Truck&Fleet ME March 2024

PIONEERING

THE FUTURE AUTO 4.0

T&FME meets Autotek.io, a company that is determined to revolutionise the way the automotive industry in the region works

CONTENTS

FEATURE

12 / GOING INSIDE AUTO4.0

T&FME talks to Autotek.io about the new possibilities of Auto4.0 in the region.

ALSO THIS ISSUE …

NEWS

06 / NEWS FROM THE MONTH

Einride and Abu Dhabi announce major EV deal in the UAE.

LAUNCHES

10 / HONDA 0 SERIES PREMIERE

The MG3 comes with a 1.5L petrol engine and Mazda and Galadari aim for premium.

INTERVIEW

16 / UD TRUCKS HITS EURO 5

The Japanese truck-maker talks launching Euro 5 in KSA and its ambition for the region.

INSIGHT

18 / WHERE NOW FOR THE MIDDLE EAST?

Agility’s new emerging markets index wonders how disruption in the supply chain is affecting logistics.

FEATURE: IWD2024

24 / WE WANT THEM TO GROW AJEX Logistics Services reveals how it is nurturing new female talent.

FEATURE: IWD2024

28 / BE ONE OF MANY

The new campaign by Mercedes-Benz hopes to promote equal opportunities for women.

FEATURE

34 / THE ELITE FLEET

A look at the new vehicles offering green performance for Dubai Police.

COSTS ARE RISING –WHO PAYS FOR IT?

The Truck and Fleet Conference took place just as this issue of the magazine went to press. I will endeavour to cover much more on the event next month, but I think it’s worth summing up some of the major themes before we take a deep dive into them in April. The Saudi market is booming, trucks are still struggling to get into the market from Europe, and costs are rising. I guess there aren’t too many surprises there, but some great solutions to all these problems, let’s call them challenges and opportunities were discussed on the stage and in the networking sessions.

Without doubt, the change to the leasing law in the UAE – ably discussed by Altalease’s Ger Regan - represents an opportunity to alleviate some obvious flaws in financing in the market but of course it is still tough on fleets out there. In recent times, fleet operators have found themselves at the crossroads of an increasingly challenging economic landscape, one where the cost of vehicles has surged, presenting both hurdles and opportunities. This pressing issue, highlighted in various discussions across our industry, brings to the forefront the need for strategic planning and innovative thinking.

The escalating prices are not solely attributed to one factor but are the result of a confluence of global economic pressures, including supply chain disruptions, increased demand for vehicles, and the swift acceleration towards greener, more sustainable transport solutions. These elements combined have not only pushed

up the cost of purchasing new vehicles but have also impacted the maintenance and operational expenses associated with fleet management. As fleet operators, the immediate reaction might be to tighten the belt and ride out the storm. However, this scenario also presents an invaluable opportunity to reassess and realign business strategies with the changing times. Investment in technology and the integration of telematics and fleet management software emerge as vital tools in this endeavor, offering a way to optimise operations, reduce waste, and ultimately, lower costs in the long run.

Moreover, the shift towards electric and hybrid vehicles, while initially costly, can be viewed through a lens of long-term investment in sustainability, potentially offering savings on fuel and maintenance. Government incentives and policies aimed at supporting this transition –readily available in other markets - could also provide a beacon of support that fleet operators can navigate towards – if only there were ways to charge them.

In light of these challenges and opportunities, it is imperative for fleet operators to stay informed, agile, and proactive. Embracing innovation, exploring alternative financing and vehicle acquisition strategies, and advocating for supportive policies are essential steps in this journey. And this year’s conference felt like one in the right direction.

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MOST POPULAR

FLEET

Dubai now has 50,000 green vehicles on its roads

CARS

Audi Survey: Women in the UAE trust their instincts when buying performance cars

FLEET

Dubai Police pickup ‘exceptional’ Volkswagen Amarok from Al Nabooda

INFRASTRUCTURE

RTA in new partnership for Dubai Harbour bridge

FEATURED NEWS

CARS

Jaguar Daimler Heritage Trust launches ‘The Women Who Made Their Marque’ exhibition Opened to mark International Women's Day, the exhibition features inspirational stories of women who have made, sold, and drove Jaguars

FLEET

Megawatt charging system (MCS) presents opportunities and challenges of moving to much faster charging speeds MCS associated voltage cap is 1250 V; evident that higher charging powers are achieved by higher current and not voltage for commercial vehicles

FLEET

KIA PBV: Customising Mobility

A look at how Uber and Kia Motors revealed their new vehicle-led approach to mobility at CES 2024

FLEET

Euro 5 launch in Saudi Arabia is a significant milestone in our journey, says UD Trucks’ Mourad Hedna

In Saudi Arabia, UD Trucks saw a double-digit increase in retail sales in 2023 compared to 2022

FLEET

Pioneering a future for Saudi’s automotive industry

The strategic relocation of NAI’s Truck Assembly Factory opens a new chapter for National Automotive Industry

FLEET

Amazon and UAE Food Bank unite for fourth Iftar on Wheels campaign

EINRIDE AND ABU DHABI ANNOUNCE MAJOR EV DEAL / ARAMEX INAUGURATES

NEW REGIONAL OFFICE IN KSA / THE FUTURE OF TRUCKING IS ELECTRIC, SAYS TEVVA

Einride and Abu Dhabi to connect and charge 1,000 e-trucks and 100 AVs NETWORK

IN JOINT COLLABORATION WITH ITC & DMT, THE FULL EINRIDE FREIGHT MOBILITY OFFERING WILL BE DEPLOYED ACROSS ABU DHABI AND AL AIN

FLEET

Einride, a freight mobility company that provides digital, electric and autonomous technology, has announced a joint cooperation with the Integrated Transport Center (ITC) and Abu Dhabi Department of Municipalities and Transport (DMT) to scale electrification of road freight throughout the region.

The signed Memorandum of Understanding (MoU) will look to build out the Abu Dhabi portion of the Falcon Rise Grid, equating to half of the total project, by deploying technology and working on regulation to foster

an effective regional transition.

In joint collaboration with ITC & DMT, the full Einride freight mobility offering will be deployed across Abu Dhabi and Al Ain with 1,000 electric heavy duty trucks, 100 autonomous vehicles and strategically placed charging infrastructure, all powered and optimized with the AI-powered freight operating system, Einride Saga.

The Department of Municipalities and Transport goals of decarbonizing the entire road freight transport by 30% by 2030 will be largely empowered through these efforts. His Excellency Abdullah

Al Marzouqi, the DirectorGeneral of the Integrated Transport Center served as the signatory of the MoU, signed earlier this month.

“With this partnership, we’ll be able to further solidify our plan of electrification across the region as it will support key work such as the shaping of incentives and policy,” said Robert Ziegler, General Manager EMEA at Einride. “We look forward to collaborating with the Abu Dhabi government to ensure a more resilient transportation ecosystem is deployed to drive impact and reduce emissions.”

The Falcon Rise grid, which

will be developed over the course of five years, will stretch 550 km across Abu Dhabi, Dubai, and Sharjah, encompassing a total of 2,000 electric trucks, 200 autonomous trucks and eight charging stations with over 500 charging points.. Einride’s freight ecosystem is based on a grid system planned, optimized and monitored using the Einride Saga platform. The grid simplifies the management of road freight, removes industry inefficiencies, provides uninterrupted operations and significantly reduces emissions within the region.

DUBAI HAS 500 EV CHARGING POINTS AND 50,000 EVS ON ITS ROADS, A SENIOR MEMBER OF THE SUPREME COUNCIL OF ENERGY HAS TOLD T&FME

LUCID AIR PRICES ANNOUNCED FOR SAUDI

RETAIL

Lucid Group claims it is making it easier than ever for people to buy and own the world’s best electric vehicle after it announced that the Lucid Air Pure rear-wheel drive (RWD) will be available at retail for SAR 299,000 ($80,000).

To help ensure that new customers enjoy the best possible home charging experience, the company is also providing a SAR 3,750 allowance towards the installation of a home charging accessory by an approved Lucid provider in Saudi Arabia.

With an expanded ownership experience, “Lucid is directly addressing the reasons people most commonly cite as barriers to purchasing or leasing electric vehicles: Price and Ease of Ownership,” said the company in a statement.

“We are optimistic about the future of EVs and believe strongly that increased adoption is a necessary path towards reducing the impact of climate change,” said Peter Rawlinson, CEO and CTO at Lucid. “We have worked tirelessly to enable the Lucid Air lineup to deliver unsurpassed range and performance from less energy, and so I’m delighted that today we are able to share this benefit with our customers.”

Now starting at SAR 299,000, the Lucid Air Pure rear-wheel drive (RWD) is priced as Lucid originally envisioned and represents extraordinary value, says the company. According to the electric vehicles (EV) manufacturer, the Air Pure RWD features a sleek design that reflects Air’s title as the most aerodynamic car on the market. It offers an exceptional WLTP-estimated driving range of up to 747 km – more than any other electric sedan other than Lucid itself.

ARAMEX OPENS NEW REGIONAL HQ IN RIYADH

LOGISTICS

Aramex has inaugurated a new regional office in Riyadh which it says further reinforces its “commitment to accelerating the transformation of Saudi Arabia’s logistics sector under the Kingdom’s Vision 2030 plan”.

The opening of the new regional office will not only significantly enhance Aramex’s capabilities to serve new and existing businesses across the region, but also boost the Kingdom’s logistics infrastructure and contribute to the Vision 2030 goal of establishing Saudi Arabia as a global logistics hub.

In addition, the new regional headquarters and Aramex’s commitment to innovation will benefit the Saudi logistics sector and contribute to Vision 2030’s emphasis on digital capacity building and advancement.

“We are delighted to lead a bold new chapter in supporting the dynamic transformation taking place across the logistics and infrastructure segment across Saudi Arabia. These shining premises not only embody the spirit and ambition of Aramex in helping clients make their businesses more agile, productive and efficient, but will also play a

crucial role in unlocking fabulous new opportunities as businesses across the Kingdom soar to a new height, backed by the conducive business environment of the Kingdom,” said Othman Aljeda, CEO, Aramex. “This strategic decision demonstrates Aramex’s long-term commitment to Saudi Arabia and its confidence in the Kingdom’s economic future.

