VM Spotlight from The British Display Society

Page 36

HIGH STREET

The future of retail Store layout In a world where e-commerce is the predominant method for Transactional shopping, the physical Store becomes the focus for the Relational - it’s the hub for brands and brand followers to meet. With a few examples already scattered around the globe today, a huge shift that consumers should expect is the physical Store becoming more of a marketing experience, where customers can learn more about the brand and buy exclusive merchandise usually unavailable online. With budgets shifting focus from IRL to an ever-growing digital, Stores must be able to become ‘content houses.’ To house such vast expectations, the open-plan layout we’ve all become accustomed to must be scrapped in favour of a curiosity-inducing multi-room design with elements such as hubs, meeting spaces, events, digital marketing, filming and photography more intrinsic to the store layout. Having already started implementing these fundamental differences, Northbanks’ clients are futureproofing their retail spaces and ensuring the greatest ROI. Customers need exploration and curiosity to be truly immersed. The recent Anya Hinmarch multi-store takeover in Chelsea, London is a prime example of a brand understanding the evolving purpose of physical retail. The theatre of these recent pop-ups have not only increased sales, but created content and press coverage that spans much further than the fashionable streets of Chelsea. That same excitement, curiosity (and PR) could not have been achieved through a shopping centre style layout. With huge investments being made to make online shopping more immersive, it stands to reason that IRL stores must make the same change. The future of retail is certainly this and to stay relevant brands must not be scared, but invest and adopt these changes.

www.northbanks.co.uk +44(0)2079 938066

hello@northbanks.co.uk


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Meet the BDS Council

2min
pages 72-73

Willow & Stone - Falmouth

1min
pages 50-51

Creating new customer experiences 66-67B BDS VISUAL MERCHANDISERS’ DIRECTORY

3min
pages 52-53

Yarnton Home & Garden, Oxford

2min
pages 48-49

Paul Brooks

5min
pages 46-47

Pairings Wine Bar, York

1min
pages 44-45

The Merchant Life

3min
pages 42-43

Improving the customer experience

0
pages 40-41

Industry Expert Interview

5min
pages 30-33

The future of retail Store layout

1min
pages 36-37

Atkins Pharmacy

1min
pages 34-35

Marmelo Kitchen

1min
pages 28-29

Save the High Street

1min
pages 24-25

An Independent’s Tale of Our Times

2min
pages 22-23

Christmas in July, at Pret

2min
pages 26-27

Kat Maclennan

0
pages 20-21

The Langport Stores

1min
pages 14-15

Petter Pharmacy

1min
pages 12-13

10 reasons to shop locally

3min
pages 6-7

Petter Pharmacy - Crouch End

1min
pages 10-11

Craft Coop

1min
pages 8-9

Joyful Living

2min
pages 16-17

Edit

2min
page 5

Yujia Huang

3min
pages 18-19
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