d-mars.com Business Journal 06

D-MARS

6th Edition FREE

March/April

2006

Getting in the Mix In Your Community

(Pictured from left to right)

Pastor Ralph Douglas West Marketing Guru Mr. D-MARS Congresswoman Shelia Jackson Lee Eighteenth Congressional District of Texas Gospel Recording Artist Yolonda Adams

Keith J. Davis, Jr. Teens can capitalize at the Black Expo

Tomeka Holyfield Bringing Stars Together

Jerome Love Houston Black Expo

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Journal

Learn and Live

Tableof

Publisher’s Message Keith J. Davis, Sr.

Publisher Keith J. Davis, Sr.

Contents

Operations Director Ana Romero Multimedia and Layout Director Jasen Adams Assistant Multimedia Director Albert Reff Multimedia Designer Andrea Hennekes Graphic Designer Juan Larios Video Operations Director Ralph Nickerson Video Operations Producer Cynthia Nickerson Distribution Phagan, Inc. Booker T. Davis, Jr. Senior Administrator Cynthia R. Hepner Executive Assistant Shelly Anderson

Contributing Writers Angela Collins Beth Ann Erickson Patricia Wilson Kenneth Glover Keith J. Davis, Jr. Kim T. Gordon Sharon C. Jenkins Tanisha Dion Misty Starks Nicole Esquibel

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Behind the

Publisher’s Desk…….............…...3 It’s a simple question, how involved are you in your community? Or better yet, are you involved at all?

If you’re a business owner, that answer should be a resounding “Yes!” One of the first keys to a successful business is being involved. Not only do you help the community, but it’s crucial to networking.

On the cover of this issue, you’ll find some people who know all too well about “Getting in the mix in their community.” Of course, yours truly knows that community involvement is essential in making D-Mars the marketing powerhouse it is. I can’t begin to tell you the number of connections I’ve made, the business I have garnered simply by being involved.

And community is the driving force behind Congresswoman Sheila Jackson Lee, who works tirelessly to ensure that our community is well represented.

Of course, community is key to Pastor Ralph Douglas West, who has built Brookhollow Baptist Church into a church that equips believers and enriches people.

And no one can argue that despite monumental success, gospel sensation Yolanda Adams continues to be active in her community.

With a special commitment to children’s issues, Yolanda serves as a model of blessings returning to those who bless.

What all of these individuals have in common, and what we all can stand to learn from them, is that no matter where your road is headed, you must stay “in the mix” to get to your final destination It’s not a question that should be debated. It’s an obligation to ensure your success.

Bringing Stars Together...................5

Advice from the Pros ................6-8 Finance…...............................9,15-16 Businesses Profile.........................18 Gospel Extravaganza Photos....20 Fashion by Nicole.........................22

MR. D-MARS Tip of the Month

Reading is Learning.

Learning is Knowledge.

Knowledge is Power.

D-MARS Business Journal 9898 Bissonnet, Suite 570 Houston, Texas 77036 713-272-9511 Phone 713-272-6364 Fax 1-800-453-8752 Toll Free www.d-mars.com

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Calendar ..................……………...5

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2006

D-MARS Calendar of Events March 28 - 6 -8 pm: The Black Business Student Association (BBSA) at Rice University invites you to join a discussion on the value the MBA experience can add to your life. “The MBA Experience” on Rice’s campus is a forum by which individuals can hear about the various options that are available to them in the world of business.

For more information, please contact Lavon Washington at lavon. washington@rice.edu.

After Hours Network — Meeting. 6-8 p.m., Doubletree Guest Suites Hotel, 5353 Westheimer. Speaker: Kim McGaw. Topic: Unleash your creativity and excel in what you are doing. Cost: $10. Information: Jon King, 713-981-9595.

Greater Houston Partnership — Luncheon. Noon-1:30 p.m., Westin Galleria Hotel, 5060 W. Alabama. Speaker: Lt. Gen. Thomas F. Metz, commanding general, III Corps and Fort Hood. Cost: $40-$100.

Information: 713-844-3600 or www.houston.org.

Accounting students and professors from Texas Southern University’s Jesse H. Jones School of Business will help hundreds of low income families prepare and file taxes. This year, they will continue to provide free electronic filings for qualified tax payers every Saturday until April 15, 2006 in the Jesse H. Jones School of Business in room 374 from 10:00 am- 4:00 pm. For information call 713-957-HELP.

If you’d like your event listed in the D-Mars Calendar, email businessjournal@d-mars.com

Bringing stars together

By Patricia Wilson Contributing Writer

Tomeka Holyfield has seen her share of red carpet events.

All across the country she has been witness to glitzy affairs like the Grammys, Oscars, and other VIP events. But she didn’t see that same glitz when it came to gospel events.

“I would go to events and they weren’t on a the same level as secular events. I thought these are high level secular events and they don’t even know Jesus. Why can’t we have the same thing?” Holyfield said.

So Holyfield decided to start her own company, The H.E.L.P.P.P.P. Agency. The full-service firm is aimed at bringing the same class seen at secular events to the gospel world.

“I just felt like why can’t we have everything like P. Diddy, J. Lo, etc. I wanted to produce a five-star event. As Christians I felt like we deserved that,” she said.