THE FUTURE OF TRUCKING IS ELECTRIC, SAYS TEVVA TRUCKS

British electric vehicle manufacturer Tevva has kicked off the first of its 2024 Customer Experience Days, with 40 prospective customers enjoying a day at Tevva London in Tilbury driving the only UK-made 7.5t battery-electric truck.

The Tevva 7.5t truck offers up to 227km from its 105-kWh battery on a single charge and is ideal for urban delivery fleets. It is the only battery electric truck of its class in production in the UK.

Ken Scott, Managing Director of Tevva said: “The future is undeniably electric - despite what you might read in certain sections of the UK press - and that includes trucks. In fact, the decarbonisation of trucking will have a bigger positive impact on air quality and reduced carbon emissions than passenger cars.

“As the only British company making battery-electric trucks today, we’re delighted to launch this ‘try before you buy’ programme, where you can

test drive one of our vehicles for yourself. Any forwardthinking fleet decision-maker shouldn’t miss this opportunity. They might be surprised at how smooth the transition from a dirty diesel to a clean electric truck can be,” Scott added.

Agreeing with this assessment, Rich Wilkins, Key Account Manager at Kuehne + Nagel said: “Driving the Tevva truck was such an amazing experience. The truck drove so smoothly, quietly, and effortlessly - and the power from the acceleration was sensational.”

The Customer Experience Days aim to provide fleet managers, transport managers, operations directors and anyone tasked with decarbonising their commercial vehicle fleets with the opportunity to get behind the wheel of an electric truck. The next Tevva Customer Experience Day will be held on Thursday 21 March.

The test drive route visits Tilbury Port and Tilbury town, mimicking typical urban delivery routes.

AFM AUTO SOLD 25,000 USED VEHICLES IN 2023

PRE-OWNED

Al-Futtaim Automotive, one of the UAE’s largest automotive groups, say it has crossed another successful milestone in the pre-owned car segment, selling over 25,000 used vehicles in 2023.

Leveraging over 23 years of trust, expertise and reliability, Al-Futtaim Automotive has set an unparalleled standard of excellence across its usedcar operations that covers Certified Pre-Owned Vehicles from its brand portfolio as well as its multi-brand used-car business, Automall, added the company in a statement.

In the latest business figures shared by the used-car division, SUVs dominated the market at 48% sales, followed by sedans at 29%; while

the Toyota Yaris, Toyota Corolla, and Toyota Prado took the top three spots as the best-selling models in their used car portfolio. Amongst the brands, Toyota and Honda ranked first in terms of residual value, with Prado, Yaris, and RAV4 models being the most in demand. The UAE’s largest retailer of used cars in terms

of volumes and business presence, Al-Futtaim Automotive is also at the forefront of technological integration, a factor that has played a role in its business success. For many years, the company has integrated a fully digital evaluation tool offering swift market valuation of used-cars alongside providing customers with the best value, fair pricing, and transparency with no hidden costs.

The used-car division is also among the first to introduce a state of the art unique ‘photobooth’ showcase on their web-channels, offering customers a chance to virtually explore cars with a 360-degree view, see the exterior and interior up-close, and experience the car in detail as if inside a showroom.

EXEED BY AL GHURAIR FIRST SHOWROOM IN ABU DHABI

RETAIL

EXEED by Al Ghurair, the premium automotive brand owned by Chinese automotive giant Chery and exclusively represented by AG Auto in the UAE under Al Ghurair, has unveiled its latest showroom in Abu Dhabi.

KIA TO BRING PBV MODEL TO REGION IN 2026

ELECTRIC VEHICLES

Kia Middle East and Africa is prepared to introduce its revolutionary ‘Platform Beyond Vehicle’ (PBV) model in the MEA region in 2026. Kia’s PBVs represent the brand’s vision to be a Sustainable Mobility Solutions Provider beyond the traditional concept of automobiles. As such, PBVs are a powerful combination of fitfor-purpose EVs with advanced software technology designed to open the door to new businesses and lifestyles – by reimagining the concept of space thanks to

advanced, tailored interiors that provide flexibility and freedom.

The newly established model aims to address the unmet requirements of a diverse customer base within the MEA fleet vehicle segment. It will provide tailored mobility solutions optimized for the region’s specific market and business conditions, helping to overcome challenges related to limited transportation options and one-dimensional product offerings that currently exist.

SooHang Chang, President, Kia Middle East & Africa,

commented on the new model:

“The introduction of Kia’s PBV to the Middle East and Africa signifies our commitment to pioneering future-forward mobility solutions for fleets.

Operating on a customer-centric model, the PBV business is dedicated to delivering freedom and flexibility through modular, customizable vehicles catering to the diverse needs of businesses and individuals alike. Kia’s aims to ensure all PBVs are simple to operate and intuitive to engage with, regardless of where, when and how they are used.”

Marking its second showroom in the country, and its first in the capital, the grand opening was commemorated in the presence of esteemed EXEED representatives and stakeholders on 28 February 2024. The new showroom underscores EXEED’s commitment to expanding operations and delivering luxury driver experiences, exceptional customer service, and premium SUVs in the UAE.

Addressing the rising demand for the luxury automotive sector, the premium SUV brand will also expand its operations across the UAE with further showroom openings in the coming months, including a second showroom in Mussafah (Abu Dhabi) and another in Dubai.

Situated on Corniche Road in Abu Dhabi, the new state-of-the-art EXEED showroom boasts a spacious area of 400 sqm. It offers a refined design equipped with cutting-edge services including reception spaces, vehicle showcases, a children’s play area, customer relaxation zones, and innovative interiors, ensuring customers enjoy a seamless journey when seeking to purchase luxury SUVs at affordable price points.

MG MOTOR LAUNCHES THE ALL-NEW MG3 IN THE MIDDLE EAST / GALADARI AND MAZDA TO TAKE ON PLAYERS IN THE JAPANESE AND EUROPEAN PREMIUM SEGMENT

LAUNCHES

1.5L FUEL EFFICIENT ENGINE

MG Motor launches the all-new MG3 in the Middle East

THE ALL-NEW MG3 COMES WITH A 1.5L PETROL ENGINE AND WILL BE AVAILABLE TO CUSTOMERS ACROSS THE GCC, LEBANON AND IRAQ FROM MARCH 2024

MG Motor has announced the introduction of the brand’s allnew MG3 compact sedan in the Middle East, further diversifying MG’s highly popular car lineup. The all-new MG3 comes with a 1.5L petrol engine and will be available to customers across the GCC, Lebanon and Iraq from March 2024.

Prices for the new MG3 start from USD 10,700 (excluding VAT) while the new model also comes with a generous 6-year/200,000 km manufacturer warranty. The new MG3, now in its third generation, is packed with new features such as a 360-degree camera and advanced driver-assistance systems, helping it deliver both style and substance on the road.

“The new MG3 is redefining

the hatchback experience without sacrificing good looks - from its dynamic front face to its athletic side body, it exudes both agility and style. The model’s exterior features include a leopardinspired hunting-eye headlamp and light-trailed taillamp, not only enhancing its stylish appearance but also ensuring visibility and safety in all driving conditions,” says MG Motor.

“Inside, there is a technologically advanced cockpit, characterised by a sophisticated design theme, a modular layout, and a racing steering wheel, that balances comfort and performance seamlessly.”

MG’s all-new compact sedan offers a host of convenient, technological features, including a 7-inch virtual instrument cluster

and 10.25-inch infotainment touchscreen, and comes with Apple CarPlay and Android Auto compatibility for effortless connectivity. Prioritising both comfort and practicality, the MG3 is designed to provide ample interior space and optimal vision, with 25 thoughtful storage compartments and plenty of boot space.

Offering a wide range of active safety features and having been subjected to rigorous testing across climatic extremes, the MG3 ensures peace of mind on the road for all occupants.

Among the advanced driverassistance systems available, depending on model, are Front Collision Warning, Emergency Lane Keep System, Blind Spot Detection and Adaptive Cruise

Control. The new MG3 is powered by an advanced petrol engine, mated to an 8-gear i-CVT transmission, and delivers 109hp. With a peak torque of 142Nm, the new model is also highly economical, “while offering a fun driving experience with agile handling and flexible steering, redefining fun on the road.”

Available in three trim levels - STD, COM and LUX - the MG3 caters to diverse preferences. In keeping with MG’s reputation for offering great value for money, the entry level STD model come with features such as electric door mirrors, rear parking sensors, hill assist and a multi-function steering wheel, while the COM adds 16-inch alloys, AC vents in the second row, an electric parking brake and a sunroof.

MAZDA AND GALADARI AIM FOR PREMIUM SEGMENT

LAUNCH OF CX-60 AND CX-90 SETS NEW TONE FOR MAZDA IN UAE

Available in three trim levels - STD, COM and LUX - the MG3 caters to diverse preferences, says the British marque.

The top-of-the-range LUX trim adds front parking sensors, a 360 camera, adaptive cruise control, a leather steering wheel, keyless entry, a lane departure alert and PVC seats.

“We continue to work very closely with our Headquarters to ensure that we’re offering our customers the most unique and convenient

SPECIFICATIONS

models and with optimal efficiency. The MG3 stands out with its agile design, intelligent technology, and economic yet fun-to-drive performance,” said Tom Lee, Managing Director of MG Middle East. “This compact is the perfect option for customers who are seeking great value-for-money, reliability and positive ownership experience that MG is known for.”

Model MG3 LUX

Engine 1.5l petrol

Transmission 8-gear i-CVT

Power 109hp

Torque 142Nm

T&FME has been told that Galadari and Mazda are aiming to take on players in the Japanese and European premium segment after the two partners launched the highly anticipated first-ever MAZDA CX-60 and CX-90 models during the inaugural ceremony of their all-new Mazda Showroom on Sheikh Zayed Road, Dubai.

Axel Dreyer, Chief Executive Officer at Galadari Automotive Group Co. Ltd confirmed the strategy on the sidelines during the event last week where he had earlier stated that: “The exclusive launch of the first-ever Mazda CX-60 and CX-90 in UAE, together with the opening of our all-new showroom, exemplifies our commitment to delivering the best possible services and models to the country.

