ISBN 978-83-62139-31-6 Editor in-Chief Emil Orzechowski Scientific Secretary Łukasz Gaweł Editorial Board Peter Bendixen (Vienna) Ivars Berziņš (Riga) Milena Dragićević-Šešic (Belgrad) Danuta Glondys (Cracow) Dorota Ilczuk (Warsaw) Levan Khetaguri (Tbilisi) Kazimierz Krzysztofek (Warsaw) Krzysztof Pleśniarowicz (Cracow) Małgorzata Sternal (Cracow) Mathias Theodor Vogt (Görlitz) Lech Witkowski (Bydgoszcz) Editorial Staff Katarzyna Baran Alicja Kędziora Katarzyna Kopeć Joanna Zdebska-Schmidt
Table of Contents Dorota Ilczuk, Małgorzata Nowak
A reform of the cultural sector in Poland. Where is the problem?..................................................... 9 Galina Koretskaya
Analysis of cultural policy in Kazakhstan....................... 15 Monika Murzyn-Kupisz
Current trends in the management of cultural heritage..........................................................19 Anna Góral
The nature of legends and ancient tales and their significance to the development of cultural tourism in the Małopolska region............... 30
Graphic design Katarzyna Poznańska
Justyna Przyborowicz
Editorial Office Address Rynek Główny 8 31-042 Cracow Tel. +48 12 411 47 84 kultura@uj.edu.pl
social and cultural environment.....................................41
© Copyright by Jagiellonian University Department of Cultural Management Cracow 2011 All rights reserved
cultural organisations..................................................... 48
The magazine is financed by: Jagiellonian University Office for the City of Cracow Marshal of the Małopolskie Voivodeship (Ars Quaerendi Prize)
based on an example of the research conducted
Attyka Publishing House W. Żeleńskiego Str. 29 31–353 Cracow Tel. +48 12 623 10 18 www.attyka.net.pl
Mission of media organizations in
Marcin Laberschek
A set of marketing communication tools for newly-established, third-sector
Kieliszewski Przemysław, Mękarski Michał
Research of the cultural sector as an element of the participatory model of culture management, by the Regional Observatory of Culture........................ 66 Anna Lewanowicz
Development and management of non-governmental organizations in the context of urban cultural policy......76 *** A review Bogusław Nierenberg
ISBN 978-83-62139-31-6
Public Broadcasting in Europe in the Digital Age............................................................93
in the Digital Age............................................................93 Public Broadcasting in Europe Bogusław Nierenberg
Attyka Publishing House W. Żeleńskiego Str. 29 31–353 Cracow Tel. +48 12 623 10 18 www.attyka.net.pl The magazine is financed by: Jagiellonian University Office for the City of Cracow Marshal of the Małopolskie Voivodeship (Ars Quaerendi Prize) © Copyright by Jagiellonian University Department of Cultural Management Cracow 2011 All rights reserved Editorial Office Address Rynek Główny 8 31-042 Cracow Tel. +48 12 411 47 84 kultura@uj.edu.pl Graphic design Katarzyna Poznańska Editorial Staff Katarzyna Baran Alicja Kędziora Katarzyna Kopeć Joanna Zdebska-Schmidt Editorial Board Peter Bendixen (Vienna) Ivars Berziņš (Riga) Milena Dragićević-Šešic (Belgrad) Danuta Glondys (Cracow) Dorota Ilczuk (Warsaw) Levan Khetaguri (Tbilisi) Kazimierz Krzysztofek (Warsaw) Krzysztof Pleśniarowicz (Cracow) Małgorzata Sternal (Cracow) Mathias Theodor Vogt (Görlitz) Lech Witkowski (Bydgoszcz) Scientific Secretary Łukasz Gaweł Editor in-Chief Emil Orzechowski
A review *** organizations in the context of urban cultural policy......76 Development and management of non-governmental Anna Lewanowicz
by the Regional Observatory of Culture........................ 66 based on an example of the research conducted of the participatory model of culture management, Research of the cultural sector as an element Kieliszewski Przemysław, Mękarski Michał
cultural organisations..................................................... 48 for newly-established, third-sector A set of marketing communication tools Marcin Laberschek
social and cultural environment.....................................41 Mission of media organizations in Justyna Przyborowicz
of cultural tourism in the Małopolska region............... 30 and their significance to the development The nature of legends and ancient tales Anna Góral
of cultural heritage..........................................................19 Current trends in the management Monika Murzyn-Kupisz
Analysis of cultural policy in Kazakhstan....................... 15 Galina Koretskaya
Where is the problem?..................................................... 9 A reform of the cultural sector in Poland. Dorota Ilczuk, Małgorzata Nowak
Table of Contents