yousefist
The 24 year old Artist, Photographer, Creative Director, Electrical Engineer, and soon to be Filmmaker from Kuwait.
Tell us about your education.
I’ve majored in electrical engineering at Penn State in the US for 5 years. I moved to Pennsylvania when I was 17 and graduated in 2019. While taking my engineering classes, I also took the opportunity to take classes not relating to my major. I learned a lot and took courses in Art History, Photography, Painting, Graphic Design, Wellness and Filmmaking. Learning multiple disciplines helps you a lot in progressing in each individual discipline.
How did you get interested in fashion?
I started researching and learning about fashion in 2018. At that point I was doing paintings but I realized that paintings weren’t easily accessible to people. To showcase or sell your paintings you had to do or be part of a show, and the process of having your paintings shown takes a long time especially when you’re an up and coming artist. So I wanted a way to showcase my design and art in another way thats a lot more accessible to people and that’s fashion. Skater brands like Supreme, Huf and Diamond were big inspirations to me. I learned how to screenprint and use vinyl cutouts to design t shirts and hoodies. 54
MAY 2021
When did you launch your label officially?
I launched 3TONE with my friend Ahmad AlHusaini, who’s our Business Manager, in November 2020. I worked on getting the best material and logo for about a year and a half before officially launching. I had the idea for the logo tee months before I actually settled on the right one because I had to make sure it felt right. The packaging was also important as it is the first impression of our style as a brand. I’m the Creative Director for 3TONE so I design the pieces but also the packaging, which includes a limited sticker sheet with original designs and a thank you card.
How and why did you choose the name "3tone" for your brand?
The idea for 3TONE just came to me one day while I was in the US; I liked the idea of limiting the color palette to 3 colors because it allowed me to be more creative within those limitations. 3TONE refers to the 3 tones of color we use which are green, blue and yellow. They’re derived and inspired by the natural elements, green representing the plants and greenery, blue representing the sky and ocean, and yellow representing the sun. Nature is the best inspiration for color palettes. But we also use black and natural white to highlight the colors.
