THE CREATIVES
CREEDS OFLOVE
Universal CREEDS Project OF LOVE
Creative Portfolio
Brand Identity
SHORT FILMS Video Project
#LIVE2LOVE This short film was positioned to bring brand awareness to Creeds of Love (formally Cultures of Love) while educating consumers in an entertaining way on why buying American made products is important & how one can look stylish & give back. As you will see brands & products are strategically placed to subconsciously sell & featuring items in real life situations as opposed to a hard see like you might see in a commercial.
Concept:
Social Impact Short Fashion Film
Cost:
$4,200+
Clients:
CREEDS OF LOVE Conscious Collective | US Made Brands
Services:
• • • • • •
Creative Direction Production Location Scouting Casting Styling Photography/ Videography • Editing
E V E N T A C T I VAT I O N S
LAUNCH EVENT The Creeds of Love Launch Event raised over $1500.00 for Spectrum Designs Founda?on with innova?ve brand ac?va?ons ini?a?ng constant aBendee engagement; • The premier of COL’s 1st socially responsible short film “LIVE2LOVE” featuring strategic product placement of COL’s conscious & US Made brands.
• ParIcipaIng brand’s products were showcased through out the gallery space via interacIve art installaIons to create the shape of several hearts. • The “Wall of Love” chalk board installaIon allowed aNendees to engage with wriNen promises on how they might change the world. • Surprise entertainment was provided by a live dance flash mob during the middle of the event.
BRANDS: CREEDS OF LOVE Conscious Collective | Conscious Magazine
DATE: JULY 2013
CREEDS OF LOVE
E V E N T A C T I VAT I O N S
NEW YORK
FASHION WEEK For NYFW Creeds of Love joined forces with Z!NK Magazine, Duane Street Hotel & powerhouse celebrity costume designer Ami Goodheart. The ambiance was filled with French house beats, open bar & Miss.Goodheart in attendance. Fashion industry insiders got a chance to admire the eclectic gala inspired presentation featuring some of Ami’s most coveted costumes while learning more about Creeds of Love & our conscious brands.
BRANDS:
DUANE ST. HOTEL | Z!NK Magazine
DATE:
SEPT. 2013
E V E N T A C T I VAT I O N S
IMAGINE OPENING The opening of IMAGINE gallery & NYFW closing party featured creatives by NYC based artists & photographers, Z!NK Magazine & PLOOSH. PLOOSH (luxury animal accessories) installed a family of hippos & elephants that hung from the gallery’s 30 ft. ceiling as an interactive installation. The installation animals along with Creeds of Love brands where auctioned off for charity supporting #Fashion4Autism. A live performance by “the human beat box” Verbalase & portrait painting by Walker Fee also occurred throughout the event.
BRANDS:
PLOOSH PLACE | Z!NK Magazine
DATE:
FEB. 2014
E V E N T A C T I VAT I O N S
SHOPPING EVENT BRANDS: DATE:
Eva Shaw Designs MAY 2014
Creeds of Love teamed up with Eva Shaw Designs & Style Fox to create the May 2014 shopping happy hours She’s a Gem: Healthy Happy & Hip + Mommies Mimosas & Macarons. These shopping happy hours featured all conscious activations & a % of sales went back to NYC charity Bottomless Closet; • 5 free/organic live nail art bar • Live Portrait painting by Walker Fee • Beauty Consultations by Clear Clinic • Raw/Vegan Chocolate Bar by Divine Foods • Wine from a Barrel by City Winery • Gluten Free Macarons by Sugar & Plumm
P O P U P A C T I VAT I O N
NEW YORK HOLIDAY
BRAND:
CREEDS OF LOVE Conscious Collective
DATE:
NOV. 2013
FASHION FILMS Video Project
HOLIDAY POP UP This fashion film was utilized as a brand activation tool during the Creeds of Love Holiday Pop Up shop. As the film looped throughout the store consumers where invited to learn more about Creeds of Love. Brands were also strategically placed through out the film to showcase how they could be styled with one another.
Concept:
Fashion Campaign Film
Cost:
$3,500+
Clients:
Services:
CREEDS OF LOVE Conscious Collective + Holiday Pop Up Brands • • • • • • •
Creative Direction Script/Dialogue Production Location Scouting Casting Styling Photography/ Videography • Editing
C O N TA C T Keep in Touch
PHONE & EMAIL hello@creedsoflove.com +1 646.575.1499 http://www.creedsoflove.com
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@creedsoflove
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