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May 2014
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Mastering Your Craft
Motivational Moment with JW Mastering Your Craft By Jarrod Wilkins
W hat does it take for a person to become a master at their craft? PAGE 18
It’s All in the Accessories with The Choosey Dresser By Valerie Jones
Fashion is probably one of the most essential areas in which people can express their unique and individual styles. PAGE 20
Lead and Grow Your Career: 3 Strategies to Set Yourself Apart as the Go-To Person
PAGE 4
More than 400 Welding Students Test for Certification at Industrial Welding Academy Pictured (l-r): MR. D-MARS, Council Member Larry Green, State Representative Ron Reynolds, IWA Vice President Miranda Horn, IWA President Andre Horn and Galena Park ISD Board of Trustee Member Joe Stephens.
By Thecia Jenkins
Most likely you think of individuals or companies that have set the benchmark in the area of personal development, fast food, spiritual empowerment, entertainment and motivational speaking. PAGE 21
PAGE 6
Grooves of Houston: More than a Nightclub Join our e-mail list for thelatest updates @ d-mars.com
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Organization Serves as Resource for STEM Professionals and Burgeoning STEM Grads
Most people don’t have so much talent that they can become a success all their own. We all need people to help us and lift us up. – Queen Latifah
May 2014
Journal Behind The
3.
Publisher’s Message
Keith J. Davis, Sr.
SR. PUBLISHER Keith J. Davis, Sr.
SENIOR VICE PRESIDENT Kevin Davis
VICE PRESIDENT Kim Floyd
ASSOCIATE EDITOR Valerie Jones
ACCOUNTING MANAGER Eugenie Doualla
Office Manager
Johnny Ray Davis, Jr.
What’s the difference between a good basketball player and a great one? A good teacher and a great one? A good CEO and a great one? Any real expert will tell you—whether you’re trying to be a successful athlete, businessperson or professional—you have to take the initiative to master your craft. Our cover story is a great example of this. The Industrial Welding Academy hosted hundreds of welding students who wanted to take advantage of the opportunity to get certified on two welding processes. These students know that welding is an in-demand skill and in order to get ahead and secure the jobs they want, they need the certification. By getting certified, furthering your education, attending seminars and listening to mentors, you will put yourself in a better position at mastering whatever craft or skill you possess. As always again, thank you for your continued support of d-mars.com. When you support d-mars.com, you are supporting more than just our company; you are supporting the communities in which we live and work. Working together, we can succeed in making positive things happen.
SENIOR ACCOUNT EXECUTIVES C.T. Foster Eric D. Goodwine Tiffany Black
CONTENTS
PHOTOGRAPHY
More than 400 Welding Students Test for Certification at Industrial Welding Academy............................................................ 4
L.C. Poullard Grady Carter Tony Gaines
Grooves of Houston: More than a Nightclub............................................................................................................................................. 6 Texas Black Expo Juneteenth Celebration Offers Action-Packed Events for Everyone................................................................ 8
MULTIMEDIA DIRECTOR Andrea Hennekes
Organization Serves as Resource for STEM Professionals and Burgeoning STEM Grads...........................................................10 Becoming an Expert Brand: How to Make Your Brand an Authority................................................................................................. 12
LAYOUT & GRAPHIC DESIGNER
Making the “American Dream” Your Reality.............................................................................................................................................. 14
Angel Rosa
“Trust Willie…Who?”..........................................................................................................................................................................................16
DISTRIBUTION
Motivational Moment with JW – Mastering Your Craft..........................................................................................................................18
Booker T. Davis, Jr. Rockie Hayden
It’s all in the Accessories with The Choosey Dresser...........................................................................................................................20
CONTRIBUTING WRITERS
In the Business Community…....................................................................................................................................................................... 22
Valerie Jones
Lead and Grow Your Career: 3 Strategies to Set Yourself Apart as the Go-To Person................................................................ 21 Leonard James, III Named as New President of Greater Houston Black Chamber...................................................................... 23
Rachel Wilson Thibodeaux
Ask Mr. Laws: Professional Advice for Dog Owners.............................................................................................................................. 23
Mikal Powers
Did You Know.................................................................................................................................................................................................... 24
Noel Pinnock
Old Folks Saying…............................................................................................................................................................................................ 24
Jarrod Wilkins Thecia Jenkins Greg Laws
Are you Ready to Take Your Business to the Next Level? 499.99
MR. D-MARS
Presents
Tip of the Month
“Surround yourself with people who are smarter than you.” – Russell Simmons
.99 2991year
BLACK PAGES ONLINE BUSINESS DIRECTORY What this means to you,
The Business Owner: • The ability to stimulate money in our communities • Publicity at an affordable price • The professionalism it provides to black-owned businesses
It’s time we put our future finances into our own HANDS! We must encourage members to patronize black-owned businesses to further expand the economic power of African American merchants and the households that support them.
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May 2014
Elected officials and welding industry leaders had an opportunity to address the more than 400 student welders who participated in the Student Welder Certification Day at the Industrial Welding Academy.
More than 400 Welding Students Test for Certification at Industrial Welding Academy By Valerie Jones
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Associate Editor
ducation is the foundation for success in any industry. But education alone is not enough. People also need opportunities and the proper guidance. The leaders and staff of the Industrial Welding Academy (IWA) understand this and have made tremendous efforts to provide opportunities and guidance to its students. IWA, along with the American Welding Society (AWS), hosted the seventh annual Student Welder Certification Day, in which any individual enrolled in a welding program can earn certification on two different welding processes free of charge. Students who passed the test were given a Welder Performance Qualification Record (certification) written and
stamped by a Certified Welding Inspector. The AWS, established in 1919, is made up of 22,000 volunteers. The organization’s main focus is to help promote and advance the science of welding worldwide. The foundation gives out more than $700,000 a year in scholarships. In Houston, the organization gives out in excess of $4,000 in endowed scholarships. Forty students participated in the first year for the Student Welder Certification Day. This year, 600 students participated – 400 whom tested at IWA. Several elected officials, business owners and notable attendees were present to show their support of IWA Founder and CEO Andre Horn and discuss the importance of the background-friendly career of welding as it relates to the Houston oil and gas economy. “Texas leads the nation in the number of jobs, partly because of the large demand in oil and gas,” said State Representative Ron Reynolds as he addressed the crowd
Cy-Fair High School welding instructor Michael Griffin helps some of the students at the Welding Certification Day. Griffin is a graduate of Industrial Welding Academy and has been welding over two years.
