HIGH STREET
Petter Pharmacy At the beginning of August Creative Download installed a new window concept entitled “Hello Summer” into Petter Pharmacy, independently owned pharmacy store in Crouch End. This followed the earlier very successful, in terms of sales, English beach concept. These two concepts Hello Summer and English Beach Concepts were important to promote Sun Creams, Lotions etc, despite the majority of people having staycations due to the pandemic. Featuring brands such as Neals Yard, Vichy, Avene, Caudalie and L’Occitane this was a fun concept to design and install. Inspiration came from the bright colourful graphics using props such as cocktail glasses, sun hats, ice cream cones and real beach sand, all props from our display studio. The various floor panels, columns and shelf panels were covered in a rich orange cotton fabric. Following the installation of these two 5m windows, the feedback has been good with superb customer feedback and increasing sales. It just shows that despite being an independent retailer, first impressions are paramount and Petter Pharmacy know the importance of good store windows and the commercial benefits it brings to the business.
www.creative-download.co.uk
