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PUBLISHER’S MESSAGE
As we wrap up the year 2024, d-mars.com is reflecting on Black excellence, legacy, resilience, and profound respect between two legendary families.
It’s been 50 years since legendary boxers Muhammad Ali and George Foreman went toe-totoe in the ring for the fight known as the “Rumble in the Jungle.” That moment in history was recently commemorated with a memorable press conference themed “Lineage, Legacy, and Love,” which highlighted the bout’s cultural and historical significance in addition to the renaming of the stadium where the fight took place.
Held in downtown Houston on Tuesday, Dec. 10, 2024, the red-carpet event brought together Ali and Foreman’s children, global leaders, dignitaries, and special guests to celebrate the lasting impact of both boxing legends, and the DRC. It
20,21
CONTENTS
“Don’t just do enough to get by; do enough to make a difference.”
— George Foreman
also marked the first time both families united to honor their fathers’ shared legacy in one of boxing’s most memorable moments. The “Rumble in the Jungle” is undeniably a benchmark for greatness in the boxing and sports worlds.
We are grateful for the legends who paved the way, not only in sports but in our everyday lives. Because of legends like Ali and Foreman, we are able to see what we can accomplish collectively as a community.
The d-mars.com team is thankful for your continued support throughout the years. We hope the new year is filled with much success and many accomplishments.
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04 BUSINESS
04 42% of Americans are Willing to Pay More to Support Small Businesses
04 Memorable Ways Businesses Can Give Back this Holiday Season
05 Want Happier Employees? New Research Says It’s Time To Get Personal
06 COMMUNITY
06 Gratitude and Growth: A Transformative Approach to the Holidays
19 Borris L. Miles Receives NBCSL’s Legislator of the Year Award 05 DID YOU KNOW? 05 Judith Jamison
EDUCATION & CAREER
07 Tips to Help Students Be Better Writers 07 How to Keep Kids’ Minds Active During the Holiday Break 10 Rise Of Virtual Pre-K: Why More Families Are Choosing Online Learning
10 6 Ways AI Can Help College Students Study Smarter And Learn More
11 3 Unexpected Ways Boredom Can Help Your Child’s Development
ENTREPRENEUR
11 Things Every Entrepreneur Should Do to Ensure a Successful Journey 24 FINANCE 24 52% of Americans Say There’s a Secret to Success 24 Set Your Financial Resolutions For 2025 12-17 HEALTH & WELLNESS
13 Tiffany Quinton’s Survivor Story and the Power of Education
14 Understanding Seasonal Affective Disorder (SAD): A Psychologist’s Perspective
16 What Older Adults Should Know This RSV Season
17 Texas Earns D in 2024 March of Dimes Report Card
18 Walking Pneumonia Cases Surge Nationwide, Impacting Children and African Americans Disproportionately
18 Study Uncovers Disparities in Post-Surgical Pain Management
05 OLD FOLKS SAYING
05 “A Smooth Sea Never Made a Skilled Mariner.”
26 REAL ESTATE
26 How to Maintain and Improve Your Plumbing this Winter
28 RECIPE OF THE MONTH
28 Sock it to Me Cake 29 TECHNOLOGY
29 3 Ways Small Businesses Can Use Technology This Holiday Season
29 7 Steps to Help Keep Your Business Cyber Safe This Holiday Season
30 TRAVEL
30 6 Tips for Safe Travels this Holiday Season
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COVER STORY
‘Rumble in the Jungle’: Ali, Foreman Families Unite to Celebrate 50th Anniversary of Iconic Fight
42% of Americans are Willing to Pay More to Support Small Businesses
The return or warranty policies at big chains offer financial peace of mind for many (49%), while shoppers are looking for electronics and appliances (92%) and sporting goods (81%) at national retailers.
mericans are evenly split on their shopping habits, shopping both big and small - 29% favor local or small businesses, while 29% prefer national retailers. Though price remains topof-mind for many shoppers (62%), speed is a major factor, too: 53% say they want to get an item as fast as possible, no matter where it comes from, according to a new study by Empower, a financial services company.
Shoppers appreciate the personalized customer service (36%), high-quality and craftsmanship (34%) and locally made products (56%) found at the stores in their neighborhood. Lower prices (85%), greater product variety (71%) and more flexible return policies/warranties (64%) motivate consumers to pick big-box retailers.
Key takeaways
• Best of both: 29% of Americans prefer big chains, 29% favor local small businesses; 82% of Americans say they shop at both big chains and small businesses for different items.
• 53% want to get items as fast as possible, no matter where they come from.
• Half of Americans say bigger chain stores offer convenience (56%) and more loyalty programs or rewards (51%).
• Three in five (61%) prefer to buy gifts from small businesses because they can find more unique and personal options.
• Eating at local restaurants (75%) and shopping for produce at local farmers’ markets (51%) are ways consumers support their local economies.
• Monthly spending at local small businesses averages $106, with Gen X ($113) and millennials ($110) splurging more.
Purchasing preferences
Economic pressures can play a role in where Americans are shopping around: 44% report purchasing items less at small businesses due to inflation. Three-quarters of spenders say they buy online from big box stores to get better deals.
Beyond price, six in 10 Americans prefer to purchase gifts for others at local shops because they can find more personal and unique options. Three-quarters support small businesses in their town by eating at local restaurants (non-chains) and shopping for produce at farmers’ markets (51%). Other local finds consumers are on the hunt for include books and media (51%) and home goods or decor (44%).
Memorable Ways Businesses Can Give Back this Holiday Season
Baby boomers (41%) and Gen X (31%) are more likely to prefer shopping locally, while millennials and Gen Z are more flexible - 42% and 46%, respectively, say they have no preference. Gen Xers spend the most per monthly average across both local and big chain stores, followed by millennials, while Gen Z and baby boomers report lower spending overall.
Average monthly spending at local small businesses, by generation:
• Gen X: $113 • Millennials: $110
• Gen Z: $96 • Baby Boomers: $88
Average monthly spending at big chain stores, by generation:
• Gen X: $379 • Millennials: $338
• Gen Z: $298 • Baby Boomers: $259
The appeal of small businesses
More than a third (35%) are willing to pay extra at a local store for a product they could also buy at a big chain. On average, consumers are comfortable paying up to $14 more, with 10% ready to spend over $30.
Convenience is another important factor, especially for younger generations. Over half of Gen Zers (56%) would shop “small” more often if faster shipping options were available.
Online platforms like Etsy have also gained traction. About half of Americans (51%), including 54% of both Gen Z and millennials, use these channels to support small businesses.
Additional reasons shoppers value small businesses include locally handcrafted products (56%), building relationships with owners (39%), and personalized service (36%).
The allure of big chains
Big chains attract shoppers with competitive prices, convenience, and loyalty rewards. Gen Zers are the most likely to seek rewards and discounts - 61% prefer shopping at national retailers to take advantage of these perks. When shopping online specifically, Gen Xers (79%) are more likely to buy from chain stores because of deals offered.
Methodology
Empower commissioned an online survey of 1,009 Americans in October 2024.
Source: Brandpoint By
By d-mars.com News Provider
The holiday season is about giving back, and if you’re a business owner, especially a successful one, you probably know that the currency for your success can be to help others.
Here are some meaningful ways for business owners to give back during the holiday season:
1. Sponsor a Local Family or Charity: Your business can partner with local charities to sponsor families that are in need. Providing essentials like food, clothing, and gifts, or allowing customers to donate directly, can really make a difference.
2. Host a Donation Drive: Your team can set up a drive at your business for food, clothing, and/or toys. Encourage your employees and customers to bring donations, then deliver them to a local shelter or nonprofit that can make use of them.
3. Offer Matching Donations: Make a commitment to match employee or customer donations to a specific charity. This will double the impact and encourage more participation.
4. Volunteer as a Team: Organize a day for your team to volunteer at a local soup kitchen, shelter, or community center. It’s a great way to bond while giving back to the local community.
5. Host a Free Community Event: Host a holiday event, like a small festival or open house with treats and gifts, where people can gather and enjoy refreshments.
6. Provide Pro Bono Services: If your business provides a service, consider offering it pro bono for local nonprofits or individuals in need, helping them meet their goals without extra costs.
7. Create a Special Holiday Product or Service: Provide a holiday-themed product or service, ensuring that a portion of sales goes to charity. This can include anything from a special menu item to limited-edition merchandise.
8. Support Local Artisans or Vendors: Partner with local small businesses and entrepreneurs to sell their products. This will help them gain visibility while donating a percentage of proceeds to charity.
9. Set Up a “Give Back” Gift Card Program: For every gift card purchased, donate a certain amount to a charity or use a percentage to sponsor holiday meals for those in need.
10. Host a Job Skills Workshop: Your business can help community members gain skills by offering free workshops on topics such as resume building, interview techniques, or specific industry skills, giving them tools to thrive in a new role.
11. Give Paid Volunteer Days: You can encourage your employees to give back by providing them with a day off to volunteer. They’ll have time to contribute to causes that matter most to them.
These initiatives not only support your community but also help foster excellence while creating a positive outlook for your team.
WANT HAPPIER EMPLOYEES?
New Research Says It’s Time to Get Personal
By d-mars.com
News Provider
n an eye-opening look at workplace well-being, researchers have found that only one-third (28%) of knowledge workers globally say they have a healthy relationship with their jobs.
The culprit, according to HP’s 2024 Work Relationship Index (WRI), is an outdated, one-size-fits-all approach to the employee experience. The data shows that offices, company culture, tools and leadership styles have remained nearly the same while the world’s expectations of work have evolved. To keep up, businesses must prioritize what today’s workers really want. (Hint: It’s not just free snacks.)
The future of work? It’s personal Gone are the days of cookie-cutter career experiences. Modern employees are looking to be treated as individuals, rather than simply part of a collective workforce. According to HP’s 2024 WRI, at least two-thirds of knowledge workers and business leaders want tailored professional experiences, meaning choices across workspaces, tools, schedules and trainings that meet their unique needs and goals. It’s all about options, custom-
ization and autonomy.
