Editor in-Chief Emil Orzechowski
Table of Contents
Scientific Secretary £ukasz Gawe³
Introduction ............................................................... 7
Editorial Board Peter Bendixen (Istanbul) Ivars Berzin , (Riga) Milena Dragiæeviæ- e ic (Belgrad) Danuta Glondys (Cracow) Dorota Ilczuk (Warsaw) Levan Khetaguri (Tbilisi) Kazimierz Krzysztofek (Warsaw) Krzysztof Ple niarowicz (Cracow) Ma³gorzata Sternal (Cracow) Mathias Theodor Vogt (Görlitz) Lech Witkowski (Bydgoszcz)
About the Philosophical Foundations of the Theory of Cultural Management ........................................... 9
Editorial Staff Alicja Kêdziora Katarzyna Kopeæ
Image and Reputation. Basics of Company Communications ..................................................... 26
Adjustment Katarzyna Kolowca-Chmura Editorial Office Address Rynek G³ówny 8 31-042 Cracow Tel. +48 12 411 47 84 kultura@uj.edu.pl
Emil Orzechowski
Peter Bendixen
Education in Culture Management Offered by Schools of Higher Education Between the Requirements of Theory and the Needs of Practice ................................................................ 17 Birgit Mandel
Cultural Goods or Culture as Goods Deliberations in the Economic Perspective ......... 21 Katherine Nölling
Eugen Buß
Definitions of Cultural Policies ................................ 37 Sanjin Dragojeviæ
Models of Cultural Policy and Types of State Participation in Cultural Policy-Making: Proposed Classifications ......................................... 46 Nataliya Medvedchuk
Institutional Transformation and Decentralization as a New Approach and Structuralization of Relations on Decision-Making Grounds .............. 55 Ivars Berzin ,
© Copyright by Jagiellonian University Department of Cultural Management Cracow 2008 All rights reserved The magazine is financed by: Jagiellonian University Office for the City of Cracow Marshal of the Ma³opolskie Voivodeship (Ars Quaerendi Prize) Attyka Publishing House W. ¯eleñskiego Str. 29 31 353 Cracow Tel. +48 784 017 142, +48 784 017 143 biuro@attyka.net.pl ISBN 978-83-926248-5-1
Festivals as an Investment for the Future of the Serbian Society ............................ 64 Jelena Jankovic
Reform of Serbian Museums through Art Projects ................................................ 73 Marijana Cvetkovic
The Heritage of the Kaliningrad District Prospects and Challenges .................................... 86 Oksana Boytsova
Basic Problems of the Third Sector Development in the Cultural Sphere of the Belarusian Republic ...................................... 92 Larysa Asmalovskaya
Should Theaters be Taxed? .................................... 100 Vladimir Kreck
Report on the Symposium Urban Culture. Strategies of the Cultural Policy in Central Europe on the Occasion of the Decennial Existence of the Culture and Management Program at the University of Applied Sciences Zittau-Görlitz September 30 October 2, 2007 ............................ 102 Manuela Lück
Manuela Lück
ISBN 978-83-926248-5-1 Attyka Publishing House W. ¯eleñskiego Str. 29 31 353 Cracow Tel. +48 784 017 142, +48 784 017 143 biuro@attyka.net.pl The magazine is financed by: Jagiellonian University Office for the City of Cracow Marshal of the Ma³opolskie Voivodeship (Ars Quaerendi Prize) © Copyright by Jagiellonian University Department of Cultural Management Cracow 2008 All rights reserved
Report on the Symposium Urban Culture. Strategies of the Cultural Policy in Central Europe on the Occasion of the Decennial Existence of the Culture and Management Program at the University of Applied Sciences Zittau-Görlitz September 30 October 2, 2007 ............................ 102 Vladimir Kreck
Should Theaters be Taxed? .................................... 100 Larysa Asmalovskaya
Basic Problems of the Third Sector Development in the Cultural Sphere of the Belarusian Republic ...................................... 92 Oksana Boytsova
The Heritage of the Kaliningrad District Prospects and Challenges .................................... 86 Marijana Cvetkovic
Reform of Serbian Museums through Art Projects ................................................ 73 Jelena Jankovic
Festivals as an Investment for the Future of the Serbian Society ............................ 64 Ivars Berzin ,
Editorial Office Address Rynek G³ówny 8 31-042 Cracow Tel. +48 12 411 47 84 kultura@uj.edu.pl Adjustment Katarzyna Kolowca-Chmura Editorial Staff Alicja Kêdziora Katarzyna Kopeæ Editorial Board Peter Bendixen (Istanbul) Ivars Berzin , (Riga) Milena Dragiæeviæ- e ic (Belgrad) Danuta Glondys (Cracow) Dorota Ilczuk (Warsaw) Levan Khetaguri (Tbilisi) Kazimierz Krzysztofek (Warsaw) Krzysztof Ple niarowicz (Cracow) Ma³gorzata Sternal (Cracow) Mathias Theodor Vogt (Görlitz) Lech Witkowski (Bydgoszcz) Scientific Secretary £ukasz Gawe³ Editor in-Chief Emil Orzechowski
Institutional Transformation and Decentralization as a New Approach and Structuralization of Relations on Decision-Making Grounds .............. 55 Nataliya Medvedchuk
Models of Cultural Policy and Types of State Participation in Cultural Policy-Making: Proposed Classifications ......................................... 46 Sanjin Dragojeviæ
Definitions of Cultural Policies ................................ 37 Eugen Buß
Image and Reputation. Basics of Company Communications ..................................................... 26 Katherine Nölling
Cultural Goods or Culture as Goods Deliberations in the Economic Perspective ......... 21 Birgit Mandel
Education in Culture Management Offered by Schools of Higher Education Between the Requirements of Theory and the Needs of Practice ................................................................ 17 Peter Bendixen
About the Philosophical Foundations of the Theory of Cultural Management ........................................... 9 Emil Orzechowski
Introduction ............................................................... 7
Table of Contents