“We look forward to providing customers with an exceptional driving experience, and setting new standards in the premium vehicle segment, solidifying our position in the automotive industry.”

The launch was also marked by the celebration of the 50-year partnership between Galadari Automobiles and Mazda Motor Corporation, Japan.

The UAE’s top-notch infrastructure and convenient roads offer an ideal environment for car owners to enjoy the vehicles’ luxe features, leading to a

rising demand for comfort and opulent features among the population, coupled with a preference for upscale and luxury products. Galadari Automobiles Co. has strategically positioned itself at the forefront of innovation to effectively meet the demands of the UAE automotive market.

The first-ever Mazda CX-60 and CX90 models have been built to embody automotive perfection, striking an ideal balance between performance and finesse. Both the CX-60 and CX-90 models are offered with a powerful and responsive 3.3L Inline-6 Turbocharged engine, combined with a 48V mild hybrid system.

This combination delivers an output of 284 hp and 450 Nm of torque in the CX-60, as well as a peak output of 345 hp and an impressive 500 Nm of torque in the CX-90. Furthermore, the fuel efficiency of the CX60 is 15.4 km/L while that of the CX-90 is 14.3 km/L, which in itself is best-in-class.

SPECIFICATIONS

Model Mazda CX-90

Engine 3.3l turbocharged

Power 345hp

Torque 500Nm

Top Speed 210km/h

50 YEARS MAZDA AND GALADARI MILESTONE

KEEP CALM AND CARRYING ON DRIVING

A FUN DRIVE

The MG3 offers a fun driving experience with agile handling and flexible steering, redefining fun on the road, according to MG Motor.

PIONEERING THE FUTURE OF AUTOMOTIVE

Sajith Suliman, CEO and Co-Founder of Autotek.io sits down with T&FME to explain its vision and mission

Sajith Suliman, the CEO and Co-Founder of Autotek.io, is a man on a mission: he believes his firm can be a key player in the digital transformation taking hold of the automotive industry. Having built a career in pioneering Auto 4.0 innovations – a revolutionary approach to making the supply chain more efficient, accessible, and connected – he has already built an impressive career in the industry. Speaking to T&FME, he explains how Autotek is leveraging AI and machine learning to predict maintenance needs, optimise inventory management, and improve customer service through its Smart AI Electronics Product Catalog and a comprehensive array of SaaS and AI tools. The company has already scored notable success in the region with the concept, he says, capturing the attention of global logistics powerhouse DP World, a huge organisation that must understand its operation down to the smallest details.

Suliman begins by explaining how, like its cousin, Industry 4.0, Auto 4.0 is a concept that could change the fundamentals of how vehicles and parts are produced and utilised in the field.

“Auto 4.0 is our answer to the evolving landscape of the automotive industry. Drawing inspiration from Industry 4.0, Auto 4.0 to us means revolutionising automotive maintenance and operations through digital transformation. It encompasses smart manufacturing, automation, real-time data analytics, and AI-driven decision-making to make auto maintenance more efficient, accessible, and user-friendly,” he explains.

Autotek believes it can stand at the forefront of this transformation, he adds, and take on critical industry challenges such as rising operational costs and the pressing need for sustainability: “We provide digital solutions that streamline auto maintenance processes, reduce downtime, and promote eco-friendly practices, thereby aligning with global sustainability goals.”

Since coming into the market, Autotek has launched a suite of clever innovations, including its Smart AI Electronics Product Catalog and comprehensive SaaS and AI tools. These advancements optimise supply chains, facilitate remote diagnostics, and enhance the overall efficiency of automotive maintenance operations, says Suliman.

“Autotek integrates AI and machine learning across our products and services to predict maintenance needs, optimise

WHAT IS AUTO4.0

Auto4.0 is a digital transformation concept that could change the fundamentals of how vehicles and parts are produced and utilised in the field, says Sajith Suliman (centre).

inventory management, and enhance customer service. This approach allows us to deliver personalised, efficient, and predictive solutions to our clients,” he remarks.

As impressive as the technology is, a standout achievement of the company remains the building up of a parts database of 22 million SKUs: “Building our extensive database of over 22 million parts was no small feat. It required relentless data collection, analysis, and categorisation efforts,” he recalls. “However, this database is central to our mission, enabling us to provide accurate, realtime information and support to our clients.”

Auto4.0 is our answer to the evolving landscape of the automotive industry”

The ultimate goal, as Suliman stress over and over is to improve operational efficiency and cost-effectiveness all the way from the factories to the fleets: “These technologies enable predictive maintenance, optimised inventory management, and personalised customer service, providing tangible benefits to clients. Our solutions are designed to maximise operational efficiency and reduce costs for our clients. By automating routine tasks, providing real-time data insights, and optimising supply chains, we help businesses minimise downtime and allocate resources more effectively.”

He adds: “Fleet operators, for example, face numerous challenges, including vehicle maintenance, route optimisation, and fuel management. Autotek’s fleet management solutions address these issues by offering health, location, and driver behaviour tracking, alongside automated maintenance schedules, thereby ensuring fleet efficiency and safety.

To address the specific needs of the Middle East market, Autotek adapts its solutions to meet regional demands. Customer feedback is a critical component of Autotek.io’s product development strategy, guiding the enhancement of its services to better meet user needs.

“Understanding the unique needs and trends of the market, we focus on solutions that are adaptable to extreme weather conditions, offer multi-language support, and comply with regional regulations. We prioritise innovations that cater to the specific demands of Middle Eastern clients.

OPTIMISING THE INDUSTRY

Autotek.io’s Smart AI Electronics Product Catalog and comprehensive SaaS and AI tools can optimise supply chains, facilitate remote diagnostics, and enhance the overall efficiency of automotive maintenance operations.

“Customer feedback is invaluable to us. It informs the development and refinement of our products and services, ensuring that we meet the evolving needs of the automotive industry. Through continuous dialogue with our clients, we strive to enhance user experience and solution effectiveness. While Autotek has engaged in various strategic partnerships and collaborations in the market already, it continues to seek alliances that align with its vision of driving automotive innovation: These partnerships are crucial in the journey towards revolutionising the automotive industry with Auto 4.0 technologies.”

A milestone partnership with DP World, renowned for its ambitious expansion into various industries, including logistics and digital solutions, underscores Autotek. io’s commitment to innovation, he adds.

“DP World’s focus on providing digital solutions and e-commerce to African countries, along with initiatives like the ’pay local and buy international’, aligns with our mission to revolutionise automotive maintenance and operations,” he explains. “As the official automotive subject expert for DP World, working together with their eCommerce and technology division, Autotek is poised to make significant contributions to the automotive industry’s future, leveraging digital advancements to enhance global trade and maintenance solutions.”

The collaboration with DP World, he adds, signifies a major step forward, with

Autotek is leveraging AI and machine learning to predict maintenance needs”

both entities sharing a common vision of harnessing technology to improve efficiency, accessibility, and sustainability in the automotive and logistics sectors: “Through this partnership, Autotek is set to explore new opportunities and drive innovations that will benefit clients globally, reinforcing its position as a leader in the digital transformation of the automotive industry.”

Looking ahead, Autotek plans to expand its presence in the Middle East, introducing new products and services tailored to the region’s needs.

The company envisions playing a pivotal role in shaping the future of the

automotive industry, driving forward the adoption of Auto 4.0 technologies.

“By positioning ourselves as leaders in the Auto 4.0 movement, Autotek is committed to transforming the automotive landscape, delivering unparalleled value to our clients, and paving the way for a more sustainable and technologically advanced industry,” enthuses Suliman. “We envision a future where the automotive industry is defined by efficiency, sustainability, and innovation. Autotek aims to be at the helm of this transformation, driving the adoption of Auto 4.0 technologies and shaping the future of automotive maintenance and operations.”

DEMONSTRATING AUTO4.0 IN THE MARKET

Since launch, Autotek.io has set about educating the market on how Auto4.0 is a concept that could change the fundamentals of how vehicles and parts are produced and utilised in the field.

PARTNERSHIP WITH DP WORLD

Sajith Suliman (second from right) says the strategic partnership with DP World in Africa shows how Autotek.io is poised to make “significant contributions to the automotive industry’s future, leveraging digital advancements to enhance global trade and maintenance solutions.”

UD’S 5-STAR APPROACH

T&FME travels

to

Jeddah to see

the launch of UD Truck’s Euro 5 models into the Kingdom

UD Trucks took a significant step towards meeting the sustainability ambitions of Saudi Arabia by launching Euro 5 models of its flagship Quester and Croner models last month. With T&FME at the event, the magazine was told on a number of occasions the move aligns with the gree objectives of Saudi Arabia Vision 2030. After an impressive tour around its assembly plant just outside of Jeddah, Mourad Hedna, President of UD Trucks Middle East, East, and North Africa, highlighted this strategic move during an announcement in Jeddah, emphasizing the brand’s role in the country’s sustainable development.

Hedna remarked, “We have witnessed the continued growth and success of UD Trucks in the MEENA region during 2023, reconfirming our unwavering commitment to excellence

and sustainability. The success of this approach was highlighted as UD Trucks earned various awards both internally and externally.”

This new range signifies UD Trucks’ commitment to a greener future, with Hedna noting, “The launch of our Euro 5 range in Saudi Arabia marks a significant milestone in our journey towards a more environmentallyfriendly future, aligning with Saudi Arabia Vision 2030’s sustainability goals.”

In the past year, UD Trucks has initiated several sustainability-focused projects, such as the Plastic Pledge initiative and a Customer Experience Day in partnership with Allison Transmission, illustrating the company’s dedication to reducing its environmental footprint and promoting eco-friendly practices.

The Euro 5 Quester and Croner models, which are assembled at the Arabian Vehicles & Trucks Industry (AVI) facility in King Abdullah Economic City (KAEC), offer

We have witnessed the continued growth and success of UD Trucks in the MEENA region”

substantial environmental advantages, including a 43% reduction in NOx emissions over their Euro 4 predecessors. These advancements underscore UD Trucks’ efforts to support Saudi Arabia’s environmental goals.

Reflecting on the brand’s regional performance, Hedna added, “Across the region, UD Trucks has demonstrated strong performance across all segments, reinforcing its position as one of the industry leaders.”

