Brand Identity
I extracted the keywords representing the personality of the the brand,and by the keywords a unique
look and feel was created as visual DNA. Because of the wide range of the target audience I created a minimalistic, humble but recognizable visual identity. The visual system contains a line structure and logo concept. New visual content can be created easily within this system.
Logo Concept
The ‚S’ recalls the company name Somareality componated in a square to give a visual frame to the ‚S’ itself. Brave New World is a dystopian social science fiction novel by English author Aldous Huxley, written in 1931.The visual experience The first glimpse – reaclles the drug called „soma”. These capsule forms are part of the visual system as background forms and additional elements of the website and pitchdeck.
Image Treatment
The Brand Identity is based on the special image treatment of the 360 Degree images, as duotone of
Turtle green and Wineberry shades of the original 3D colors.
