Curchods Brochure

Anything But Ordinary Surrey’s Best Multi-Branch Independent Estate Agents SURREY PROPERTY AWARDS 2013

Anything But Ordinary

Why do we sell £2.5m worth of property in Surrey every single day?

OUR 2013 STATISTICS TELL THE STORY:

98%

OF VALUATION PRICE ACHIEVED FOR OUR CLIENTS

£ 900m TOTAL VALUE OF PROPERTY SOLD BY CURCHODS IN 2013

1,500

PROPERTIES SOLD IN 2013 PRICED BETWEEN £130,000 - £10,000,000

Because we understand that our clients want to sell their properties for the best possible price, as quickly as possible (or in a timescale to suit their requirements), and in a stress-free manner.

Our 2013 statistics tell the story: • On average, we’ve achieved 98% of the valuation price on behalf of our clients.

• Contracts have exchanged within 60 days of marketing on 80% of the property we’ve sold.

In 2013 we sold over 1,500 properties, ranging from a retirement flat at £130,000 to a mansion at £10m. The total value of property sold was nearly £900m.

If you’re considering selling a property in Surrey, a meeting with us and a full market appraisal will give you a very clear picture of who might buy it, how that target market can be reached, what it will sell for, how long it’s likely to take to achieve a sale and what should be done to achieve the best price in the required time frame.

“Our house was on the market for one day, where a full asking price was achieved and accepted and the house sale exchanged and completed 5 weeks later, a fantastic achievement.”

Abbey Road, Horsell

Anything But Ordinary

Why do we achieve, on average, 98% of valuation on behalf of our clients?

•

Because we don’t overvalue properties to secure instructions.

•

Because our marketing strategies ensure we don’t miss buyers who are looking for a property like yours.

•

Because we negotiate hard on your behalf; we won’t carelessly compromise on the value of your property.

If we’re accurate in our initial appraisal of value and honest with our clients, our properties will sell quickly and without a compromise having to be made on price. And crucially, properties in our hands sell without lingering on the market, growing stale and struggling to find a buyer until the price is finally reduced to where it should have started.

However, we are attuned to changes in the market and our valuations always anticipate upward trends.

“Thank you for all that you did in selling my property. Your valuation was realistic and you sold my house in a week! I received regular feedback, and was kept informed. I highly recommend you to others.”

Penton Hall Drive, Shepperton

Anything But Ordinary

Why do our sales succeed where others fail to proceed to completion?

33.3%

INDUSTRY AVERAGE FALL-THROUGH RATE FOR ESTATE AGENTS

8/10

OVER 80% OF CURCHODS PROPERTIES COMPLETE SUCCESSFULLY

24%

OF OUR PROPERTIES ARE SOLD TO BUYERS WITH NOTHING TO SELL

In a market where economic uncertainty has led to a particularly high rate of deals breaking down prior to exchange, at Curchods, our ‘fall-through’ rate is a massive 30% below the national average.

Our view is that, when an offer is accepted on a property, our work has just begun.

•

We qualify our buyers and stay on top of the deal until contracts have exchanged, removing glitches and smoothing any turbulence that may arise in the process.

• We anticipate potential problems and provide solutions before they become problems.

• 24% of the properties that we sell are to buyers who don’t have a property to sell themselves, meaning there are less complications.

“You handled our sale professionally, efficiently and most of all with such perseverance during difficult market conditions.

Your guidance was absolutely outstanding.”

Gower Road, Weybridge

Why were Curchods voted by the public as Surrey’s best multibranch independent estate agent?

Winner MULTI BRANCH INDEPENDENT ESTATE AGENT

S U R R E Y P R O P E RT Y AWA R D S 2 01 3

For as many different reasons as there are satisfied clients:

“Although a house move is a relatively stressful event, we felt that the attention given to us helped to reduce that stress and made the whole operation seamless. The matching of our needs to that of the buyer was superb, and the monitoring of the transaction by you helped to keep matters moving at a good pace.”

Severn Drive, Hinchley Wood

“I would like to thank you and your staff for both selling this house and securing the bungalow for me. You have all shown me great kindness, courtesy and helpfulness.”

Elm Tree Avenue, Esher

“You really ‘sold’ our house when carrying out viewings, this was what really impressed me when we first took you on. I never witnessed this from other agents, all I could think was - they’re not selling this house to me like Curchods would.”

Ockham Road North, East Horsley

“From the first valuation to the rapid completion of our house sale, you and your team have been delightful. Not only a job beautifully executed (on the market for just one week), but also an easy going and pleasant experience, dealing with you and your wonderful colleagues.”

Rylands Place, Weybridge

95% of our clients say they would recommend us and use us again.

Curchods properties have a real physical presence in the capital thanks to The London Office, which provides a weekly source of enquiries from top quality, London and International buyers.

Anything But Ordinary

Why we’ve invested heavily in our website and digital marketing • More than 80% of buyers now start their search online, so it’s important your property stands out in a crowded digital market.

No.1

• Because Surrey buyers frequently come from out of the immediate area and from overseas and rely on an internet search.

RANKED WEBSITE FREQUENTLY IN GOOGLE SEARCH LISTINGS

• So buyers have the best experience possible while searching on our site. Nothing is hard to find, there’s no trendy App to download, and no matter how you decide to visit our website, whether it’s on a PC, tablet or mobile phone, everything is speedy and straightforward.

80%

Our new website achieves a Google page speed exceeding 90/100 which makes it one of the fastest property websites in the industry - a feat only regularly matched by the likes of big-hitters such as Rightmove.