of students taking their certification testing. “There is a tremendous opportunity for you. I am proud of [Mr. Horn], [his] staff and wife for having the vision and fortitude to make this happen.” The IWA is dedicated to placing students on the path to not just a job, but a career. By addressing the shortage of skilled workers in welding and imparting the value of integrity and discipline upon students, Horn and IWA are dedicated to the betterment of the Houston community. Horn makes it clear: it’s not just him; everything is done as a team. “I truly feel that we are making a difference. The passion and fire we light under these students, whether they’re out of high school or been in the work industry for years,” said Harry Watson, head of job and business development for IWA. “We put a fire in their belly to get motivated to get out there. Seventy-five to 80% of them are working before they leave here. We coach and
Welding student Clarissa Martinez of Dekaney High School (left) gets some help from her welding instructor Dot Reuter. Martinez is one of two girls in her welding class at Dekaney. Reuter is able to relate to Martinez because she was also in the minority being a female welder in school.
Experience Our World of Advertising Marketing, Media and Communication
May 2014
Pictured (l-r): American Welding Society Vice President John Bray, Pasadena High School student Jesus Adame and IWA President Andre Horn. Adame received top honors in the State of Texas and will represent Texas in the SkillsUSA national welding competition in Kansas City.
tell our students, ‘Even if you’ve been incarcerated, don’t look back. If you look back, you’ll never go forward.’ We are here to serve the general public. We have a great vision and it’s coming to fruition.” Training programs at IWA are anywhere from six to 18week courses. At IWA, it doesn’t matter what your past or background is…if students are willing to put forth the effort and do the work, their lives can change dramatically. “I’ve traveled around and seen welding programs all over the State of Texas and on the Gulf Coast, and I’ve never seen students get job-ready as fast as they do here at the Industrial Welding Academy,” said Dan Jones, IWA operations manager. “Every welder when they go work for a welding job, if it’s a legitimate and professional organization, has to perform a welding test to show their skill. It’s not a written test on their knowledge, they have to prove that they can make a sound and integrity weld and they have to do it by the governing codes/standards.” IWA is looking to forge partnerships with local schools and organizations to help encourage and provide opportunities to individuals who may have veered off course in their lives. Welding is a wonderful second-chance career which can provide a sizeable income.
“Sheriff Adrian Garcia is very committed to giving people a second chance. We have a robust inmate education program at HCSO. We try to give people other alternatives once they get out and offer them give them opportunities for gainful employment when they are released to help them from re-offending,” said John Martin, HCSO Captain. “It’s important to partner with businesses to get people jobs, especially prior offenders. Everybody expects that once somebody gets out of jail or prison, they should become productive members of society, but if nobody gives them a job, how are they supposed to do that? So it’s important that we give them an opportunity to show them what they can accomplish once they get out.” The IWA is fully dedicated to helping people get on the right path. “About 50% of our students come through the workforce [through the Workforce Investment Act] and 50% pay out of pocket,” said Horn. “We would like for it to be 80/20 with 80% coming from the workforce and 20% paying out of pocket. Our goal is to have any individual leave the Industrial Welding Academy with a 0 balance. You don’t have an overhead when you leave the program.”
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May 2014
Grooves of Houston: More than a Nightclub By Valerie Jones Associate Editor
W
ith its near Downtown/ Midtown/ Third Ward location, Grooves of Houston, a building which formerly housed Drexler BBQ, is a staple in Houston. It has become quite a popular spot for Houston patrons…just don’t call it a nightclub. “Although we offer night life, I try to steer away from calling Grooves a nightclub. It’s an event venue,” said Felicia Drake, Grooves owner. “Although a big part of our operation is at night, the space can be rented out for numerous types of events.” Drake, who has owned Grooves for three years now, oversees all higher operations and ensures everything is running smoothly. Though she found it difficult at the beginning because it was an industry she knew nothing about, Drake was able to learn on the go. She doesn’t do it by herself though. She has an awesome team of family members who help run the show. “My family is heavily involved in the business,” Drake said. “My cousin is operations manager, my aunt – who was a 30-year ExxonMobil executive – is the kitchen manager, my uncle is the bar
MR. D-MARS is pictured with Grooves of Houston owner Felicia Drake.
manager, another uncle does photography for me and my 18-year-old son also works for me on the floor staff. My son is an aspiring DJ so he’s fortunate to be able to apprentice with some of the top DJs in Houston.” Drake has been an entrepreneur for more than 15 years and had her own marketing firm before taking over ownership of Grooves. She’s already started implementing new features to the venue, one being changing operation from two days a week to five days a week. This includes addition of Supper Club Saturday
– which features live entertainment and dinner – and Sunday brunch. “I am most excited about our Sunday brunch. Any demographic is welcome and it’s family-friendly. I think the city of Houston will really appreciate it,” Drake said. “We offer live jazz and an extensive menu of more than 26 items. I have a specialty dish I make myself, which is crème brulee French toast casserole. I also make the banana pudding.” The journey for Drake as owner of Grooves hasn’t been all smooth sailing. She’s admitted to having to deal with bul-
lying, lawsuits, and people trying to take her business from her. “I am very easygoing and friendly so that gives people the impression that I am a pushover and that they can take advantage of me. However, they find out very quickly that that is not the case,” she said. “Being a woman in a male-dominated industry can be hard. You will be tested.” The best piece of advice Drake can give to someone wanting to start their own business: get with people you trust and don’t trust everybody. Also, try to gain as much knowledge and understanding of the business that you can. Regardless of the trials and adversity she’s encountered, Drake truly loves what she does and gets the most enjoyment out of interacting with Grooves’ customers. “People know that when they come to Grooves, they have a friend,” she said. “People meet me and they think, ‘I’ve known this woman forever.’ I’m just a cool person who loves to talk and interact with people.” For Drake, this is just the beginning. She has big plans for the future of Grooves. “We’ve tried to revitalize, rebrand and rebuild Grooves. We have a lot of work to do,” she said. “People in this area know Grooves, but we don’t just want people to know Grooves, we want to offer the city a venue where people can come and enjoy themselves – old, young, any ethnicity – we want to build on that.”
