Printing Innovation Asia Issue 8 2021
36
Upgrade gives Lianchuang Xingsheng Packaging a path to success Caidian District, located in the western suburbs of Wuhan and in the east of Jianghan Plain, enjoys tremendous advantages in geography and transportation, as it borders Han River in the north, Tongshun River in the south, Yangtze River in the east, and Xiantao in the west. That's where you can find the national-level Wuhan Economic and Technological Development Zone. And it's also the site of Wuhan Lianchuang Xingsheng Packaging Co., Ltd. Wuhan's strong industrial support, bustling economy and thriving consumer market, coupled with the sound development strategy of Central China, allowed enterprises like Lianchuang Packaging to grow and prosper. Lianchuang Packaging specialises in designing, printing and processing of large-format packaging products including corrugated cardboards, cartons and color boxes. Founded in 2014, Lianchuang Packaging quickly made a name for itself. The company’s general manager, Mr. Liu Qi, is a native of Chaoshan, whose traditional values of "courtesy, righteousness, peace, harmony and governance" could easily be seen in him. Service-oriented Lianchuang Packaging speeding into the fast lane Since its establishment, Lianchuang Packaging has positioned itself in the structural design of industrial products, with focus on customised packaging services. With its professional designers and versatile packaging R&D and design, the company became popular in the advantageous industries including the ones of 3C and auto parts in Hubei. Furthermore, with its advanced
The two founders of Wuhan Lianchuang Xingsheng Packaging Co., Ltd. Liu Qi is on the left.
printing equipment and rigorous management, Lianchuang Packaging provides customers with one-stop service -- from design, plate making and printing to postprint processing.
the COVID-19 pandemic in 2020. It had to invest its limited strength and resources in the production of auto parts. Because of this, its demand for cartons increased by 200%.
Service is the cornerstone of Lianchuang Packaging. In Mr. Liu's point of view, this is also a key reason why the company has maintained an annual growth rate of about 30% in recent years. The service capabilities of Lianchuang Packaging are reflected in its process design competence, guarantee of product quality, as well as on-demand and on-time delivery.
However, the pandemic caused a shortage in various resources and drove up the price of raw materials. On top of that, the skyrocketing customer demand and all the safety measures required for the resumption of work and production put Lianchuang Packaging under tremendous pressure.
"For Lianchuang Packaging, service means responsibility," says Mr. Liu, who proceeds to provide an example of how the company goes out of its way to help customers. One of Lianchuang Packaging’s customers in the automobile industry, which has an annual sales of 100 billion RMB, could not operate as usual due to
"At that time, the cost of paper had already increased by 60% plus the force majeure or the pandemic. We had sufficient reasons not to receive these additional orders. However, we need to keep our promises and shoulder the responsibilities as a qualified supplier," says Mr. Liu. From Mr. Liu's point of view, this is not only a matter of honoring a contract