The Houston Community got to see first-hand one of her allstar events, during the recent all-star weekend. That’s when Holyfield produced the 2006 All-Star Gospel Brunch Extravaganza. The red carpet affair honored several notables, including Pastors Ralph D. West, I.V. Hilliard (and his wife, Bridgett), boxing great Evander Holyfield, NBA Coach Avery Johnson, City Councilmen Jarvis Johnson and Michael Berry, and our very own Keith J. Davis, president of D-Mars.

Holyfield says it was her way of recognizing people who are giving back to their communities.

Holyfield’s journey to securing the contract for the Gospel Extravaganza was not an easy one.

She initially started H.E.L.P.P.P.P.(which stands for helping, empowering, preparing people for their purpose, plan and platform) in Houston in 2000. At that time it was geared for toward abused and battered children. But a relocation to Atlanta put the company on hold.

In 2001 she was named Executive Director for the Evander Holyfield

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foundation. She began traveling the world with the foundation, then as a road manager.

Even thought she experienced success as a road manager and Executive Director, that nagging passion for H.E.L.P.P.P.P never went away. She restarted the company and quickly secured her first big contract, as the PR firm for NBA Gospel Extravaganza.

H.E.L.P.P.P.P. specializes in providing publicity for individuals, as well as promoting and organizing special events. They work with authors, publishers, pastor’s, churches, artists, athletes, companies.

“We value integrity and accountability and measure our success in terms of the satisfaction of each client. Our clients will receive a level of attention and commitment that they wont get anywhere else,” Holyfield said.

Holyfield will be busy. Next up, she has the Essence Music Festival Weekend Gospel Brunch.. Then it’s the 2007 NBA Gospel Extravaganza in Las Vegas.

“I want to keep stepping the notch up. I want to make sure everybody associated with my events are sold out for Jesus. I want to become known as the Donald Trump of Gospel,” she said.

For more information, log on to www.thehelppppagency.com

2006

Tomeka B. Holyfield, Michael WIlliams, Brandie Jackson, KaShonda Hurst, Dexter McMiller, LaKeisha White, Anscherida Jameson

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Advice From The Pros The Master Communicator …Speaking from the Heart

Be a lover; make your approach palatable. Have a purpose in your heart to be compassionate and willing to help others achieve their goals.

By Sharon C. Jenkins Contributing Writer

Be a banker; take an inventory of your assets and flaunt them. People are attracted to success. Remember the first impression is the most important one.

Sometimes the solution to a stagnant business is in our ability to meet the right people and make the right contacts.

Building relationships are the key to maintaining those contacts.

Meeting people is easy. Making that connection is work.

At the average networking event you may leave with a pocket full of business cards.

What are you going to do with them? Quite often people leave you with the impression that they will call you. Do they? If those business cards gather dust in a file somewhere and your phone is not ringing, you didn’t establish a relationship; you wasted your money paying for the event.

Being in the right place may get your picture in the newspaper, but you’ll become old news within 24 hours.

If you want to make a lasting impression with your contact and form a bridge for developing a relationship, you have to be prepared.

Be a farmer; use the old sow and reaping principle. Give seeds of information freely and expect a harvest.

Be an ambassador; be willing to step into the unfamiliar and the unknown. Go to a networking event that you’ve never been to before.

Meet some new people and make some new professional relationships.

Be a prospector; “there is gold in them there hills.” You have to be willing to hang in there for the uphill climb. You never know what or who’s waiting for you at the top. Make sure that you meet the key person at the networking event and the guest speaker. Their influence trickles down to the other members of that organization. If you are in with the “big” guy, you are in!

Be a superman; have x-ray vision to uncover potential business contacts and leads. Look beyond what you see on the outside and search for the value in each person you meet.

Last, but not least, be a visionary. If you don’t have a business vision Be a scholar; begin with the end in mind. Determine what you want when you go to networking events, you are wasting your hard-earned to accomplish at the networking event. Do your homework and develop money. Come prepared to intelligently articulate your vision in 30 a plan of action. seconds or less. It may be the most profitable 30 seconds of your life.

No matter what your chosen career or business enterprise, as a capable, engaged professional, clearly you want to remain in the mainstream of your desired field. One exceptional way to accomplish this is by joining a professional organization. As a member, you receive multi-dimensional benefits such as pertinent information about your line of work coupled with professional development enhancement and access to valuable contacts.

Organizations understand that as busy professionals, their members require a seamless way to communicate, meet and share knowledge. Advantages offered include conferences, newsletters, discounts with vendors, listings in professional directories, as well as events and workshops, which highlight relative industry trends, careers and best business practices.

Janella Pyles, Bid Analyst in the Business Case Development department with AIG VALIC is a member of the International Association of Business Communicators (IABC)-Houston Chapter. As a California native, Pyles says when she relocated to Houston without any real professional ties, she was able to network and “quickly became acquainted with the communications scene of Houston.” As well, Pyles believes “being a part of a professional organization lends itself to excellence and the desire to continue honing ones craft. IABC provides monthly opportunities for members to come together, specifically at a monthly professional development seminar/luncheon.”

Additionally, participation in local chapter organizations provides face time with “movers and shakers,” who are working in the companies or industries you are trying to penetrate. “The key reason (to join organizations) is networking,” according to Jay Broussard, a marketing manager with a Houston-area technology company who is a member of the National Sales Network (NSN) and the American Marketing Association (AMA). Broussard says, “networking is the most powerful tool in the business arena; (businesses) hire or do business with people whom they feel comfortable with and who have similar backgrounds, interests and goals.”