1Whichever comes first. For full details on BMW Ultimate Service® visit bmwusa.com/ultimateservice. ©2013 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks.
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May 2014
Experience Our World of Advertising Marketing, Media and Communication
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May 2014
Texas Black Expo Juneteenth Celebration Offers Action-Packed Events for Everyone
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ore than 25,000 expected at the events June 19 – 22 in Houston; Celebration includes an all-star
list of celebrity guests There’s something for everyone at the 11th annual Texas Black Expo Juneteenth Summer Celebration. Events take place June 19 – 22 at multiple venues in the downtown Houston area, including House of Blues, George R. Brown Convention Center, and Discovery Green. Texas Black Expo is the largest AfricanAmerican empowerment festival in the state, attracting more than 25,000 attendees and more than 250 businesses to the Houston area. The 11th annual Expo will be chaired by Texas State Representative, District 139, Sylvester Turner. From business empowerment workshops and a professional networking reception, to concerts featuring hot celebrities and an interactive health and wellness exposition, Texas Black Expo (#TBE2014) promises to provide information, cultural awareness, and nonstop fun for the entire family, youngest to oldest. “The Expo has become the largest African-American festival in the state because we continue to deliver beneficial programs and engaging events to the citizens of Texas,” said Jerome Love, president, Texas Black Expo. “This is the most extraordinary line-up we’ve had since we were founded 11 years ago. I know all Expo attendees will learn from and enjoy the impressive list of entertainers and notable business leaders.” To kick off the weekend of fun, Texas Black Expo brings you the ultimate party experience. TBE takes over the House of Blues with the “Black Friday” party on June 20, from 8pm to 2am. Revelers will kick it with celebrity hosts and DJs who will keep the party going all night long. Nine-time Grammy-nominated R&B singer/songwriter/producer Tank will host the epic bash as world-renowned, crowd-rocking DJs Kid Capri and Biz Markie keep the turntables blazing. “From connecting with my loyal fans in an intimate setting, to jamming to non-stop beats from two of the world’s most eminent DJs, I am ready to kick-off Texas Black Expo with an unforgettable night,” said Tank. ‘Black Friday’ is an exclusive event. A limited number of tickets are available at texasblackexpo.com/events for $30. Music enthusiasts and social tastemakers, ages 21 and older, should prepare for a heart-pounding party experience. “I’m going to rock at 110 percent, that’s the only way I do it,” said Kid Capri. “I want everybody feeling the energy and feeling the music, non-stop, from beginning to end.” Biz Markie added, “I’ll be doing more than just spinning Black Friday.
I’m bringing a larger-than-life experience with banging beats that’ll rattle the building.” Also as part of the Expo, Tom Joyner, host of the “Tom Joyner Morning Show,” will broadcast his syndicated radio show live from Houston, Friday, June 20. In addition, Joyner will host several Expo events throughout the weekend. Jeff Hoffman, successful entrepreneur and founder of Priceline.com, will also be a part of the action-packed weekend. Hoffman will provide business advice and in-
sight to entrepreneurs from across Texas at the “Coffee and Conversation” breakfast on Friday, June 20. The weekend of events will also include a corporate luncheon with Senator Wendy Davis, Texas gubernatorial candidate. “I am honored to speak before Texas Black Expo, an organization dedicated to strengthening Texas business and improving the lives of Texans,” said Senator Wendy Davis. “Whether it’s making sure Texas children have access to a 21st century education or making sure fami-
lies are paid equally for the same work, I will fight for all Texans as your next governor.” “TBE isn’t focused on politics; the priority is to empower everyone with positive messages, and powerful experience,” said Love. “Our corporate partners support the Expo because they are committed to helping Texas’ diverse communities thrive. Senator Davis is committed to Texas, and all Texans, and I know her luncheon keynote will resonate with luncheon attendees.” The fun and exciting weekend celebration will also feature an Old School Hip-Hip and R&B Outdoor Concert. MC Lyte, Grammy-nominated lyricist, along with legendary music sensations and actors Morris Day and the Time, will perform live at “Texas Black Expo OldSchool R&B Hip-Hop Concert,” Saturday, June 21, at 6pm at Discovery Green. Earlier Saturday, MC Lyte, syndicated radio personality Sybil Wilkes, and bestselling author ReShonda Tate Billingsley, as well as other prominent female personalities will lead “Diva Dialogue,” the Expo’s most popular panel discussion addressing hot topics of interest to women. “I can’t wait to rock the crowd in Houston, but being a part of Texas Black Expo is bigger than my performance,” said MC Lyte. “From my lyrics to my radio show to my philanthropic projects, I always strive to bring inspirational messages to make my fans feel good. Texas Black Expo also aims to empower others, and that’s why I am enthusiastic to be a part of the weekend events.” In addition to parties, concerts and business opportunities, the Expo will feature a bevy of other experiences at the trade show at the George R. Brown Convention Center, including surprise celebrity guests; the Naturalista Symposium where attendees can learn more about healthy hair regimens and styles; Diva Dialogue, a celebrity panel discussion featuring hot topics and issues important to women; as well as food demonstrations, health screenings, shopping and so much more. The trade show will take place Saturday, June 21, from 10am – 5pm, and Sunday, June 22, from 12 noon – 5pm. For more information, including a full schedule of events, visit www.texasblackexpo.com or @TexasBlackExpo on Twitter, Instagram, and Facebook. Texas Black Expo is a nonprofit organization with a mission to stimulate growth and development within urban communities by strengthening businesses, inspiring youth, and building better lives. Texas Black Expo hosts Texas’ largest African-American empowerment festival, which is consistently held to coincide with the Juneteenth holiday. Founded in 2003, the Expo has successfully touched more than 120,000 lives with business development programs, youth entrepreneurship initiatives, health and wellness expositions, and community events.
