What Impact C a n Yo u r Business H av e? Photo by Kira auf der Heide on Unsplash What term are you looking for with your impact? Short or Long? 1 Year? 3 Years? 5 Years? Or even longer?
What legacy do you want your business to have? By Earl Shindruk
When
we think about impact, we think of hitting something hard, like an impact hammer does. It is bigger and hits harder than smaller hammers. Impact drills drill in many screws and work fast, unlike a regular drill. Yes, impact can be strong and hard hitting.
Businesses have a lot of impact on our lives and our communities. 19
Think about some of the businesses that you admire and that have had significant impact. Right now, a few select companies are having immediate impact around the world. These are the ones that are top of mind for all of us. Pfizer, Moderna (with BioNTech) and AstraZeneca (with Oxford) are being talked about every day. They are all due to have huge effects that will be felt all over the globe, as they bring their Covid vaccines to many countries. With the vaccines, they are also offering much needed hope to a hopeless world.
Nestle, the company from
Switzerland, is far from perfect, but serves as an example of wonderful things that can be
W h a t I m p a c t C a n Yo u r B u s i n e s s H a v e ?
done to change lives. It sources products locally and helps small farmers in over 50 countries. Nestle is purging slavery and child labour from its suppliers. They are diligently working to become a Nutrition, Health and Wellness company, by including healthier ingredients in their food products. As well, they are adding many nutrients to foods like soup, to help those with health issues in a variety of developing countries.
Ear th Group in Edmonton, Alberta, formerly known as Earth Water, exists entirely to provide meals to school children around the world. Through the sales of its expanding product line, it has helped tens of thousands of children globally. It has provided over 3,700,000 meals. What an accomplishment!
What are the main areas of impact that your company has on you?
