Printing Innovation Asia Issue 3 2021
38
Manroland helps build new benchmark for packaging For a company that started out full of ambition, Ningxia Hongde Packaging Materials Co., Ltd. naturally favors a bold business approach and a smart choice in essential equipment. says Ms. Ma Guiqin, General Manager and General Secretary of the Party branch of Ningxia Hongde. "This poses tremendous challenges to us including the frontline production workers and the company managers.
And so as the demand for productivity and high-end tobacco packaging grows, Ningxia Hongde turned to Manroland for its production needs in these fastchanging times. Situated in Wuzhong City on the Ningxia Plain, the company is the leading high-end cigarette packaging printer in the Northwest, a vast area covering the Ningxia Autonomous Region. To accommodate more customers and to keep its standing as a print leader, Ningxia Hongde last year purchased a new eight-color ROLAND 700 EVOLUTION press. Having been installed and put into production recently, the powerful machine is expected to propel the company to greater success.
"However, in terms of the equipment quality or the quality of printed products, we have been very satisfied with our Manroland machine, which has been running in our plant for almost a decade." Ningxia Hongde provides packaging for large-scale tobacco companies across the country. It has an annual production capacity for packaging of 400,000 boxes of cigarettes. Nearly 10 years of unremitting effort saw the company enjoy significant business growth and receive a number of awards such as “Top 50 Small and Medium Enterprises in the Autonomous Region,” “Specialized and Innovative Small and Medium Enterprises in the Autonomous Region,” and “Advanced Organization of Safe Production in the Autonomous Region.”
From the beginning, Ningxia Hongde relied on an eight-color ROLAND 700 with double coating module press as its key production machine. During nearly 10 years of operation, the ROLAND 700 helped the company achieve continuous business growth and build a Ningxia Hongde was founded in new benchmark for cigarette packaging 2011 by a group of tobacco industry printers in the Northwest. That is leaders adhering to the shared value due to its premium productivity, print of “Country First, Consumers First.” quality and finishing capabilities. For Its chief aim was to actively support these same reasons, the new-generation the development of the “Yellow River ROLAND 700 EVOLUTION became Charity Valley” in Ningxia. Hence, it the obvious choice of Ningxia Hongde is a poverty alleviation enterprise in when selecting a new machine. Hongsibao District, Wuzhong City, the largest ecological immigration area in “Tobacco packaging products have the country. rigorous requirements -- large quantity, high speed and high product quality,"
Speaking of Ningxia Honde's investment on a ROLAND 700 EVOLUTION, Ms. Ma says: “Looking at the future, the demand for printing technology is becoming more and more diversified, which raises the new requirements of the processing capacity of the printers; at the same time, we also hope to continuously improve our productivity and optimize the production process through automated technologies. "The new-generation ROLAND 700 EVOLUTION has made big improvements on user-friendliness and various automatic functions. Furthermore, its print quality is as brilliant as other Manroland printing machines. It meets all of our needs." "With its outstanding print quality and processing capabilities, the new-generation ROLAND 700 EVOLUTION has been well received by tobacco packaging printers since its launch," Ms. Chan says. A ProServ 360° comprehensive performance management program comes with the ROLAND 700 EVOLUTION, assuring printers they can get maximum performance from their machine.