Experience Our World of Advertising Marketing, Media and Communication
May 2014
Experience Our World of Advertising Marketing, Media and Communication
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May 2014
Organization Serves as Resource for STEM Professionals and Burgeoning STEM Grads lent opportunities for members to network with professionals Associate Editor from various technology backgrounds and organizations. n a society that heavily • National BDPA Webinars relies on technology, – one-hour presentations where it’s no wonder that attendees have ability to submit jobs in this field are in questions to the speaker online high demand. Howand/or ask questions via phone. ever, many believe Programs are based on three the United States is losing its principles: competitive edge in math and 1. Learn – Acquire knowlscience, compared to the rest edge and develop your skills. of the world. Statistics show — Craig Brown, Learn a new professional and/or that the percentage of African Americans earning Science, BDPA National President technical skill to apply toward your current career or to land a Technology, Engineering and new position or promotion. Math (STEM) degrees has 2. Grow – Leverage your dropped. Further, there is a knowledge and skills while far fewer number of African gaining experience to advance American women enrolled in your career. Apply academic STEM fields. knowledge to ‘real world’ scenarWorking to address this disios/experiences; fine tune your parity are organizations such as academic skills with experience. the National Black Data Pro3. Achieve – Redirect your cessing Associates (BDPA), a knowledge and skills to obtain nonprofit organization of proyour goals. Build upon your fessionals working in or having success and reputation by menan interest in the Computer toring successors, which will Science and Information Techlead to you elevating your skills nology fields. BDPA is the oldto the next level. est and one of the largest nonHouston is made up of more profit organizations that has a than 25 Fortune 500 Compadiversity focus on STEM with nies, with each major industry a particular focus on technolrepresented, which makes the ogy. city ripe for skilled STEM grad“Our aim is to mentor and uates. develop minority youth from “Technology is the primary the ‘Classroom to the Boardmeans to which these organizaroom,’” said Craig Brown, tions utilize to stay competitive BDPA National President. within their respective markets,” “Black STEM graduate stuBrown said. “With this said, dents have access to resources there are thousands of open and organizations that are tartechnology jobs across many of geted toward them.” these companies on a regular baBDPA’s Houston chapter is Pictured (l-r) are Aaron Ardoin, BDPA Houston Chapter President; Amanda J. Henry, M.S., BDPA Houston sis.” involved in several initiatives to The IT industry is one of the help achieve its mission. They Chapter Vice President Member Services; and Dr. Craig Brown, BDPA National President. fastest-growing industries in include: many areas, such as new startInformation • Student According to Brown, some of the “hot jobs” ups, innovative changes, invenTechnology Education & tions and technology jobs. Scholarship (SITES) Program for IT professionals in Houston are: “Within each of these areas, – for high school members; a the African American represen• Trading Systems Analyst series of hands-on training, tation is of the smallest percomputer camps and mentor• Big Data Architects centage represented. Years of ing that culminates with select research by BDPA and other teams traveling to the National • Open Source Systems Analyst reputable research firms show High School Computer Com• Technical Project Managers that the lack of African Ameripetition held in conjunction can participation within this with the national conference. • Data Warehouse Architects area is largely due to a lack of Students from across the coun• Database, Systems and Network Administrators knowledge about the industry try match IT skills and comand the career options that can pete for college scholarships. • SAP and Oracle Technical/Functional Administrators be pursued,” Brown said. “The • College Student Internother most disturbing statistic is ship Program – partners cor• .NET Developers the increasing percentage of failporate sponsors with college • Java Developers ing African American students members majoring in STEMtaking the State Assessment Exrelated curriculum. Academic ams. The area of most concern is courses are combined with • Monthly Meetings – feature C-Level execuscience and math.” practical, on-the-job experience to help college It’s Brown’s as well as the BDPA’s hope that the orstudents prepare for immediate employment and tives from top Fortune 500 companies, successful advancement. Students can also participate in the technology entrepreneurs and technology talent ganization and its programs will help create a soluCollege Mentoring Program for assistance in career acquisition professionals. Monthly meetings and tion and develop a more marketable African Ameriother social and community activities provide excel- can workforce for potential employers. development.
By Valerie Jones
I
“Our aim is to mentor and develop minority youth from the ‘Classroom to the Boardroom.”
Experience Our World of Advertising Marketing, Media and Communication
May 2014
Experience Our World of Advertising Marketing, Media and Communication
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May 2014
Becoming an Expert Brand: How to Make Your Brand an Authority
By Rachel Wilson Thibodeaux
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Contributing Writer
pple, Nike, Amazon, Oprah. What do these brands have in common, besides being iconic? I am so glad you asked. They are all considered experts in their respective industries (i.e. Apple – innovation in technology, Nike – athletic footwear and apparel, Amazon – online retail, and the brand known as Oprah actually overlaps two industries – media and personal development.) If you doubt these are, in fact, expert brands, consider this: Nike commands almost half its industry’s market share at 47% (as of March 2014). Amazon has become “the Walmart” of online retail, particularly online book sales. Apple’s release of new products and the pandemonium that comes with it (long lines as people camp out at Apple stores for hours to be the first to get the newest iPhone) has become a normal occurrence. And Oprah has helped a number of others establish their own expert status such as Dr. Phil McGraw, Rachel Ray, and Nate Berkus. Only an expert brand can help create other expert brands.
If you want your brand to be considered an authority, here are four ways to do so: 1. Understand the best brands – those considered as experts – have personalities. Whether we’re talking about a brand for an individual or a brand for a business (and any other organization), that brand must have a personal element. Obviously, there are people behind business brands. The brand is created as a result of the vision, values, and strategy of people. Apple’s awesome brand is rooted in the late co-founder Steve Jobs’ brand. Do not overthink branding. People get confused about personal branding vs. business branding. Ultimately, the two are intertwined. If you’re looking to establish a memorable brand for your business or another group, start with your brand as a leader. What you envision and what you want to be known for personally should translate into your brand. The core message of my company SWAG Strategy Solutions is the importance of identifying, clarifying, and personifying your dynamic brand, based on your “SWAG Factor.” Who else is a better expert on the brand you want to have than you? 2. Know that expertise is not enough. Yes, being an expert is about having expertise. Duh. Everyone knows that, right? It has to go beyond that though. Colleges, universities, think tanks, etc. are filled with very intelligent people who have expertise in a particular area (in some cases, more than one area). However, if you cannot really connect with your target audience, you will make no impact on anyone. To be an expert brand, you must be able to effectively communicate. Your brand must resonate
with people. It should evoke an emotional reaction in people. When people believe you have walked in their shoes (and/or that you genuinely care about the shoes they’re walking in), they are more likely to see your brand as an authority on their particular situation/problem. Oprah’s brand is as powerful as it is for several reasons, but perhaps the most important reason is her ability to connect with people and make them believe she really wants them to live their “best life.” 3. Have a branding strategy. Another reason branding is often confusing is that it’s perceived as too broad. It is a term tossed around a lot these days, but what does it really mean TO YOU. Branding goes far beyond just business cards, websites, and brochures. Those items help promote your brand. They are not the actual brand! There should be a strategy in place for your brand. Once you establish the vision for your brand, you need to position your brand. Will you position your brand as a leader based on target audience or based on scarcity? These are just a few ways to position your brand. What do you most want your brand to accomplish? I believe in helping clients create brands that work as hard as they do. That means they also make a difference. That requires a strategic plan. Too many people just throw brand ideas against a wall and hope one sticks. Your brand will not reach expert status with that approach. 4. Embrace expert status (but do not take yourself too seriously). It is hard for some people to accept their expert status. They apologize for it. They feel awkward about it. They try to diminish it.
