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BRAND IDENTITY DESIGN

‘ART OF CIRCUS’

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NATIONAL CIRCUS OF HUNGARY BRAND AND VISUAL IDENTITY DESIGN

Budapest 2020

BRAND IDENTITY DESIGN FOR THE CAPITAL CIRCUS OF HUNGARY

Starting form the research of the Capital Circus. The creation of the Metropolitan Grand Circus was actually due to the zoo, which opened its doors in 1866, but the initial great interest in animals soon waned. Visitors expected a sensation and attraction for the entrance fee, and there were many rival circuses and entertainment venues in the City Park. The management of the zoo therefore employed stuntmen and comedians, organized a raffle, and finally commissioned the then Dutch circus director, Ede Wulff, to build a permanent circus building.

Wulff Ede brought with him a disassembled and reassembled structure from the Brussels World’s Fair. The walls were covered with corrugated sheets, and the structure of the building, the pedestals of the seats, and the changing rooms beneath The new building met the requirements of the age in all respects: comfortable changing rooms suitable for 150 performers, also operating as a hotel, combined bathrooms, a spacious lounge and a buffet awaited the artists. The “citadel of Hungarian art” was equipped with the most modern sound and lighting equipment of the time.

Because of the wide range of the target audience I created a loveable, variable but recognizable visual identity. The main message is that it’s worth visiting Capital Circus the whole year. The shape of the logo and the main typography were inspired by the clows’s face and accessories. I designed a graphic system from the shape of the typography that serves as a base for patterns and illustrations. New visual content can be created easily within this system.