VM Spotlight (Nov issue) from The British Display Society

Page 44

HIGH STREET

Saks – New York Saks, the premier luxury fashion store in Fifth Avenue, New York, has unveiled its fall campaign. The campaign celebrates the transformative and renewing power of fashion and inspires customers to embrace the beauty within everyday moments. “We strive to create purposeful campaigns that combine the Saks fashion point of view with compelling perspectives on the latest in culture and entertainment,” said Emily Essner, Chief Marketing Officer, Saks. “With our fall campaign, we hope to provide captivating content to inspire and engage with our customers this season. Saks Fifth Avenue is the premier destination for luxury fashion, driven by a mission to help customers express themselves through relevant and inspiring style. Since our inception in 1924, we have delivered one-ofa-kind shopping experiences, featuring an expertly curated assortment of fashion and highly personalized customer service. Our unique approach combines an emphasis on the digital customer experience with a strong connection to a network of 40 extraordinary stores across North America for seamless, all-channel shopping.


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