the firm’s vast
experience in the automotive sector and its relationships with global auto manufacturers, particularly Mercedes-Benz, and deep understanding of the Saudi market. Through its participation in the NAI, Juffali helps facilitate the establishment of automotive manufacturing facilities, attract foreign investment, and support the government’s efforts in creating a conducive environment for the automotive industry’s growth.
NAI is now embarking on a significant journey with the relocation of its truck assembly factory. The decision to move stems from the existing facility finding itself situated in the heart of Jeddah city, leading to challenges in operational logistics and prompting the need for a more strategic location. This relocation opens up a new chapter for NAI, bringing forth various advancements in infrastructure, sustainability, and operational efficiency.
This strategic move symbolises NAI’s market leadership”
“We embark on a transformative journey, relocating our truck assembly factory to King Abdullah Economic City. This strategic move symbolises NAI’s commitment to efficiency, sustainability, and market leadership,” explains Heiko Schulze – CEO of Juffali Commercial Vehicles. “With advanced technologies and a green focus, we’re not just moving our facility; we’re pioneering the future of truck manufacturing in the region. As we break ground, we redefine the landscape, ensuring NAI’s legacy as an industry innovator.”
The primary driver behind the move is the current factory’s central location within Jeddah city. As urban development surrounds the facility, logistical challenges have arisen, impacting the timely arrival of container kits and the transportation of fully assembled trucks. By relocating, NAI aims to overcome these hurdles and streamline its operations.
The new factory promises a leap in technological advancements with the integration of Automation Solutions. This includes Electric Tightening tools, Robotics, Manipulators, and Automated Guided Vehicles. These technologies aim to optimize the assembly process, enhancing efficiency and precision in truck manufacturing.
“We stand on the brink of a transformative chapter with the establishment of our new factory, nestled within the expansive Juffali Industrial Park (JIP). Proudly spanning 170,000 square meters in a grand total of 388,000 square meters, this facility marks a strategic leap forward. Initially focusing on Semi-Knocked Down (SKD) assembly, we envision an exciting future, where the potential for Completely Knocked Down (CKD) assembly and cabin manufacturing awaits in our expanded area,” says Khalid Bayounes - Production Director, NAI factory.
Logistical constraints related to traffic patterns will be alleviated, ensuring smoother operations for the arrival of kits and the delivery of finished trucks. This relocation marks a pivotal moment in NAI’s commitment to meeting market demand for construction and transportation vehicles.
The expansion comes with a silver lining as numerous job opportunities will be created. Engineers, assembly workers, and professionals from various fields will be needed to support the operations of the new factory. The choice of the new location, King Abdullah Economic City (KAEC),
We’re not just moving our facility; we’re pioneering the future of truck manufacturing in the region”
was made strategically, considering its support from King Abdullah Port (KAP) and its potential for future automotive plants. NAI is committed to environmental responsibility and plans to implement Industry 4.0 and Greenfield initiatives.
The commitment to sustainability extends to the implementation of Industry 4.0 practices and a Greenfield approach. Moreover, there are plans to integrate solar cells into the factory’s roof, showcasing NAI’s dedication to eco-friendly operations.
NAI is gearing up to incorporate Electric Vehicles (EV) into its assembly portfolio. The company recognizes the evolving landscape of the automotive sector and is strategically planning for the potential assembly of Electric Vehicles in its new state-of-the-art facility. This forward-looking initiative aligns with NAI’s commitment to staying at the
forefront of technological advancements and meeting the growing demand for sustainable transportation solutions. The relocation process is underway, with the start of production scheduled for Q2 2025. Key milestones and phases are being meticulously planned to ensure a seamless transition. The relocated factory plays a crucial role in NAI’s market expansion plans. It will facilitate the assembly of Heavy, Medium, and Light Duty Trucks from Mercedes-Benz and FUSO Trucks, meeting the rising demand for commercial vehicles in the region.
NAI’s strategic relocation marks a pivotal moment in the company’s journey, promising advancements in technology, sustainability, and market presence. As the company prepares to break ground in its new home, it is set to redefine the landscape of truck assembly in the region.
While the new facility is initially focusing on SemiKnocked Down (SKD) assembly, Khalid BayounesProduction Director, NAI factory says the organisation can see the potential for Completely Knocked Down (CKD) assembly and cabin manufacturing at the KAEC plant.
