FEATURE
BUYING IN A PANDEMIC
Jorge Bialade, YallaMotor’s general manager, and team look at how new car sales has taken a hit
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subsidiary of the Middle East’s leading job site Bayt.com, YallaMotor was launched in 2012 and has grown to become the most visited automotive portal in the region. With the aim of simplifying vehicle research, buying, and selling, it serves over 27,000,000 sessions, more than 138,000,000 page views and more than 13,000,000 car buyers that spend more than 75,000,000 minutes browsing car content that generates more than 1,100,000 leads a year. Providing visitors to the site with the right set of tools to make a well-informed purchasing decision, it offers a dedicated Car Buyer’s Guide that lists prices, specs, and features for every model sold in the market, 30 JULY-AUGUST 2020
along with the latest international, regional and local car news and reviews from the region and beyond. Bundle that with handy shopping tools such as a unique special offers section, an in-depth car comparison tool, and a bustling used car section with over 26,000 always up to date cars, YallaMotor has become the region’s leading automotive portal. The company recently released the findings of a report that delved into buyer concerns as the Coronavirus (COVID-19) continues to disrupt life in the UAE. Its general manager Jorge Bialade, says that the insights come from the answers of more than 1,200 car buyers across the GCC. He says that their responses to the online retailer’s survey is helping YallaMotor to understand their perspectives towards purchasing a vehicle.
The majority of car buyers will take up to three months to make their decision”
“YallaMotor is always at the forefront of understanding car buyers’ behaviours,” he notes. “The current COVID-19 situation hit all of us by surprise and now, our number one priority is the health and safety of our employees and all the members of our community. We are in debt to the heroic efforts of first responders, doctors, nurses, researchers, public health experts and public servants globally and locally who lead with example. Their determination is an inspiration and as an organization, we have taken the necessary measures to adapt to the “new normal”.” According to Bialade, uncertainty is a word automotive industry has been hearing (possibly too much) lately. He argues that the report helps bring clarity to how the pandemic is reshaping the market. “We decided to shed some light on where meconstructionnews.com