And if you think this only applies to the younger generation, think again. While more than 70% of Gen Z and Millennials say more personalized work would improve their overall well-being and relationship with work, more than 65% of Gen X and more than 55% of Boomers agreed, too.
Harnessing AI’s workplace potential
AI usage at work has exploded among knowledge workers and emerged as one tool helping create more personalized work experiences. The study found that nearly 7-in-10 (69%) knowledge work ers who use AI agree they can customize their use of AI to be more productive. Many knowledge workers who used AI in 2024 saw other benefits too, includ ing better work-life balance, new oppor tunities to enjoy their careers, and 73% said AI makes their jobs easier. Notably, the Work Relationship Index score for knowledge workers who use AI is 11 points higher than that of their colleagues who don’t.
Trust at the top
Today’s workers want a com pany they can believe in. They seek out strong, con
fident leaders who will make the right decisions for them and their businesses. In fact, trust in senior leadership was one of the most influential factors in determining WRI scores, highlighting the pivotal role executives play in shaping the employee experience. Despite a clear demand for bold leadership, the data found that less than half (44%) of business leaders felt confident in their “human skills,” including mindfulness, self-awareness, communication, creative thinking, resilience, emotional intelligence and empathy; and only 42% were confident in their hard or technical skills.
Women leaders, however, emerged
greater confidence in both human and hard skills compared to their male counterparts. In fact, female business leaders were found to be 10 points more confident in their hard skills, and most notably 13 points more confident in human skills than their male counterparts. Empathy and the employee experience Feeling seen and heard by management is another top priority for workers across generations - and one that greatly impacts not only their desire to stay put, but also their overall well-being and their professional growth. It all comes down to empathy. The 2024 HP WRI data shows that while 78% of knowledge workers say it’s important to have senior leadership who demonstrate empathy, only 28% say their executives consistently demonstrate it. This empathy disconnect is further underscored at the leadership level. While many leaders lack confidence in their human skills, at least 90% acknowledge empathy’s positive impact on employee well-being, professional growth and retention.
Source: Brandpoint (Edited by d-mars.com)
Renowned dancer and choreographer Judith Jamison led the Alvin Ailey American Dance Theater for over two decades. She joined the Alvin Ailey American Dance Theater in 1965, quickly becoming a celebrated figure in modern dance when few Black women held prominence in the field. Her defining moment came in 1971 with the premiere of “Cry,” a 17-minute solo created by Ailey.
Judith Jamison Credit: NNPA Newswire
By Frenetta Tate Contributing Writer
The holidays are often seen as a time of reflection, connection, and celebration. For many of us, it’s a season to take stock of what we’ve achieved, survived, and learned. But too often, the focus is placed solely on external traditions—gatherings, gifts, and feasts—leaving little room for the profound internal work of gratitude and setting intentions for the future. This season, let’s pause to dig deeper. Let’s not just survive the chaos of the holidays or rush into the new year with vague resolutions. Let’s create a sacred space to embrace gratitude and set intentional goals for the journey ahead.
Gratitude is more than saying “thank you” or feeling obligated to acknowledge the good things in life. It’s an active, transformative practice that shifts your mindset from scarcity to abundance. And let’s be real: practicing gratitude isn’t always easy. How do you find gratitude when the weight of disappointments, unmet expectations, financial strain, or loss feels heavier than the joy of the season?
The answer lies in perspective and choices. Gratitude is about choosing to see the beauty in the struggle. It’s about recog nizing that even in the darkest moments, there is something to learn, something to hold onto, and something to propel us forward. Start small: acknowl edge the breath in your lungs, the resilience you’ve built over time, or the simple pleasure of a warm cup of tea. Gratitude is the anchor that keeps us steady, even when the storms of life are raging. Gratitude is a practice.
While gratitude grounds us in the present, setting goals and intentions gives us direction for the future. However, there’s a crucial connection
Gratitude and Growth: A Transformative Approach to the Holidays and the Year Ahead
between the two that’s often overlooked. Gratitude without vision can leave us stagnant, while goals without gratitude can feel shallow and meaningless. To truly thrive, we must weave them together.
As you reflect on the past year, ask yourself:
• What moments challenged me the most, and how did I grow because of them?
• Who were the people who showed up for me, and how can I honor them?
• What lessons am I taking into the next chapter of my life?
From this place of gratitude, start crafting your vision for the year ahead. Let your goals emerge not from a place of lack or insecurity but from a place of abundance and clarity. Instead of saying, “I need to lose weight” or “I need to make more money,” reframe your intentions: “I want to honor my body with healthy decisions and loving actions” or “I want to use my skills to create financial stability.” This subtle shift turns your goals into affirmations of self-worth and possibility! Try it. We’ve all been there—January 1 rolls around, and we set lofty resolutions fueled by excitement and the societal pressure to “start fresh.” Yet studies show that most resolutions fail by mid-February. Why? Because resolutions often focus on external results rather than internal
Instead of setting resolutions this year, consider setting intentions. Intentions are less about rigid outcomes and more about aligning your actions with your values.
For example:
If your resolution is to “be more productive,” your intention might be “to approach my work with focus and purpose while honoring my need for rest.”
If your resolution is to “be happier,” your intention could be “to seek joy in the small moments and practice gratitude daily.” Intentions are forgiving, flexible, and deeply personal. They serve as a compass rather than a finish line, allowing you to grow and adjust without the shame of failure.
Be encouraged to carve out some time during this holiday season to engage in a practice that combines gratitude and goal-setting. Here’s a simple yet powerful five-point guide:
1. Create a Gratitude List: Write down everything you’re grateful for this year— people, experiences, lessons, and even the hardships that shaped you.
2. Release What No Longer Serves You: Reflect on habits, relationships, or mindsets you’ve outgrown. Write them down and physically let them go—burn the paper (safely), tear it up, or bury it in the earth.
3. Set Your Intentions: Choose three to five areas of your life you’d like to focus on in the coming year. Write your intentions in the present tense, as if they are already happening: “I am thriving in my career,” “I am cultivating meaningful connections,” or “I am prioritizing my health and well-being.”
4. Visualize Your Future Self: Close your eyes and picture the person you are becoming. What does their life look like? How do they feel? Who surrounds them? Keep this vision before you and let it inspire your daily actions.
5. Anchor it all with Affirmations: Finish by speaking affirmations that solidify your gratitude and goals.
Here are some affirmations to guide you as you step into a new season of growth:
“I am grateful for the lessons, challenges, and triumphs that have shaped me this year.”
“I release what no longer serves me and make room for abundance and joy.”
“I am worthy of all the good things life has to offer.”
“I honor my journey and trust that I am exactly where I’m meant to be.”
“I align my goals with my values and take intentional steps toward my vision.”
“I welcome the new year with courage, clarity, and gratitude.”
As you move through the holidays and into the new year, remember this: gratitude and growth are not opposing forces—they are partners in your journey. By anchoring yourself in gratitude and aligning your intentions with your deepest values, you create a life that is both meaningful and abundant. This holiday season, give yourself the gift of reflection, release, and renewal. You deserve it!
Frenetta Tate, an award-winning author, creative, certified women’s empowerment and entrepreneur coach, and founder of Frenetta Tate Global, has a passion for empowering others to rise above challenges and thrive. Frenetta is dedicated to turning visions into victories. Connect with her on social media @frenettatate.
Tips to Help Students Be Better Writers
By d-mars.com
News Provider
o matter the career path students pursue, writing and communication skills are essential to success. Whether a student identifies as a “math kid,” a “sports kid,” or even a “reading kid,” writing doesn’t always come naturally.
Parents and teachers need to be creative in how they present writing, so students feel personally motivated to develop their skills.
Here are some tips to motivate kids to strengthen writing skills:
Present Writing as Fun
Especially for students between the ages of 8-12 who have developed basic writing skills but may not have a defined sense of what it means to be a “writer,” it is essential to create positive associations with the act of writing.
To accomplish this, you can teach writing through gamified, collaborative and imaginative activities. For example, you can guide kids through the process of writing a series of “telephone stories.”
With students sitting in a circle, have each one write an opening sentence on a piece of paper and then pass the paper to the student to their right. Each student should continue the story by adding a sentence to the page and then pass the paper a second time. This process repeats until each student has their original paper again.
Provide Engaging Materials
When kids’ writing practice only comes from dry textbooks, it is difficult to create positive associations with writing. Experts recommend using materials that are just as fun as the activities good teachers use when teaching.
For example, the 8-12 age range is well-served by such exciting activity books that provide a narrative premise with a call to action for students to practice writing.
Link Writing to Favorite Shows & Video Games
Students don’t usually recognize the connection between writing and the media they love. Writing becomes more exciting when they learn that writing is an essential part of a funny YouTube series or thrilling video game.
Students are particularly compelled by opportunities to write in the style of the media they enjoy. For example, if you are working with kids who like to play Dungeons and Dragons, it is a natural next step to practice fantasy storytelling and writing.
For almost any student, it is possible to find a connection between writing and something they already like.
Source: StatePoint (Edited by d-mars.com)
How to Keep Kids’ Minds Active During the Holiday Break
By d-mars.com News Provider
ven a short vacation from school can cause learning loss and leave kids feeling behind when they return to the classroom. Fortunately, there are many ways to keep minds active during the holiday break, some of which will reinforce the concepts they are learning in school. Here are a few of them:
Vacation Reading: Whether you’re traveling for the holidays or staying close to home, curling up with a book is a great way to spend some of the inevitable downtime. At the start of the break, hit up the library so everyone in the family will have plenty to read on subjects of interest to them. You might also consider giving at least one title to each gift recipient on your list this year to emphasize the idea that books can be treasured objects.
