THE COMPANY
CREEDS OFLOVE
Universal CREEDS Project OF LOVE
T H E C O M PA N Y
The Company History
IN THE BEGINNING…
THE REDEFINING OF
Conscious Commerce
CREEDS OF LOVE
With 10+ years experience in marke4ng & brand ac4va4on within the fashion & beauty industries, Brand Strategist & Conscious Commerce Expert Evie Phillips started business development research for Creeds of Love in 2011 formally incorpora4ng in January of 2013 with the official website launch taking place on July 25th of 2013. The forefront of COL has always been based upon giving back coupled strategic merchandise cura4on & a full service agency model to help featured & outside companies produce successful brand ac4va4ons. Represented brands must depict style with conscious & social mo4va4on. In a short 4me Creeds of Love is becoming the go to online plaPorm for unique socially responsible goods & impact focused business solu4ons. With charitable dona4ons increasing, in less than a year Creeds of Love contributed $5,000+ dollars to various chari4es that priori4ze educa4on & training specifically pertaining to women, children & teens.
ABOUT Creeds of Love is for the consciously chic. | Changing industries & the world one chic item at a @me. | Style with purpose.
Our Mission Our Vision Our Promises
We provide a curated marketplace for conscious designers to showcase & sell ethical fashion, art, beauty & home décor items. They gain brand integrity through the assigning of our trust marks, the telling of their story with exclusive content & building of their brand by accessing strategic in-‐house business & crea@ve tools & services. Creeds of Love’s vision is to present, sell & assist in the development of impact-‐focused brand ac@va@ons by communica@ng style statements & statements of social mo@va@on. Coupled with the added benefit of crea@ng opportuni@es for exposure, collabora@ons, growth & charitable dona@ons. We promise our brands possess social impact, appealing design & commit to making a charitable dona@on from sales. We me@culously curate all featured brands & items that are placed on the site for sale. To be considered for placement within our merchandise mix & given access to administra@ve benefits & brand ac@va@on tools businesses must be cer@fied through our Code of Creeds.
CODE OF CREEDS Brands & products that our featured on our e-boutique website are required to employ at least one of the Creeds of Love trust marks & sign into a social contract to give back 5% to charity in which we match for a total of 10% donated charity. Become officially certified & recognized for the social impact your brand is incorporating. Â
CHARITY
Contributions
EMPOWER Women
FAIR Trade
USA
BUILDING Community
Made
CRUELTY Free
ECO
Sustainable
BUY 1
Give 1
TIMELINE The Passion that Started it All With a previous impact focused business, Vicarious Vintage, under her belt, our Founder Evie Phillips started to witness & research the rise in conscious consumerism & social enterprise. A note of genius had been struck & it was all up hill from there.
2011 2013
Recognition in 2013 The hosts with the most COL events & pop up activations raise $5,000+ dollars for charity, receiving 10+ credible media mentions & continue to make waves in the fashion, beauty, art & hospitality industries.
Established in 2013 On July 25th of 2013 Creeds of Love officially launched our eboutique business division. In less than a year COL acquired 15K+ unique visitors & 33K+ page views.
2013 2014
Expansion in 2014 Initiating various key elements to expand B2B market concepts such as wholesale distribution & retainer & subscription based brand activation consulting. While intensifying COL’s presence in the consumer marketplace via pop up initiatives & holiday concepts. COL has key industry experts in place to assist in executing collaboration efforts & strategic planning. Because at the heart, a great creative concept is delivered by great people.
CREEDS OF LOVE
WHO ARE WE
The Awesome Team
Universal CREEDS Project OF LOVE
Ecommerce Marketing Public Relations | Media Sales | Distribution Fashion | Beauty | Social Impact Expertise
75% 90% 90% 90% 100%
DIVINE CONNECTIONS New York City has been coined “The City of Dreams”. Yet the reality is that your dreams only come true if you meet the right people to help you make them happen. Our chic powerhouse team met over the course of several soirées & a bevy of fantas4c cocktails. Now we have joined forces to collaborate on projects & programs that aren’t just fabulous, but also world changing & industry altering.
TEAM The Creeds of Love team is comprised of industry experts in the beauty, fashion & social impact industries. With over 30+ years combined experience brands are supported by a dream team. Our hugely talented team thrives because they are empowered to fulfill their potential by bringing brands & consumers together through innovative & inspiring collaborations.
