City Winery Presentation: “MAKE WINE NOT WAR” NYC | CHI | NASH | NAPA Locations: July 2014 Date:
RETHINKING SOCIAL RESPONSIBILITY Causepitality is a collective social impact program designed by CREEDS OF LOVE and The Vanity Project. The Causepitality team creates cause marketing opportunities for hospitality ventures to promote and introduce their vow to social impact in a unique new way. By transforming the typical social responsibility program into a lifestyle brand backed by social motivation.
about
The products and initiatives that we create support honest missions and captivate consumers through storytelling. These strategies further brand awareness with premier and conscious branded products, enticing community engagement. Each program is curated and constructed exclusively for the featured hospitality venue(s).
WHY BE GOOD?
Statistically, consumers are persuaded by social impact and attracted more to those who’s brand ethics they stand behind. Customers are more likely to pay attention to, recommend, and advocate for…
a brand associated with a good cause
a company whose message has a deep commitment to a cause
Sources-‐ Boston Consul/ng Group Neilsen| AMP Consul/ng
a product or service if the company is socially responsible
89%
74% 66%
Loyalty Make it happen
We help introduce genuine charity partnerships and maximize exposure opportunities on and off line. Work closely with our creative team to design branded collections of merchandise that communicate your venue’s aesthetic and location(s).
DISTINGUISH Your brand and venues with custom socially responsible goods and cause branded storytelling.
ENHANCE RAISE Funds for a foundation or cause close to your business culture’s heart.
GROW Awareness for your brand through cause marketing initiatives. Your customers will rock and talk about your [awesome] conscious goods.
Your brand image with products that visualize your positioning, support your mission and can be complimented by some kick a** PR/Marketing.
ENGAGE Your customers by providing a fun, interactive way to join your brand in achieving scalable social impact.
the team The power of teamwork
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”
-Margaret Mead
Key People
Behind the vision
With over 15 years combined experience in fashion, philanthropy and conscious consumer market trends. Everyone at CAUSEPITALITY has a desire to create amazing client and consumer experiences while making an impact. Being great at what you do and doing good for others is the cost of entry at CAUSEPITALITY. Together we produce some prePy impressive stuff.
Omri Bojko The Product Guy
Evie Phillips
4
The PR Girl
Daria Bjyko The Design Girl
2
Jason Sochol
1
3
The Numbers Guy
Creeds of Love is a conscious eboutique and agency. Creeds CURATES conscious fashion and beauty brands providing an online marketplace and wholesale distribution channel to showcase and sell featured brand’s products. Creeds then helps to ACTIVATE them through exclusive public relations and marketing initiatives. Finally, CONNECTING them to industry influencers and collaboration opportunities. All featured brands and creative initiatives are certified through the “Code of Creeds” with 10% of profits donated to various charities that supporting teens, women and children.
CONSCIOUSLY CHIC
The Vanity Project was founded on the simple idea that your clothing should be a billboard for good. We create high-quality apparel to help non-profits build stronger, more recognizable brands. TVP designs, sources, prints, stores, and ships everything so companies can focus on their mission. We are an end-toend solution for any brand merchandising needs, providing the tools needed to grow brands by creating quality merchandise. Â . Â
A BILLBOARD FOR GOOD
process Get  it  done Â
When planning socially motivated and philanthropic strategies, we create conscious products and cause marketing initiatives that make lasting impacts.
01 03 05 02 04
Collaboration is key. To produce memorable merchandise, we work together designing high quality products that are consciously sourced and support charity. Our creative team constructs products that fit your brand’s aesthetic and take you “out of the box.”
Deliver
Develop
Design
We develop mockups for you to edit before starting the production phase. Choose from the 3 CAUSEPITALITY package levels: the standard, the suite, and the penthouse.
Select
Throw out the branded pens and dingy coasters (please). Choose from quality, trend forward and many times custom merchandise. Then couple chosen items with your brand’s appointed cause and tell a damn good story…
Produce
CAUSEPITALITY produces your selected items (in the USA) and sends you samples to approve final product. You then approve the wonderful job we did (as a team of course)…
Process The 6ive steps
Delivery time! Put your unique products, that are socially motivated (down to the core) from production to the portion of sales you give back to charity on the shelves, online, at events, on your staff (heck hang them from a flag pole)… Time to get the word out and let your consumers purchase with purpose.
01 BUILD
brand integrity by fostering trust and brand loyalty.
02 CONNECT
with brand ambassadors. This is not your typical “tourist take home.”
03 GIVE BACK Social impact has never looked so good!
ideas Development of
portfolio Custom Product
mock ups Exclusive
Not just giving City Winery consumers a one time experience to see and taste… How about an awesome memento to rock and keep them talking.
portfolio
Creative
City Winery After researching City Winery’s eclectic locations we have produced mock up’s for product concepts and program suggestions. These are examples of the voice we will help create for City Winery’s lifestyle brand.
Concepts
All design concepts are based upon the iconic locations and images found throughout City Winery’s resident cities. Chosen merchandise is a reflection of the different items that are available to customize based upon each locations concept.
NEW YORK, NY
the goods
Concept
Products
Lady Liberty the Wino
• • • •
Charity
Tshirts | Hoodie |Fleece Wine/Tote Bags Coasters | Opener | Corks Hats
Local or National (Wounded Warriors | Art Start)
NEW YORK, NY
the goods
CHICAGO, IL
the goods
Concept
Products
Wine City Scape
• Similar to NYC Merchandise Mix • Scarves • Throw Blanket
Charity Local or National
NASHVILLE, TN
the goods Concept Rock n’ Roll Wine
Products • Tshirts • Headphones • Guitar Picks
Charity Local or National
NASHVILLE, TN
the goods
NAPA VALLEY
the goods
Concept
Products
The Ole Opera • Similar to NYC House & the Merchandise Mix Vineyard
Charity Local or National
connect Keep in touch
http:// www. cause pitality .com
Mailing Address 657 Avenue of the Americas Suite 504 New York, NY 10038
Contact Info Phone: +1212.239.0347 Email: getgood@causepitality.com Web: www.causepitality.com