Historical Day Trip:
Take a day trip to a his toric site to bring the past to life. Whether you visit a battlefield, the home of a notable figure, or a historically preserved city center, your trip will pro voke discussion and keep minds
engaged. If taking a scheduled tour is not possible due to limited holiday hours, do a bit of research on the site beforehand to give your family more context about what they will be seeing. This will make the trip more enjoyable and engaging.
Exercise: Staying active is not just good for physical health, it’s also good for the mind and soul. With no P.E. class on the schedule, however, kids may be missing out on their daily dose of exercise. Be sure to go on a walk or bike ride each day or get out in the yard for some touch football or frisbee. If the weather is frightful, visit a yoga studio or even stay home and do an exercise class on YouTube.
This holiday season, balancing educational and healthy activities with fun and relaxation can help ensure your students return to school focused, engaged and ready brand new semester.
Source: StatePoint (Edited by d-mars.com)
RISE OF VIRTUAL PRE-K: WHY MORE FAMILIES ARE CHOOSING ONLINE LEARNING
By Niyoka McCoy, Ed.D Contributing Writer
f you catch a glimpse of 4- and 5-year-olds in attendance of a virtual pre-k classroom, you may witness a chorus of enthusiastic voices singing “The Wheels on the Bus,” with hands energetically following the motions of their teacher. These young learners represent a rapidly growing trend of parents opting out of the traditional classroom setting in favor of online learning environments, where engaging teachers, family involvement, and interactive resources create a captivating learning experience.
While both online and traditional pre-k programs share similarities—such as state-certified teachers leading classes and opportunities for peer interaction—virtual learning offers unique advantages. Teachers are specially trained for online instruction and excel in “edutainment,” a high-energy, engaging teaching approach that captures the young
6 WAYS
students’ attention through the screen. Moreover, students benefit from frequent one-to-one instruction, including dedicated sessions focused on key literacy skills such as letter recognition and learning to form specific sounds through mouth movements.
Virtual programs also strike a balance between desk time and hands-on activities away from the screen. For example, a science lesson involves a project where students and their families build birdhouses to create an ecosystem that protects birds. This activity, used as part of a K12powered pre-k program often draws in older siblings, and families share that their children love watching the birds visit their creations, making it a true family favorite. We frequently hear that these hands-on activities bring entire families together, transforming learning into a shared experience at home.
During classroom sessions, teachers take frequent brain breaks—a strategy that incorporates interactive tools to help keep 4- and 5-year-olds focused and engaged. Take
“Doggyland” for instance—this lively animated series gets kids moving through song and dance, with music that covers various educational topics like sharing, diversity, letter and number recognition, and self-confidence. While pre-k is not mandatory in any state, studies show that children who attend a structured learning environment before kindergarten gain a significant academic advantage. Researchers point out that pre-k attendance builds foundational knowledge in subjects such as math and reading, as well as fine motor skills, which enhance long-term academic performance, including higher assessment scores and stronger math abilities, providing benefits that extend into adulthood.
Virtual pre-k programs offer a lifeline to families who want their children to experience the benefits of a structured pre-k program but face barriers to traditional programs. These obstacles can include lengthy waitlists, lottery systems, high tuition and fees, or long commutes. Moreover, families must navigate challenges like potty training requirements, lack of facilities designed for small children, and crippling separation anxiety that can make the daily drop-off traumatic and upsetting for the child and parent. No child should miss out on the benefits of pre-k due to lack of access. Virtual pre-k presents a modern solution to families, ensuring equitable access to a high-quality curriculum for all, regardless of location or income. The flexibility and accessibility of virtual pre-k allow all children the opportunity to thrive in a structured learning environment. I expect more families will continue to embrace virtual school options that prioritize their child’s development and growth.
Niyoka McCoy is the Chief Learning Officer at Stride. She leads the development and implementation of the company’s learning strategy, curriculum, and instruction. She has an Ed.D. in Curriculum and Instruction and over 16 years of experience in the education sector.
Source: NNPA Newswire
AI CAN HELP COLLEGE STUDENTS STUDY SMARTER AND LEARN MORE
By d-mars.com News Provider
s information overload making it hard for you to focus on what matters most at school? An essential part of college is reading and deeply understanding the information that will make you an expert in your field. However, today’s college students have exponentially more content to wade through - from textbooks, lecture notes and research papers to the entire internet! It’s easy to spend most of your time searching and not enough time actually learning the most important information. However, you don’t have to tackle this challenge on your own. Let a generative artificial intelligence (AI) assistant help you study smarter and learn more about what matters.
When used responsibly, AI can be a powerful study partner that can help students succeed. Check out six suggestions for using AI to maximize your studying and learning.
Learning
In your college courses, you’ll run across dense learning materials. Academic articles and readings often have long blocks of dense text, tables and charts that can make remembering the key information really difficult. AI assistants can summarize documents and create concise outlines that allow you to easily navigate and learn the information in even the
most daunting documents. Armed with this new partner, you can spend more time closely reading, analyzing and understanding your course materials. You can also get AI tools to present the information in easier-to-understand language or summarize key themes so you can truly focus on what matters.
Studying
When preparing for a quiz or test, it can be hard to know where to start. At times, it can be overwhelming! Don’t panic. Gather your lecture notes, handouts, texts, presentations and other relevant course documents and let AI do the admin for you.
AI can bring all the relevant documents together and organize the information by key themes, definitions and dates. AI can then use this information to generate practice quizzes, study guides and questions and answers you can paste into flashcards, so you can review the course materials and study more effectively.
Brainstorming
Imagine this: You’re assigned a project, presentation, or essay, and you’re struggling to come up with ideas on a specific theme. AI can be a valuable tool for brainstorming that can spark your imagination and help get you started.
Let’s say you’ve read a research report on the fall of the Roman Empire and the next assignment is to present one of the paper’s
major themes. AI tools can provide a list of potential themes to get you thinking - like instability, economic decline, or overexpansion. From there, you can brainstorm more themes or ask the AI tool to locate examples of information around your chosen topic. AI can provide the information with citations so you can navigate to that section and read more.
Class Presentations
Most people are at least a little uncomfortable presenting in front of their peers. AI can help you prepare for presentations. So when it’s your turn to present in class, you’ll be prepared for your professor’s and peers’ questions and feel more confident.
Citations
Properly citing and attributing your sources is a cornerstone of academic work. When you’re writing or reading, different AI tools can include citations with clickable links so
you can verify where the information came from in the document. Having these citations on hand also makes it easier for you to incorporate the information in your reports, essays and projects.
Careers
Preparing and applying for career experiences starts in college. Whether you’re applying for an internship, postgraduate job, or even a part-time job while in school, AI can support your career development.
For example, you are applying for an internship at a tech company. To stand out among the other applicants, you can use AI to analyze the internship role description and identify keywords, phrases and requirements. Then, let AI tools review your cover letter and resume to make sure you’ve included the application’s language and that you’ve highlighted all the pertinent skills needed for the role.
AI can be an incredible learning aid that can help you draw connections across your course materials, analyze key information, as well as practice ahead of big exams and presentations.
Source: Brandpoint (Edited by d-mars.com)
3 UNEXPECTED WAYS Boredom Can Help Your Child’s Development
By d-mars.com News Provider
any parents feel a natural inclination to fill their children’s days with activities, often fearing that too much-unstructured playtime will lead to boredom.
In a recent survey conducted by Talker Research on behalf of Kiddie Academy, nearly half (45%) of all parents feel like they should be doing more activities with their kids. However, many experts agree that children being bored from time to time may not be a bad thing. In fact, brain development and many other outcomes happen when children have unstructured time to engage in imaginative, open-ended play.
Boredom will naturally occur with children at times but parents are encouraged not to stress themselves to fill their children’s space. Here is why:
Boredom expands imagination and creativity
When children say they’re bored, parents often default to using screentime or engaging them in play. Thirty-four percent of parents surveyed said they typically play with their child in this scenario. This can likely be attributed to 56% of them reporting that they feel guilty for not spending enough time with their little one. However, when children are left to explore in their downtime, their minds can get to work, allowing them to use their imagination to find creative ways to entertain themselves.
Parents can facilitate imaginative play and creative expression by setting up a craft station, creating a reading nook and/or providing toys that allow for open-ended play. Being bored builds resilience and tolerance
Children can often have big feelings about not having something to do. This is a parent’s opportunity to validate and empower their child. They can say something like, “It’s okay to be bored. Sometimes I feel the same way, but now is your chance to
Things Every Entrepreneur Should Do to Ensure a Successful Journey
explore and learn what you like to do!”
A phrase like this helps little ones understand that while feeling uncomfortable is understandable, it can be used as an opportunity to grow and discover new things about themselves.
Sometimes there isn’t enough time between scheduled activities for little ones to engage in exactly what they want to do. This can be used as an opportunity to build patience and tolerance by encouraging children to move through their feelings with the understanding that waiting isn’t always easy, but it’s a necessary part of life. Remind them of things they like to do when they’re being patient, like singing a song or playing with a small toy.
Independence and social skills excel through unstructured time
When children - even those who don’t know each other - are put in close proximity without planned activities, they often engage with each other by inventing games. The skills children develop when they’re free playing with others include things like cooperation, communication and kindness, all of which are essential for long-term socialization.
At the same time, children who have to play by themselves often become more independent. When it’s up to them to provide their own entertainment, they engage in a unique kind of problem-solving and creative expression.
Teaching children to embrace unstructured moments when they are without entertainment is crucial to their maturing psyches. When parents support their child in this process, they are sure to see them turn into more capable and self-sufficient human beings as a result.
Source: Brandpoint (Edited by d-mars. com)
By d-mars.com News Provider
f you’re an entrepreneur, you’re likely someone who aims to experience success in the long run. Having a clear vision and solid business plan can keep you focused on your business goals, and market research helps you understand your industry and target audience. Being adaptable allows you to navigate challenges and pivot when necessary, keeping your business resilient in a changing market. In addition, a strong marketing strategy and exceptional customer service help establish a loyal customer base, boosting your brand’s reputation.