The introduction of the Euro 5 models in Saudi Arabia is part of a broader strategy by UD Trucks to enhance its sustainability initiatives and support the transition towards more eco-friendly transportation solutions. This move is accompanied by significant sales growth in the region and initiatives aimed at improving service quality and fleet management efficiency.

In Saudi Arabia, UD Trucks saw a double-digit increase in retail sales compared

to 2022. In line with the Kingdom’s efforts to switch to more environmental-friendly fleets, UD Trucks has now launched its Euro 5 range, offering significant environmental advancements. The new range will be assembled in Arabian Vehicles & Trucks Industry (AVI) facility in the King Abdullah Economic City (KAEC), a joint venture between Zahid Tractor & Heavy Machinery Co. Ltd and Volvo Truck Corporation,

The Euro 5 Quester and Croner models feature upgrades to minimise their environmental impact, improve efficiency, uptime and profitability, all while reducing NOx emissions by 43 percent compared to their Euro 4 predecessors. With increased service intervals meaning less time spent in the workshop, these models prioritise environmental stewardship, efficiency and total cost of ownership.

UD Trucks retail performance has increased by 35% vs 2022 in 2023 with its order book full going into the Q3 of 2024. UD Trucks was voted the Outstanding Manufacturer of the Year at the recent Truck and Fleet Awards, and according to Hedna, it is now competing in all the major segments required in the region.

“UD Trucks is present in all heavy duty and medium duty segments,” said Hedna. “Six years ago we were known as a medium duty Japanese Truck duty maker, now we are challenging everywhere.”

Looking at the global and regional picture he said truck demand globally is decreasing and normalising following the Covid bounce, “but improved emissions law acceleration is helping to boost GCC market. Although a shortage in foreign exchange is holding back imports in Africa.”

In the United Arab Emirates, 2023 was a record-breaking year for truck sales, with a triple-digit increase in retail sales, in particular helped by sales to the waste management sector. The brand is committed to supporting society in the UAE, which is experiencing continued rapid growth in urbanisation and population. As an example, UD Trucks delivered 300 waste management units to Abu Dhabi, with 100 trucks each dispatched to government and construction entities in Sharjah and Abu Dhabi.

UD Trucks also improved its market share in Qatar following the brand launching its Euro 5 range in 2023, and further solidifying the brand’s leadership in the heavy-duty segment. UD Trucks continues to retain market leadership in Bahrain and strong positions in

CONNECTED REGION

With 60% of trucks where telematics is available are also being secured, Uptime and Service Sales Director Kris Meuleman repeated UD Trucks’ mantra: “Building a good customer experience doesn’t happen by accident, but by design.”

UD Trucks is present in all heavy duty and medium duty segments”

Kuwait and Oman. In East Africa, and despite economic and political challenges, UD Trucks expanded its presence in the region, securing second place in market share in Uganda, while the brand has plans to set up local assembly in Kenya in 2024. Furthermore, in Egypt, UD Trucks appointed a new partner, with plans for an official announcement and launch by the end of the second quarter.

In terms of aftersales performance, UD Trucks surpassed both 2021 and 2022 results, delivering an outstanding doubledigit increase in retail sales and wholesale. New initiatives including UD Connected Services and My UD Fleet were introduced, providing data-driven insights for optimal fleet management. Workshop refurbishments in Dubai further enhanced aftersales capabilities, and the relaunch in Kenya will see dedicated

workshops established in Nairobi and Mombasa, providing superior service and support to customers. The brand also provides long-duration service agreements along with tailored service agreements – currently one in every two trucks is covered by a service agreement, which helps reduce total cost of ownership and increase the resale value.

Comprehensive training programmes totaling 4,500 hours underscored UD Trucks’ dedication to competence development, covering technical, soft skills and driver training. The Driver Guard initiative, initially held in Abu Dhbai and Kuwait in 2023, will be launched across all pf the brand’s regional markets in 2024. The initiative prioritises driver health and safety, aligning with UD Trucks’ commitment to fostering a supportive and secure environment for drivers, essential for safe and efficient transportation.

Concentrating on Prime movers and heavy construction at the launch of UD Trucks’ Euro 5 Series in KSA, Wahaj Malik, Sales Director - GCC said that all Euro 5 kits have been delivered to its assembly partners.

“UAE had a record year, with a 230% increase in sales, including a record 300 waste management trucks,” he revealed, adding that 2024 is an important year in Africa. UD has relaunched in Kenya and has formally launched in Egypt for the first time,” he confirmed.

Uptime and Service Sales Director Kris Meuleman, who leads the aftersales operation for UD Trucks in the region, revealed that the bounce in truck sales has been mirrored by year-on-year increases in parts sales in the region. The company is also growing its service agreement performance, he added: “One in Two trucks has one in place,” he said.

“Six years ago we were known as a medium duty Japanese Truck duty maker, now we are challenging everywhere,” says UD Trucks MEENA president Mourad Hedna.

WHERE NOW

FOR THE MIDDLE EAST?

Agility looks at how disruption and a booming Saudi market is creating a new paradigm in logistics

The shocking events in Israel have catapulted instability in the region back to the top of the geo-political agenda, pushing Russia’s invasion off the front pages of global media, at least for the time being. At present, it seems that hostilities will be confined to Gaza, and fears that Israel’s neighbours may get involved have proved to be unfounded.

This will mean that the impact on the wider global economy should be contained despite threats to the price of oil

(which continued to fall due to weakness in underlying demand) and the proximity of the Suez Canal to the conflict. Whilst fighting is continuing, it is too soon to rule out the possibility of other countries becoming involved. However, it doesn’t seem as if there is an appetite in the region to de-rail the economic progress which has been made in recent years.

At the forefront of these countries is Saudi Arabia which, as the case study shows, is going through a remarkable period of transformation. At the heart of

Saudi Arabia is going through a remarkable period”

Saudi Arabia’s plans to open and diversify the domestic economy and integrate it more closely with the global market is its transformative strategy, ‘Vision 2030’, first announced in 2016 by Crown Prince Mohammad bin Salman.

About 80 major projects are expected to be developed in Saudi Arabia by the year 2030, many of which focus on logistics development as crucial to achieving the country’s development objectives. Most of these projects are financed by the Public Investment Fund of Saudi Arabia. These

ambitions include: Increase non-oil GDP from 16% to 50%, Improve the country’s ranking in the World Bank’s Logistics Performance Index by moving from 49 – 25 and ensure that Saudi is a regional leader, Increase the private sector’s contribution from 40% to 65% of GDP, Increase Foreign Direct Investment from 3.8% to 5.7%, Increase SME contribution to GDP to 35% from 20%, Lower unemployment rate to 7% from 11.6%.

The transformation process so far has helped to create opportunities for domestic and foreign investors and, assuming progress is maintained, the Kingdom’s potential as a logistics hub for regional operations will continue to develop. Alongside previously announced plans to increase the capacity and efficiency of Saudi Arabia’s sea ports, through which more than 90% of the country’s trade is transported, Vision 2030 is also spurring the development of free trade zones.

The zones at Riyadh’s King Khalid International Airport and King Abdullah Economic City (KAEC) in particular have the potential to allow Saudi Arabia to compete with Jebel Ali (UAE). This would not only be as an import gateway for goods destined for the Kingdom but also as a key transhipment and light manufacturing hub for the Gulf Cooperation Council (GCC) and the wider region. Development of the free trade zones has been allied with reform in the Kingdom’s customs regime, with clearing time at key gateways for certain goods reduced to hours or days rather than weeks in some cases.

The challenges in realising these aspirations should not be under-estimated. Despite changes to FDI regulation – including the decision to allow foreign investors to own 100% of business in formerly blacklisted sectors such as warehousing – Saudi Arabia remains a restrictive, if now less prohibitive, market for foreign investors to operate logistics assets and businesses domestically. One of the results of the lack of competition has been an underdeveloped logistics sector although the logistics market – domestic and international – is becoming more competitive and giving rise to new players and services.

While there remains financial support for Vision 2030 Where Now for the Middle East? Saudi Arabia’s Ambitions How Saudi Arabia is Changing the Game for E-Commerce in the GCC Saudi e-commerce topped $10 billion in revenue in 2023, making the country the world’s 28th largest online market and bringing it on par with its regional neighbor, the United Arab Emirates.

Climate change is also hurting businesses”

Growth in online revenue in Saudi Arabia is forecast to expand at 13.5% annually through 2027, much faster than the global growth average of 11.2%. In key areas such as investment, logistics capacity, and shipping volumes, Saudi Arabia is set to establish itself as the region’s new e-commerce leader.

Saudi Arabia’s Vision 2030 strategy contains overarching economic objectives that are driving growth in its digital economy. It wants to be a global and regional transport and logistics hub, and it is determined to expand non-oil sectors

ARAMEX LOOKS TO DUBAI AND DAMMAM AS RED SEA DISRUPTION CONTINUES

Othman Aljeda, Chief Executive Officer, Aramex, has revealed that the firm is using its vast fleet of trucks to minimise the effects of shipping disruption since Yemen’s Houthi rebels began attacking commercial vessels in late November.

Some experts have suggested that shipping costs increased by as much as 250% in the weeks following the attacks. T&FME was told recently by a leading Ro-Ro firm that they were one of only two companies able to get vehicles and equipment from Europe into the region via cargo ships.

Many shipping companies are now sending freight from Europe around Africa’s Cape of Good Hope - a lengthy and problematic route that

such as local manufacturing and exports. The country’s Vision 2030 plan singles out e-commerce as a critical lever it needs to foster expansion of small and mediumsize companies, which account for about 20% of GDP in the Kingdom but generate close to 70% in advanced economies.

To address the lack of a domestic logistics network, Saudi Arabia has simplified licensing for domestic delivery providers and created multiple tiers of licenses. At the same time, fresh investment has poured in to boost warehousing, fulfillment and trucking capacity. Key ministries and agencies have gone paperless by automating processes for digital and logistics businesses.

continues to be affected by pirates operating in the Indian Ocean. According to the annual Piracy and Armed Robbery Report of the ICC International Maritime Bureau (IMB), there were 120 incidents of maritime piracy and armed robbery against ships reported in 2023, compared to 115 in 2022.

