RING
REIMAGINING SECURITY Mohammad Meraj Hoda, Vice President of Business Development, Middle East & Africa, Ring, reinforces the company’s commitment to ensuring homes and communities are safe and connected through its reimagined security offerings.
the evolution of Ring’s security and
Security and privacy are a top priority for Ring. How are you integrating security into your products?
privacy features that gives users
We are constantly innovating both
control and additional choices for
our existing products and creating
encrypting and decrypting their
new ones to address various home
videos. It is designed so that no
security challenges. Recently, we
unauthorised third party can access
have announced the end-to-end
user video content.
encryption, offering users control
proactive, and affordable. We will also promote our end-to-end encryption, which is the latest in
and additional choices for encrypting
What demand do you see for your solutions in the region? And what are you doing differently that sets you apart from other home security companies?
and decrypting their videos. We
Ring is committed to keeping
logs into your account. Even though
homes and communities safe and
the company provides its customers
connected, and we hope to change
with these extra security measures,
the way homeowners view security
at the same time it’s important to
by keeping an eye on their family
boost your own security and have the
and property. Ring re-imagined the
most secure network passwords and
doorbell so consumers could respond
account.
have included a mandatory twofactor authentication, which adds an extra layer of protection. Ring also provides login notifications, which let you know if a new device
– using a smartphone – to someone
What is the main focus for your company at GITEX 2021?
at their front door at any time and
At Ring, security, privacy, and
simplifying the technology with
Can you elaborate on your plans for the regional market over the next few quarters?
user control are foundational. We
the combination of App, Cloud and
We have seen a strong traction for
plan to focus on providing the
Security hardware.
Ring in the Middle East region and
ideal home security solution that
Delivering privacy, security
is comprehensive, easy to install,
and control to our customers are
Our plan is to expand our regional
foundational to achieving our
footprint further by making our
mission. It drives our team to design
products more accessible in Middle
and engineer not only the products
East and Africa by engaging the right
you see today, but future features and
value-added partners, investing more
innovations as well.
in markets like UAE, Saudi Arabia,
Delivering privacy, security and control to our customers are foundational to achieving our mission.
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GITEX INSIGHT
from anywhere in the world, while
Ring is constantly innovating
this trend is continuing to grow.
Bahrain to name some, where we
and introducing new products to
already have a strong presence. We
the market. New security solutions
are also adding a new line-up of
for whole home security including
products that will complement our
security devices for cars are
current offering as well as open new
innovations customers can look
opportunities in different target
forward to in the near future.
verticals.