Work behind-the-scenes from our techies means that we are regularly the highest ranking agent in Google page listings. Buyers who are searching for property in any of the areas in which we operate are directed straight to our clients’ properties leaving other agents standing in the digital race.

And for those who prefer to do their property search by car or foot, Curchods is equally high profile with around 600 boards in Surrey streets at any one time, leaving real time visitors in little doubt who the market leader in the area is.

www.curchods.com OPTIMISED FOR MOBILE, TABLET & DESKTOP

OF BUYERS START THEIR PROPERTY SEARCH ONLINE

600

BOARDS ON THE STREETS AT ANY ONE TIME THROUGHOUT SURREY

“Buying our new home was an efficient, smooth and enjoyable process. Curchods are all about communication, and this was clear from that very first phone call right through to completion.�

Railway Road, Teddington

14% 0-1 YEARS

OVER 20 YEARS 15-20 YEARS

30%

30% 10-15 YEARS

OF OUR STAFF HAVE BEEN WITH US OVER TEN YEARS

38%

1-5 YEARS 5-10 YEARS

19%

How will our staff make a difference to your move?

As a service industry, the success of our business relies on staff who are at the top of their game.

While sales skills are clearly paramount, our rigorous selection process and our training also focuses heavily on fielding a team that our clients will find approachable, friendly and easy to work with. We are also caring, mature, hugely informed and empathetic when it comes to client needs.

The partners of Curchods are fully involved in the business on a daily basis and have had a big influence on creating a team that share the same values and aspire to the same service levels as they do themselves.

In an industry sector where a high turnover of staff isn’t unusual, we have an exceptional record of staff who have found little appeal in moving on, preferring to remain within the Curchods ‘family’ and in some cases almost becoming part of the furniture!

Successfully Marketing Your Home

Advertising

Printed Brochures

We’ll take care of everything to ensure your home is advertised in the right way to attract the right buyer. We look at each property individually and consider its advertising needs, whether that be within our presence in local property papers and magazines, or on a national level, including our Sunday Times advertising.

To create maximum impact for any property, we still believe there is no substitute for a well-produced brochure, one that’s packed with stunning photography and an insightful narrative, to really bring your home to life.

The advertising in print is supported by brightly lit displays in our office windows and our smart, visible For Sale boards - which are still one of the most powerful ways of attracting buyer enquiries.

We’ll give your property a great brochure and run email marketing campaigns to our 8,000 strong list of registered buyers.

Discreet Marketing

Publications

We sell many properties that never appear on the market, because our clients have decided to sell on a ‘Discreet Marketing’ basis, preferring to keep details of their homes away from public advertising and the internet.

We produce our own property magazines in house, that showcase a selection of our properties for sale.

If a discreet sale sounds like the right way to sell your property, talk to your local Curchods branch to find out more about this special service.

These are displayed in all our offices as well as hand delivered in their thousands to targeted addresses surrounding our offices. The publications are also emailed to our buyer database.

Anything But Ordinary

Why does experience matter?

While longevity is no guarantee of quality, there are advantages to an agency that has been ‘around the block’ a few times. We were founded over 75 years ago and have grown organically from just one office in 1938. We now have eighteen offices along the A3 corridor.

We’re not the flashiest, we’re not the newest, and we’re not the biggest.

But we have built a sound reputation for getting the job done well without sacrificing honesty and integrity - or humour! And without the need for selling out to a financial institution or other corporate being.

As a company and as individuals, we’ve been in the business long enough to have experienced a wide range of different markets and economic climates. We know how to go about achieving the best possible results for our clients in times of sustained growth and in times of economic gloom. We’re not just here for the good times!

“I have been involved with Curchods now for nearly 20 years and everyone has been unfailingly helpful - it has made the whole business of selling a much more pleasant experience that it might have been.”

Westfield Road, Woking

Additional Services Land Development Building land in Surrey is at a premium. If you think that your garden or property may have development potential, contact our experts Ian Blair and Richard Snape, who run our Land and New Homes division. They will research the possibility for you.

Realising the true value of such potential takes time, so don’t leave it to the last minute. Give yourself plenty of time. Consult us early. Consultations are both free and confidential.

01483 479050 ∙ land@curchods.com

New Homes We work with Surrey’s finest property developers and currently have over 400 new homes on the market across 50 sites through the county, so if it’s a new property you want to move into, ask our staff for more information or visit: www.curchods.com/new-homes

Mortgage Services We’ve been providing independent mortgage advice to clients for the past 20 years. Now, more than ever, it is vital that as much preparation and homework is undertaken before you start thinking about moving. Lenders have a limited amount of funds and are looking into mortgage applications in much greater detail than before. Taking professional advice before you start has never been so important.

We can offer our clients a range of solutions not always available to the High Street lenders and you don’t have to use Curchods to sell your home to speak to our mortgage advisors.

01483 479070 ∙ mortgages@curchods.com

With expertise, experience and sound advice, Curchods will add value to your property transaction Cobham 01932 860999

Godalming 01483 427101

Shepperton 01932 230033

Woking 01483 776644

Cranleigh 01483 268822

Guildford 01483 458800

Teddington 020 8977 3374

The London Office 0207 839 0888

East Horsley 01483 281010

New Haw 01932 344444

Walton-on-Thames 01932 247777

Mortgage Services 01483 479070

Esher 01372 462000

New Malden 020 8942 8887

West Byfleet 01932 350011

Land & New Homes 01483 479050

Farnham 01252 713868

Ottershaw 01932 874488

Weybridge 01932 843322

Head Office 01483 479100

Anything But Ordinary

www.curchods.com SURREY’S BEST MULTI BRANCH INDEPENDENT ESTATE AGENTS