The
The Editor
DESIREE RABUSE
Distributor
@stylefoxco
EVIE PHILLIPS @EviePhillips
The PressMaster
The CEO Strategist
DONNETTE NOEL SHIRLEY SANCHEZ @kaixerart
@donninoel
Universal CREEDS Project OF LOVE
HOW IT WORKS
Process & Workflow
PROCESS There is a method to our platform & our programs. Creeds of Love wants to make sure that you get the most out of every feature in order for everyone to mutually benefit. If you do not see significant sales &/or media exposure within the first 6 months we offer a complimentary one-onone brand evaluation session.
01 03 05 02 04 brand
First, it takes the thorough curation of esteemed brands that are concerned with great design, looking good & doing good. Every brand is vetted based on the social impact that they employ.
build
certify
Second, chosen brands must become certified through our “Code of Creeds.� This verification process investigates everything from manufacturing & materials to ownership, partnerships & charity support.
Third, to properly develop your brand there is a bridge of integrated tools that must be utilized. We give you access to strategic business & creative initiatives helping to shape & build your brand identity & activate your success.
sell
promote
Fourth, positioning your brand in the marketplace can be difficult. Promoting your concept takes access to a variety of media mediums & the know how to make the most of them.
Fifth, sell, sell, sell. Creeds of Love provides several outlets, beyond our online platform, in order to assist you in increasing your sales revenues from wholesale distribution to pop up retail opportunities.
CREEDS OF LOVE
W H AT W E D O
Skills & Services
EBOUTIQUE | THE CONSCIOUS COLLECTIVE For consideration in Creeds of Love’s conscious collective & receive placement on website brand’s must request positioning via brand application & take part in an online interview. Free Adminstrative Access | 30% of Web Sales to Creeds + Social Contract Donation of 5% to Choice Charity
INSTANT ACCESS Gain insight into your sales revenues, current & pending orders, inventory numbers, most popular products with page & product view analytics, upload new products & inventory, direct social media share + much more.
BRAND INTEGRITY | ACTIVATION The assigning of Creeds of Love’s trust marks give your brand instant credibility. You also obtain permission to post achieved credentials on your brand website with the COL digital badge system.
ENGAGEMENT | UNIQUE CONTENT Creeds of Love crushes on all our featured conscious collective chosen ones. Creating special social media posts & blog content. To be shared, regrammed & liked, time & time again.
COLLABORATION Collaborations are always a great idea. With the Creeds of Love internal messaging system connect with a fellow conscious collective member to join forces & produce the next “it” fashion, art or beauty product.
SALES REVENUE | SUBSCRIPTIONS Increase your brand’s sales revenues with the use of the Creeds of Love online plaPorm. Once approved all subscrip4on benefits & strategic tools are available to each brand at a monthly, yearly or one 4me fee, these items are only accessible to the conscious collec4ve.
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WHOLESALE DISTRIBUTION With Creeds of Love’s wholesale services brands are provided with the opportunity to gain access & placement in contemporary boutiques locations & big box retailers Nationwide & in Canada.
Monthly Retainer Fee + 12% Commission (On all Purchase Orders)
01 04
EXPERTISE Access to a wholesale experts & sales team with over 3000+ retail contacts & combined experience of over 15+ years in direct wholesale distribution.
PRESCENCE Utilizing strategic retail placement as a key to appropriate brand positioning gaining consumer trust & loyalty while increasing sales revenues.
02 05
SALES PLANNING Yearly sales goal preparation with monthly review to align with general business projections. Identifying market share issues, opportunities, & industry trends.
EXPOSURE In-store Trunk Shows opportunities with potential for inclusion in Creeds of Love’s Pop Up initiatives helping to shape brand identity & create awareness.
03 06
BRAND PLANNING Overall brand critique analyzing current website, line sheet, wholesale & retail price points, look book, relevant distribution channels & present merchandising. .
EXPANSION Boutique, chain & department store evaluation coupled with outreach & implementation. Tradeshow selection & opportunity analysis.
BUSINESS SOLUTIONS | ALA CARTE SERVICES Creeds of Love’s Business Subscriptions gives you access to calculated tools that help your brand grow on & off our platform. Become more efficient & effective with help from our team. Free One-Month Web Trial for Approved Brands featured on the website Monthy/Yearly Retainer & Subscription Programs along with AlaCarte Services are available Pricing Ranges based on Program &/or Service.
PUBLIC RELATIONS | MEDIA !
!