Edward C. Jordan, an independent real estate contractor, who is affiliated with many organizations, including the National Black MBA Association and the World-Wide Employee Relocation Council, joined “primarily for networking,” as well as “industry knowledge, current business trends, legal advice, updates in policies and procedures, reputation and a way to increase ones professionalism.” Jordan explains, “You must always look for opportunities to place your name in front

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of people who can further your career (and use your) credentials and qualifications to take advantage of the opportunities.”

In general, association members are individuals who are committed to their profession, doing what it takes to stay current, and often willing to share information, contacts and leads. They want to assist others in advancing their careers.

As Director of Creative Services for a local university and a member of the American Institute for Graphic Arts (AIGA), Kimberly Easley believes organizations are a platform for the betterment of overall business effectiveness. “I welcome the opportunity to engage with fellow professionals of like expertise to share lessons learned and success stories.” Additionally, Easley says, “human synergy is vital to personal and professional growth. Having an accessible and knowledgeable network of professionals has helped me greatly.”

There are usually some qualifying criteria to join along with a required membership fee or dues. Some organizations also ask members to serve as community volunteers or mentors, thus expanding their network base.

Essentially, membership in a professional organization can open doors of opportunity granting you greater exposure. Whether you achieve recognition in your career, learn important details about your profession, find work, or most importantly, gain support, most will agree that participating in a professional organization is crucial in making your mark.

Five Ways to Maximize Membership 1. Attend the local chapter meetings. Speakers present valuable insights into “hot topics,” keeping you well informed and up to date.

2. Work the crowd. Anytime you meet someone in a position to advance your career, engage him or her in conversations concerning your aspirations.

3. Join a committee. There are always tasks that require members’ assistance and efforts.

4. Offer your product or service through discounts or freebies, it is a lowcost way to create a buzz and gain clients quick.

5. Network. Network. Network. And network some more. As you get to know other members explore ways that you can help one another achieve desired goals.

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Advice From The Pros Which Debts Should You Repay?

By Tanisha Dion Contributing Writer If you’re in business or thinking about starting a business, chances are you know all too well that it’s better to be debt free. But how do you even begin the process of clearing out your debt?

For starters, you tackle them in order of importance. If you are having trouble paying your bills, take the time to prioritize your debts.

Make a list of essential and nonessential debts -- and always pay the essential debts first.

Essential Debts An essential debt is one that you should put at or near the top of your list for payment. If you let an essential debt slide, you could face serious, even life-threatening, consequences. These include: Rent or mortgage. Unless you know you are going to move and have a place to live, make paying your rent a top priority. House payments are a little different. If you’ve lost your job and it looks long-term, you should be realistic about whether you can afford to stay in your home. You might be better off selling your home, renting a moderately priced place and using what’s left over to pay your other essential bills. If you decide to stay put, payments on a home equity line of credit or second mortgage are also essential because you can lose your house if you don’t pay.

Utility bills. Being without gas, electricity, heating, water or a telephone is dangerous.

Child support. Not paying can land you in jail unless you convince the judge that you really couldn’t pay.

Car payments. If you need your car to keep your job, make the payments. If you don’t, consider selling it to avoid repossession. You may be able to use any leftover money to buy a cheaper car.

Other secured loans. Secured debts are linked to specific items of property. If you don’t repay the debt, most states let the creditor take the property without first suing you and getting a court judgment. If you don’t care whether the property is taken or are confident that the creditor doesn’t really want it, don’t worry about missing a payment or two. If the property is something you cannot live without, however, you’ll need to keep that debt current.

Unpaid taxes. If the IRS is about to take your paycheck, bank account, house or other property, you’ll want to negotiate to set up a repayment plan immediately.

Nonessential Debts A nonessential debt is one with no immediate or devastating effects if you fail to pay. Paying these debts is a desirable goal, but not a top priority.

Credit and charge cards. If you don’t pay your credit card bill, the worst that will happen before the creditor sues you is that you will lose your credit privileges.

Department store and gasoline charges. As with credit and charge cards, if you fail to pay these bills, you’ll probably lose your credit

privileges and, if the debt is large enough, you may be sued.

Loans from friends and relatives. You may feel a moral obligation to pay, but these creditors -- who probably seem the least like creditors of anyone -- should be the most understanding with you.

Newspaper and magazine subscriptions. These debts are never essential.

Legal and accounting bills. These debts are rarely essential.

Other unsecured loans. An unsecured loan is not tied to any item of property. The creditor cannot take your property. If you refuse to pay, the creditor can collect from you only by suing you and obtaining a court judgment. These unsecured debts are rarely, if ever, essential to pay first.

Essential or Nonessential?

Some debts straddle the line between essential and nonessential.

Not paying won’t cause severe consequences in your personal life, but it could prove painful nonetheless. In deciding whether or not to pay these debts, consider your relationship with the creditor and whether the creditor has initiated collection efforts.

Some of these debts include: Auto insurance. In some states, you can lose your driver’s license if you drive without insurance.

Medical insurance or bills. Especially if you are currently under a physician’s care, you’ll want to continue making payments.

Also, if you have medical insurance through work and lose your job, you’ll probably be able to keep your insurance coverage for 36 months, but you, not your former employer, will have to pay for it. If you let it lapse, you may have difficulty getting new insurance.

Court judgments. Once a creditor has a judgment, the creditor can collect it by taking a portion of your wages or other property. If a particular judgment creditor is about to grab some of your pay, the fact that the original debt may have been nonessential is irrelevant.