This is especially an issue for women. Often, we think we will be seen as pompous or arrogant. That is a perception we’re not typically comfortable with. However, if you really want to be seen as an expert, behave as an expert – with confidence and focused on the positive change your expert brand can bring about in others. That does not have to look like arrogance. Jeff Bezos, the founder of Amazon, does not come across as pompous. Some would say he’s a bit geeky (he does tend to laugh at himself, something I can certainly appreciate). He comes across as an expert on creating crazy successful businesses online, particularly using innovative methods to do so. As I alluded to before, though, Bezos does not take himself too seriously. Once you start drinking your own expert Kool-Aid, you will begin to lose your edge. You also will not be as relatable which will put you on a road to branding death. Realize you can always learn more, be more strategic, have more of an impact, and make your brand better. Rachel Wilson Thibodeaux, also known as the SWAG Strategist & Leverage Your Brand Coach, is Founder and President of SWAG Strategy Solutions. SSS offers business coaching, training and development to women entrepreneurs, sales professionals, and leaders, particularly in the financial services industry. Rachel is the author of the forthcoming book, “How 30 Powerful Women Built Fierce Brands: Identify, Clarify, & Personify Your SWAG Factor.” Contact SWAG Strategy Solutions at info@swagstrategy.com or 281-891-3363 to schedule a complimentary Strategy Coaching Session.
Experience Our World of Advertising Marketing, Media and Communication
May 2014
Experience Our World of Advertising Marketing, Media and Communication
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May 2014
Making the “American Dream” Your Reality
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By Mikal Powers Contributing Writer
he definition of the “American Dream” has shifted throughout the years. While people are still hungry for the house with a white picket fence, for many Americans, this dream also includes starting their own business. With more and more people embracing the entrepreneurial spirit, the question becomes, ‘what role does education play in this process?’ We have all heard the success stories of people who have parlayed a great idea into a thriving business – it always sounds so easy. But ask anyone who has ventured down this path, and they will tell you that the idea is only the tip of the iceberg. You need to possess a great deal of business intelligence, which, for the majority of us, is not something that comes natural. However, it is acquired through continuing education and perhaps an MBA program, for example. Pursuing an MBA is more than just the standard classroom environment. In addition to coursework and standard
learning goals, an MBA program prepares students to recognize and solve problems systematically to make better business decisions, to evaluate risks and develop plans to lessen or eliminate the impact, and to integrate knowledge and reach decisions with incomplete or limited information. These are all critical skills to possess for people wanting to build their own business and for those who may be looking to advance their career in business. Additionally, an MBA allows professionals to grow exponentially, thus making them more valuable. By mastering how businesses are administered, one can make the best decisions for their own business or an organization as well as all internal/external stakeholders. Entrepreneurship plays a vital role in the free enterprise system and the
American economy. And, without equipped entrepreneurs to create these businesses, the economy can quickly become unstable. Therefore, without a doubt, MBA programs are geared towards equipping the business leaders and entrepreneurs of tomorrow with the knowledge on how to adapt and prepare for changes in the economy. The classroom continues to evolve to closely mirror the workplace and the skills the market demands – essentially bridging the gap between theory and practice. Students need universities to provide higher education with curriculum calibrated for today’s market. That university exists today: University of Phoenix prides itself in the fact that faculty members are employed in the industries in which they teach, providing our students with a tremen-
dous amount of perspective on today’s professional world and the application of principles learned in the classroom. The University is prepared to help its students succeed by providing a relevant support structure to help make the student’s American Dream become a reality. Mikal Powers is campus director at University of Phoenix Houston Campus overseeing campus operations. Powers earned a bachelor’s degree in business management and a master’s degree in business administration from University of Phoenix. He spent five years as a Helicopter Search and Rescue Swimmer and Operations Petty Officer in the U.S. Navy. After earning his degree, Powers attended the U.S. Coast Guard Academy and became a reserve officer for South Texas where he is committed to keeping communities safe and assisting residents in need.
