3 minute read
Sweetness Bakery Knows How to Make Life Sweeter
By Clare Bekker
We are absolutely tickled to be included in this months “Hidden Gem” segment! We are a husband and wife family-run bakery in Edmonton that specializes in the most delicious gluten- free macarons, gorgeous hand poured lollipops and (what we’re most famous for) Colouring Cookies.
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Colouring Cookies are just that - sugar cookies you can colour on with our Edible Ink Markers. Talk about an awesome snacktivity (a term enthusiastically coined by Chris Goodrow, Co-Owner of Sweetness)! Each cookie is stencilled with black and white design you can colour until your heart (and stomach) is content. We have Disney inspired designs, action heroes, cats & dogs - you name it, we got it. Kristy & Chris Goodrow, husband and wife Co-Owners, came up with the idea for Sweetness after throwing their oldest child a “Pinterest-worthy” second birthday party. In 2016, Sweetness started out of a licensed commercial kitchen in Kristy & Chris’ basement. They juggled having three children in three and a half years on top of a growing demand for her business. It was stressful to say the least but with the support of their family and dedicated employees, Sweetness outgrew the basement and moved into a commercial manufacturing facility in 2019, where we remain today.
Sweetness has a team of six behind the name - five of which are women. Chris Goodrow is the only man on the team. He fairs well, outnumbered by his female coworkers. Chris plays an important role on the team - head of our sales and wholesale programs. He works with both local and national shops, working hard to spread Sweetness and help propel the business forward. He’s not just a one act show though. Believe it or not, Chris’ help is essential around the kitchen too - he is the tallest at Sweetness, so we use his height to our advantage for reaching the top shelves! Full time salesman, full time father, part time forklift - asset on all fronts.
Sweetness is defined by Kristy’s spirit. She is scrappy, ambitious and resilient. After she completed her Bachelor in Commerce she knew she wanted to be an entrepreneur. Beyond her business sense, Kristy is rooted in family, giving back to the community that has helped her business grow abundantly, and building a better future for her kids.
This past year has proven to be challenging for small businesses, and Sweetness was not immune. It was only through the support of the local Edmonton community that pulled us through 2020, and we could not be more grateful to live in such a supportive city.
Sweetness is located just off the Yellowhead, on the west end of Edmonton at 11486 Winterburn Road NW. Before you hop in your car to come visit us, you should know that we’re not like your average bakery…we’re completely online! Unlike a typical bakery, Sweetness does not have a storefront. We don’t have treats on-hand because we are a made-to-order bakery. But, that means you can order any of our delicious treats right from the comfort of your couch! We offer local Edmonton delivery, contact free curb-side pick up and we are also proud to offer Canada wide shipping. Sweetness' story is not just one of a confectionary company. It's filled with family, love, support, sheer determination and drive.
Stay sweet! Kristy & Chris Goodrow and Team
Check us out at www.bysweetness.com or on Instagram at @by_sweetness.
Local: 780.800.9522
Toll Free: 877.590.9522
