Print Innovation Asia Issue 6 2022
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Gromex Media installs le EFI VUTEk 5r+ in Malay The Malaysian company elevates digital printing capabilities with the new superwide-format roll-to-roll printer. Digital printing specialists Gromex Media Sdn. Bhd. has installed their first EFI™ VUTEk 5r+ roll-to-roll LED printer in Malaysia. The new 5-metre superwide-format printer replaced the company’s previous EFI acquisition, the VUTEk GS5000r printer. Founded in 1999 in Alor Setar, Kedah, Gromex Media had its start with a 1.2-metre digital printer. In 2013, the company expanded to Kuala Lumpur to cater to the needs of digital printing in the Klang Valley. It was there that it invested in the EFI VUTEk GS5000r roll-to-roll printer before upgrading to the VUTEk 5r+ UV LED printer. “Our focus this time was to grow our wide format digital UV printing solutions. After evaluation and reviewing the machine performance, parts and after sales services, we decided to purchase the EFI VUTEk 5r+,” said GH Lim, Head of Sales & Marketing, Gromex Media. During the pandemic, when other print service providers tended to be more conservative with their investments, Gromex Media decided to invest in new print technology. “Purchasing the printer during the pandemic was a challenge, but it was also the best time. It was crucial to make the conversion during this period before the next business wave comes in after the pandemic,” said Lim. “To be at the forefront of the print industry, we are constantly upgrading our printers to leverage new and better technology. Printing technology is always evolving, and this leads to better operating efficiency with faster production speeds and lower ink consumption. This efficiency translates to better margins in the long run, and
we believe the decision on purchasing the VUTEk 5r+ was a good call,” Lim continued. Standing out with high-speed 5-metre capabilities and unique options The VUTEk 5r+ roll-to-roll LED inkjet printer offers resolutions up to 1,200 dpi and is equipped with EFI’s sevenpicolitre UltraDrop™ Technology to deliver high-definition image quality and exceptional smoothness in shadows, gradients, and transitions. The printer is able to deliver superb text quality in both standard and higher quality modes. The newly installed device will enable Gromex Media to print high-quality 5-metre-wide images quickly with speeds up to 487 square metres per hour, while giving users a range of options for faster throughput and automated productivity. “This is one of the fastest printers in its class, which puts us at the forefront of the industry in Malaysia and other regions,” said Lim. “The EFI VUTEk 5r+ impressed us first with its speed, especially compared to the previous machine. Secondly, it
was the high image print quality as well as the colour vibrancy of the graphics produced. We chose the seven-colour with white configuration, which provided a wider range of applications