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I
“Trust Willie…Who?” By Noel Pinnock Contributing Writer
have learned that trust is the single most important factor in building personal and professional relationships. Trust is that stickiness that binds people together. Trust implies accountability, predictability, and reliability. More than anything else, followers want to believe in and trust their leaders. They want to be able to say, “Someday I want to be like him or her.” People first must believe in you before they will follow your leadership. Trust must be built day by day. It calls for consistency. Some of the ways a leader can betray trust include breaking promises, gossiping, withholding information, and being two-faced. These actions destroy the environment of trust necessary for the growth of potential leaders and growing leaders. It is sad that many of the people who can, can’t, and those who will won’t put their trust in the ever-changing environments we live in. We fail to trust
each other and help each other prosper in this global society. The remaining words in this article are not of my own. So, decide for yourselves the merit of this discussion. Willie Lynch is recorded: “Gentlemen. I greet you here on the bank of the James River in the year of our Lord one thousand seven hundred and twelve. First, I shall thank you, the gentlemen of the Colony of Virginia, for bringing me here. I am here to help you solve some of your problems with slaves. Your invitation reached me on my modest plantation in the West Indies, where I have experimented with some of the newest, and still the oldest, methods for control of slaves. Ancient Rome would envy us if my program is implemented. As our boat sailed south on the James River, named for our illustrious King, whose version of the Bible we cherish, I saw enough to know that
your problem is not unique. While Rome used cords of wood as crosses for standing human bodies along its highways in great numbers, you are here using the tree and the rope on occasions. I caught the whiff of a dead slave hanging from a tree, a couple miles back. You are not only losing valuable stock by hangings, you are having uprisings, slaves are running away, your crops are sometimes left in the fields too long for maximum profit, you suffer occasional fires, your animals are killed. Gentlemen, you know what your problems are; I do not need to elaborate. I am not here to enumerate your problems, I am here to introduce you to a method of solving them. In my bag here, I HAVE A FULL PROOF METHOD FOR CONTROLLING YOUR BLACK SLAVES. I guarantee every one of you that, if installed correctly, IT WILL CONTROL THE SLAVES FOR AT LEAST 300 HUNDREDS YEARS. My method is simple. Any member of your
family or your overseer can use it. I HAVE OUTLINED A NUMBER OF DIFFERENCES AMONG THE SLAVES; AND I TAKE THESE DIFFERENCES AND MAKE THEM BIGGER. I USE FEAR, DISTRUST AND ENVY FOR CONTROL PURPOSES. These methods have worked on my modest plantation in the West Indies and it will work throughout the South. Take this simple little list of differences and think about them. On top of my list is “AGE,” but it’s there only because it starts with an “a.” The second is “COLOR” or shade. There is INTELLIGENCE, SIZE, SEX, SIZES OF PLANTATIONS, STATUS on plantations, ATTITUDE of owners, whether the slaves live in the valley, on a hill, East, West, North, South, have fine hair, course hair, or is tall or short. Now that you have a list of differences, I shall give you an outline of action, but before that, I shall assure you that DISTRUST IS STRONGER THAN TRUST AND ENVY STRONGER THAN ADULATION, RESPECT OR ADMIRATION. The Black slaves after receiving this indoctrination shall carry on and will become self-refueling and self-generating for HUNDREDS of years, maybe THOUSANDS. Don’t forget, you must pitch the OLD black male vs. the YOUNG black male, and the YOUNG black male against the OLD black male.” #getatit! www.noelpinnock.com
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Motivational Moment with JW
Mastering Your Craft By Jarrod Wilkins
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Contributing Writer
hat does it take for a person to become a master at their craft? According to New York Times bestselling author Malcolm Gladwell and his book “Outliers,” the answer would be 10,000 hours. I couldn’t agree more; in fact, not only have I experienced this in my life as an entrepreneur and professional speaker, I have also studied the autobiographies of many great men and women who have become examples of mastery for the entire world to see. The reality of mastery is that it takes time, effort, sacrifice, commitment and an unshakable belief. Notice I didn’t say to do your best; the truth is sometimes your best is never enough – you must do what is required. When you study all of the great people we would consider as masters no matter what field they have chosen, you will identify all of them have paid the full price of 10,000 or more to command and demand your attention, respect and hard-earned dollars. That’s what mastery demands. A mentor of mine asked me a long time ago a very thought-provoking question: “When the name Michael Jordan is mentioned what comes to mind?” I said, “Great basketball player.” Then he asked, “When the name Tiger Woods is mentioned what comes
to mind?” I responded, “Great Golfer.” He asked, “When I mention the name Oprah Winfrey, what comes to mind?” I said, “Media tycoon.” Finally he asked, “When your name is mentioned, Jarrod, what comes to mind?” I paused and started to think. Then he said, “If your name is not synonymous with what you do, you have not mastered your craft yet.” I took that advice and decided to dedicate my life to mastering my craft! I am very passionate about teaching others the principles, strategies and techniques that I have studied, practiced and taught so they can do the same. One of the keys to mastery is discovering your Purpose. I believe it is the master key that will allow you to dig down deep when times get hard, and you don’t feel like doing anything related to improving upon or mastering your craft. Purpose means original intent, so ask yourself – “why were you created? What is it that you are called to do on this planet? Why did you show up during this lifetime?” There are more than seven billion people on Earth, and none of us have identical fingerprints or footprints. One of the principles I teach is that it is impossible to leave your footprint on the earth if you continue to walk in everyone else’s. Everyone has a unique reason for “being,” so mastery must begin with your purpose – your original intent for being born. After you have discovered your purpose it will shape your convictions, which will birth your vision and ignite your passion, allowing you to inspire others and increase your influence. In time you will become a leader who has mastered their craft. We must all realize one thing: Greatness never goes on sale; you must pay the full price – upfront – to become a master at anything. No matter where you are in your 10,000-hour journey, stay clocked in.
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It’s All in the Accessories with The Choosey Dresser By Valerie Jones
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Associate Editor
ashion is probably one of the most essential areas in which people can express their unique and individual styles. The founders of The Choosey Dresser, an online boutique that sells accessories, completely understands this. The Choosey Dresser is the brainchild of three women – all from diverse backgrounds. The three founders are Cherrice Lander and Darsha Kendrick – both whom have extensive backgrounds in accounting, marketing and business – and Charita McGee, who has worked with the fashion industry for more than 16 years as a hairstylist, makeup artist and consultant. McGee’s experience includes fashion styling, runway shows and print ads. What began as just a vision several years ago became an official brand in 2013 hosting products for men and women who desire to enhance their wardrobe. The Choosey Dresser appreciates the support it’s received from other small businesses around the city and has enjoyed building business relationships in Houston and uses every opportunity to “pay it forward.” The Choosey Dresser founders spoke with d-mars. com about the items they sell, the fashion industry in Houston and what sets them apart from other online boutiques. d-mars.com: Explain to me your passion for fashion. TCD: Fashion is ultimately one of the first ways we communicate with others around us. Through fashion, we are able to reveal to others unspoken details of who we are. This is an ever-growing industry with
“We believe in sowing seeds into others just as seeds have been sown into our business.” – The Choosey Dresser limitless possibilities. You can make any statement with the way you dress. The right style has the ability to accentuate a person’s inner beauty and encourage their self-esteem. Fashion is about what you make it. We love fashion’s ability to uplift a person’s spirit. d-mars.com: Why did you all decide to sell accessories rather than clothing? TCD: The Choosey Dresser believes it is the accessory that defines the style. While adorning our own ensembles, we each noticed a need for more alluring pieces in the market that were uncommon, yet affordable.
