Collaboration Letter
CREATIVE BRANDING DESIGN ADVERTISING MEDIA
CRAVANTS MEDIA Collaboration Letter
Craving Ants = Cravants Ants are nature’s most marvellous task architects and collaborators. We the Cravers have our work ethics and principles
inspired from these nature’s expert craftsmen. The sheer diligence with which the ants plan and execute their daunting tasks teach voluminous lessons to all evolved beings like us. Unselfish and unconditional sharing of resources and skill sets are pivotal in steering PASSION for a PURPOSE.
ITS ALL IN THE BRANDˌ We bridge stories, create value spheres, develop strategies, establish brand identities, and in the process logically
accentuate your brand’s presence. We discover, introspect, and evolve with each project we undertake. Assignments encompassing challenging spheres of brand strategy, design and content synchronization have helped Team Cravers to discover, tame and evolve critical skills with time. Our humble journey has been peppered with landmark project deliveries and a happy clientele. We WORK, PLAY and make you GAME.
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CRAVANTS MEDIA Collaboration Letter
PURPOSE FOR COLLABORATION WITH BRANDS We believe in the core principles of brands that utilize visionary and transformational solutions to create a meaningful
ecosystem between people and living. Few conscious brands have propelled innovation to add values to people’s lives. Team Cravants affiliates itself with the ideas for change shouldered by brands like you. At Cravants, brands are individuals with emotions, personality, character, primitive instincts, and outreach. We stay abreast with the masses and tune ourselves according to the dynamics of the market. We firmly stand for organizations whose products and services simplify lives around us. It is with this unified vision of working for change and betterment, we propose to embark on your brands journey.
OUR CLIENTELE Cravants Media is a registered vendor for renowned brands such as Vodafone India, HCL, HAIER, BRICS CCI, Trident Group,
Tamron, Gigabyte, and Cambridge University Press.... among others, 1. Vodafone India 2. HCL 3. HAIER 4. Cambridge University 5. Trident India 6. BRICS CCI 7. Vostro 8. GIGABYTE 9. Tamron
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CRAVANTS MEDIA Collaboration Letter
BRAND VIDEOS We endlessly crave for moments to create and express. Our domain of expertise is evolving and our percept is humble.
Following are few of the brand videos ideated and created by Team Cravants.
Trident India https://vimeo.com/196413567(NewYork Textile Week Launch) Password- cr755wrinklefree HCL: https://vimeo.com/195581598 (For Prince’s Trust Collaboration) Password- cr755K University of Huddersfield(UK): https://vimeo.com/175688433 (Graduation Portfolio for University of Huddersfield) Password- cr755j On the pitch: https://vimeo.com/175685328 (Autism Awareness Campaign for Special Olympics, 2015) Password- cr755g OYO rooms: https://vimeo.com/175684599 (Corporate and Service Explainer Video) - Password- cr755d Lenbitz Explainer: https://vimeo.com/175684597 (Explainer Video for Worldclass Window covering system) Password- cr755f Cambridge University Press: https://vimeo.com/175683998 (Process Explainer) Password- cr755c Vodafone Mobile Internet: https://vimeo.com/175684600 (Service Explainer Video) Password- cr755e
Apart from rendering Brand video services, team Cravants offers brochure/portfolio designs, digital marketing, and branding of other corporate collaterals.
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CRAVANTS MEDIA Collaboration Letter
CATALOGUES
Links for some other catalogues & brochures AJIO (A Reliance Retail Venture) - https://issuu.com/cravantsmedia/docs/ajio BRICS CCI - https://issuu.com/cravantsmedia/docs/brics Lucere Lighting - https://issuu.com/cravantsmedia/docs/decorative-lucere
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CRAVANTS MEDIA Collaboration Letter
BRAND LOGO DESIGN
Head Start for your Child
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CRAVANTS MEDIA Collaboration Letter
WEBSITE UI/UX & DEVELOPMENT
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CRAVANTS MEDIA Collaboration Letter
WEBSITE UI/UX & DEVELOPMENT
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CRAVANTS MEDIA Collaboration Letter
WEBSITE UI/UX & DEVELOPMENT
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CRAVANTS MEDIA Collaboration Letter
EMAILERS
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CRAVANTS MEDIA Collaboration Letter
FACEBOOK POSTS
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CRAVANTS MEDIA Collaboration Letter
FACEBOOK POSTS
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CRAVANTS MEDIA Collaboration Letter
FACEBOOK POSTS
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CRAVANTS MEDIA Collaboration Letter
FACEBOOK POSTS
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CRAVANTS MEDIA Collaboration Letter
FACEBOOK COVER PAGES
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CRAVANTS MEDIA Collaboration Letter
PRINT COLLATERAL: UNICEF
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CRAVANTS MEDIA Collaboration Letter
LEAFLETS
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CRAVANTS MEDIA Collaboration Letter
HOARDINGS & BANNERS
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CRAVANTS MEDIA Collaboration Letter
HOARDINGS & BANNERS
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CRAVANTS MEDIA
PACKAGING
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CRAVANTS MEDIA
PACKAGING
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CRAVANTS MEDIA Collaboration Letter
POSTER
Team Cravants will look forward to board your brand wagon to create amazing possibilities.