To have a successful journey as an entrepreneur, consider these key things:
1. Have a Clear Vision: Knowing your “why” will guide your decisions and keep you focused on your objectives. Define your business goals, your overall mission, and your long-term vision.
2. Conduct Market Research: Understanding your target market, competition, and industry trends is important and critical for long-term success as an entrepreneur. Thorough research helps you identify opportunities, customer needs, and gaps in the market.
3. Create a Solid Business Plan: A detailed business plan outlines your strategy, financial projections, and operational goals. It serves as a roadmap for growth and helps secure funding from investors.
4. Network and Build Relationships: Surround yourself with mentors, advisors, and peers. Building strong professional relationships can provide guidance, opportunities, and support.
5. Stay Financially Disciplined: Monitor your cash flow carefully. Keep expenses in check, ensure proper funding, and reinvest profits to grow your business. Financial stability is crucial for long-term success.
6. Embrace Adaptability: Entrepreneurship involves risk and change. Be open to learning from failures, pivot when necessary, and remain flexible to navigate evolving market conditions.
7. Invest in Marketing and Branding: Build a strong brand presence and use digital marketing to reach your audience. Consistent marketing efforts will help increase brand recognition and attract customers.
8. Prioritize Customer Experience: Focus on delivering excellent customer service. Happy customers are more likely to return and refer others, driving growth through word of mouth.
9. Delegate and Build a Strong Team: Surround yourself with skilled, reliable team members who complement your strengths and weaknesses. Trusting others with key tasks allows you to focus on scaling the business.
10. Stay Committed and Resilient: Entrepreneurship is challenging. Success often takes time and persistence, so maintaining determination and resilience in the face of setbacks is critical to staying on course. Ultimately, these tips are all key to being able to navigate the ups and downs of entrepreneurship and achieving the lasting success you desire.
orld AIDS Day, observed every year on December 1, brings people together from all walks of life to stand united in the fight against HIV (human immunodeficiency virus) and AIDS (acquired immunodeficiency syndrome). Since 1988, this day has been a powerful reminder to challenge HIV stigma, offer support to those living with the virus, and honor the lives we’ve lost along the way.
HIV is a virus that weakens the immune system, and without treatment, it can progress to AIDS. While there’s no cure yet, early and proper care can make a huge difference. With the right treatment, people living with HIV can lead long, healthy lives and reduce the risk of transmission to their partners.
HIV does not discriminate—it can impact people of any age, gender, race, ethnicity, or sexual orientation. However, in the U.S., certain racial and ethnic groups face a disproportionate impact. Black Americans, for instance, have been significantly affected since the start of the epidemic. According to the CDC, while Black/African American individuals make up about 12% of the U.S. population, they accounted for 37% of new HIV infections in 2022. This group also represents a higher share of people living with HIV and HIV-related deaths compared to other racial and ethnic groups. These statistics highlight the urgent need for continued awareness, support, and resources to combat health disparities in HIV prevention and care within the Black community.
Numerous factors contribute to the epidemic among Black people, including the impact of stigma and discrimination, limited access to affordable healthcare, higher rates of poverty, increased vulnerability to sexually transmitted infections, and reduced awareness of HIV status. Addressing these challenges requires compassion, understanding, and systemic change to ensure equitable support and resources.
Tiffany Quinton is a dedicated educator,
HIV/AIDS and the Black Community: TIFFANY
QUINTON’S
Survivor Story and the Power of Education
speaker, and advocate who has become a powerful force in raising awareness about HIV/AIDS within the community. Her bold commitment to education and advocacy stems from a deeply personal place, having lived with HIV for 30 years. With a radiant smile and a selfless passion for helping others, Tiffany shares her story with courage and authenticity. Through her testimony and community outreach, she inspires and empowers individuals to take charge of their health, striving to reduce the impact of HIV/AIDS and make a lasting difference.
Tiffany actively supports HIV/AIDS initiatives through roles like team captain for the AIDS Walk, lead counselor at Camp Hope for children living with HIV, and as a former leader of the HIV Ministry at Wheeler Avenue Baptist Church, where she remains involved.
Tiffany faces significant challenges living with HIV, from battling public judgment to managing the physical and financial toll of the virus.
“Some people look at us like we don’t deserve to be happy or like we’re less than a child of God,” she shared. Yet, Tiffany refuses to be defined by these judgments. With unwavering faith and courage, she rises above them. Beyond the stigma, she contends with the health risks associated with a compromised immune system—there are days when she smiles in public, but behind closed doors, she’s battling illness, unable to get out of bed. The financial strain of HIV is another hurdle, as her medications cost thousands of dollars each month.
Despite these obstacles, Tiffany’s resilience
through. She has overcome financial struggles and now thrives as a top seller with Mary Kay Inc., gaining local and national recognition for her record-breaking sales.
“Mary Kay has been a blessing,” said Tiffany. “Not only has it allowed me to support myself financially, but it has connected me to a sisterhood of supportive women who uplift me without judgment. They aren’t just colleagues; they’re part of a supportive, loving community that keeps me encouraged.” Tiffany is encouraged by the growing efforts from local churches and schools to educate and raise awareness about HIV/AIDS. She finds it particularly encouraging to see a growing number of young people actively seeking knowledge on the topic. Yet, she knows there’s still much work to be done, recognizing the significant impact the virus has on our community.
“Some avoid the topic because it hasn’t affected them personally, while others ignore it out of discomfort,” she explained. Tiffany praises her church for offering a ministry and support system for those living with HIV/AIDS and hopes more churches and organizations will do the same. “For any school, church, or group uncomfortable addressing this issue, I’m here to help. I’ll lead workshops or discussions wherever needed to spark meaningful, informed conversations,” she said.
The man who infected Tiffany seemed perfect—he had the looks, the lifestyle, the wealth, and the charm. But Tiffany’s dream turned into a harsh reality when she discovered he was living a double life and had unknowingly infected her with
HIV. Reflecting on her experience, Tiffany emphasized,
“HIV is 100% preventable. Never trust anyone with your body. I urge everyone to approach relationships cautiously and assume anyone could have the virus—even married individuals. Many mistakenly believe marriage makes them immune to risk, but that’s not always the case. Today’s reality demands that we all prioritize regular testing and take precautions to protect ourselves.”
Recent data indicates some encouraging trends, including declining new HIV diagnoses among Black people overall, especially among women, and a leveling off of new diagnoses among Black gay and bisexual men. However, given the epidemic’s continued and disproportionate impact on Black people, continued focus on this population is key to addressing HIV in the United States. “For 30 years, I’ve lived with HIV, and I share my story without shame. I believe I’m still here for a purpose—and if opening up about my experience saves even one life, then every challenge I’ve faced will have been worth it,” Tiffany shared. “If you’re living with this virus, be honest with your partner. Someone else’s life is not yours to take.”
Follow Tiffany Quinton’s inspiring journey on Instagram @goteamtiffany. For your Mary Kay beauty needs, visit her at www. marykay.com/tquinton.
Source(s): cdc.gov, hiv.gov, kff.org, and worldaidsday.org
Dawn Paul, also known as The Dr. Dawn®, is an award-winning media personality, public speaker, certified life coach, author, and entrepreneur. She has extensive experience in writing, reporting, and editing for the Black press. Follow her on social media at @TheDrDawn.
shines
By Dawn Paul aka The Dr. Dawn® Contributing Writer
Educator, speaker, and advocate Tiffany Quinton is a champion for raising HIV/AIDS awareness in the community. Credit: DeMarcus Jones
Tiffany Quinton receives recognition from Mary Kay, Inc. earlier this year for outstanding sales achievements.
Tiffany Quinton speaks at the Association of Nurses in AIDS Care (ANAC) event in October 2024.
Credit: Association of Nurses in AIDS Care (ANAC)
Understanding Seasonal Affective Disorder (SAD): A Psychologist’s Perspective
By Dr. Cashuna Huddleston Contributing Writer
easonal affective disorder (SAD) is a type of depression that follows a seasonal pattern, typically emerging in the fall or winter months and subsiding during the spring and summer. While many people experience a natural dip in energy and mood during the darker months, SAD goes beyond the “winter blues,” significantly impacting an individual’s ability to function in daily life.
What is Seasonal Affective Disorder?
SAD is classified as a subtype of major depressive disorder (MDD) or bipolar disorder, with its primary distinction being its seasonal pattern. It affects about 5% of the U.S. population, with women being four times more likely than men to experience it. The condition typically begins in early adulthood and can vary in severity from mild to debilitating.
The hallmark symptoms of SAD include:
• Persistent low mood.
• Loss of interest or pleasure in activities once enjoyed.
• Fatigue and low energy.
• Difficulty concentrating.
• Changes in appetite, often with cravings for carbohydrates.
• Hypersomnia or excessive sleeping.
• Feelings of hopelessness or worthlessness.
• In severe cases, thoughts of self-harm or suicide.
What Causes Seasonal Affective Disorder?
The exact cause of SAD is not fully understood, but it is believed to result from a combination of biological, environmental, and psychological factors:
1. Disruption of Circadian Rhythms: The reduced daylight during fall and winter can disrupt the body’s internal clock, leading to feelings of depression and fatigue.
2. Serotonin Dysregulation: Serotonin, a neurotransmitter that helps regulate mood, may be produced at lower levels during the darker months, contributing to depressive symptoms.
3. Melatonin Overproduction: Melatonin, a hormone that regulates sleep, is secreted in higher amounts during darker periods. Increased melatonin production can lead to lethargy and disruptions in sleep-wake cycles.
4. Genetic and Biological Vulnerabilities: Individuals with a family history of depression or other mood disorders may be more susceptible to SAD.
5. Psychological Factors: People with existing mental health conditions, low social support, or negative coping mechanisms may be more vulnerable to the effects of seasonal changes.