During its full year results meeting, Aramex’ Aljeda said his company was now using hubs in the Arabia Gulf to serve customers.

“While Freight Forwarding continues to pose challenges globally, we turn our attention to the situation at the Red Sea, where we are closely monitoring the current shipping disruption,” he said.

They also have simplified the rules, eased burdensome requirements, and cleared up gray areas. To boost consumer confidence and fight fraud, the country has issued new rules requiring e-tailers to offer warranty information on invoices, and provide multiple payment options, tracking, order cancellation procedures, and returnand-refund instructions. It also has cracked down on vendors for failing to provide consumers with contact information, chat options, secure payment channels, complaintresolution mechanisms and Arabic-language service. Saudi Arabia’s powerful sovereign wealth fund, the Public Investment Fund (PIF) has taken sizeable stakes in leading global retailers, e-commerce companies and payments providers, including Noon, Shopify, Pinterest, Walmart, Visa, and PayPal. And PIF has been the Kingdom’s bridge to China, investing in Alibaba and Pinduoduo, paving the way for their expansion in the Saudi e-commerce market.

Just as it is OPEC’s dominant member and “swing producer,” Saudi Arabia is the heavyweight of the sixcountry GCC, where it accounts for 62% of the GCC’s population; 84% of the landmass; and 50% of combined GDP.

Saudi Arabia’s SME sector is another advantage – larger, more diverse and more vibrant than SME sectors in the UAE other GCC countries. The Kingdom’s eagerness to put resources into the development of local merchants and Saudi brands that have export potential has been demonstrated by its support for the fashion-oriented Saudi 100 Brands campaign and other initiatives. despite volatile oil revenues and the impact of Covid, certain projects are likely to be delayed, scaled back or even abandoned. Indeed, the plan to boost non-oil revenue

GULF’S LEADING ECONOMIES ARE OUTPACING THEIR GCC NEIGHBOURS

The United Arab Emirates, Saudi Arabia and Qatar continue to rank among the world’s top 10 emerging markets, improving or holding steady in key areas while neighboring Oman, Bahrain and Kuwait lose ground in the 15th annual Agility Emerging Markets Logistics Index.

UAE, No. 3 in the 50-country Index after China and India, held its rank from 2023, as did No. 6 Saudi Arabia and No. 7 Qatar. Oman (15), Bahrain (16) and Kuwait (21) all fell in the rankings. In Agility’s survey of 830 logistics

to 1 trillion riyals in 2030, from 163 billion riyals in 2016, may now be out of reach.

Many of the regulatory reforms and liberalisation in the Vision 2030 plans, though, could be unaffected, potentially securing the Kingdom’s ability to continue improving business environment. The next few years may be decisive for the Kingdom’s transition and its pursuit of the Vision 2030 strategy. Job creation will be tested – unemployment and underemployment remain significant issues in a country where two thirds of the population are under 30 years old.

The Kingdom’s “Saudization” plans could see up to 1.2 million foreign

FUTURE URBANISATION

industry executives, respondents say Saudi Arabia and UAE are doing the most among GCC countries to accelerate economic diversification and lessen reliance on income from oil and gas.

UAE ranks No. 1 for best business fundamentals; Saudi Arabia is No. 3 in that category. Even so, logistics professionals in the survey identified further improvements for small businesses and multi-nationals as the most powerful drivers of continued diversification for all GCC countries.

For Gulf countries, the transition to cleaner energy is complicated”

NEOM has been designed as a test bed for future urbanisation which takes into account the needs of people and the environment, including net-zero goals.

The survey and Index are Agility’s 15th annual snapshot of industry sentiment and ranking of the world’s 50 leading emerging markets. The Index ranks countries for overall competitiveness based on their logistics strengths, business climates and digital readiness -- factors that make them attractive to logistics providers, freight forwarders, air and ocean carriers, distributors and investors.

UAE and Saudi Arabia rank in the top 10 in every category. Qatar ranked among the top 10 in all categories except international

workers leave, opening up employment opportunities, although only provided that businesses can weather the pandemic and its economic consequences and also pay the higher wages the local population would demand. The Middle East and Africa Environmental Sustainability Scorecard, released by Agility in November on the eve of COP28, showed that South Africa, UAE, Egypt and Saudi Arabia were doing the most to combat climate change in MEA.

The development of a new sustainable city, Neom, is a key part of the Vision 2030. It has been designed as a test bed for future urbanisation which takes into account the needs of people and the environment,

logistics opportunities, where it was 20th. The only top 10 ranking for Oman, Bahrain or Kuwait was Bahrain at No. 8 for business fundamentals.

Half of the logistics professionals surveyed a global recession in the coming year – down from nearly 70% a year ago. Executives surveyed say they are battling higher costs, reducing dependence on sourcing from China, and planning to boost investment in Africa despite seeing emerging markets investment overall as somewhat riskier.

including net-zero goals. Whilst being built with residents and tourists in mind, there will also be a substantial industrial area. A $6.7 billion green hydrogen plant was announced in 2023 to be built by ACWA Power, Air Products and Chemicals Inc. It is planned to come into operation in 2026. In total the city is budgeted to cost $320 billion, half of which will come from private and public investors, the other half from the Saudi sovereign wealth fund.

Neom will also have its own port, called ‘Oxagon’. $2 billion has been allocated to its development and it is planned to open in 2025. It has also announced its own airline, Neom Airlines, to provide global connectivity from Neom Bay Airport and later from Neom International Airport, presently under construction. Additionally, a £1.2bn design and build contract has been awarded for 57km of a high-speed railway linking ‘Oxagon’ with one of the main residential zones of the city, The Line (so-called as the linear development reaches 170km from the Gulf of Aqaba to Neom International Airport).

The scorecard also showed that countries in MEA are taking radically divergent approaches to the climate challenge. The report, done by the independent research firm Horizon Group, concluded that the 17 countries covered are “relative latecomers” to global sustainable development but are rapidly stepping up sustainability strategies and investments. In addition to looking at 48 performance indicators, Horizon surveyed 647 business executives in MEA.

Key findings included that: Business isn’t

paying attention to COP and 82% of African businesses and 49% of Middle East businesses were not aware of the UN-led COP process that nations are using to push and measure efforts to tackle climate change. Few companies use COP to set their sustainability targets. Climate change is also hurting businesses and 97% of companies said their business have been affected by climate change, and 49% said climate change has caused “severe damage” or has a “significant and growing” impact on them. Governments are leading; businesses are playing catch up.

When it comes to climate action, governments are outpacing the private sector in both the Middle East and Africa. Business spending on sustainability is expected to increase. Over the next 12 months, 73% of African businesses and 62% of Middle East businesses expect more than 5% of their capital expenditure business to go to achieving environmental targets. No one size fits all.

Different countries have different sustainability priorities based on income, economic strengths, energy dependency, and other factors. High-income, energyproducing Gulf countries generally invest more in sustainable infrastructure and ecosystems. African economies perform best in energy conservation and consumption.

Green investment is expensive, so high- and middle-income countries are investing the most: Qatar, UAE, Morocco and Saudi Arabia. Some African counries are also focused on green transport. Uganda, Nigeria, Rwanda, Kenya and South Africa are tops in energy conservation and nonfossil fuels for transport. Hydrocarbondependent Gulf countries are focused more on green buildings. For Gulf countries, the transition to cleaner energy is complicated by energy-intensive national priorities such as their desire to boost manufacturing

Saudi’s Vision 2030 plan singles out e-commerce as a critical lever”

and their need for desalinated water. In general though, across both the Middle East and Africa, more companies are investing in greening their fleets compared to greener premises. Waste management, consumption are tied to wealth. Highincome countries are doing more to manage waste sustainably. Poorer ones do more to constrain consumption. Overall, Egypt, South Africa, Bahrain and UAE perform best in “circularity” – cutting waste, lowering consumption, and encouraging recycling and sustainable production.”

A RETURN TO BUSINESS AS USUAL IS UNLIKELY, WRITES JOHN MANNERS-BELL, CEO, TRANSPORT INTELLIGENCE

There is a growing realisation within the global supply chain community that a return to ‘business as usual’ after Covid is increasingly unlikely. The development of a multipolar world in which emerging markets such as China, India, Saudi Arabia, and Turkey are flexing

their economic muscles has created political tensions, often materialising in trade disputes, and this has already resulted in changing patterns of goods flows.

As well as this, in many parts of the emerging world, ethnic and territorial disputes, often simmering for generations, have boiled over into conflict. Whilst many have only localized implications, some, such as the proxy war in Yemen with its impact on ships transiting the Suez Canal, are having wider consequences upon global supply chains. Whatever the long-term effects on the shipping industry, such developments only act to highlight the increasing risks which businesses now have to factor into their sourcing and off-shoring

decisions. Whilst the geo-political landscape has become more complex and dangerous, the world’s economy is still suffering the consequences of Covid-related fiscal stimulus packages which brought first a wave of consumer spending and then a spike in inflation. The resulting higher interest rates imposed by the central banks have had worldwide implications, for instance, making it difficult for many exporters in the emerging world to gain access to trade finance and distorting exchange rates.

However, the new environment is also bringing opportunities, driven by structural changes in supply chain strategy. For instance, manufacturers supplying the US

market are increasingly using suppliers located in Mexico or establishing new factories there. Shorter logistics systems are regarded as innately more resilient than those which stretch around the world or transit unstable regions. Likewise, alternative markets are being sought to China and India is one of the most popular destinations for new investment.

Other countries to benefit from this trend include Vietnam, Indonesia, and Bangladesh. More than ever, businesses need to be alive to the opportunities and threats which exist in emerging markets and use data, such as that provided by the Agility Emerging Markets Logistics Index, to inform agile decision-making.

REGIONAL INVESTMENT IN GREEN

Green investment is expensive, so high- and middle-income countries are investing the most but some African countries are also focused on green transport.

ACCELERATING

T&FME looks at how AJEX Logistics Services is inspiring trailblazers in Saudi Arabia

Each year, on 8 March, communities around the globe observe International Women’s Day, a day designated to celebrate the remarkable contributions women have made to social, economic, cultural, and political developments, while also championing the cause of gender equality.