d-mars.com: What are your thoughts on the fashion industry, specifically in the Houston area? TCD: Houston offers an abundance of diversity as it relates to fashion. With so many varying nationalities and cultures in the city, any fashion-based business has the potential to find and/or create their niche. d-mars.com: What makes The Choosey Dresser stand apart from other online boutiques? TCD: Our boutique is different because we create an experience for every customer that inspires them to expand their ideas of style. Our focus is on timeless, eclectic pieces that can transition from one occasion to the next. If you see any items you are interested in purchasing, don’t wait. Our brand is purposed as being unique; therefore, we do not make it a habit to restock common items. Our Choosey Dressers relish in knowing their items will not be seen on many other people, but desired by many. d-mars.com: Aside from online, how can people see/purchase your merchandise? TCD: Aside from our website thechooseydresser. com, customers can contact us through social networking outlets such as Facebook, Instagram or Twitter. In addition to purchasing online, customers can find The Choosey Dresser at a variety of trunk shows and expos throughout Texas and Louisiana. d-mars.com: What are your future plans for the company? TCD: In the near future, we plan to take The Choosey Dresser across the country offering our unique styles and designs to a broader audience. We plan to expand our business to a signature line of accessories and personal finishing touches. We are currently in search of a storefront for the business from which we will also offer styling services in addition to wardrobe refreshing.
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May 2014
Lead and Grow Your Career: 3 Strategies to Set Yourself Apart as the Go-To Person “Leadership and learning are indispensable to one another.”
By Thecia Jenkins Contributing Writer
When you read the following, what comes to mind? Oprah McDonald’s T. D. Jakes Beyonce Les Brown
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– John F. Kennedy
ost likely you think of individuals or companies that have set the benchmark in the area of personal development, fast food, spiritual empowerment, entertainment and motivational speaking. They are experts in their fields; they are the ones that others are watching
and emulating to find answers to their biggest ache. So here is the million dollar question, when someone says your name or the name of your business, what comes to mind? As a professional or business owner, you are challenged to set yourself apart by what you know. Your knowledge is the hammer to someone’s loose nail on their deck and based on how well you are able to hammer the nail into place and take
away the creaks, which will determine if you will be called back or referred to as the “person who knows how to drive the nail into place.” Do you know how to solve problems? Do you possess the knowledge? You can become the leader in your chosen field by continuously learning, teaching and collaborating. Leaders Always Learn. According to the Huffington Post, in 2013, 28 percent
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of Americans had not read one book. To become known as the go-to person, reading is essential. Whatever your chosen field is, take the time to identify at least 10 to 20 books to read this year that give you the extra edge over your competition and your clientele; remember they are seeking you out to take away their biggest ache. Also actively engage in online learning, seminars and workshops. Be the Teacher. Another great strategy to set yourself apart is to teach. Contact your local community colleges or universities and seek the requirements to teach in your area of specialty or host your own seminars throughout the year. People will begin to seek you out based on your visibility and you will definitely master your craft because you are at the head of the class. Collaboration Is Key. Finally, be willing to identify those who have more or different knowledge than you and provide them as referrals to your clients. Why would you do that? When you are willing to identify and utilize the knowledge of others, the law of reciprocity comes into effect. They will in turn also use you as a resource go-to person. Move forward, lead and learn; and become the master of your game!
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May 2014
In the Business Community…
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We’re proud to introduce Cesar Maldonado, Ph.D., P.E., PMP, as the new Chancellor of Houston Community College. Dr. Maldonado brings 30 years of business experience, a strong academic pedigree, and the leadership skills to take us where our community needs us to be, both today and into the future. Welcome to a new day at HCC.
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Leonard James, III Named as New President of Greater Houston Black Chamber
By Valerie Jones
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Associate Editor
ince 1935, the Greater Houston Black Chamber (GHBC), formerly the Houston Citizens Chamber of Commerce, has served as an advocate for African American business owners and professionals in the Houston area. The organization now has a new leader. Leonard James, III has been named as the GHBC’s new president. A native of Tuscumbia, Ala., James comes to the GHBC from his work as founder, CEO and chief strategist of the J3 Advisory Group – a Houston-based communications and relationship-building consulting firm. His corporate career includes a variety of assignments for Exxon Mobil Corporation, from which he retired after 38 years. James holds a Bachelor of Science in Statistics from the University of Alabama and an MBA from Louisiana State University. He has held key positions within numerous professional, civil and social organizations. “Mr. James experience, business acumen and service to the African American community made him a standout among our candidates,” said GHBC Board Chairperson Vernita Harris. “His work has been recognized on a local and national level by corporations and community organizations of the highest stature, and we are honored to have him at the helm of the Chamber.” James noted Houston is the home of the second oldest Black Chamber of Commerce in the U.S. – one of those rare breeds of organizations with roots extending deeper than the Civil Rights Movement. “Nationally, there have been few advocacy groups at the local level that have survived over the past seven plus decades of struggle and service to the African American business community,” James said. “I’m honored to take over the reins of GHBC and follow
in the footsteps of individuals such as J.E. Robinson, Jr., one of the founders of the Houston Negro Chamber of Commerce in 1935 and president from 1936-1937. I’m equally honored to work with chairman Vernita Harris as we continue GHBC’s legacy of Access, Advocacy and Awareness created almost 80 years ago.”
Q&A with GHBC President Leonard James, III d-mars.com: Reflecting back to your background and experience, can you explain the importance of strong personal relationships in business? James: During various points in my professional career, I’ve been involved in creating a number of effective business relationships. One thing I learned in my almost 40 years of working in significant roles in corporate America and with nonprofits as well is that all business relationships are based on demonstrated competency and personal trust. Organizations and individuals alike tend to conduct business with people who they know will get the job done. d-mars.com: What is unique about your leadership that you will bring to the Chamber?