Student loans. Paying an old student loan isn’t essential if the holder of your loan isn’t hassling you. But paying the loan may become essential if the IRS is about to intercept your tax refund, the holder of your loan threatens to garnish up to 10% of your wages or you are making payments under a “reasonable and affordable” repayment plan to rehabilitate your loan and get out of default.

Do not, under any circumstances, make payments on nonessential debts when you have not paid essential ones, even if your nonessential creditors are breathing down your neck. This may sound obvious, but when pressured by bill collectors, many people forget the obvious. For example, if you pay a few dollars on an old hardware store bill just because its collector is the loudest or most persistent, you may face eviction or have your heat turned off in mid-March because you won’t have enough money left to pay for these crucial services.

“I never expected to have to promote so much.”

Fortunately or unfortunately... if you’re going to be a successful writer you’re going to HAVE to promote yourself.

By Beth Ann Erickson But it’s not that bad. There are numerous techniques you can Contributing Writer use to promote your writing business. The technique list I came up with is hardly exhaustive. The more creative you get in self-promotion, the more Whenever I ask a freelance writer, “What was the one aspect writing assignments you land and the more success you’ll experience. of starting your new business that surprised you the most,” the answer It’s as simple as that. is universal.

Continued on page 8

Sure-Fire Techniques to get Free (or Almost Free) Publicity For Your Writing Business

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Advice From The Pros Continued from page 7

So use this information as a jumping-off point. Use the ideas that work for you. Chuck the ones that suck. Then expand on it. Have fun.

So here they are... Sixty One Low and No Cost Techniques to Promote Your Writing Business:

Again. don’t forget you’re a writer! Here are some great promotional tools that we - as writers - are particularly good at: 34. Write a book and get it published.

35. Hold book signings - and cross promote your writing services.

36. Give away promotional book marks - and make sure you include a blurb about your writing services.

Begin by writing articles. Send them to anyone and everyone who 37. Give away book plates.

38. Write a book and self publish it. may be interested in running them in their publication.

39. Send out press releases to newspapers.

1. Write articles for consumer magazines and ask for a byline.

40. Send out press releases to radio.

2. Write articles for web ‘zines - the lead times are faster and you’ll 41. Send out press releases to television stations. find response is quick.

42. Send thank-you notes to EVERYONE who has given you 3. Write articles for trade magazines. Target the industries that publicity. interest you and you just may land a new client in the process.

43. Sponsor an event like a read-a-thon, write-a-thon, and give the 4. Write articles for local publication and you just may land some profits to charity. local clients.

44. Create a paid-subscription newsletter.

5. Write a regular local column - then work to get it syndicated.

45. Capture every address you can to add to your mailing list.

You’re a writer. Why not promote yourself by writing your own sales 46. Give away excerpts of your books.

47. Keep your book updated - and send out a release EVERY time a materials? new edition comes out.

6. Write a sales letter promoting your business and send them out on 48. Create a writer’s group. a regular basis.

7. Send out a specified number of queries and sales letters every day. 49. Visit local writer’s groups and give presentations.

50. Be generous with promotional copies of your book.

8. Create a great brochure advertising your services.

51. Make sure your book has a good cover.

9. Develop an effective business card and give them out whenever 52. Hook up with other writers and form an alliance. anyone asks for your phone number.

Be sure to harness the power of the Internet when it comes to promoting your business..

10. Create a web site.

11. No matter how busy you get, answer as many e-mails as you possibly can.

12. Form an e-magazine and use it to promote your writing business.

13. Hold contests in your e-mag (with your products/books/article booklets as a prize).

14. Create an online discussion group.

15. Create a snappy e-mail signature.

16. Follow up with every e-mail prospect and ask to they’d like to be added to your e-mail list.

Don’t forget “real time” promotion.

17. Join civic groups and your local Chamber of Commerce.

18. Travel to conventions and seminars and get to know other writers, editors, and publishers.

19. Teach a university class. Teaching builds credibility.

20. Teach an extension class.

21. Teach a community ed. class.

22. Lecture to civic groups.

23. Lecture to church groups.

24. Give presentations to students.

25. Give one-day presentations to college students.

26. Tape record your seminars and sell them.

27. Videotape your seminars and sell them 28. Mentor a student.

29. Create a scholarship for a high school grad (or college student) and present it on graduation day.

30. Tutor students.

31. Give presentations to scout groups.

32. Make sure you give at least ONE handout to every person when you speak to a group. Make sure that handout has information about your, your writing services, and your web site.

33. Create a “blurb” answer to “What do you do” and memorize it.

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And don’t forget the good old promotional standbys.

53. Advertise in the local paper 54. Advertise in magazines.

55. Tack your business card to bulletin boards.

56. Write letters to the editor.

57. Cross promote your other products or services every chance you get.

58. Promote your other products at the end of EVERY book/article/ etc.

59. Create a nice catalogue.

60. Offer to supply one of your products (books, article reprints, etc.) for school fund raisers.

61. Don’t miss a deadline. Ever. Period.

These self-promotion techniques don’t take much time. Many are cost-free. The point is that you need to become active in your profession. Writing is as much a profession as it is a lifestyle.

If you’re exceedingly introverted (like I am), get over it. Your books won’t sell unless your readers know you exist. And it often takes numerous exposures to your sales message before they hire you.