Uber and Kia revealed their new vehicle-led approach to mobility at CES 2024
CES 2024 saw Uber and Kia reveal more details on their upcoming collaboration.
With the goal of enhancing electric vehicle offerings available on Uber’s mobility platform and supporting the global ride hailing leader in achieving its 2040 zero-emission goal, the partnership with Kia is seeking to produce Kia PBVs optimised for drivers and fleets as part of Kia’s ‘Platform Beyond Vehicle’ strategy in this field of the mobility market.
“PBVs will play a key role in the customisation of mobility, and by partnering with Uber, Kia aims to deliver industry-leading technology with advanced software and services to enhance the ride hailing experience,” said SeungKyu (Sean) Yoon, president & CEO, Kia North America, and Kia America.
“Drivers on the Uber platform will also have the ability to choose Kia vehicles with a
comprehensive suite of offerings that will ease the ramp up of electrification and help achieve both Kia’s and Uber’s sustainability goals.”
Kia wants to identify optimal specifications for PBV models, with the possible further integration of technology and services to benefit drivers and ride hailing users alike.
“PBVs will play a key role in the transformation of mobility. This collaboration will enhance Kia’s PBV development, with optimised vehicles for drivers’ and riders’ needs,” said Sangdae Kim, Head of PBV Division, Kia. “This will focus on advanced software and services, with the integration of interactive In-Vehicle Infotainment and advanced safety technology.”
New driver and passenger experiences could be facilitated through the development of optimised operational solutions, building connected car experiences for all. Personalised riding environments, including climate and
Kia PBVs will be an enabler of business innovation thanks to our customercentric management system”
sound control, and interactive rear-seat entertainment systems, may also follow. Kia and Uber will collaborate on ways to moderate total cost of vehicle ownership by analysing the various PBV options and potential Battery as a Service (BaaS) subscription offerings to reduce initial vehicle purchase costs.
Currently in operation across several states in the U.S., Kia Flex allows drivers to choose Kia vehicles for use on the Uber platform. The expansion of Kia Flex will offer drivers on the Uber platform a comprehensive vehicle package, including EV options, insurance, and maintenance.
“Drivers on the Uber platform are already EV early adopters, going electric six to seven times faster than the general population in the US and Europe,” said Susan Anderson, Vice President, Global Head of Business Development. “That’s great for all of us because when rideshare
drivers go electric, communities see three to four times the emissions benefits compared with an average driver making the switch.“
Kia Connect diagnostic and preventive services will use data-driven solutions to detect signs of potential malfunctions, minimising maintenance outlay and downtime.
The launch of Kia’s PBV business sees the brand commit to providing a varied range of customised vehicle types to meet customers’ individual requirements. Kia believes its new approach to PBVs can help solve the mobility challenges encountered by individuals and organisations with limited transportation options. While ensuring consistency in design across all vehicles, Kia will create an ecosystem that fosters interaction between PBVs. With extensive modularity — including the ability to share features across all vehicles — PBVs will enhance versatility, opening up limitless possibilities to cater to the needs of both businesses and individuals. In line with Phase One, various versions of the PV5 will be available, including Basic, Van, High Roof, and Chassis Cab versions. In the future, Kia also plans to introduce a Robotaxi model developed with Motional (a joint venture between HMG and Aptiv), which aims to provide a revolutionary autonomous hailing experience for passengers.
During Phase Two, the PBV ecosystem will be complimented by two further models, the ‘PV7’ and ‘PV1’, utilising cabinet and frame systems to enhance interaction and connectivity among vehicles based on the modular concept.
“Kia PBVs will initiate a new era of seamless everyday business and lifestyle solutions. We hope to make our customers’ lives easier and better, whether they’re stationary or on
Kia PBVs will initiate a new era of seamless everyday business and lifestyle solutions”
the move, offering exceptional flexibility and customisation through radical modularisation,” said Karim Habib, Executive Vice President and Head of Kia Global Design. “Untethered to any fixed place, and unbounded by the traditional restrictions of space, Kia PBVs offer users a blank canvas to reimagine their lifestyles and workstyles,” he added.