James: I’m at a point in my life where I’ve transitioned from “Success to Significance.” I’m extremely interested in roles where my efforts can make a lasting impact in the efforts of others. I call it my personal “E/I Quotient.” I view myself as a resultsoriented business leader who identifies and resolves opportunities for improving results. I have a proven track record of implementing processes and procedures as necessary to create operational/organizational success. d-mars.com: How do you plan on developing and reaching out to the younger business leaders in the Chamber? James: I’m a tireless advocate for inclusion and change management. A part of GHBC’s long-term success is dependent on ensuring that we not only continue the pipeline of entrepreneurs in general, but that the pipeline is diverse in terms of ownership by the next generation of business professionals. One of GHBC’s specific programs to attract and develop young black professionals and entrepreneurs is our Houston Black Leadership Institute (HBLI). Participants are exposed to mentors and complete various comprehensive projects designed to promote business acumen, personal growth and community awareness. GHBC also offers various training classes for our members’ development. Non-members are charged a fee to participate. Our Upstart Track focuses on Business Planning and Funding for lesser experienced individuals launching a business. d-mars.com: Why is it important to maintain a diverse marketplace? Further, how can citizens help support local black businesses? James: Today, the U.S. is more culturally diverse than ever in our history. Marketplace diversity is important because it allows the creation of business opportunities which mirrors the changing demographics and allows serving consumer groups with a sensitivity to their respective culture(s). It’s
important for consumers, not only black consumers, to support black-owned businesses to create jobs and ensure economic sustainability. With black buying power on track to reach $1.2 trillion in 2015, it is somewhat disturbing that although African Americans are the largest consumers, we aren’t spending money with African American vendors and business owners. As black Houstonians, we should research Houston black-owned businesses to know the businesses and what services they provide. GHBC’s website is a source. As consumers, we should make supporting black-owned businesses a household priority. Consider “Buying Black” first. d-mars.com: What opportunities do you anticipate for the Greater Houston Black Chamber? James: I’m really excited about a number of upcoming opportunities for GHBC for economic sustainability and generational wealth creation within Houston’s African American business community. I mentioned earlier our Houston Black Leadership Institute to develop the next generation of leaders within Houston’s business community. We’ve started the process to identify and select the next class of participants. GHBC is a member of the Texas Association of African American Chambers of Commerce (TAAACC). June 19 I will be in Austin with other TAAACC representatives to participate in the announcement of the Black Entrepreneur Study conducted in conjunction with The University of Texas. On June 20, during the Texas Black Expo, GHBC will cohost a Business Empowerment Coffee and Conversation about how to start and manage a healthy, profitable business that thrives. Our 20th Annual Pinnacle Awards honoring excellence, tenacity and dedication of entrepreneurialism in the African American business community will be held Saturday, Oct. 11, 2014 at The Power Center.
Ask Mr. Laws: Professional Advice for Dog Owners
I
By Greg Laws Contributing Writer
n our initial article, we announced the “Ask Mr. Laws” column for dog owners who are experiencing problems with their pets. Since launching the series, I have heard from a number of readers with some interesting, yet solvable issues. Here are a few: My poodle Sam is sweet and loving with me, but tries to bite anyone that comes near me when I am holding him – even my friends and especially my boyfriend! Can
you stop him from biting my company? – Janet M. Janet, this sounds like a matter of “who’s the boss,” and in this instance, it’s Sam. He is exhibiting what’s called “possessive aggression,” which can also be seen when you approach a dog that is eating or has a toy. In Sam’s mind, you belong to him, and he does not plan on sharing you with anyone. Unfortunately, some people think that this behavior is cute, especially with small dogs like toy poodles and Chihuahuas. But it actually creates a potentially dangerous situation, especially when children or larger dogs are involved. The good news is that Sam’s behavior can be adjusted, and the right relationship established between you and your pet. I have a problem with controlling my dog’s barking, and my friend suggested that I purchase an e-collar. I’m not comfortable with shocking my dog. Are they
really safe? – Sandra C. An e-collar can be a very effective training aid. It can be used to elicit desired behaviors as well as inhibit undesirable ones. However, using it improperly can be detrimental to your dog. It is necessary to learn how to properly utilize the device before ever putting it on a dog. I would recommend having your dog evaluated by a professional to determine the most effective method to address your training needs.
TIP OF THE MONTH
When you decided to own a pet, you took on full responsibility for the animal’s health and well-being. That includes annual visits to the vet for deworming and up-to-date vaccinations, for both puppies and adults. Here are some facts that you may not know: • Parvo is one of the deadliest diseases your adult dog or puppy can con-
tract. A parvo vaccine is a must. • Dogs bitten by mosquitoes can contract heartworms, which can be deadly, if not treated. (Imagine your own heart interwoven with hundreds of worms that look like angel hair pasta!) A monthly heartworm preventive can ensure your dog’s heart health. • Dogs contract tapeworms by ingesting fleas when they bite themselves to alleviate the discomfort of the bites. The parasites rob your dog of its nutrition and inhibit growth. The south is noted for heavy concentrations of fleas and ticks, which love the warm weather. They can wreak havoc on you, your pet, and your carpets. So please utilize a safe and effective flea and tick deterrent to ensure your dog’s good health and comfort, as well as your own. If you have a problem with your dog, email Mr. Laws at greg@bullpendtc.com.
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May 2014
Did You Know?
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Photo Credit: RollingStone.com
ississippi-born “Muddy Waters” was considered the father of modern Chicago blues. Muddy Waters, born McKinley Morganfield, started playing the harmonica at age 13 and began playing guitar four years later. Learning under the talented guitarists of the MississippiDelta region, Muddy Waters mastered the region’s characteristic “bottleneck” style of guitar accompaniment in just one year. He moved to Chicago in 1943 and spearheaded the new sound of blues. His career flourished as he was signed to the label Chess Records and he owned the Chicago blues scene in the 1950s. Muddy Waters went on to have a successful career in music which was portrayed in the 2008 movie “Cadillac Records.” Muddy died in his sleep in 1983.
“Every shut eye ain’t sleep.”
Meaning Just because someone doesn’t mention something doesn’t mean that they are not aware.
Jamison and Cory are both hourly employees working for a manufacturing plant. While Jamison regularly clocks out for his breaks and lunches, Cory does not. Jamison warned Cory that management had begun cracking down on excessive overtime and that he should be careful with ‘riding the clock.’ Cory listened to Jamison’s concerns, but rather than begin clocking out for breaks and lunches, he took extended lunches and had coworkers clock him in before he returned. Cory was sure he had outsmarted all the managers because his time card would reflect breaks/lunches even when he was not there. When payday came around, Cory noticed his check was short. When he angrily approached his manager about it, the manager told Cory the company docked his pay every time he was late from lunch. Cory was shocked to learn that management knew of him taking extended breaks and lunches because they never said anything to him about it. But he learned a valuable lesson that day: Every shut eye ain’t sleep.
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