It’s a fact of life. Besides... it’s not that bad. The more I promote, the more I enjoy it.

Beth Ann Erickson is the “Queen Bee” of Filbert Publishing. She’s also the author of Jumpstart Your Writing Career (http://filbertpublishing. com/jumpstart.htm) and the upcoming 101 No Cost and Low Cost Techniques To Promote Your Writing Biz.

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Finance whole new set of customers. Or you can launch a new media campaign targeting ethnic audiences, who may embrace your product or service with a minimum amount of alteration.

Seven Tips to Outlast, Outsell and Beat Your Competition

4. Offer more value. Some product and service providers traditionally compete based on discount pricing, but for many other types of businesses, To outlast rivals, you have to outsell them. Use these tips to expand cutting prices is often detrimental. If you offer a service, for example, sales and leave competitors in the dust. and charge the same rates as your chief competitors, cutting your prices may make you look suspiciously cheap and inspire customers to wonder

By Kim T. Gordon what’s “wrong” with your company or the services it provides. A better Contributing Writer idea is to offer something of additional value that your customers will find tempting.

Entrepreneurs nationwide are feeling the squeeze of encroaching competition. With the Internet explosion came an enormous proliferation 5. Add a sales channel. Are you presently selling via one channel alone, of new small businesses in every market niche. Now, we can buy anything such as exclusively through a brick-and-mortar store or by catalog only? and everything for our homes or businesses either offline, online or via Adding another channel, such as online sales, gives your customers more direct mail 24/7. And while this is great news for consumers, I can’t choices and allows them to shop more often and at their convenience. think of a single client of ours for whom marketing competitively isn’t a It’s likely that most of your competitors offer sales through multiple top priority. channels. What’s more, studies show that customers who shop via more As a business owner, your greatest achievement lies in trumping than one channel spend more (often as much as three times more) than the competition in order to expand sales. So here are seven ways to give customers who shop through one alone. your company a leg up.

1. Know your enemy. In the ancient words of Chinese general Sun Tzu, you must “know your enemy as you know yourself and you can fight a hundred battles with no danger of defeat.” Today, we may look upon our competitors in a friendlier light, but it’s essential to understand all we can about them. Make it a point to research your competitions advertising and brochures because the more knowledeable you are about the competition, the more it benefits your business.

2. Market your specialty. Once you know everything you can about your chief competitors, you can identify what your company offers its customers or clients that’s unique or special. Take a long, hard look at your current offering. If necessary, alter your product or service itself, bundle in additional features or find a way to deliver the same core product or service in a way that uniquely meets the needs of your prospects. Then, build your marketing campaigns around this central theme.

6. Tune into your customers. To remain highly competitive, you must understand what your customers want. Unfortunately, your customers’ needs and preferences can change on a dime, so you should have systems in place to regularly solicit their feedback. As a business owner, you’re in the enviable position of being closer to your customers than some of your big-business competitors. You may know many of your customers or clients by name and have the advantage of being able to contact them periodically to check in. In addition, be sure to initiate regular surveys as well as solicit ongoing feedback via your website.

7. Ask for the business. Complacency is the enemy of small-business success. If you’re not continually asking your best prospects and customers for their business, you can be sure your competitors are. Set up and monitor an ongoing marketing program that reaches out to your past customers and new prospects year-round. The key to success is to have a consistent marketing message and select a mix of media and tactics that “touch” prospects and customers with sufficient frequency.

3. Tackle new audiences. If you’ve reached the maximum market share This will help you drive your message home and stand out from your in a particular niche, why not try a new one? You may be able to add line toughest competitors extensions (variations of your product) that will stimulate sales from a

Is your child ready for a checking account?

One of the many things that parents try to instill in their children is the value of a dollar. As children venture out into the wide world of adulthood, they need to understand the importance of balancing their finances. But, when is the right time for kids to get their own checking accounts? There is a lot of debate among parents and bankers on this idea.

Bankers will open a checking account for anyone who they feel is fit to have one. Parents have two sides to the story. Some parents think their kids should have one as soon as they can because it teaches them valuable lessons. Others believe their children don’t need checks at young ages.

Checking accounts and kids really revolve around common sense. Parents need to ask themselves some questions before deciding if their child needs a checking account. For example, • What expenditures do they have?

• Do you have any reservations co-signing?

• Are they responsible (hold a job, get good grades, etc)?

• Will you be able to monitor the account when needed?

• Will they allow your interventions if needed?

While there may be some reservations about opening a checking account for a minor, there are some benefits. The child will be able to start managing money, and learn the ways of personal finances. The tracking abilities are probably the most welcomed aspect of checking. With technology today and online banking, it is simple to keep track of how a child is spending their money. It is a way to eliminate unnecessary spending.

Through anyone’s life, they rely on the bank for many services. Banks are usually a low margin lender, giving customers more buying power. Checking account management at a young age leads to the importance of financial stability, clean credit, and flexibility.

But before making a decision, it is important to sit down with the child and discuss the importance of budgeting and balancing a checking account.

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281-412-5454

www.d-mars.com | MARCH/APRIL

2006

“Why Should I Become a Homeowner?”

By Angela Collins Contributing Writer Purchasing your first home is a big decision, not to mention a huge commitment. Some potential homeowners worry whether they should become a homeowner because they feel unsure of finding the right place in the right location. Or, they don’t know if they even want to live in Houston for an extended period.

