VM Spotlight from The British Display Society

Page 44

HIGH STREET

Pairings Wine Bar in York We have a great selection of wonderful independent businesses here in York, many of which I’ve worked with over the years. Pairings wine bar is just one of them, and they approached us one year to ask for some Christmas sparkle. However, I wasn’t going to add our ‘usual’ Christmas garlands as this bar is quite contemporary and needed something different - I wanted to include something more bespoke and relevant to their business. So, taking my lead from their branding and customer base, I bought vine garlands and, of course fairy lights to add that Christmas cheer. This was such a success I was asked to make it a permanent feature by adding to it. Trying to steer away from the typical ‘Wine Bar of the 80’s look’, we added a rustic trellis, tree branches and a load more garlands changing the vines from rustic to green as the seasons progressed. We really wanted to add the WOW factor and break up the rather plain, cold-feeling ceiling which these vines succeeded in doing, giving the whole wine bar a really, cosy, welcoming feel. During the second lockdown Pairings had a refurbishment as the décor needed refreshing and the service area needed updating too. Part of the redesign included new stylised grids crafted by joiners for an even more contemporary look – still with the vines and a few grapes but with the pendant lights too. You’ll see from the photographs how designs evolve over time – just one of the things I help you through in my new online course. “Thank you so much, we’re really pleased with it! The trellis gives such a warm cosy feel!” “When I walked in and felt ‘Wow!’ this place is so welcoming, warming and cosy!” Helen Goodwin FBDS BDS Vice Chair Made You Look!


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Articles inside

Meet the BDS Council

2min
pages 72-73

Willow & Stone - Falmouth

1min
pages 50-51

Creating new customer experiences 66-67B BDS VISUAL MERCHANDISERS’ DIRECTORY

3min
pages 52-53

Yarnton Home & Garden, Oxford

2min
pages 48-49

Paul Brooks

5min
pages 46-47

Pairings Wine Bar, York

1min
pages 44-45

The Merchant Life

3min
pages 42-43

Improving the customer experience

0
pages 40-41

Industry Expert Interview

5min
pages 30-33

The future of retail Store layout

1min
pages 36-37

Atkins Pharmacy

1min
pages 34-35

Marmelo Kitchen

1min
pages 28-29

Save the High Street

1min
pages 24-25

An Independent’s Tale of Our Times

2min
pages 22-23

Christmas in July, at Pret

2min
pages 26-27

Kat Maclennan

0
pages 20-21

The Langport Stores

1min
pages 14-15

Petter Pharmacy

1min
pages 12-13

10 reasons to shop locally

3min
pages 6-7

Petter Pharmacy - Crouch End

1min
pages 10-11

Craft Coop

1min
pages 8-9

Joyful Living

2min
pages 16-17

Edit

2min
page 5

Yujia Huang

3min
pages 18-19
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