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CRAVANTS MEDIA Services
Creative Branding and Promotions (PHASE 1 & PHASE 2) PHASE 1
IDEATE & CREATE (Project basis)
Deliverables
New Brand Identity & Marketing Collaterals
Timeline
1 Month (+/- 1 day)
2nd February’17 to 2nd April’17 Brand Website (UI Design, Website development, and Testing
(+/- 1 day)
Activities Included - Brand Identity (logo, tagline, and colour palettes) - Brand Language Book - Office Collaterals (Visiting Cards, Letterheads, Envelopes, etc…) -Brand Consultancy -3 Emailers -2 Standee Designs -1 PR event banner
-Brand Website UI design -Brand Website Development -Website testing
PHASE 2
ACCENTUATE (Retainer basis)
Deliverables
Social Media Marketing -Social Media Campaign activation (Monthly) -Social Media Creative designs -Social Content Strategy -Monthly contests (2 per month) & offers
Online and Offline PR -20 to 25 coverage per quarter (3 months)
Timeline
Monthly
Monthly
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CRAVANTS MEDIA Terms & Conditons
Payment Terms The payment schedule for Phase 1 (Project) shall be as follows: Amount to be payable according to the payment schedule mentioned in the PHASE 1 table above. Project is scheduled to start from the day payment has been received by Cravants Media.
The payment schedule for the Phase 2 (Retainer) must be paid in advance. The cost DOES NOT include cost of -‐ • buying Stock Images from shutter-stock, istockimages, corbis, gettyimages or other resources • Printing, Photography, Media Purchase and Printing Material costs • Online Content, Online Product Photos (Any content or photos that carries a copyright needs to be bought) • Webspace, Server Cost and Hosting Admin Charges • Any Trips to the property premises or your offices for research purpose, and for interviews with customers and vendors of Client, inside or outside the Delhi NCR will be charged as per actuals (travel, lodging, food etc.) • This cost also DOES NOT include support and working with third party vendors such as Printers, Language Translators, etc. These would by charged as per actuals.
IMPORTANT NOTES Stock Images, Meetings
1. STOCK IMAGES Stock Photos (“Stock Images”) are professional photographs of common places, landmarks, buildings, nature, events or people, that are bought and sold on a royalty-free, flat rights controlled, and rights protected basis, can be used and reused for commercial design purposes.
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Rights Protected Images are “rented” for a specific purpose at a specific price. We will purchase the rights to use the image(s) for the client from a stock photo agency (or photographer) for a specific use and time period. Any other use is subject to an additional fee. The benefit to the client is the possibility of exclusive use at extra cost & a large pool of unique images from which to choose. Disadvantages are cost and a detail-intensive transaction. The cost depends on where the client wishes to use the images, size of image, press run, area of use, or other reasons. Rights Controlled Images are actually “rented” for a specific, one-time use. The client could buy these images from the stock photo company through us for a specific end user purpose. The end user could be a XYZ Company or XYZ Company ABC Event, but not both, except at an extra cost. If the client wishes to use a flat rate rights controlled image for the ABC Event Campaign, the client can freely use the image without checking with, or paying extra fees to, the stock photo company, in a brochure about ABC Event, or a TV Commercial about ABC Event, or inside an annual report in the section about ABC Event, or other. The client’s benefit is, less hassle and less cost than rights protected images. Disadvantages include greater cost than royalty free stock images and no possibility of exclusive use. Royalty Free Images are purchased by the client through the stock photo company through us outright, either as single images or on disc volume in bulk, and can be used in any way the client desires, with certain restrictions. One benefit to the client is less cost; a disadvantage is that the client may see the image used somewhere else for a product with which they may not wish to be associated. When we invoice the client, we will attach a copy of the stock images invoice for the image license. The client must retain that invoice as a proof that it owns the right to use the image. 2. MEETINGS Unless otherwise stated, most of the meetings outside the Delhi NCR area will be done over phone and via email. Services other than what are listed here are extra and will be charged separately.
CRAVANTS MEDIA CONTACT DETAILS Address : 104, Basement, Lane No. 2, Westened Marg, Saket, New Delhi 110030 Contact Number : +91 11 41881306; +91 7838033809 Mail IDs : prashant.nair@cravants.com, accounts@cravants.com, shekhar@cravants.com, abhishekanand@cravants.com, krishna@cravants.com
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Contact Us Thank you for contacting CRAVANTS, we look forward to our association.
info@cravants.com www.cravants.com
011-4188-1306 +91 9811489134
#104, Basement, Lane-2, Westened Marg,Saidulajab, Saket, New Delhi- 30