Diagnosing Seasonal Affective Disorder
Diagnosing SAD requires a careful assessment by a psychologist or other mental health professional. Key criteria include:
• A pattern of depressive episodes that occur during specific seasons for at least two consecutive years.
• Symptoms that interfere with daily functioning, such as work performance or relationships.
• Exclusion of other potential causes, such as thyroid disorders or situational stressors.
Psychological Impact of SAD
The psychological toll of SAD goes beyond the depressive symptoms themselves. Many individuals with SAD experience feelings of isolation, as their condition can make socializing or maintaining relationships challenging. The cyclical nature of the disorder can also lead to anticipatory anxiety, where individuals dread the arrival of fall or winter, knowing the struggles they will face. Over time, this can erode self-esteem and resilience, making it harder for individuals to cope.
Treatment Options for SAD
Fortunately, SAD is highly treatable. Treatment approaches include:
1. Light Therapy: Light therapy, or phototherapy, is one of the most effective treatments for SAD. This involves sitting in front of a light box that emits bright light mimicking natural sunlight, usually for 20-30 minutes daily. The exposure helps regulate circadian rhythms, increase serotonin production, and reduce melatonin levels, alleviating symptoms for many people.
2. Cognitive-Behavioral Therapy (CBT): CBT has been shown to be particularly effective for SAD, with a focus on addressing negative thought patterns and behaviors that exacerbate depressive symptoms. A specialized form of CBT for SAD (CBT-SAD) combines traditional techniques with strategies to help clients increase their engagement in pleasurable activities during the winter months.
3. Medication: In some cases, antidepressant medications, such as selective serotonin reuptake inhibitors (SSRIs), may be prescribed to help regulate serotonin levels. Medication is often used in conjunction with therapy for the best outcomes.
4. Lifestyle Modifications: Psychologists often work with clients to implement lifestyle changes that support mental health, such as:
• Regular exercise, which boosts mood and energy.
• Maintaining a consistent sleep schedule.
• Eating a balanced diet to manage cravings and energy levels.
• Spending time outdoors during daylight hours, even on cloudy days.
5. Vitamin D Supplementation: Low levels of vitamin D, often linked to reduced sunlight exposure, have been associated with depressive symptoms. Supplementing vitamin D under a healthcare provider’s guidance can be beneficial.
How Psychologists Can Help Clients with SAD
Addressing SAD involves more than symptom management—it requires a holistic approach to understanding the client’s experience and developing per-
sonalized strategies for coping. Key interventions include:
• Psychoeducation: Helping clients understand SAD, its causes, and treatment options empowers them to take proactive steps.
• Relapse Prevention Planning: Because SAD follows a seasonal pattern, preparing clients for the recurrence of symptoms is crucial. This may include setting up light therapy in advance, scheduling self-care routines, or engaging in early therapeutic interventions.
• Emotional Support: Validating the client’s experience and offering empathy can help reduce feelings of isolation and shame.
• Behavioral Activation: Encouraging clients to engage in mood-boosting activities, even when they lack motivation, can break the cycle of depression.
Supporting Loved Ones with SAD
For family members and friends, understanding SAD and offering support can make a significant difference. Encourage open communication, patience, and involvement in activities that promote well-being, such as walks or shared hobbies. Seasonal affective disorder is a complex condition that goes beyond seasonal mood swings, significantly impacting individuals’ lives. Through a combination of light therapy, cognitive-behavioral techniques, medication, and lifestyle changes, many people can manage their symptoms and reclaim their quality of life. Psychologists’ role is to provide compassionate, evidence-based care while empowering clients to take charge of their mental health. By addressing the biological and psychological aspects of SAD, individuals can navigate the darker seasons with resilience and hope.
Fall is upon us it’s time to Vaccinate!
Don't fall for respiratory illnesses like the Flu, RSV and COVID-19. As the weather cools down, these illnesses heat up.
A trusted healthcare provider can recommend a vaccination schedule for immunizations for people of all ages, from birth through adulthood, so don't wait.
What OLDER ADULTS SHOULD KNOW This RSV Season
By d-mars.com News Provider
ach year, up to 160,000 older adults living in the United States are hospitalized and as many as 10,000 die due to respiratory syncytial virus (RSV). RSV is a highly contagious virus that spreads through close contact with infected individuals, typically increasing during the fall and peaking in winter.
While most people with RSV develop mild symptoms, like that of a common cold, RSV can cause severe illness in older adults, especially those with certain medical conditions, like chronic lung disease, chronic heart disease or a weakened immune system. That’s why the American Lung Association, with support from GlaxoSmithKline, is encouraging adults at increased risk for severe illness to protect themselves against RSV. Here’s what they want you to know:
Severe Illness is Preventable: In 2023, RSV vaccines became available to help protect older adults from severe RSV illness, however, according to the most recent data, only 24% of older adults received it. The Centers for Disease Control and Prevention recommends RSV vaccination for adults aged 75 and older, and adults ages 60 to 74 at increased risk for severe RSV disease. You can get vaccinated any time, but the best time to receive an RSV vaccination is late summer and early fall before RSV starts to spread in the community. If you have already received an RSV vaccine, you do not need another one. Talk with your healthcare provider about whether RSV vaccination is recommended for you.
Vaccination is critical to saving lives and reducing hospitalizations during the respiratory virus season, but unfortunately, not enough older adults are getting vaccinated and disparities persist that put some populations at increased risk of severe illness, health experts say.
National Immunization Survey data shows that RSV vaccination rates vary, with 27% of white/non-Hispanic adults having received a vaccine, compared to 21% of Black/ non-Hispanic adults, and 15% of Hispanic/Latino adults. At the same time, Black and Hispanic/Latino populations have higher rates of underlying conditions that increase the risk of severe RSV illness.
Healthy Habits Can Also Help Stop the Spread:
In addition to vaccination, you can help stop the spread of RSV with these everyday actions:
• Washing your hands with soap and water for 20 seconds
• Covering your coughs and sneezes with a tissue
• Avoiding close contact with people who are sick
• Staying at home when you are sick and avoiding close contact with others
• Cleaning frequently touched surfaces
• Taking steps for cleaner indoor air
For more information about RSV in adults and to learn steps to prevent severe illness, visit Lung.org/rsv.
Source: StatePoint
M2024 Report Card, revealing Texas’ preterm birth rate remains high at 11.1% while health disparities persist among racial and ethnic groups.
This year’s report details the “persistent challenges” in maternal and infant health across the state, with the state receiving a D in maternal and infant health, a news release stated.
impacting more than 3% of live births.
The Report Card also highlights trends in prenatal care that bring concern. In Texas, rates of inadequate prenatal care persist. Individuals without prenatal care face preterm birth rates nearly 9% higher than those receiving adequate care.
“In order to save lives and support healthy pregnancies and births, it’s critical that we work to improve outcomes and eliminate health disparities across
our country,” said Dr. Amanda P. Williams, Interim Chief Medical Officer at March of Dimes. “Our work must focus on equitable, science-backed solutions that address these challenges from all sides—through public health, policy advocacy, and community-based programs that support moms and babies.”
“Every baby deserves the chance for a healthy start, yet the data continue to show unacceptable health outcomes for far too many families,” said Cindy Rahman, March of Dimes Interim President and CEO. “March of Dimes is committed to advocating for policies that make healthcare more accessible like Medicaid expansion, addressing the root causes of disparities, and increasing public awareness of effective solutions like our Low Dose, Big Benefits campaign, which supports families and communities to take proactive steps toward healthy pregnancies.”
Here are some overall key findings from the 2024 Report Card for Texas:
• Preterm birth: The preterm birth rate in Texas was 11.1% in 2023, lower than the rate in 2022.
• Inadequate prenatal care: 22% of birthing people did not receive adequate prenatal care.
• Maternal mortality: The maternal mortality rate in Texas is 28.2 per 100,000 births.
• Infant mortality: The infant mortality rate decreased in the last decade; In 2022, 2,228 babies died before their first birthday.
• Environmental exposure: Exposure to extreme heat or air pollution can increase the risk of poor maternal and infant health outcomes, including preterm birth.
The latest data shows that more than 6 million women live in counties with no or limited access to maternity care services, a situation exacerbated by recent hospital closures and reductions in obstetric services.
Source: March of Dimes
PRIMARY CARE QUALITY CARE FOR EVERY STAGE OF LIFE
Walking Pneumonia Cases Surge Nationwide, Impacting Children and African Americans Disproportionately
By Stacy M. Brown Contributing Writer
The Centers for Disease Control and Prevention (CDC) reports a surge in mycoplasma pneumoniae infections—commonly called “walking pneumonia”—across the United States. The illness, a milder form of pneumonia, is affecting children in unprecedented numbers, with cases rising since June, according to Nationwide Children’s Hospital.
Dr. Jason Newland, Chief of Infectious Diseases at Nationwide Children’s Hospital, said the increase is unusual, particularly in children as young as 2 years old. “We’ve not experienced this in a long time, this much mycoplasma or walking pneumonia,” Newland explained to WOSU radio station in Ohio. Although anyone can contract walking pneumonia, individuals over 5 typically experience it.
The bacteria mycoplasma pneumoniae causes walking pneumonia, which infects the lungs. While some individuals recover without antibiotics, symptoms can range from mild to severe. “Thankfully, it’s termed walking pneumonia because most of the time, you know, people feel bad, but they can walk around and do okay. Now, for some, it can be really severe,” Newland said. “Some of our families would tell you, ‘man, it is not as mild as some would make you think.’”
A Nationwide Concern with Disproportionate Impact
Pneumonia disproportionately affects African Americans, with higher infection
rates, more severe complications, and increased mortality compared to other racial groups, according to research. Socioeconomic factors, limited access to preventive care like vaccinations, and higher rates of underlying conditions such as asthma and diabetes contribute to these disparities.
