BRAND IDENTITY FOR MAROON DESIGN STUDIO

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Visual Identity and Branding Tyrol, Austria 2021

I have experimented how the specific elements inspired by the Brand’s name Maroon first letter the Caps Lock ‚M’ and the created negative spaces of the main letter.

Because of the Art and Design orientation of the target audience I created a harmonious, specific humble but recognizable visual identity. The main message is that it’s worth to reflect very specifically for the brand’s identity keywords and visualize the unique projects according to the demad of each client the studio works with.

LOGO DESIGN

The design of the MAROON Logo is created with consideration of favicon and social media platform picture requirements and the main typography were inspired by the ‚Maroni’ forms and color which we find in nature. The negative space of the main letter ‚M’ is formed in a way that the studio’s values-so the integrity, confident, and attractive, keaywords appear as forms combined all together to build the ‚M’ of the Maroon name.

VISUAL DNA

I extracted the keywords representing the personality of the brand, and by the keywords as a unique look and feel were specificalyly visualized. As part of the visual DNA. I created sublevels for visualization of the main keywords:CONFDENT, ATTRACTIVE, HONEST The words like Crisp, Vibrant, Solid, Balanced contributed to the brad’s primary and secondary color palette’s creation as well.

PRIMARY COLOR PALETTE

I designed a minimal graphic system for subkeywords of the Brand Values-this collection gives the base of the Primary Color Palette. The color variations can be created easily within this system.

The transparency: The pale Maroon red gives a clear and refreshing feel.

Solidity: Bold and Bright Maroon with high attention.

Balance: Balanced Grid Composition.