VM Spotlight from The British Display Society

Page 6

HIGH STREET

10 reasons to shop locally

keeping those important independents retailers trading Wherever you live in the UK, there will always be local businesses on your High Street. This could be a Coffee Shop, Home & Gift Shop, Florist, Bakers or even a Fashion Boutique. Shopping locally instead of with the major Chain Stores has so many advantages for both the local economy and giving the customer that all important memorable shopping experience, which will make the customer return in the future.

The need to improve your local economy Local businesses are the backbone of the High Street. They improve the local economy and have done so for many years. Shopping on your High Street is much better for the economy of your community. It brings a local neighbourhood together and shopping on a Saturday afternoon in your local High Street can be stressful than hitting the Chain stores in a city.

The need to create jobs for local people Shopping and using a local businesses means they can employ local people which has a positive effect on the health of local jobs and the community. By helping to grow the number of jobs in your area makes for a better place to live.

It creates a warm character and personality The advantage of dealing with independent businesses it that they are run by people who live in the local area. Shoppers will find that the business/shops add character to the community with a warm and welcoming personality.

That all important memorable shopping experience While many chain stores do have good customer service, it’s memorable to have that personal touch of a local owner who takes an interest in you and the community. The relationship between customer and the local business is improved and goes further than just the purchase. Local shops quite often stock something that cannot be found in major chains. Independents are thinking about their own customer’s choices rather than national fashion trends.

Your health and the environment There is definitely a positive impact on the environment by shopping locally. If you can walk to your High Street rather than drive, then this reduces the dilemma and stress of finding a parking space. Naturally walking has more health benefits and will certainly reduce traffic and air pollution.


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Articles inside

Meet the BDS Council

2min
pages 72-73

Willow & Stone - Falmouth

1min
pages 50-51

Creating new customer experiences 66-67B BDS VISUAL MERCHANDISERS’ DIRECTORY

3min
pages 52-53

Yarnton Home & Garden, Oxford

2min
pages 48-49

Paul Brooks

5min
pages 46-47

Pairings Wine Bar, York

1min
pages 44-45

The Merchant Life

3min
pages 42-43

Improving the customer experience

0
pages 40-41

Industry Expert Interview

5min
pages 30-33

The future of retail Store layout

1min
pages 36-37

Atkins Pharmacy

1min
pages 34-35

Marmelo Kitchen

1min
pages 28-29

Save the High Street

1min
pages 24-25

An Independent’s Tale of Our Times

2min
pages 22-23

Christmas in July, at Pret

2min
pages 26-27

Kat Maclennan

0
pages 20-21

The Langport Stores

1min
pages 14-15

Petter Pharmacy

1min
pages 12-13

10 reasons to shop locally

3min
pages 6-7

Petter Pharmacy - Crouch End

1min
pages 10-11

Craft Coop

1min
pages 8-9

Joyful Living

2min
pages 16-17

Edit

2min
page 5

Yujia Huang

3min
pages 18-19
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