Print Innovation Asia Issue 5 2022
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Embrace the wow factor embellishments with Col The relentless pursuit to print eye-catching label designs is now even easier on an MPS EF flexo press! Thanks to another partner collaboration with Imageworx and Cyngient, MPS is now a certified printer for Color-Logic’s system of reproducing metallic colors and print embellishments Add pizzazz to your labels economically A world leader in metallic color communications systems, Color-Logic provides brands, designers, and printers with an accurate metallic color system to create print embellishments at a fraction of the cost typically associated with metallic ink or foil printing. Their system provides a base of 280 metallic colors (55 of which are gold shades) with an optional 644 metallics colors, plus 4 primary predictable print embellishments for each of those colors that can be used independently or in conjunction with each other— replicated with only 5 colors on your MPS press! A key factor is that Color-Logic considers the capabilities of the prepress, the press, the inks, the
substrates, and coating being utilized so the designer knows what is really possible before going to creation. Color-Logic is also the world’s first color communication system for printing on foil and reflective substrates, when using white ink and CMYK. MPS takes the Color-Logic test The MPS North American Technology and Expertise Center team led the initiative to determine what’s possible with the MPS EF 430 flexo printing press and the world of Color-Logic metallics and embellishments, and brought in Imageworx and Cyngient to help us print the necessary evaluation test forms for certification. Imageworx demonstrated the prepress ability to take the Color-Logic files and run them through their process to provide the plates that would properly demonstrate the Color-Logic colors and embellishments using their design tools. Inks supplied by Cyngient determined the possible color gamut. Unlike CMYK or CMYK ECG (extended color gamut) printing where ICC (International Color Consortium) color management is used to match colors, metallic printing requires the printer to produce the color to demonstrate the colors possible. Most printers do this by trial and error or just stay away from metallic jobs.
We then printed the test forms on the MPS EF 430 flexo press with a fingerprint of 280 metallic colors (55 of which are gold shades) that can be accurately produced. The test forms, based on the Silver metallic BOPP PS material using CMYK and white Ink, demonstrated all the embellishments that can be achieved from the MPS press. Radiant results Mark Geeves, Director of Sales & Marketing & Co-Founder of Color-Logic was quite pleased with our print evaluation test forms. Watch this video to see the test evaluation forms we provided and hear Mark’s feedback: The test forms demonstrated 21 of Color-Logic’s 924 metallic colors and all their embellishments. They looked