This year’s International Women’s Day unfolds under the theme “Invest in Women: Accelerate Progress,” a compelling call to the international community to allocate essential funding to bridge the gender gap, bolster women’s rights, and foster more inclusive societies. And it’s not just women who benefit. Research shows that closing gender gaps could boost GDP per capita by close to 20%.

This year’s 2024 theme resonates profoundly in Saudi Arabia, a nation undergoing extensive transformation in line with Vision 2030. This ambitious blueprint for economic and social reform seeks to cultivate a vibrant society and prosperous economy, safeguarding the wellbeing of current and future generations. In support of this Vision, Saudi Arabia has committed to empowering women as part of a new era of inclusivity. Indeed, women are not just pivotal but central to the realization of this vision.

As part of this endeavour, Saudi Arabia is targeting 30% female participation in the workforce by 2030, a figure which stood at 15% as per 2018. The increased participation of women in the workforce is projected to add some $39 billion to the country’s economy, according to S&P Global Ratings.

With a population of some 37.5 million, 43% of which comprises women, this means the creation of a significant number of new employment opportunities. As a result, traditionally male dominated sectors are seeing a growing number of female employees. From government jobs through to cybersecurity and logistics, women are climbing the ranks of industries in which they have been traditionally underrepresented.

These advancements are not merely symbolic; they are the result of practical measures to empower women to become active contributors to the workforce and are essential to the Kingdom’s vision of a thriving, dynamic society. One sector

demonstrating this progress is logistics, an industry which is a cornerstone of global trade and commerce. The growing number of women being employed in vital and diverse roles brings with it a wealth of benefits, among them improved levels of innovation, efficiency, and a balanced approach to the challenges of a dynamic economic landscape.

But how does a traditionally male oriented industry attract more female talent?

AJEX Logistics Services provides a compelling blueprint. Launched in 2021 to bolster Saudi Arabia’s Vision 2030 goal of becoming a global logistics hub, AJEX is nurturing young female graduates’ entry into the sector. In collaboration with the Ministry of Transport and Logistics and through initiatives like the Saudi Logistics Academy (SLA) program, AJEX is equipping women with the necessary skills to excel in logistics. Furthermore, AJEX’s internal Future Leader Program is a testament to its commitment to developing women leaders within the industry, providing a robust four-year development pathway from frontline roles to senior

management. Today, these women are employed in vital roles across the sector, helping to propel the industry forward.

Take for example Atheer Almisfer, Customer Care Manager at AJEX. Atheer Almisfer’s journey into the logistics sector was sparked by a fascination with the fastpaced evolution of global trade, combined with her passion for connecting with people and building strong relationships. Her role requires her to refine client experiences continually and manage customer disputes efficiently. She does so by applying the ‘7 Cs of Logistics’ – Connect, Create, Customize, Coordinate, Consolidate, Collaborate, and Contribute – to elevate the customer experience to new heights.

Having adopted this approach, Atheer has been trailblazing in her role, cultivating and sustaining relationships with important stakeholders, streamlining customer service processes, and overall raising customer satisfaction levels. Based on her expertise and knowledge, she has developed a training curriculum, supporting the development of her colleagues’ skills, as well as implementing a survey to track and monitor progress to ensure customer satisfaction.

Today, 21% of AJEX employees are women, including two of our Chief Officers, a rate well above the industrystandard”

Speaking on her role in the Saudi logistics industry, Atheer commented, “To stay ahead, we must innovate and constantly refine our logistics processes to meet each client’s unique needs. In this regard, women can play a vital role in support of the growth and development of Saudi Arabia’s logistics industry, bringing invaluable perspectives, skills, and leadership to the table that benefit the end-user.”

For Arwa Alhejji, Business Finance and Credit Controller at AJEX, her initial role in customer service provided a panoramic view of the logistics industry, fostering a deep understanding of how financial strategy is integral to the flow of goods and services.

“Starting my career in customer service at AJEX was more than just a job; it was the foundation of my journey in the logistics industry. From handling shipping and distribution to mastering quick deliveries, every challenge became an opportunity to learn and adapt. Facing challenges taught me the value of resilience and the importance of finding solutions fast. AJEX provided me with the platform to develop a comprehensive understanding of logistics intricacies, empowering

I WANTED TO BE PART OF SOMETHING Amjaad Mohammed, HR Operations Manager at Ajex was inspired to enter logistics “to be part of something transformative—not just for businesses, but for society.”

me to confidently navigate through any obstacles that come my way,” she said.

Her commitment to financial excellence at AJEX is not just about numbers—it’s about shaping the economic narratives that enable businesses and economies to thrive. “In logistics, you’re part of a bigger story,” she adds, underscoring the vast opportunities the sector holds for those who dare to delve into its depths. She encourages women considering a logistics career to dive in, emphasizing the industry’s diverse opportunities and openness to analytical minds and aspiring leaders alike.

In logistics, you’re part of a bigger story”

HR Operations Manager, Amjaad Mohammed, meanwhile, was inspired to enter logistics “to be part of something transformative—not just for businesses, but for society,” she shares. Her work at AJEX goes beyond the traditional HR role; it’s about nurturing talent and fostering an inclusive culture that empowers all employees to contribute their best. “In my HR role at AJEX, one of my proudest accomplishments is spearheading a diversity and inclusion initiative that has transformed our workforce. Through inclusive policies and career development

programs, we have achieved remarkable progress in gender representation, attracting and retaining talented women across all levels of the organization. Today, 21% of AJEX employees are women, including two of our Chief Officers, a rate well above the industry-standard,” she says.

Moreover, by keeping abreast of logistics trends, Amjaad ensures that AJEX’s workforce is not only prepared for the challenges of today but also equipped for the opportunities of tomorrow. “In logistics, the ability to think analytically, solve problems, and adapt quickly is crucial,” she explains.

In terms of advice to other women looking to enter traditionally maledominated sectors, such as logistics she says, “Embrace your strengths, forge meaningful networks for support, and have unwavering belief in your capabilities. Seek out mentors, challenge stereotypes, and passionately advocate for inclusivity. These actions are key to not just surviving but thriving in this dynamic sector.”

As the world celebrates International Women’s Day, the stories of Atheer, Arwa, and Amjaad from AJEX not only highlight the strides made by women in the logistics sector but also underscore the broader narrative of empowerment and progress within Saudi Arabia. Their individual achievements and collective impact exemplify the vision of an inclusive, dynamic future, where women’s contributions are integral to the nation’s success.

A HUB FOR NURTURING NEW TALENT

Since launching in 2032, AJEX Logistics Services has sought to bolster Saudi Arabia’s Vision 2030 goal of becoming a global logistics hub and is nurturing young female graduates’ entry into the sector.

A VISION FOR THE FUTURE

The individual achievements and collective impact of the woman at AJEX exemplify the vision of an inclusive, dynamic future, where women’s contributions are integral to the nation’s success.

ONE OF MANY”

A new campaign by Mercedes-Benz hopes to promote equal opportunities for women “BE

Three women from different walks of life give insights into how they see themselves and their perspectives. The authour and entrepreneur Aya Jaff, the head chef and restaurant owner Dalad Kambhu and the manager Alexandra Straßburger feature in a new Mercedes-Benz brand campaign for International Women’s Day. It shows how they have made their own ways in supposedly “male professions” with their skills and personalities.

The campaign visualises the main message as inspiration: traditional role models should finally be a thing of the past so that women can realise their dreams and follow their own calling on an equal footing.

“With the continuation of the ‘Be one of many’ campaign for International Women’s Day, we’re promoting diversity and equal opportunities. We seek to encourage women to confidently claim their places in life,” says Bettina Fetzer, Vice President Communications & Marketing, Mercedes‐Benz AG.

“As a brand with global relevance, we want to inspire people to see things in new ways and use our social media reach for positive change, beyond today’s International Women’s Day.”

Mercedes-Benz is therefore continuing the story of the 2023 International Women’s Day brand campaign in a new chapter. “Be one of many” opens with three female protagonists from different walks of life who have realised their personal dreams with courage, determination and perseverance. The women and their lives are presented in short film portraits.

“Promoting women is an investment in the future. Female role models are needed to get more women and girls interested in traditionally male-dominated professions,” remarks Sabine Kohleisen, Human Relations & Labour Director, Mercedes-Benz Group AG.

She adds that Mercedes-Benz has been consistently increasing the proportion of women in senior management positions for many years.

We’re promoting diversity and equal opportunities. We seek to encourage women to confidently claim their places in life”

“In doing so, we’re not only harnessing the potential of highly qualified female specialists and managers, we’re also precisely promoting these important role models in our industry – because we want to become even more diverse.”

Mercedes-Benz itself has been promoting equal opportunities and an inclusive corporate culture for many years. The advancement of women is an important focus topic throughout the company and the firm is taking a holistic approach starting with recruitment, through development and qualification to attractive working-time arrangements.

By 2030, the Stuttgart-based firm seeks to have 30% of women in senior management positions worldwide. Currently this share is at almost 26%. The Board of Management at Mercedes-Benz is 37.5% female; three of the eight members of the Board of Management are women. Representing the many successful women in the company, the “Be one of many” campaign portrays Alexandra Straßburger,

Director Global Sales Operations at Mercedes-Benz. Within the company, the campaign is being taken up with a series of dialogues in which other inspiring women at Mercedes-Benz provide insights into their careers and share their experiences. This is a campaign that demonstrates through the journeys of the three women and their different paths in life that others can have the feeling of courage with the brand’s social media campaign for International Women’s Day 2024 presenting these three personalities.

28-year-oldAya Jaff is a founder and a bestselling author. Before, she has caused a sensation in the tech scene as a programmer. In 2019, the business magazine Forbes listed her among the top “30 under 30” in the “Leadership” category. This makes her one of the most influential young female entrepreneurs in the world. Aya Jaff was born in Iraq and came to Nuremberg at the age of three. She was already a technology enthusiast as a child and was interested in the stock market. She later founded a programming club and took part in the

Female role models are needed to get more women and girls interested in traditionally maledominated professions”

development of an online stock market game. Jaff studied at Draper University for startup founders in Silicon Valley. Back in Germany, Jaff founded her first startup.

