Visual Identity Design

BRAND IDENTITY & SOCIAL MEDIA TEMPLATES FOR BEATVEST

NEW BRAND IDENTITY FOR BEATVEST -

‘Investing is sexy’ Wisefolio Gmbh Munich 2021

Beatvest

‚Personalized as your heartbeat’

Beatvest is a new application available for first time investors, focusing on the german speaking part of Europe. The key fetures of the app are the community section, the educational possibilities and the personalized portfolio chices.

About the beatvest idea and concept,-’we want to enable you to invest as personalised as your own heartbeat. Because investing is now one of the only ways to preserve and, above all, significantly increase the value of your money. And because investing can seem complicated at first glance, we’ve sat down and made it easy. So you don’t have to trust anyone blindly when it comes to investing, because you can acquire the necessary knowledge yourself in no time.’ The wide range of the target audience I created a clean, simple and user friendly app starting page and the social media app launching visuals. The logo itself is the lowcaption ‚b’ of the brandname, highlighting the simplicity and userfriendly caracteristics of the product. Because of the wide range of the target audience I created a loveable, simple and user friendly but recognizable visual identity. The main message is that it’s worth to start investing even if we are not the most competent in the topic of financials.

VISUAL IDENTITY FOR SOCIAL MEDIA

NEW COLLECTION DESIGN FOR ORGANOID TECHNOLOGIES -

‘New Stock Collection’ Organoid Technologies Gmbh Tyrol 2021

I have experimented how the specific elements inspired by nature and the created natural surfaces harmonize within a visual identity.

The visual experience The first glimpse – we SEE the Natural Surface and recognize the raw material, e.g. lavender. Memories appear – grandmother‘s garden, holidays in the countryside.Thanks to a gentle production process, the natural features of scent, color and feelare preserved. Nature lovers will recognize the processed raw material at first sight.

Curiosity is stirred and we move our hands and fingers across a tactile surface to feel its nuances and the individual parts of plants – leaf, stem, bud & husk. Organoid surfaces are delivered without any sealings. So the natural fibres still can be sensed. For higher resistance further sealing treatments are possible. Perfect for product or packaging designers and book binding specialists, the range of organoid products ensures the right natural surface for even the smallest of applications. Customers are also free to provide carrier materials, e.g. fabrics and paper. Because of the wide range of the target audience I created a loveable, humble but recognizable visual identity. The main message is that it’s worth to interact with nature and having a sort of natural scent in interiors. The design of the Stock Collection is optimalized for Pinterest and Instagram picture requirements and the main typography were inspired by the hay pieces of the natural products. I designed a minimal graphic system for the surfaces to fit in with the background nature illustrations. New visual content can be created easily within this system.