Dave and Ray Price
From Farm to Table: BY ELIZABETH CHORNEY-BOOTH
Sunterra’s Legacy of Premium Pork 18 Culinaire | July/August 2020
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any Albertans are more than familiar with the Sunterra brand: the company’s markets, cafés, and catering services are an established part of urban life in both Calgary and Edmonton. Most of us know Sunterra as a place to grab a specialty gourmet item or an inexpensive but healthy lunch or takehome dinner, but there’s a whole second division of the company that many market customers aren’t aware of. Sunterra started as, and is still very much, a farm-based company. The Price siblings — who, to varying degrees, own
and operate the Sunterra markets that we all know and love — grew up on their parents’ farm near Acme, which continues to be not only providing Sunterra customers with premium pork products, but also ships high quality Alberta pork all over the world. This year Sunterra Markets celebrates its 30th anniversary, while Sunterra Farms celebrates a whopping 50 years, though the Price family’s farming roots go back even further than that. In addition to some grain cropping that’s primarily sold through the commodity market, Sunterra is primarily focused on hogs — raising,