Becoming a homeowner for the first time is a great responsibility, but it is a great opportunity, as well. Some people will worry about the responsibility that comes with being a homeowner. Repairs and yard work may seem overwhelming. In truth, repairs are usually minimal on homes under 10 years old. Additionally, the yard man can cost as little as $20 a month.

Being informed about the benefits will help you decide whether homeownership is right for you. Here are the three main benefits to consider:

Benefit #2: A Home is an Investment The longer you own your home, the more equity you build.

Equity is the difference between the home’s fair market value and the unpaid balance of the mortgage and any outstanding debt over the home. Equity increases as the mortgage is paid or as the property enjoys appreciation. So, the equity in your house is the dollar amount that you can pocket when you sell for any reason, including moving out of the city.

Benefit #3: Tax Savings With the tax savings of homeownership, the homeowner’s payment is less than the rental payment after just a couple of years in most cases. Both property taxes and interest payments on a mortgage for an owner-occupied home are currently tax-deductible. In the early years of a typical mortgage, all but a small percentage of each monthly payment is used to pay off the interest on the loan. This means that as a homeowner, your annual taxable income could be substantially reduced by deducting the payments you make on property taxes and yearly mortgage payments. Furthermore, later on, should you decide to take advantage of the growing equity in your home by taking out a home Benefit #1: Once Rent is Paid, It is Gone!

With each mortgage payment, you are buying something equity loan, the interest on up to $100,000 of home equity indebtedness tangible, not just a roof over your head for the month. In time, your is tax deductible. home will be paid for and you can “live for free”. Also, over the years Yes, owning a home is a huge commitment, but most homeowners your income most likely will increase faster than any increase in your mortgage payment. Rent payments, on the other hand, tend to keep will agree, the benefits far outweigh the drawbacks. pace with inflation and increase right along with your paycheck.

Small Businesses Cash in on Contracts at Government Procurement Connections 2006 Small, minority, women-owned and emerging businesses of all sectors will learn how to cash in on the $1.3 billion available through government contracting at Government Procurement Connections 2006, on April 3-4, at the George R. Brown Convention Center.

Among the organizations offering contractual opportunities are Houston Community College, Metropolitan Transit Authority, Port of Houston, Houston Independent School District, Texas Department of Transportation, NASA, City of Houston, Texas Medical Center and Harris County.

The GPC 2006 theme, “Plug Into GPC…Impact a City, State, and Nation Through Economic Development,” aptly describes the results GPC coordinators believe will be gained through participation in this year’s event, now in its 15th year.

GPC 2006 will feature government as well as private sector procurement and contracting representatives from across the nation, educational workshops, business scholarships, face-to-face sessions with business owners, and a distinguished awards luncheon, featuring keynote speaker Farrah Gray, a 21-year old African-American millionaire and author of the 2005 best seller, “Reallionaire – Nine Steps to Becoming Rich From the Inside Out.” Registration for the business expo and workshops is free to the public. For more information, visit www.houstongpc.com or call (713) 718-5319.

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Finance Remembering Family Consider ‘Stretching’ Your IRA over Multiple Generations

By Ken Glover Contributing Writer

At year-end 2003, Individual Retirement Accounts (IRAs) held more than $3 trillion in assets, or about 23 percent of the total U.S. retirement market.

A significant portion of this wealth may not be used by the current generation. Through careful planning, a “stretch IRA” may prolong payouts from your IRA over multiple generations. A “stretch IRA” is not a separate type of IRA under the tax code, but instead, is a catchall phrase for a strategy of extending an IRA’s benefits after the original owner’s death. By not using all of your IRA assets within your lifetime, the assets in your IRA may be available to those who survive you. Payouts can potentially be available for you, your children and possibly, even your grandchildren.

How It Works An IRA owner names his or her spouse as the IRA beneficiary. When the IRA owner passes away, the IRA proceeds pass to the surviving spouse.

The surviving spouse names his or her children or grandchildren as IRA beneficiaries. Upon the surviving spouse’s death, the younger life expectancy of the children or grandchildren as beneficiaries will be used to determine the remaining required minimum distributions.

Depending on the amount that is distributed to the second generation beneficiary, any remaining amount in the IRA can then, in turn, pass the stretch IRA down to a third generation upon the death of the second generation beneficiary.

Unlocking the Stretch IRA Potential The keys to a stretch IRA are: (A) Each generation in control of the assets takes only required minimum distributions; and (B) you and the beneficiaries take the least amount of money, at the latest allowable time, allowing multi generational tax-deferred compounding. There are a few caveats to consider. Stretch IRAs assume a constant rate of return on the underlying investment, and the first and second generations beneficiaries’ life expectancies are not extremely long. Also, inflation may erode your IRA’s purchasing power. For More Information, contact us at 713-968-3051 to see if we can design an appropriate IRA strategy for you.

Source: Cerulli 2004. Withdrawals from an IRA are subject to ordinary income taxes. Withdrawals prior to age 59½ may be subject to a 10 percent federal tax penalty. Certain exceptions apply. Inherited IRA required minimum distributions generally must begin by December 31st of the year after the IRA owner’s death. Tax laws are complex and subject to change. This information is based on the federal tax rules in effect when written. Investments and services are offered through Morgan Stanley DW Inc.

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Changing jobs or retiring?

Should you rollover your 401(k) or reallocate your retirement assets? Whether you’re changing jobs or retiring, Morgan Stanley can help you review your situation to help protect your nest egg for when you need it.