Her book “Moneymakers: How you can discover the stock market for yourself” was published in 2020. This year, she organised the largest AI conference in Germany, called data:unplugged.

According to Jaff, those who “benefit from support can set automatically set higher goals.”

The owner and head chef of the “Kin Dee” Thai restaurant in Berlin, Dalad Kambhu, advises other women to “Keep going and don’t be deterred.”

The 38-year-old opened the popular food destination without traditional or formal training, but has taken her passion for cooking all the way to top gastronomy. Kambhu is a woman who never gives up –she loves experimenting and always learning new things. Born in Austin, Texas, she grew up in Bangkok. At the age of 20, she went back to the U.S. to study and successfully modelled on the side. After graduating with

cum laude honours, Kambhu decided to turn her passion for cooking – which she had already nurtured in her private life – into a career and in 2015, moved to Berlin to fulfil her dream of opening her own top restaurant.

The final subject of the campaign, Alexandra Straßburger urges others to: “Follow your heart and do what inspires you.”

As Director Global Sales Operations, the 45-year-old is responsible for the central customer order process and its digitalisation at Mercedes-Benz, having started at the company as a trainee in 2002. With a degree in business administration, she has held numerous positions during her career including Head of Product Management in China. This assignment abroad became a key experience for her, during which she was able to develop both professionally and personally. After holding further management positions, Straßburger returned to Germany in 2017. She currently heads an international team. For her, diversity and different perspectives have “a tremendous power to generate new ideas and solutions.”

SET HIGHER GOALS

Aya Jaff was born in Iraq and came to Nuremberg at the age of three, she says those who “benefit from support can set automatically set higher goals.

DON’T BE DETERRED

The owner and head chef of the “Kin Dee” Thai restaurant in Berlin, Dalad Kambhu, advises other women to “Keep going and don’t be deterred.”

UAE’S FIRST INTEGRATED BATTERY RECYCLING PLANT UNVEILED

BATTERIES

Dubatt Battery Recycling’s fully integrated battery recycling plant – the first of its kind in the UAE – has been formally inaugurated at Dubai Industrial City.

Dubatt signed a musataha agreement during the inauguration ceremony to expand the plant, raising its total investment at Dubai Industrial City to AED 216 million. The ingots manufactured at Dubatt’s plant will be used to produce new batteries, creating a circular economy that furthers the UAE’s sustainability agenda in line with the goals of the Ministry of Industry and Advanced Technology’s Operation 300bn programme.

Battery products manufactured at the end of the production cycle will be sold in the UAE and exported across the GCC, Europe, and Far East, supporting the Make it in the Emirates initiative to strengthen the supply chain for locally manufactured products.

The factory is aligned with the goals of the UAE Industrial Decarbonisation Roadmap, the UAE Circular Economy Policy 2031, and Dubai Integrated Waste Management Strategy 2041 to stimulate sustainable industrial and economic development.

His Excellency Abdulla bin Touq

Al Marri, Minister of Economy, said the circular economy constitutes one of the basic pillars that support the sustainable growth of the UAE’s national economy.

“It is a key focus area in the government’s efforts, in partnership with the private sector, to consolidate the country’s position as a global hub for the new economy in line with the goals of the ‘We the UAE 2031’ vision,” he added.

WORLD’S FASTEST EV SERIES CAR IN THE UAE

ELECTRIC VEHICLES

Al Habtoor Motors, the official partner of Rimac Automobili in the UAE officially launched today the much-anticipated Nevera, the first of its kind luxury electric hypercar.

Named after the sudden and short Mediterranean storms off the coast of Croatia, the Nevera is designed, engineered, and handcrafted in-house from the ground up in Croatia, representing a paradigm shift in hyper performance, and embodying the intersection of technology and luxury. Nevera showcases the efficiency of the electric drivetrain compared to the internal combustion engine, establishing itself as a revolutionary category of high-performance vehicles.

The Nevera is officially the world’s ultimate record-breaking hypercar, having secured over 27

acceleration and braking records during 2023, including 0-100km/h in 1.81 seconds, 1/4-mile time of 8.25 seconds and the new EV production car record at the famous Nürburgring. It also achieved the highest top speed for a roadgoing electric car at 412km/h.

“It is with great enthusiasm that we introduce the Nevera to the UAE, as we proudly join forces with

Rimac as their official partner,” said Joseph Tayar, Director of Al Habtoor Motors Prestige Division.

“As a region known for its passion for exclusive supercars, we are thrilled to bring this exceptional model to our customers. Electric cars represent the evolution of automotive technology, and the Nevera is said to symbolise this with its “unparalleled performance and lavish refinement.”

BRIDGESTONE’S WEBFLEET LAUNCHES IN UAE

FMS

Bridgestone has launched its globally trusted fleet management solution ‘Webfleet’ in collaboration with its exclusive partners, Al Masaood Tyres, Batteries and Accessories (TBA) Division, part of Al Masaood Group and Nasser Bin Abdullatif Alserkal in the UAE.

Webfleet is one of the most popular fleet management solutions in the world and the number one system in Eruope. The official launch of underlined the organisation’s

thrive to advance innovative technologies in sustainable mobility and optimise fleet operations.

Over 60,000 customers worldwide count on Bridgestone’s reliable Webfleet fleet management solution to boost productivity, support drivers, increase safety, maintain compliance, and operate more sustainably. The launch of Webfleet in the UAE will pave the way for a more sustainable future through data-driven mobility solutions, aligning seamlessly with the company’s E8 Commitment.

The launch event featured interactive keynote speeches, product presentations, and discussions that examined the industry’s transformative future.

Jacques Fourie, President of Bridgestone MEA, commented, “Webfleet marks a significant turning point in our commitment towards shaping the future of mobility. With the launch, Bridgestone reaffirms its dedication to delivering solutions to promote advancement and growth, especially in light of the shift towards more sustainable operations. The launch also strengthens our leadership in sustainable mobility, and we look forward to steering the course of innovation and driving positive change together with our valued partners.”

Bridgestone’s goal to provide consumers with a wider array of fleet and digital mobility solutions is evident with the latest launch. This is particularly significant since the EMEA business currently provides fleet solutions for over 1.2 million vehicles.

AN ELITE CLASS

OF THEIR OWN

Juffali Commercial Vehicles named the Mercedes-Benz Trucks distributor of the year 2023

In an impressive achievement, Juffali Commercial Vehicles (JCV) secured eight awards at the ELITE Class MENA Awards and first-place among competitors from the MENA. These awards recognise outstanding achievements in the commercial vehicle industry. JCV’s success highlights its dedication to excellence and innovation in the ever-evolving world of commercial vehicles..

Juffali Commercial Vehicles is the sole agent and distributor of Mercedes-Benz trucks and buses in the Kingdom of Saudi Arabia and the authorised distributor of Fuso trucks and buses. We have this success through years of work, continuous effort, and our belief in our principles.

JCV is proud to be one of the leading companies in the MENA region with a long history of diversified business.

This is the result of years of hard work”

Recognition across the board

The awards night celebrated Juffali Commercial Vehicles’ success across essential commercial vehicle categories, including Marketing, Training Activation, Service, and Truck and Buses Sales. This accomplishment reflects the company’s well-rounded business approach, focusing not just on selling premium trucks but also on providing excellent after-sales support,

engaging with customers, and implementing comprehensive training programmes.

These numerous recognitions underscore the company’s commitment to customer satisfaction and its dedication to delivering an exceptional MercedesBenz truck driving experience.

Elevating standards

The Elite Class MENA Awards are more than just an annual event; they are a symbol of excellence in the commercial vehicles industry. JCV’s first-place achievement among competitors from the MENA region sends a clear message that the company is raising the bar for itself and the entire Mercedes-Benz network.

JCV secured the coveted title of “Mercedes-Benz Trucks Distributor of the Year 2023” for the MENA region, alongside seven additional awards across various categories. With the awards recognising outstanding achievements in the commercial vehicle industry, the company’s success highlighted the JCV’s dedication to excellence and innovation in the ever-evolving sector.

Furthermore, winning these awards marks a significant milestone in the company’s journey, showcasing a year where hard work, innovation, and a customerfirst approach have truly paid off. JCV’s outstanding success at the ELITE Class MENA Awards is a testament to their commitment to excellence, innovation, and industry standards. In turn, the accolades reinforce JCV’s position as a leader in the commercial vehicle sector, emphasising a

INSPIRING APPROACH

JCV’s triumph serves as an inspiration for others within the industry, demonstrating the power of dedication, collaboration, and a customer-centric approach, says Heiko Schulze – CEO of Juffali Commercial Vehicles.

dedication to providing top-notch products and services across Saudi Arabia. The recognition across multiple categories reflects the company’s comprehensive approach to the commercial vehicle industry, establishing them as a worthy member of the exclusive Elite Class circle.

JCV’s triumph at the end of the Mercedes-Benz Trucks & Buses Elite Class Awards 2023 shines as an example of what can be accomplished with a combination of devotion, collaboration, and an unwavering focus on the customer. The achievement

is not only a victory for the company, but also for every Mercedes-Benz truck owner who benefits from their award-winning service and commitment to excellence, said Heiko Schulze, CEO of Juffali Commercial Vehicles, after receiving the awards.

“This accomplishment reflects JCV’s well-rounded business approach, focusing not just on selling premium trucks but also on providing excellent after-sales support, engaging with customers, and implementing comprehensive training programmes, for both customers and employees,” commented Schulze. “This success is the result of years of hard work, continuous effort, and our focus on our principles. JCV is proud to be one of the leading companies in the MENA region with a long history of diversified business. JCV’s first-place finish signifies its dedication to raising the bar for the entire Mercedes-Benz network within the MENA region and reinforces its position as a leader in the region’s commercial vehicle sector.”

JCV’s firstplace finish signifies its dedication to raising the bar”

The recognition across multiple categories reflects the company’s comprehensive approach to the commercial vehicle industry and focus on customer satisfaction, establishing JCV as a worthy member of the exclusive Elite Class circle.

“JCV’s triumph serves as an inspiration for others within the industry, demonstrating the power of dedication, collaboration, and a customer-centric approach. Its achievement paves the way for continued excellence within the Mercedes-Benz network, ultimately benefiting customers across the region,” concluded Schulze.

