Print Innovation Asia Issue 5 2022
32
Korea's top web-to-print company growing rapidly with IT-based management:
Sung Won Adpia, the first web-to-print printing company in Korea, will celebrate its 18th anniversary in 2022. The company prints sales promotion materials, catalogs, pamphlets, booklets, flyers, and direct mail. Through management development that integrates advanced IT and printing, the company has tripled its sales in the last 12 years, reaching annual sales of 80 million USD in FY2021, and has established a firm position in Korea. Furthermore, in July 2021, the company introduced a new strategic machine, the 8-color Lithrone GX40RP advance H-UV L (LED) 40inch double-sided sheetfed offset press with parallel control, PDC-SX, and PQA-S. We interviewed Jung Chang-Hee, the company's Managing Director, and Ha Si-Dong, the General Manager in charge of the production department,
Jung Chang-Hee, Director
to learn more about the background and achievements of the company. Ensuring both productivity and a worker-friendly environment to meet strict labor policies in Korea with the latest double-sided, onepass press With its headquarters in Seoul, Sung Won Adpia has continuously expanded its core printing and publishing business since its founding in 2004. The company's activities have attracted attention in the Korean market beyond the printing industry. Under the South Korean government's policy, work reform and job creation policies were enacted in 2018. Working hours were reduced from 68 to 52 hours per week, and the minimum wage was
raised 42 percent over a period of five years. Violations are firmly enforced with sanctions, so companies must urgently improve their cost structure and efficiency in order to make a profit. Now that weekends off in the manufacturing industry have become the norm, the printing industry is facing serious business issues due to working hour restrictions and labor shortages. Sung Won Adpia has succeeded in raising its performance while ensuring a worker-friendly environment for its employees. Their strength lies in an innovative, in-house designed, ITbased management system, which automates almost all processes from order placement to the final delivery of products to customers.
