BRAND IDENTITY & WEBDESIGN REBRANDING THE COMPANY AND NEW WEBSITE CREATION
‘The capsule Concept’ Somareality Gmbh Vienna 2021
Logo Concept
Because of the wide range of the target audience I created a minimalistic, humble but recognizable visual identity. The visual system contains a line structure and logo concept. New visual content can be created easily within this system.
I have experimented how the specific elements inspired by the novel by Huxley called Brave New World had connection with the virtual reality oriented company called Somareality. The ‚S’ recalls the company name Somareality componated in a square to give a visual frame to the ‚S’ itself. Brave New World is a dystopian Somareality is a VR/AR agency social science fiction novel by English author Aldous Huxley, writ- creating custom solutions in the fields of research, development, ten in 1931 and published in 1932. and education. At SOMA they use the latest VR and AR tools and technologies available. This allows them to solve existing The visual experience problems for their clients in theThe first glimpse – reaclles the best possible ways.It is important drug called „soma”. These capsule to themthat the projects they forms are part of the visual system realize have a positive impact on as background forms and additithe world while simultaneously onal elements of the website and pushing the boundaries of what’s pitchdeck. technologically possible.
About Somareality
Image Treatment
Brand Identity The Brand Identity is based on the special image treatment of the 360 Degree images, as duotone of Turtle green and Wineberry shades of color which is inspired by the original 3D colors of cian blue and permanent red as base color combination.
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