“This is not a new bacteria. It’s a bacteria that commonly causes pneumonia, but we are seeing an increase in detection over the last few weeks. … This particular bacteria is what typically causes what we refer to as ‘walking pneumonia,’” said Dr. Craig Shapiro, an infectious diseases specialist, told reporters. Shapiro noted that the illness is generally mild in healthy children but can lead to severe complications in those with preexisting health conditions.
Recognizing Symptoms and Seeking Care
Symptoms of walking pneumonia include a lingering cough, fatigue, chills, and shortness of breath. Infected individuals may experience symptoms for weeks or months, with the infection often impairing the lungs’ ability to clear mucus and bacteria. Parents should monitor for signs of labored breathing, persistent coughing, or difficulty with physical activities. Shapiro advised keeping symptomatic children home from school to limit the spread of infection. “It’s important to remember to wash your hands. That’s going to be the best way to prevent any infection,” Shapiro said. “Really, you should keep them home so that they’re not around other people.”
Dr. Michael Chang of UTHealth Houston emphasized the importance of timely treatment, particularly in children with weakened immune systems or underlying conditions. For suspected mycoplasma infections, doctors often prescribe antibiotics like azithromycin or doxycycline, which are most effective when started within the first few days of symptoms.
A Post-Pandemic Shift in Patterns
Newland attributed part of the summer’s spike to increased social interactions as pandemic restrictions have eased. “As we’ve continued to do more and more and more stuff together over the last few years, we just found more susceptible groups,” he said. Although the number of walking pneumonia may be declining, respiratory viruses like RSV are rising as the cold and flu season approaches.
To reduce the spread of respiratory illnesses, Newland recommends a return to common-sense precautions learned during the pandemic, such as frequent hand washing, staying home when sick, and mask-wearing in crowded settings. “There are common-sense things that we have learned through our experiences in the last four years that have definitely worked in preventing us from getting sick with one of these respiratory viruses,” Newland said. “Recognizing the symptoms early and ensuring equitable access to healthcare are key to improving outcomes for those most affected by this illness,” Shapiro added.
Source: NNPA Newswire
Study Uncovers Disparities in Post-Surgical Pain Management for Black Patients
By Stacy M. Brown Contributing Writer
lack patients recovering from major surgery are less likely to receive multimodal analgesia, a pain management approach proven to reduce opioid dependence, according to new research presented at the ANESTHESIOLOGY 2024 annual meeting in Philadelphia. The study reveals that Black patients are 29% less likely than their white counterparts to receive multimodal analgesia, which utilizes various medications to improve pain control while reducing opioid use. Experts noted that this approach has been particularly effective after complex surgeries, such as lung or abdominal cancer procedures and hernia repairs.
In addition to this disparity, the research found that Black patients were 74% more likely to be prescribed oral opioids in combination with intravenous (IV) opioids compared to white patients, despite the known risks of opioid addiction. “We know that multimodal analgesia provides more effective pain management with less need for opioids, which are highly addictive. It should be standard practice, especially in high-risk surgical patients,” said Dr. Niloufar Masoudi, lead author of the study and anesthesiologist at Johns Hopkins University.
The study examined the pain management of 2,460 white patients and 482 Black patients during the first 24 hours following high-risk surgeries between 2016 and 2021. Researchers ruled out variables such as insurance, health conditions, and age, identifying significant racial disparities in pain treatment. While most patients received IV opioids, Black patients were significantly more likely to receive additional oral opioids.
Dr. Masoudi emphasized that the causes of these disparities could include patient preferences, differences in reported pain, or practitioner bias. She called for more research to uncover the exact reasons and for further studies across other ethnic groups to determine if they face similar issues.
“Pain specialists need to understand the benefits of multimodal analgesia, recognize the existence of disparities in its use, and develop standardized protocols to ensure all patients receive this preferred form of pain management when medically appropriate,” Dr. Masoudi said.
During the five-day conference, experts also discussed the critical issue of medication errors in perioperative settings. Dr. Elizabeth Rebello of the Anderson Cancer Center highlighted distractions, inadequate training, and fatigue as significant contributors to these errors. She noted that communication and teamwork, combined with smart pumps and barcoding technology, can help reduce errors.
“Implementing non-punitive reporting systems and fostering a culture of safety are key to preventing medication errors,” Dr. Rebello stated.
As the medical community continues to address these disparities and challenges, Dr. Masoudi stressed, “We must do more to ensure equitable treatment for all patients. Every patient deserves the highest standard of care, regardless of race.”
Source: NNPA Newswire
Senator Borris L. Miles
Legislator of the Year
National Black Caucus of State Legislators
By d-mars.com News Provider
enator Borris L. Miles recently received the National Black Caucus of State Legislators’ (NBCSL) “Legislator of the Year” award at its 48th Annual Legislative Conference in Washington, D.C. The award is given annually to the state legislator who has demonstrated extraordinary leadership and made outstanding legislative achievements and contributions.
“I am deeply honored and humbled to receive this prestigious award. It is even more special to receive this recognition from my peers of NBCSL because they know firsthand the uphill battles that we confront daily as we strive to make a positive impact in the communities we serve,” Senator Miles said.
Over the past 18 years, Senator Miles has worked to address some of the challenges residents of Senate District 13 face, including securing over $8 billion for indigent healthcare costs, passing legislation to give individuals a second chance to rebuild their lives after incarceration by making it easier for them to seal their juvenile records, securing $44 million to create the Miles Ahead Scholars program to help underserved minority males in high school prepare for college and much more.
“I want to thank the National Black Caucus of State Legislators for this honor,” said Senator Miles. “As I head into the upcoming legislative session, I have an even stronger resolve to fight to ensure the voices of Senate District 13 and ALL Texans are heard.”
n Oct. 30, 1974, sports history in Kinshasa, Zaire (now the Republic of Congo (DRC)), with fight known as the “Rumble in the Jungle” legendary boxers Muhammad Ali Foreman. Fifty years later, that history memorated with a memorable press themed “Lineage, Legacy, and Love,” lighted its cultural and historical significance addition to the renaming of the stadium the fight took place to the Ali-Foreman
Held in downtown Houston on Tuesday, 2024, the red-carpet event brought together dren of Ali and Foreman, global leaders,
ALI, FOREMAN 50TH
HERE ARE SOME KEY HIGHLIGHTS FROM THE EVENT:
• Remarks from Deo Kasongo, founder of DIVO Group, reflected on the global significance of the “Rumble in the Jungle” and the partnership that brings sports, media, and commerce to the DRC.
• George Foreman Jr., businessman and son of George Foreman, shared heartfelt words about his father’s career, his relationship with Muhammad Ali, and the importance of the fight’s legacy.
• Donna Hay, President and CEO of the National Job Corps Association (NJCA), presented George Foreman with an award, which the Foreman brothers accepted. The award recognized his resilience, contributions, and global influence.
• Proclamations from Houston Councilman Willie Davis, honoring the DRC, Ali family, and Foreman family for their roles in the 1974 milestone, presented on behalf of the City of Houston and Houston Mayor John Whitmire.
• Remarks from Madam Chantal Yelu Mulop, Special Advisor to
the President of the Democratic Republic of Congo, celebrated the cultural and historical impact of the fight and its lasting significance for the DRC.
• Remarks from Minister Didier Budimbu, DRC Minister of Sports and Entertainment, emphasized the fight’s role in uniting the global community and its contribution to the DRC’s legacy in addition to announcing the renaming of the stadium in DRC to the “Ali-Foreman” stadium.
• Big George Foreman’s emotional remarks reflected on the match, his love and enduring friendship with Ali, and his appreciation for the DRC’s role in creating a moment that transcended sports.
A FAMILY AFFAIR
“This was a moment not just for our families but for the world,” George Foreman Jr. said. “The fight wasn’t just about boxing—it was about unity, resilience, and the power of coming together. The 50th anniversary celebration and the renaming of the AliForeman Stadium is just the beginning of a larger homage to lineage, legacy, and love.”
L to R: George Foreman V, George Foreman VI, Donna Hay, President and CEO of the National Job Corps Association (NJCA), George Foreman IV, George Foreman Jr. and George Foreman III
L to R: George Foreman, Jr., Keith Davis,
history was made the Democratic with the iconic Jungle” between and George history was compress conference Love,” which highsignificance in stadium where Ali-Foreman Stadium. Tuesday, Dec. 10, together the chilleaders, dignitaries,
and special guests to celebrate the lasting impact of both boxing legends, and the DRC. It marked the first time both families united to honor their fathers’ shared legacy in one of boxing’s most memorable moments.
The event welcomed top global CEOs and executives in sports, energy, technology, and media, showcasing the universal impact of the fight. The gathering represented a monumental combination of history, legacy, and love, celebrating not just the battle but the bridge it built between nations, cultures, and families.
“The Houston business community came to support the event. This is a global event but I was proud that Houston was part of it and had ownership of it,” George Foreman Jr. said during an interview with d-mars.com. “It shows that our friends and the community really support us.”
FOREMAN FAMILIES UNITE TO CELEBRATE
ANNIVERSARY OF ICONIC FIGHT
Ali’s daughters and Foreman’s children honored Big George Foreman, giving him his “flowers” and highlighting the respect and admiration shared between their families.
“Our fathers spent so many years really talking about how much they cared for each other and loved each other. They passed that down to us,” George Foreman Jr. explained. “This was our first time as a group getting together for a picture and it was like we showed up to a family reunion with long-lost cousins. We didn’t skip a beat. It was amazing.”
CULTURAL IMPACT
The “Rumble in the Jungle” is undeniably a benchmark for greatness in the boxing and sports worlds. Ali and Foreman’s careers are not only blueprints for other athletes—they are direct reflections of Black excellence, inspiration, courage, resilience and redemption.
The fight received much global attention, turning all eyes to the continent of Africa. It was also the first time a sporting event of that magnitude happened on the continent. According to CNN, over 1 billion people worldwide watched the fight, making it one of the most watched events of its time. To this day, it is
one of the greatest sporting events the globe has ever seen.
