Print Innovation Asia Issue 6 2022
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EFI launches Nozomi 14000 new sales partner BJC Tha Berli Jucker Public Company Limited (BJC Thailand) appointed as EFI sales partner in Thailand for Nozomi solutions. EFI has unveiled the new Nozomi 14000 LED press to Asia Pacific at a VIP customer event, held at BJC’s facility in Bangkok, Thailand. Coorganised with their recently appointed sales partner, Berli Jucker Public Company Limited (BJC Thailand), EFI presented the new Nozomi 14000 LED press in May 2022. The VIP event served as an introduction for BJC Thailand as EFI’s newly-appointed sales partner for the region, highlighting the importance of Asia Pacific. With the partnership, BJC Thailand will bring EFI’s Nozomi solutions to Thailand. Established in 1882, BJC has been a major trading company that is amongst the first to be listed on Thailand’s stock exchange. Over the years, the company has diversified its operations in manufacturing, packaging and distribution. “As one of the leading trading companies in Thailand, we are excited and proud to begin this partnership with EFI, and to now be able to provide our customers with cutting-edge digital packaging solutions. The EFI Nozomi printers will pave the way to digitising the packaging printing industry in Thailand, and BJC looks forward to be a part of the digital transformation,” said BJC’s Graphics Business VicePresident, Paiboon Chutimapongrut. “BJC Thailand is one of the biggest distributors of graphic arts materials in Thailand. They have strong relationships with major packaging players in the industry and we are excited to have them as our sales partner. Together with BJC, we are confident that we can help our customers grow their business and ensure that our Nozomi packaging
solutions maximise their profitability and revenue,” said Rodd Harrison, Vice-President, for Asia Pacific Sales, EFI. The event featured a product demonstration of the new EFI Nozomi 14000 LED to prospective customers, while providing insights into the digital trends and opportunities in corrugated packaging. The EFI Nozomi 14000 LED press is the company’s latest addition to digital solutions for the corrugated market. The new ultra-high-speed inkjet solution leverages Nozomi single-pass UV LED inkjet technology with improvements and is said to bring enhanced productivity, reliability, value, and flexibility to the industrial packaging segment. “The event went very well with major packaging companies in Thailand, which were in attendance. There was a lot of interest in digital and it was a very interactive and engaging session. The event was a good opportunity to share with them what we’re doing, why we’re here and how we’re trying to change the industry,” said Richard Cotterill, EFI’s Global Sales Director for Packaging. “We talked about the market paradigms and how they have been evolving. We also discussed the change of the market landscape in the last two years. How it was before COVID, to what it is now, is totally different. While it certainly brought more challenges for our customers, there has been more opportunities as well,” Cotterill continued. “Everybody here at this event recognised that digitisation is something that is important to their
business, not just in print, but it is the way to achieve industry standards in the corrugated packaging market.” EFI Nozomi 14000 LED: The Perfect Fit for Asia Pacific The EFI Nozomi 14000 LED is a direct-to-board digital press that prints at faster speeds up to 100 linear metres per minute. The 14000 joins EFI’s flagship press on the Nozomi platform, the C18000 Plus, which is a 1.8-metrewide single-pass inkjet corrugated printer. At a width of 1.4 metres, the EFI Nozomi 14000 LED is equipped with new productivity modes to offer remarkable throughput while meeting