Spectrum Designs
416 Main St. Port Washington, NY 11050
Contact Patrick (516) 767J7177
Patrick@spectrumdesigns.org
Wholesale Screen Printing (T7Shirts, Sweatshirts, Staff Shirts) Printing on light colored items Quantity 12J24 items 25J48 items 49J72 items 73J144 items 145J288 items 289J600 items 601J1200 items 1201J3000 items
1 Color $1.55 $1.05 $0.90 $0.85 $0.65 $0.55 $0.50 $0.45
2 Colors $2.30 $1.70 $1.45 $1.35 $1.10 $0.95 $0.85 $0.75
3 Colors $3.05 $2.35 $2.00 $1.85 $1.55 $1.35 $1.20 $1.05
4 Colors $3.80 $3.00 $2.55 $2.35 $2.00 $1.75 $1.55 $1.35
5 Colors $5.00 $3.65 $3.10 $2.85 $2.45 $2.15 $1.90 $1.65
6 Colors $5.30 $4.30 $3.65 $3.35 $2.90 $2.55 $2.25 $1.95
2 Colors $3.05 $2.20 $2.00 $1.90 $1.45 $1.15 $1.05 $0.85
3 Colors $3.80 $2.85 $2.55 $2.40 $1.90 $1.55 $1.40 $1.15
4 Colors $4.55 $3.50 $3.10 $2.90 $2.35 $1.95 $1.75 $1.45
5 Colors $5.30 $4.15 $3.65 $3.40 $2.80 $2.35 $2.10 $1.75
6 Colors $6.05 $4.80 $4.20 $3.90 $3.25 $2.75 $2.45 $2.05
Printing on dark colored items Quantity 12J24 items 25J48 items 49J72 items 73J144 items 145J288 items 289J600 items 601J1200 items 1201J3000 items
1 Color $2.30 $1.55 $1.45 $1.40 $1.00 $0.75 $0.70 $0.55
Screens 7 $25 each one time fee per color, per location Color Change 7 $15 per color change for quantity under 145 7 $10 for quantity of 145 or above Sleeve or pants print add $0.30 per piece
Want exposure in the mass media, in magazines & with bloggers, stylists & celebrities. You need the contacts, but more importantly you need the relationships. We’re already besties with many of them let us do the work.
DOCUMENT TEMPLATES Gain access to business plan, marketing, sales & legal document templates to help secure your professionalism with consumers & protect your business.
ALL PRICES SUBJECT TO CHANGE
PRESENTATIONS | PITCHES Gain access to presentation & pitch package templates. Don’t waste hours trying to make it all look pretty. We’ve done the work already purchase a template & plug in all your information.
TRAINING | SOURCING Not sure how to utilize social media to your advantage? Can’t figure out how to touch up your product shots in Photoshop? Need to train your sales team/interns? We’ve built in depth manuals, provide in house training & create exclusive how to videos.
SOCIAL MEDIA | CONTENT MARKETING Social media marketing is crucial to increasing your consumer reach, engagement & brand awareness. Exclusive content & the use of storytelling to create buzz is the new advertising. Let us give you insight into how to develop your following & community.
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PR | PUBLICITY Good press is always, good press! Creeds of Love’s represented brands are not only aesthetically appealing with their unique design, but each has a also has a special story to tell. From business triumphs & manufacturing innovations to fashionista obsessions, beauty must haves & décor to die for.
BEAUTY & FASHION
B2B | B2C MEDIA OUTLETS
SOCIAL IMPACT STORIES
C R E AT I V E S O L U T I O N S | A L A C A R T E S E R V I C E S Creeds of Love’s Creative Subscriptions gives you access to calculated tools that help your brand grow on & off our platform. Become more efficient & effective with help from our team. Free One-Month Web Trial for Approved Brands featured on the website Monthy/Yearly Retainer & Subscription Programs along with AlaCarte Services are available Pricing Ranges based on Program &/or Service.
PHOTOGRAPHY | VIDEO Product, look book & campaign photography. Brand, short film & crowdfunding video production. Creating exclusive one-of-a-kind content to be share via social media, & in on & off line media outlets.
GRAPHICS | LOGO CREATION Access to graphic & font library easing the creative process to produce promotional Items, & exclusive content for social media & your brand’s website.
BRANDED CAMPAIGNS Don’t know how to angle your brand? Need models, locations & creative concepts for on & off line. Creeds of Love has the best team in New York City & we want to help bring your brand to life.
TREND DATABASE Achieve on point seasonal & yearly trend advice from industry experts & an administrative trend database that is updated bi-monthly. Download images to create mood & story boards.
EVENT PLANNING Experiences make the best brand memories you could ask for. Creeds of Love creates experiential events that leave attendees speechless & clearing the calendar to attend the next.
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C U R R E N T & PA S T C L I E N T S
C O N TA C T Keep in Touch
Address CREEDS OF LOVE 3453 29th Street Suite 1 Astoria, NY 11106
PHONE & EMAIL Evie@creedsoflove.com Shirley@creedsoflove.com +1 646.575.1499 http://www.creedsoflove.com
Social media t
@creedsoflove
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@creedsoflove
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/culturesoflove