“It was an honor to be a part of such a historical event for the Foreman family, which I’ve known for several years,” Keith “MR. D-MARS” Davis, Sr. said. “As a Fifth Ward native, me and my brothers used to box at George Foreman’s gym. The family has been extremely instrumental in my life. It is a full circle moment for me to come back and partner with FOX 26 and KHOU to cover this event.”
The press conference served as an ongoing tribute to the “Rumble in the Jungle” and its profound influence on sports, culture, and global unity. As we reflect on the 50th anniversary, may we embrace how this match has been a testament to the human spirit and what we can accomplish collectively as a community.
“The Ali-Foreman Stadium signifies that our name will be around for the next 50 years,” George Foreman Jr. said. “My goal for business is to build a bridge between Texas and the DRC, and this was our first step.”
L to R: Miya Ali, Jamillah Ali-Joyce, Rasheeda Ali-Walsh, Maryum Ali, Khaliah Ali and Hana Ali
L to R: Leola Foreman, George Foreman Sr. and Natalie Foreman Wynn
L to R: George Foreman Jr. and Deo Kasongo, founder of the DIVO Group
Davis, Jr., Keith “MR. D-MARS” Davis, Sr.
By d-mars.com News Provider
s there a secret to financial success? Most Americans (52%) say “yes” - and the average salary considered successful is $270,000 per year, and $5.3 million in net worth, according to new research from Empower, a financial services leader in investing, planning, and advice.
IBut it’s not just money - it’s what money can buy. Only 27% rank wealth as the highest measure of financial success. Rather, most Americans say happiness (59%) is the most important benchmark - being able to spend money on the things and experiences that bring the most joy, doing what you love, followed by the luxury of free time (35%) to pursue personal passions.
People say success is about the “Factor of Four”: hard work (84%); talent (65%); who you know (55%) or The Network Effect; and luck and circumstance (51%).
The secret is to be a visionary (36%) - and then outwork everyone (32%), a belief held most firmly by those with incomes over $100K, rising to 40%. Pay yourself first, say over one third of people (35%), by putting money away and saving for retirement. For one in five younger generations (Gen Zers and Millennials 19%) a secret to success is “fake it ‘til you make it.”
“Fortune favors the bold, and people feel success is within their grasp with the right combination of dreaming and planning,” says Rebecca Rickert, head of communications at Empower. “It’s about disciplined, smart money choices, but overall people define financial success as very meritocratic, and a little serendipitous. There’s a sense that effort and outperformance will take you far.”
Suggests 52% OF AMERICANS Say There
More key findings from Empower’s report, “Secret to Success”:
Making it: People say the surest path to success is a well-paying job (51%), saving as much as possible and the power of compounding (46%), along with making smart investment decisions (46%). Some 36% say it’s financial education. People reveal that a secret to success is never spending more money than you make (52%).
IS A SECRET TO SUCCESS, New
Study
Still, nearly half of Americans (47%) feel they’ll never achieve the level of success they’re seeking. Just 37% of people consider themselves financially successful right nowwith higher numbers of men than women (42% compared to 33%). Only half (50%) of people state they are or will be better off financially than their parents, a long-held meterstick for generational success.
Barriers to success
More than one-third say the economy (35%) and income instability - irregular or insufficient income streams (30%) - is a culprit, along with lack of knowledge about managing finances (20%). Nearly a third say the biggest obstacle to success is not setting clear financial goals (28%). Over one in four (26%) say procrastination or delaying financial planning or decision-making gets in the way. People see a lack of savings (35%), overspending and not budgeting effectively (37%), and debt (36%) as barriers to success. Despite hurdles, most Americans (58%) believe that they will achieve financial success in their lifetime, with the younger generations most optimistic (Gen Z 71%, Millennials 70%, Gen X 53% and baby boomers 45%).
Success, realized
For most people (63%), financial success is found in tangible wins: being able to pay bills on time, owning a home (52%), and affording experiences like travel and entertainment (47%). For 40%, it’s about retiring at a goal age - and while they are working, enjoying the job (42%). Having a financial plan (45%), building up retirement plan savings like 401(K) investments (30%), and investing in stocks (27%) are top money moves people say propel greater success. One in three people (30%) say getting good financial advice is worth its weight in gold.
SET YOUR FINANCIAL RESOLUTIONS FOR 2025
By d-mars.com News Provider
anuary is a time for setting goals, new habits and fresh starts.
Here are five financial New Year’s resolutions you can set for yourself:
Boost your financial IQ: Financial literacy is critical to building wealth. It will help you break bad habits and make better choices. From managing debt to investing, a finance professional can educate you on potential strategies for reaching your goals. When you work together to execute those strategies, you’ll do so with a clear understanding.
Plan for the future: Because of compound interest, the right time to get serious about your investments and savings is always as soon as possible. If you’ve delayed this goal, make 2025 the year to open or increase your retirement account contributions. A professional can
make recommendations for what type of accounts to open. They can also help you calculate how much you need to contribute monthly to have the retirement you desire and to meet your other long-term goals.
Risking it: Nearly one in four (23%) say taking risks is an important money move to get richer. A third (34%) believe success means prioritizing your efforts because Time is Money.
Society says: Americans say their personal definition of success is often at odds with what society prizes. Less than half of people (43%) define financial success as having a certain amount of money or assets. Conversely, people say society equates success with wealth (59%), power (44%), and fame (35%). Just 6% say they value “power” as a measure of success for themselves.
Success through the ages: Almost half of Americans (49%) feel less financially successful compared to others. 60% say that for their generation, financial success is much harder to achieve than for other generations - a sentiment highest among millennials at 69%, and lowest among Boomers at 49%. Still, the definition of success may be evolving, as 83% agree that each generation has its own idea of success.
Success is in the eye of the beholder: Most Americans agree (71%) that there is no single measurement for financial success. One point of agreement: 61% say you can never have enough money.
Health = wealth: Over a third say success is just as much about physical well-being (35%) as it is how much money they have (27%).
More money, more problems: 47% agree with the adage “more money, more problems.” The majority (71%) say being rich has a positive connotation, and 61% say being rich is more than dollars and cents.
Success at work: People say the definition of success at work is how much money they earn (38%), benefits like health care, insurance and time off (36%) - but it’s also about the intangibles: finding the right job fit that aligns with their values and personality (35%) and receiving recognition and appreciation (35%). A third say having a good boss is worth its weight in gold (29%), and people view success in the workplace as flexibility (26%) and autonomy (20%). The value of a degree: 35% say the college you attend is a big determinant of how rich you are (vs 65% who say it isn’t).
Source: Brandpoint
Reduce your tax burden: It’s not too early to begin planning for tax season. Work with your advisor to use tax-advantaged investments and deductions to keep more of your money next year.
Review your insurance policies: Figuring out whether you have the right types of insurance coverage in place and in the proper amounts can be tricky. Review your policies with a professional to better understand this important aspect of your overall financial plan.
Make a budget: Whether you’re currently spending more than you earn or earning more than you spend, creating and adhering to a budget is the best way to get smart about your finances. If you’re in a net deficit, you can look to your budget to identify where you can reasonably reduce expenses, or alternatively, boost your income. Your budget can also show where to direct any surplus.
This new year, examine every facet of your finances to help you get your ducks in a row.
Source: StatePoint (Edited by d-mars.com)
The University
of Houston
continues to grow not just in student population but also in the construction of new buildings such as the John M. O’ Quinn Law Building and Tilman J Fertitta Family College of Medicine.
UH’s facilities growth includes the continuous need to procure a variety of non-construction goods and services, all of which undergirds UH’s recognition as an institutional “Powerhouse.”
By
long with shorter days and dropping temperatures, there is a sense of urgency to get your home in shape before winter arrives. This is especially true for plumbing, as frigid temps can wreak havoc on pipes and outdoor faucets. Along with maintenance, homeowners can use the season to make simple plumbing repairs or upgrades so essential household functions run more smoothly throughout the colder months.
To help you tackle these tasks, plumbing experts offer tips for jobs you can do yourself, and those that might be better left to the pros.
How to Maintain and Improve Your Plumbing this Winter
Freeze-proof your pipes
Be proactive to safeguard against freezing weather. Start by ensuring any exposed pipes are insulated to prevent freezing, especially in unheated areas like basements, crawl spaces, and garages. This is also the time to disconnect and drain outdoor garden hoses and shut off water to any exterior faucets to avoid burst pipes.
In the winter, your water heater may need to work harder, so make sure to have the tank inspected, cleaned and flushed if needed. If you have a sump pump that experiences extreme weather conditions, ensure that it’s properly cleaned and insulated.
Prevent laundry hazards
The laundry room is one of the most used but often overlooked
spaces in your home. To keep appliances in top shape, focus on the plumbing. Key tasks to ensure your washing machine will continue working problem-free include inspecting hoses, pipes, and valves around your washer and laundry sink for leaks. You could consider replacing rubber hoses with durable, braided stainless steel hoses.
Check that the trap seal, the pipe that prevents sewer gases and odors from backing up into the laundry room, is full of water. Occasionally pour a bucket of water down the drain to flush the line and keep the trap fresh and sealed. Pro tip: Secure exposed pipes or hoses with zip ties to keep the washer’s movement from shaking them loose.
Keep toilets problem-free
While you’re checking areas needing repair, toilets should top your list. Fortunately, some common problems are easy DIY fixes. Troubleshoot by first turning off the water. Turn the small knob on the wall, usually near the toilet’s right side, clockwise (to the right). Take off the toilet tank’s ceramic lid and place it on a towel to prevent breakage. Then look inside to check if the flapper’s working. Over time, rubber or silicone flappers deteriorate, collect dirt, or become brittle, so they no longer work as a seal.
You can find replacement flappers at hardware and home improvement stores. Installation instructions are typically included when you buy toilet replacement parts. Other fixes for running toilets include chain link adjustment, trimming the toilet fill tube, adjusting the ball float arm, or replacing a broken ball float. If repairs seem too challenging, consult a plumbing professional.
