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NETWORK UD’s Mourad Hedna hails ‘remarkable’ growth UD TRUCKS HAS REVEALED THAT IS SALES IN THE MEENA (MIDDLE EAST, EAST AND NORTH AFRICA) REGION SOARED BY 30% IN 2021 TRUCKS The Japanese commercial vehicle maker said the improvement continued an upwards trend for a brand which had experienced 6% growth in the previous year. The uptick in performance saw sales boosted in most markets, including Saudi Arabia, the United Arab Emirates, Qatar, Pakistan and a number of countries in East Africa. Leading the way was UD Trucks’ flagship market, Bahrain, which saw an increase of around 40%, reinforcing the brand’s number one status in the country. The brand also saw an increase in sales by about 30% in Qatar. Sales also grew in
Saudi Arabia, which is UD Trucks’ biggest market by volume, by 24%. The UAE, which hosted the regional launch of the brand’s Euro 5 models at the end of 2021, registered an increase of 22% compared to 2020. Elsewhere, UD Trucks added that: “It earned positive traction in Pakistan where it enjoyed an impressive year. Similarly, the brand registered significant growth in East Africa in 2021, where a number of strategic deals for both heavy-duty and medium-duty trucks were signed off, despite the challenging business climate.” According to UD Trucks, the
growth came as a result of a “fantastic collaboration and coordinated effort” by UD Trucks and its partners throughout the region and their joint focus on supporting UD customers. The brand’s well-built and robust products, the introduction of the Euro 5 range and upgrades to the Euro 3 line-up, a strong retail network and partnerships, and the impact of its ‘Better Life’ strategy, have all played significant roles in the company’s success, the company claimed. “The resilience our brand showed in 2020, built around a consistent and comprehensive strategy and supported by
our strong regional partners, provided a solid platform for us to build on in 2021,” remarked Mourad Hedna, president, UD Trucks MEENA. “Registering about a 30% sales increase in one year is a remarkable feat. I am grateful to the UD Trucks MEENA team, our customers, partners, and stakeholders throughout the region for their hard work and dedication. Together, we look forward to another positive year as we continue on our path to become a sustainability leader.” UD Trucks’ new range which covers almost all segments was a crucial factor in this growth said that Japanese company.
2022 SHOULD SEE A REBOUND IN NEW CAR SALES AND PASS 300,000 SAYS GLASGOW CONSULTING GROUP’S VISHAL PANDEY – PAGE 26
06 MARCH 2022
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