A NIGHT OF SUCCESS

JCV secured the coveted title of “Mercedes-Benz Trucks Distributor of the Year 2023” for the region and several other awards at the ELITE Class MENA Awards.

SIGNIFICANT MILESTONE

JCV’s success marks a significant milestone in the company’s journey, showcasing a year where hard work, innovation, and a customer-first approach.

RAPID RESPONDERS

T&FME reviews the three latest additions to Dubai Police’s ranks

It is fair to say Dubai Police has a knack for assembling an array of headline-grabbing vehicles for its fleet but the force continues to invest in a line-up of cuttingedge vehicles that do also demonstrate its approach to sustainability and public safety.

The beginning of 2024 has seen it add three high-performance vehicles to its fleet. In a strategic move that highlights the synergy between the public sector and leading automotive brands, Dubai Police has typically embraced the future of patrol operations with the integration of the McLaren Artura, the Porsche Taycan, and the Volkswagen Amarok.

The introduction of the McLaren Artura, a next-generation hybrid supercar, comes as part of a strategic partnership with McLaren Dubai, Performance Tuning L.L.C., a member of the Juma Khalifa Al Nabooda Group. Lieutenant General Abdullah Khalifa Al Marri, the Commander-in-Chief of Dubai Police, praised the collaboration, stating, “This strategic cooperation between the Dubai

Police and McLaren Dubai... continues a strong tradition of beneficial collaboration between the UAE’s public and private sectors in pursuing civil unity and social cohesion.”

Complementing the fleet’s expansion is the Porsche Taycan, Porsche’s first fully electric sports car, presented by Al Nabooda Automobiles LLC. The Taycan’s integration into the police fleet not only modernises their operations but also aligns with the UAE’s vision for a sustainable future, claims the distributor.

Lieutenant General Abdulla Khalifa Al Marri added that he belileves the car enhances Dubai’s image as a top destination for living and investment. “We are confident that these cars will contribute to supporting police operations that achieve strategic objectives in maintaining traffic safety on roads, and the security and safety of the community,” he stated.

Rounding out the new additions is the Volkswagen Amarok, supplied by Al Nabooda Automobiles L.L.C. Selected for its powerful performance and off-road capabilities, the Amarok enhances the Dubai Police’s ability

We are confident that these cars will contribute to enhancing both the traffic and security sectors”

to ensure the safety and security of the city’s roads and communities. The partnership with Al Nabooda Automobiles underscores a shared commitment to excellence and safety, with K. Rajaram, CEO of Al Nabooda Automobiles, expressing delight at continuing their longstanding relationship with Dubai Police and adding a new dimension to the fleet.

Through the incorporation of the McLaren Artura, Porsche Taycan, and Volkswagen Amarok, the fleet typifies the Emirate’s interest in the latest in automotive technology and sustainability but also reflects the city’s innovative spirit and commitment to public safety, says Dubai Police. `

But what about the cars themselves?

McLaren Automotive originally pioneered hybrid technology to offer the ultimate performance in road cars with the iconic McLaren P1TM and Speedtail hypercars. The Artura represents the pure distillation of this collective expertise and experience to create the next generation McLaren. It is a plug-in hybrid and an ultra-light supercar that transitions

MISSION CRITICAL

between petrol and electric power in a seamless and programmed way to make the absolute best of both. When the power of petrol and electricity are combined, Artura produces a stunning 680PS – with the E-Motor adding up to 95PS and 225 Nm of torque, on demand.

The car is built with an advanced new McLaren Carbon Fibre Lightweight Architecture (MCLA) at its core and has a V6 twin-turbocharged hybrid petrol engine along with an eight-speed transmission and a compact e-motor. Weighing in at 50kg less than a V8, it produces the highest PS/litre per KG of any V6 on the market. The revolutionary supercar inherits every attribute of a McLaren. With a trademark McLaren cockpit and advanced driver focus, the Artura offers unparalleled driving dynamics, lower emissions, faster throttle response, and the ability to run in pure EV mode.

A top speed of 330km/h and acceleration of 0-100km/h in just 3.0 seconds make it one of the fastest supercars on the market. At the same time, the Artura is the most fuel-efficient McLaren ever produced, with CO2 emissions of just 104g/ km. Al Nabooda Automobiles said the supercar can contribute to the high-performance and sustainable capabilities of the fleet.

The Porsche Taycan, meanwhile, is Porsche’s first fully electric sports car, packs in cutting-edge technology with a commitment to sustainability. The high-performance car not only enhances the force’s operational capabilities and modernisation strategy, and the all-electric, rearwheel drive car offers a driving experience with two battery options. The standard Performance Battery lets the Taycan unleash up to 300 kW (408 PS) in overboost mode with Launch Control, which can be elevated to 350 kW (476 PS) with the optional Performance Battery Plus. The nominal power output stands at 240 kW (326 PS) or 280 kW (380 PS), respectively.

Boasting

a remarkable towing capacity of up to 3,500 kg, the Amarok’s maximum payload has increased recently to 1.19 tonnes, making it even more capable in mission critical situations.

The adaptive air suspension with Smartlift function and the sophisticated mix of materials used in the body construction offer maximum strength while maintaining a low centre of gravity, enhancing the vehicle’s overall safety profile. These features, combined with the Taycan’s innovative electric drive and dynamic performance, make it not only a symbol of progress and

Finally, the Volkswagen Amarok, is a car which has been redesigned from the ground-up with the vehicle selected for its powerful performance and offroad prowess, said the distributor.

The Amarok will empower officers to effectively facilitate the safe journeys of motorists”

Charging capabilities are equally impressive, with the Performance Battery supporting a maximum charging capacity of up to 225 kW, while the Performance Battery Plus can accommodate up to 270 kW. This advanced charging technology enables a rapid charge from five to 80% State of Charge (SoC) in just 22 minutes. Also, a mere five minutes of charging can deliver enough power to cover an additional 100 kilometres.

The Taycan features a purist silhouette, characterised by its sporty ‘flyline’ sloping towards the rear, sculpted side sections, and a sleek cabin. However, safety is paramount in the Taycan, making it an ideal addition to the Dubai Police fleet. The vehicle is equipped with extensive passive and active safety systems, including Porsche’s Integrated Porsche 4D Chassis Control system, which synchronises all chassis systems in real time for unparalleled stability and safety.

“With its ground-up redesign, powerful performance and off-road prowess, the Volkswagen Amarok will empower officers to effectively facilitate the safe journeys of motorists across Dubai,” explains Al Nabooda Automobiles.

With impressive on and off-road capabilities, the Amarok can handle the toughest of jobs, making it a dependable workhorse for Dubai Police Officers, boasting a remarkable towing capacity of up to 3,500 kg. The Amarok’s maximum payload has increased recently to 1.19 tonnes, making it even more capable in mission critical situations.

H.E. Lieutenant General Abdulla Khalifa Al Marri, said the force was delighted to return to Al Nabooda for its latest addition and both are committed to initiatives that continue to enhance Dubai’s image: “We are confident that these cars will contribute to enhancing both the traffic and security sectors, thereby supporting police operations and achieving the strategic goals of maintaining road safety and community security.”

EMBRACING ADVANCED TECHNOLOGY

The new additions reinforce Dubai’s status as a global leader in embracing advanced technology for the betterment of its citizens and visitors alike, say Dubai Police and Al Nabooda.

ROBO-TOP

AI drone takes flight with Lucid Police car in Saudi Arabia

Saudi Arabia’s first electric police patrol vehicle has been demonstrated with the AI EagleEye Intelligent Patrol platform, a drone that can be mounted and launched from the vehicle.

The Lucid electric vehicle, leveraging Zenith’s AI EagleEye Intelligent Patrol platform, was prominently displayed at the Ministry of Interior’s pavilion during the World Defense Show in Riyadh - and led a city -wide parade of security vehicles in Riyadh.

The AI EagleEye is the world’s first lightbarembedded AI drone, where real-time disparate intelligence is communicated to police headquarters that aids in the identification of major crime, onroad offenders, and minor infringements. Zenith Technologies says fusing of the electric patrol vehicle is “an unprecedented level of AI-led transformation into Saudi Arabia’s security patrol fleet”.

“This significant event further positions Zenith’s technology with an instrumental potential in the nation’s defense and security

infrastructure, and underscores the fusion of state-of-the-art technologies and visionary leadership, driving Saudi Arabia’s commitment to safeguarding its citizens and the advent of a flourishing tourism industry,” it added.

The platform uses six embedded AI cameras that provide real-time streaming of 360-degree situational awareness; Automatic Number Plate Recognition (ANPR), Face-Recognition (Fr); Speed-enforcement in addition to a plethora of other AI-deep learning correlated data points.

This empowers law enforcement’s capacities to respond swiftly and effectively to security threats, said Zenith, adding that the “Uniquely disruptive proposition is in its AI-drone that extenuates those capabilities from the Patrol vehicle into the Sky, streaming footage and key information to central command at a press of a button, whether that be a traffic jam or a serious search and rescue situation.”

Russell Hammad, Founder and CEO of Zenith Technologies, said, “The deployment of

on the impressively stylish Lucid electric vehicle is a testament to our unwavering commitment to delivering forward-thinking innovative solutions that not only meets but augments the evolving standards of Saudi Arabia’s security and defense 2030 Vision.

“At Zenith Technologies, we recognise the critical importance of staying ahead of emerging threats and challenges in today’s dynamic security landscape. By harnessing the power of artificial intelligence, we empower nations to proactively address security concerns and protect their citizens with unparalleled precision and efficiency. Our collaboration with Saudi Arabia’s Ministry of Interior digital transformation team signifies a shared vision for leveraging cutting-edge technologies to safeguard communities and ensure peace and stability.

“Together, we are shaping the future of law enforcement and homeland security, setting new benchmarks for excellence and resilience in the face of evolving threats,” added Hammad.

NEXT ISSUE: ALL THE BEST COVERAGE FROM THIS YEAR’S TRUCK AND FLEET CONFERENCE, PRE-OWNED MARKET REVIEW, AND MUCH MORE!

Zenith’s AI EagleEye Intelligent Patrol platform

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