CP May 2021

Page 44

nadalmuzaini

MAKEUP INDUSTRY IN KUWAIT IN EARLY 2021 Nada Al-Muzaini

All makeup shops and makeup applications have witnessed the decline within the makeup industry in Kuwait. Since early 2021 we have seen the market's tremendous drop since the demand for new products had decreased in the past since the beginning of the pandemic caused by Covid-19. The makeup industry usually generates a lot of cash in Kuwait and worldwide which accounts to many jobs and livelihood of many. 1 The article will look at the effects of the COVID-19 on the beauty industry within the early 2021. In addition, we interviewed almost 220 women in Kuwait asking about their makeup habits and how it changed in the past year (since COVID in early 2020).

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