Call Morgan Stanley today for a free Employer Plan Distribution Analysis to examine your current position. Your Financial Advisor can also help you get the information you need to develop an asset allocation plan tailored to your retirement needs.

Ken Carwin Glover Financial Advisor Galleria-Houston 2200 West Loop South, Suite 100 Houston, Texas 77027 Ph: (713) 968-3051 | Fax: (713) 968-3200 Toll Free: (800) 359-4358 email: kenneth.glover@MorganStanley.com

visitmorganstanley.com/kennethglover

MARLONS CORNER Every day there are notices in the daily papers about various events that are taking place and opportunities to make money.

We look at them and say to ourselves, “It probably won’t help me” and we don’t attend.

One thing is for Marlon Jackson sure, if you don’t go and find out, it definitely will not help you. Networking opportunities provide arenas to meet and speak with people from different focuses.

People at networking events go because they are looking for people that complement what they are trying to do. They are looking for the right person, but they may not know who the right person is. Until we meet and talk with people we will not know how they can fit into our program, or how we can fit into theirs. People that attend networking functions are birds of a feather. They are there basically for the same reasons. They are trying to increase their support base. Not all networking events will be a benefit to you. They are hard to leave once you take a seat. I’m not encouraging anyone to attend multi level marketing forums, although some of them are worthwhile. I’m talking about open networking events, like DMARS Business Connections, that takes place every last Tuesday of the month, for example. There is no set purpose, except to have a forum for people with different business backgrounds to meet. Most relationships are not built overnight. Attending networking events breeds familiarity. So pack up your business cards. Look in your favorite newspaper and find networking opportunities that are taking place everyday in Houston. Don’t even think twice, just go. Try it, you might like it.

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Business Profiles Jerome Love, Houston Black Expo

which will provide low-cost assistance to small business owners.

“We will help them put together business and financial

By Misty Starks Contributing Writer

Founder – Jerome Love Business Classification – Business Development Year Established – 2003

Jerome Love believes God is writing the script for his life. In just three short years, the 28-year-old trailblazer has created one of the most influential and highly anticipated events for black businesses in Houston, and major players have started to take notice.

As the force and drive behind the Houston Black Expo, Love is poised to create an entire business empire, all while doing his part to help uplift and empower the black community.

Love began laying the foundation for the Expo in 2002. His vision was to connect businesses in the Houston Metropolitan Area with the communities that they serve. In its first year, the Houston Black Expo acted as the backdrop where 250 businesses connected with more than 10,000 attendees. The next year, the participation doubled from vendors and patrons alike. Now corporations are clamoring to get their businesses in front of the eyes of black consumers at the Expo.

Although Love has achieved great success putting on the annual event, he insists that this is only the beginning. The young businessman has plans to open the Houston Black Expo Business Development Center

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plans, lease retail space and provide consulting. We want to be a one-stop-shop for small businesses.”

As if that weren’t enough, Love has created a number of community outreach programs including “I Can Be What I See,” a youth mentorship program that aims to expose urban youth to career opportunities. He has also started the Houston Black Expo Lunch and Learn, a monthly networking session at City Hall. And he’s planning to hold a shoe drive to benefit underprivileged youth. Along with his business and community endeavors, Love wants to encourage and honor local business owners through his Valor Award Program.

When asked if he expected this type of success, Love says frankly, yes.

“I felt like this was something God called me to do. I always knew He was going to bless me. You just never know how it’s going to work with His timing.”

Love believes that it’s important for blacks to be represented in all areas to break the stereotypical roles often associated with minorities.

“A lot of times when you see us on TV all you see is the video and musical talent,” he says. “We’re more than entertainers.”

With so much on his plate it would seem that Love has little time for anything else, but he makes sure to put in quality time with his family. Love is married, with two children, ages two and one, and he has another little one on the way.

www.d-mars.com | MARCH/APRIL

2006

20,000 people, 250 Businesses, 1 Weekend: The 2006 Houston Black Expo Is Coming!

By Jerome Love Houston Black Expo The Houston Black Expo is back, and it promises to be better than ever in 2006!

In just three short years, the Houston Black Expo has grown to become the largest African-American consumer tradeshow in the state of Texas, drawing in thousands of people each year who come to experience culture, entertainment, demonstrations, freebies, food, and fun!

This momentous feat could not be accomplished without your help and support! The organizers of the Houston Black Expo would like to express heartfelt thanks and appreciation to the Houston community for its participation and continued support of the event.

To all of our vendors, we would also like to say a special thank you— we couldn’t have come this far without you!

We would be remiss if we did not extend an honorable mention to all of the wonderful sponsors that have taken a leap of faith to invest in and support what has now grown into a premiere Expo event! Special accolades go to H-E-B, Washington Mutual, Frenchy’s, Anheuser Busch, Creutzots Catering, Ral’s Bistro, The Groovey Grille Mansion, the Houston Rockets & Comets, and the Radio One family, Magic 102 and 97.9 The Box! You are the ones that make it possible for us to do what we do in serving the Greater Houston community. We are committed to continuing to produce for you a first class expo that showcases your corporations and our community in a positive, progressive manner for the world to see!

Great Things Await You at Expo 2006!

