RESPONSIBLE
EYEWEAR EYEGLASSES FOR YOU EXPERTLY CRAFTED WITH LOVE
ENGAGE
ENGAGEMENT
SOCIAL FACEBOOK
Followers: 2,169 Must differentiate content & create exclusive posts for each SMM medium.
Followers: 414 Interaction needs to happen with industry experts, while also engaging your consumers.
Followers: 59 This is a very strong tool in your SMM arsenal. It needs to be honed in on & utilized more often.
ENGAGEMENT
MEDIA
GOOGLE+
THE FUTURE
Followers: 165 Pre-shoot content this is your strongest platform as far as consistent branding is concerned.
Followers: 5 Google+ is another social media site where you can leverage your expertise.
NEEDS: SMM Strategy Build Out | Leveraging of platforms w/ROI | Intern Training Manual | Suggested Apps | Professional Content + Efficiency.
PRESS OPPORTUNTIES
PRESS OPPORTUNITIES Media Ready Elite Digital Media Personalities Campaign  Reviews | SM Engagement | Brand Video Activation | Online Write Ups and Placement
Influencer Campaign
Placement + Holiday 1-2 Strategic Media Event Activations Blogger Activation | On Spot Reviews, relationship building and placement. Media/Editor | On Spot Reviews, relationship building and placement
Prepping Dharma for media outreach. As a team we will run through checklist to conclude and map out needs in order to create a strong PR push.
Considering sponsored content, promoting of SM posts, Lucky | SELF | InStyle | NYLON | ELLE | Marie Claire | Urbanette | OUCH | DETAILS | Good Morning America (Steals and Deals) | CBS News | Alley Wire NYC | Conscious Magazine | WWD | Huffington Post
Event Activations
PRESS OPPORTUNITIES
1 2 3
CONTRIBUTIONS As a respected expert in your field there needs to be outside, on & offline, measurable sources that you can contribute your expertise. FREE ADVICE | STYLING TECHNIQUES This happens with strategic partnerships & continued influencer and philanthropic planning.
EVENTS The late Maya Angelou said it best, “People will forget what you said, they will forget what you did, but they will never forget the way you made them feel.”
PROPOSAL
PROPOSAL
6-12 MONTHS
Strategizing a long term plan with the implementation of tools to effectively & efficiently build out Dharma as a stylish and conscious eyewear brand on a mission to change “the outlook.�
$2500 MONTHLY
Monthly retainer covers direct fees in relation to services rendered. If event production or creative production is a service rendered, all related costs are separate.
100% SUCCESS
Measurable success via increase in social media following, building up of press book and increase in sales. Additionally, workforce efficiency & brand positioning will be established for the future.
CONTACT
CONTACT “ Whatever you are, be a good one. – Abe Lincoln SOCIAL MEDIA ADDRESS : New York, NY
in
Linkedin.com/evieephillips
PHONE : +917.293.3447
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Twitter.com/eviephillips
EMAIL : evie@eviephillips.com
ig
instagram.com/evie_phillips
WWW : www.eviephillips.com
Conscious Commerce Expert & Brand Strategist with 10+ years in fashion, beauty & hospitality industries.