Introduction

CURRENT GRAPHIC PROJECTS

BRAND IDENTITY & WEBDESIGN

REBRANDING THE COMPANY AND NEW WEBSITE CREATION -

‘The capsule Concept’ Somareality Gmbh Vienna 2021

Logo Concept

I have experimented how the specific elements inspired by the novel by Huxley called Brave New World had connection with the virtual reality oriented company called Somareality. The ‚S’ recalls the company name Somareality componated in a square to give a visual frame to the ‚S’ itself. Brave New World is a dystopian social science fiction novel by English author Aldous Huxley, written in 1931 and published in 1932.

Image Treatment

The visual experience The first glimpse – reaclles the drug called „soma”. These capsule forms are part of the visual system as background forms and additional elements of the website and pitchdeck.

About Somareality

Somareality is a VR/AR agency creating custom solutions in the fields of research, development, and education. At SOMA they use the latest VR and AR tools and technologies available. This allows them to solve existing problems for their clients in thebest possible ways.It is important to themthat the projects they realize have a positive impact on the world while simultaneously pushing the boundaries of what’s technologically possible.

Brand Identity

The Brand Identity is based on the special image treatment of the 360 Degree images, as duotone of Turtle green and Wineberry shades of color which is inspired by the original 3D colors of cian blue and permanent red as base color combination. Because of the wide range of the target audience I created a minimalistic, humble but recognizable visual identity. The visual system contains a line structure and logo concept. New visual content can be created easily within this system.