fashion
Maison Schiaparelli features once again among the major players of Parisian Haute Couture
T
he Avant-garde, arty and rebel spirit of Madame Elsa Schiaparelli, the Italian inventor of famous Shocking Pink and main serious competitor of French Coco Chanel, is still alive. Indeed, since 2019, as the new and proud Creative Director (for all collections, projects and for the image), the talented young American Fashion Designer Daniel Roseberry is doing his best to celebrate it every season and to pay tribute to Elsa’s priceless heritage. Taking over from Hubert de Givenchy (1947-1951) and from the founder herself, it’s quite difficult and challenging. But the fact is that he has already proved to live up to expectations. His creativity is prolific and extravagant, in the good way. As used to be the one of Elsa who has been one of the leading Fashion Designers of the mid-20th century. Opened in 1927 then Closed in 1954. Reopened in 2012, the French Maison, located at the Parisian Hôtel de Fontpertuis, 21 place Vendôme, has been awarded with the official Haute Couture label by the French Ministry of Industry and the French Couture Federation in 2017. Property of Italian Entrepreneur and owner of the Tod’s Group, Diego Della Valle, it has risen once again with glory after 58 years consigned to oblivion. Elsa would be so grateful. She would surely have approved the Roseberry’s third millennium revisitation of her heritage. The way the young Texan, cherishes and celebrates it. She would have surely loved to dress Miss Lady Gaga in occasion of the Inauguration of 46th USA’s President Joe Biden in January 2021.
By Hélène Battaglia
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