VM Spotlight (Nov issue) from The British Display Society

Page 52

HIGH STREET

Petter Pharmacy Autumn arrived at Petter Pharmacy in Crouch End, London at the start of September. As a client of Creative Download, this independent pharmacy chain recognises the importance of good visual merchandising and store windows. ”It is paramount to keep our window displays fresh, exciting and changed regularly” says Jayesh Patel, Owner of Petter Pharmacy. Using simple components such as natural hessian fabric and cones, tight product groupings were created. These product grouping included Brands such as Neals Yard, Sukin, Cowshed and L’Occitane. Autumnal graphics in A4 and A3 were printed and mounted onto Foamboard. With any concept, it is paramount to work within the budget using the available props. Here at Creative Download our studio resembles ”Aladdin’s Cave” with floor to ceiling racking full of an assortment of display props that are used and recycled. The Creative Download VM team create exciting shops/stores driving sales through Visual Merchandising, Store Layout, Product Categories/Product Adjacencies to Signage & Ticketing. Do contact us to see how Creative Download can help you drive your business forward in terms of creating retail theatre. Visual Merchandising is more than being creative. It is a commercial driver for your business.


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