A PBV-dedicated EVO plant in Autoland Hwaseong, Korea, will implement a hybrid production approach, combining conveyor and cell-based methods. Through collaboration with global conversion partners, Kia will be able to offer conversion models for various PBV line-ups. The factory is set to become operational in 2025 and will have an annual capacity of 150,000 units.
The brand’s solutions for In-Vehicle Infotainment (IVI), Fleet Management Systems (FMS), and charging will leverage vehicle
software-based data and AI technologies, further enabling customer-centric solutions, predictive maintenance suggestions to minimise downtime, and charging programs tailored to the customer’s business operating environment.
Kia’s PBV IVI solution aims to enhance daily life by recognising user preferences in real-time and providing relevant contextual data. It offers access to the Kia PBV App Market and third-party apps, ensuring customers have the latest information and entertainment content on the go. By connecting with business-specific apps previously limited to mobile devices, it improves service convenience and information reliability, providing a holistic user experience across different hardware form factors.
The fleet management solution for Kia PBVs allows customers to efficiently oversee multiple vehicles. It provides insights on sales, inventory, and deliveries, benefiting mobility and logistics businesses. Features include inventory monitoring, temperature control, and intelligent route planning for efficiency. The solution streamlines fleet management with real-time data and AI integration for predictive maintenance and optimal operational efficiency.
Kia’s EV charging solution optimises charging schedules for maximum efficiency. It considers battery charge levels, routes, schedules, and breaks.
Additionally, Kia aims to provide a total energy solution by utilising advanced charging infrastructure, allowing high-density energy batteries to power mobile devices and emergency equipment. This is made possible through innovations like Vehicleto-Everything (V2X) technology.
BMW is beginning to reap the rewards of its green strategy after the German manufacturer had a year to remember in 2023. The BMW Group delivered a total of 2,555,341 BMW, MINI and RollsRoyce vehicles to customers last year (+6.5%) - a new all-time sales high for the company. The BMW, Rolls-Royce and BMW Motor-rad brands also reported new record highs in 2023. In the fourth quarter, BMW Group sales climbed to 718,778 units, up +10.3% on the previous year.
“Thanks to close co-operation with our retail partners and driven by the strong performance of our associates, the BMW Group was able to achieve a new all-time sales high for 2023. Customers around the world appreciate our strong brands BMW, MINI, Motorrad and Rolls-Royce and in particular the choice of different drive technologies across the entire BMW Group product range”, said Jochen Gol-ler, member of the Board of Management of
BMW AG, responsible for Customer, Brands, Sales.
“With our new, highly attractive and technologically outstanding vehicles, we were able to ramp up electromobility even more dynamically in 2023 and achieve the goal of 15% of total sales from fully-electric vehicles,” Goller continued.
Thanks to a strong team effort, the BMW Group once again managed to significantly increase its worldwide deliveries of fullyelectric products last year to 376,183 units.
This represents a year-on-year sales growth of +74.4% for the company. In the fourth quarter, the BMW Group delivered 129,316 fully-electric vehicles to customers (+47.7%). Its sales of fully-electric vehicles for the year 2023 significantly outperformed the total market for fully-electric vehicles, un-derlining the company’s role as an e-mobility pioneer.
The BMW Group is confident it will be able to maintain its BEV growth trajectory in 2024. With a range of 18 fully-electric models spanning all its brands’ main segments, the BMW Group is laying a
strong foundation for dynamic BEV growth in the coming years: One in every five of the company’s newly delivered vehicles will have a fully-electric drive train this year; by 2025, it will be one in four.
“We see continued high demand for our fullyelectric products and, based on our strong, crossbrand product portfolio, expect to sell more than half a million fully-electric vehicles in 2024”, said Goller.
BMW has pledged to be climate neutral by latest 2050. The circular economy is vital to reducing emissions and conserving natural resources and the BMW Group aims to build new vehicles with 50% secondary raw materials. The BMW Group continues to decrease their carbon emissions across all their locations.
“For us, circularity in particular means that at the end of their use phase, vehicles are used as a source of raw materials for new cars. Our vehicles are already made from up to 30% recycled and reused ma-terials on average. We would like to continue increasing this amount,” says the firm.
NEXT ISSUE: THE TRUCK AND FLEET CONFERENCE 2024, THE CV MARKET EXPANDS, AND MUCH MORE!
