Print Innovation Asia Issue 6 2022
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Highest-ranking apps on either black, red or white “White was the most commonly used colour in prominent shopping app icons as of February 2022,” reports MoneyTransfers CEO Jonathan Merry. Icons of the most popular shopping applications employed white for about 43% of their design. Each of the researched categories has its dominant tone. According to MoneyTransfers, black was the most common colour for gaming apps, while red was popular for food and drink applications. The most popular apps of 2022, based on downloads, spending, and active users According to Data.ai, consumers spent $33 billion on mobile apps in the first quarter of 2022, the biggest ever amount. In just two years, that’s risen by 40%, although the pandemic-related surge in mobile growth is diminishing. It’s essential to keep in mind that this includes money spent on online products and subscriptions to digital
services. However, it does not include the $33 billion in mobile spending on retail items and deliverable outcomes. In the first quarter of this year, the most popular mobile apps were from renowned publishers with a few surprises thrown in. In the quarter’s titanic war, Instagram emerged victorious over TikTok. People and organizations concerned about censorship on other platforms continue to use Telegram. It played a role as the primary platform for their private group and individual conversations. Zoom, meanwhile, was clinging to part of its work-from-home epidemic vibe.
Global app downloads in Q1 2022 The top app downloads were Instagram, TikTok, Facebook, WhatsApp, Snapchat, Telegram, Shopee, Facebook Messenger, Spotify, and Zoom Cloud Meetings. TikTok triumphs in customer spending. People can now purchase in-app badges and presents to show their appreciation for their favourite TikTok creators. It has been a tremendous success. Dating apps like Tinder and streaming video apps, including Japan’s Piccoma, and webtoons app, make up six of the top 10 apps by cost.