On May 20 – 21, 2006, the Houston Black Expo will take place at the George R. Brown Convention Center, Hall C. The theme of this highly anticipated event is, “Building Businesses to Build Our Community.” In 2006, the Expo will focus more on entrepreneurial development, and it will feature workshops tailored toward the interests of business owners and aspiring entrepreneurs. There will also be an entrepreneur roundtable featuring many of Houston’s most successful

and high profile entrepreneurs, who will share their insights on how to build a thriving minority-owned business that caters to the AfricanAmerican community of Greater Houston.

In addition to these attractions, the Expo will also continue its tradition of promoting educational and financial literacy as we partner with the Houston Real Estate Association and present a series of home buying workshops including: “Foreclosure, Not an Option!” and “Avoiding Predatory Lending.” Attendees can also expect to receive free health screenings and information in the Expo Health Pavilion, and for the first time, the Expo has partnered with Targeted Job Fairs, Inc. to produce a full-fledged career fair featuring over 30 major employers!

As if these attractions alone were not reason enough to attend the 2006 event, attendees can expect to experience dynamic entertainment, including hair shows, fashion shows, a cut-a-thon, celebrity appearances, and performances by national R&B and gospel recording artists! The Houston Black Expo is also proud to present the first annual “Houston Black Expo Battle of the Choirs” which will feature Houston’s hottest gospel choirs competing to win a chance for national exposure in Gospel Truth Magazine, production of one of their songs on a major gospel label, and a great cash prize!

We are excited about the opportunity to serve the Greater Houston community once again with this phenomenal one-of-akind event. As you know, we can only continue to make the Black Expo a success with your support, so mark your calendars for May 20th- 21st, 2006 at the George R. Brown Convention Center! All interested vendors are encouraged to reserve a booth today, as we are anticipating a sell-out show! Also, all attendees should prepare to purchase their presale tickets to the event beginning April 20th.

And of course, you’ll want to begin saving so that you can shop the aisles at the Expo for hard-to-find items that can only be found at unique cultural celebrations such as these! For more information on vendor booths or tickets, please call (832) 200-0540 or visit www. houstonblackexpo.com.

Teens can capitalize at the Black Expo

By Keith Davis, Jr. Contributing Writer

Keith J. Davis, Jr. and Jerome Love

As Houston prepares for the Black Expo, teens are preparing to invade the scene.

The Black Expo is a tremendous opportunity to meet business owners with all different types of business. It is also a time to communicate and share new products and new ideas. Last year’s event was inspiring and convinced me that I, too, need to do my thing. So I will be at the George R. Brown Convention Center this year, promoting the KJDJr Foundation, which is based on teens and business. And helping teens earn money, manage money, and just to be successful in life.

In order to be successful, teens should be involved in as many programs, clubs and organizations as possible. I know my wealth of knowledge has come from my extensive involvement in different organizations.

Joining organizations increases your chances of being successful because you’re expanding your knowledge, learning how to work with people, which can help you socially, and learning the basics of business.

Last year I attended the Black Expo to help D-Mars and I noticed there were not many teens active in programs, companies, or in their own business. So this year the KJDJr Foundation will bring in teens to benefit from this major event.

At the Black Expo, teens that work with the KJDJr Foundation will be selling our annual discount cards, which provide discounts to various locations. This benefits them by teaching them to be more independent in earning money.

I have big plans this year for the Black Expo and I appreciate the opportunity to attend one of the fastest growing expos in the world.

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Fashion

By Nicole Esquibel Contributing Writer Greetings fellow business people and welcome to my itty-bitty fashion corner!

In my journalistic debut, I would like to begin by introducing myself and sharing what I believe makes me an authority on fashion.

After working at a major pharmaceutical company for what seemed like an eternity, I quickly decided my creative mind would be better served in an artistic capacity. I relocated to my hometown of Houston, Texas and am now pursuing my lifelong dream of working in the Arts.

“How does this make you an authority on fashion?” you ask. Well technically, it doesn’t. However, before you turn the page, I would like to say that I have an undying respect for style as well as an open mind that loves to keep up with the ever-changing trends in today’s world.

That being said, it is my goal to provide the readers of this journal a resource by which they may become a bit more enlightened with regard to trends, proper attire, as well as reasonably priced items I may come across in my “research”.

So, let’s get to it.

Ladies, I know we have become accustomed to the commonly available “wide-leg” pant. However, this year, try on a more tapered leg while you are out shopping. You’ll be surprised to find that the slimmer pant gives your body shape. And in case you haven’t heard, shape is good!

Another look I’m subscribing to this year is the high-waist. This classic 80’s design is making a comeback, and the true beauty of this concept is its practicality. How many times after lunch (and sometimes before) do you find yourself holding your stomach in? Thanks to this femalefriendly look, the high-waist skirt or pant serves as an instant result, non-surgical tummy tuck- without sacrificing your femininity.

Finally, let’s add some spice to your wardrobe this spring. Instead of wearing your matching pieces together, consider pairing different colored tops and bottoms. You’ll be shocked at the response you get!

For example, take your classic black skirt and pair it with a black top and RED blazer. Or, try white slacks with a navy or print jacket. As long as the materials flow together, you’re sure to turn some heads.

I never like to leave without dropping a bit of casual advice. Sometimes there is nothing that business people love more than getting out of their work clothes. So, instead of strapping on your stiletto heels for a night out, option a flat sandal or loafer; this look exudes confidence as well as an appreciation for comfort. VictoriasSecret.com has leather thong sandals in 3 colors for $21.

Until next time, don’t just shop- shop smart!

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