Pro tip: Take pictures of parts that need replacing before heading to the store.
Upgrades to consider Some household issues may be improved by making plumbing upgrades.
Soften your water: If you find your skin and hair experiencing soap buildup and dryness or you
see soap buildup on your shower and tub surround, you may have hard water. The high mineral content in hard water can be detrimental to your plumbing as well as your personal care. Installing a water softener can make a big difference in terms of your skin and hair, and for your home’s pipes. Contact your plumbing professional if you’re interested in a water softener for your home.
Upgrade your faucet: Today’s kitchen faucets use cutting-edge technology to offer convenience and cleanliness in two new ways: You can choose a faucet requiring a simple touch (even from a wrist or elbow), or that you only need to wave your hand under to turn on. Either option helps keep your faucet and sink cleaner - and is easier to use for children, older adults and with messy or full hands. Consider a bidet: Choosing a bidet can enhance your bathroom and improve personal hygiene. While getting a full bidet needs professional installation, a simple bidet toilet seat is something that’s easy to install yourself. Most of these products include instructions and require minimal tools for installation.
Source: StatePoint (Edited by d-mars.com)
d-mars.com
cake
INGREDIENTS FOR THE CAKE
3 cups all-purpose flour
1 cup unsalted butter, softened
The holidays are the perfect time to indulge in fresh, home-baked goods!
A Sock It to Me Cake is a Southern classic: a moist, tender Bundt cake with a swirl of cinnamon-sugar and chopped pecans hidden inside, creating a delightful surprise in every slice. This cake combines the rich flavors of butter, vanilla, and sour cream for a decadent crumb, while the cinnamon-pecan filling adds a warm, spiced contrast. Finished with a sweet glaze drizzled over the top, this cake is simple yet indulgent—a perfect treat for Christmas, holiday gatherings, or just a cozy night at home. It’s an easy, comforting dessert that’s as impressive as it is delicious.
Here’s a classic homemade Sock It to Me Cake recipe! This cake is rich, buttery, and filled with a delicious cinnamon-pecan streusel that gives it a flavorful twist.
2 cups granulated sugar
4 large eggs
1 cup sour cream
1/4 cup whole milk
1 tablespoon vanilla extract
2 teaspoons baking powder
1/2 teaspoon baking soda
1/2 teaspoon salt
FOR THE FILLING:
1 cup chopped pecans
1/2 cup brown sugar
1/2 tablespoon ground cinnamon
FOR THE GLAZE:
1 cup powdered sugar
2-3 tablespoons milk
1/2 teaspoon vanilla extract
DIRECTIONS:
1. Preheat and Prep:
• Preheat your oven to 350°F (175°C).
• Grease and flour a Bundt pan.
2. Make the Streusel Filling:
• In a small bowl, mix together the chopped pecans, brown sugar, and cinnamon until well combined. Set aside.
3. Prepare the Cake Batter:
• In a large mixing bowl, cream together the butter and sugar until light and fluffy (about 3–5 minutes).
• Add the eggs one at a time, beating well after each addition.
• Add in the vanilla extract and mix until combined.
• In another bowl, whisk together the flour, baking powder, baking soda, and salt.
• Gradually add the flour mixture to the creamed butter mixture, alternating with the sour cream and milk. Begin and end with the flour mixture, mixing until just combined after each addition.
4. Assemble the Cake:
• Pour half of the cake batter into the prepared Bundt pan and spread it evenly.
• Sprinkle the pecan streusel mixture over the batter.
• Pour the remaining batter over the filling and spread it evenly
5. Bake:
• Bake for 50–60 minutes or until a toothpick inserted into the center comes out clean.
• Let the cake cool in the pan for 10–15 minutes, then carefully invert it onto a wire rack to cool completely.
6. Make the Glaze:
• In a small bowl, whisk together the powdered sugar, milk, and vanilla extract until smooth and pourable. Add more milk if needed for the desired consistency.
7. Glaze the Cake:
• Once the cake is completely cool, drizzle the glaze over the top.
By d-mars.com News Provider
3 WAYS
SMALL BUSINESSES CAN USE TECHNOLOGY THIS HOLIDAY SEASON TO THRIVE
he holiday season is right around the corner, and if recent retail sales forecasts are any indication, it's going to be a massive year for small businesses. The Mintel Holiday Shopping Report 2024 predicted U.S. retail sales in November and December would reach upwards of $1.07 trillion and people are planning to start their shopping early. Are small businesses ready? For many small to medium-sized businesses (SMBs), the holidays can make or break their year. Small businesses don't have the same luxury as big corporations and, in
most cases, operate with a lean team, tight inventory and limited resources. With this in mind, every second and every dollar matters. So, how can businesses ensure that they're optimizing internal processes and utilizing their employees effectively to drive growth?
Technology can be a powerful enabler, opening up new opportunities and giving small businesses a significant edge toward success. The right technology will allow businesses to reach the right audience, meet customer demand and drive maximum traffic.
Here are three ways SMBs can leverage technology to stand out and scale up this holiday season.
Use AI to improve efficiency
Artificial intelligence isn't going to replace people, especially in customer service and sales, and it can be a big help in improving the way owners operate their businesses. According to the Small Business & Entrepreneurship Council, 75% of small businesses are using AI for a variety of tasks, and nearly half of those report AI allows their (human) employees to focus on more meaningful, higher-level tasks. Whether it's streamlining processes, generating new ideas, tracking inventory or creating custom marketing materials, AI can be molded and incorporated into your business to address your needs. AI can also provide support with analyzing customer data to create targeted advertising and personalized recommendations, automation of repetitive tasks like data entry, and creating chatbots for simple customer service questions or needs, allowing team members to prioritize more complex projects.
Create and optimize an online presence to attract consumers
Consumers expect businesses to have an online presence in addition to a physical presence. In fact, data from Expert Market shows 98% of small businesses have some kind of online presence, however, only 63% have e-commerce integrated into their website. That's a missed opportunity. According to the Mintel report, 82% of people are multichannel shoppers who shop online. Adobe Analytics predicts online holiday sales will top $240.8 billion this year, with this being the most "mo-
bile" shopping year to date. With all of those online and multi-channel shoppers, small businesses must include e-commerce on their sites to stay competitive.
Improve customer experience
SMBs should ensure they are reaching customers where they are by offering an omnichannel experience. For those with an established online presence, they must continue to incorporate new techniques that elevate their customers' online experience so they continue to return. A robust, user-friendly website with ecommerce creates a great customer experience. You want shoppers to feel as welcome online as they do in your physical business. Chatbots can help out with customer service, personalized email campaigns can make your customers feel seen and heard, while social media marketing can build loyalty, create community and put you in touch with people all over the world. Other tools like customer relationship management systems can store customer data, track purchase history and provide targeted offers, further upping the relationship level.
By leveraging technology, small businesses can level up just before the holiday rush. Technological advancements will help small business owners create an engaging, personalized presence for customers and can help run your business more efficiently and smoothly, too.
Source: Brandpoint
he holidays bring a whirlwind of excitement, sales, and unfortunately also scams. Black Friday, Small Business Saturday, and Cyber Week mean increased online transactions, e-commerce traffic, and a heightened focus on fulfilling customer orders - all of which make small businesses, especially micro-businesses, prime targets for cybercriminals.
According to Bank of America’s Small Business Owner’s Report, more than half of small business owners said cybersecurity threats have impacted their business. Unlike larger corporations with dedicated IT departments, many small and micro businesses lack proper security infrastructure, leaving them more vulnerable to and harmed by threats. A single scam or breach can be costly and can put a business behind during the busy holiday season.
Scammers know how to exploit the season’s hustle and bustle. But don't let the Grinch steal your seasonal success - arm yourself with these tips to stay protected and keep the holiday cheer intact.
The Naughty List: Common Holiday Cyber Scams
• Phishing: Fake emails or texts disguised as retailers or shipping services claim “Order issues” or "Tracking updates." Clicking these links can lead to malicious sites or stolen credentials.
• Payment fraud: Increased holiday transactions mean a higher risk of stolen credit card use, chargebacks, and "friendly fraud," where
7 Steps to Help Keep Your Small Business Cyber Safe This Holiday Season
buyers dispute charges after receiving goods. Physically damaged cards during in-person payments and mismatched addresses for online transactions can be red flags.
• The impact of malware: Cybercriminals target businesses with malware that locks its data or steals customer information, disrupting holiday operations.
• Website vulnerabilities: Unpatched software or weak security measures on your e-commerce site can lead to data breaches or malicious code injections.
• Gift card fraud: Hackers might target or even brute-force codes for digital gift cards, either to steal funds or use them fraudulently, which can result in financial loss and impact customer trust.
In today’s digital-first world, cybersecurity is no longer optional - it's a necessity. With cyber threats evolving constantly, safeguarding your business requires vigilance, informed employees, and robust practices. Investing in
cybersecurity tools is a simple way to address these concerns.
The Nice List: 7 Cyber Safety Tips for the Holidays
• Train Employees to Spot Scams: Equip your team to recognize phishing attempts, avoid suspicious links, and adopt the mantra: “When in doubt, throw it out!”
• Secure Your Systems and Networks: Use strong passwords, enable a VPN (Virtual Private Network) for all remote work, and keep software, operating systems, and drivers up to date to patch vulnerabilities.
• Guard Sensitive Data: Avoid sharing personal or company information over email and rely on secure payment platforms to handle transactions.
• Double Down on Authentication: Enable multi-factor authentication (MFA) on critical accounts like banking, e-commerce, and email for an added layer of security.
• Backup Your Data Regularly: Protect yourself against ransomware and system failures by maintaining up-to-date backups of important business information.
• Protect E-Commerce and Gift Cards: Use secure payment processors and set clear refund policies to deter disputes. Employ tools that can prevent hackers from brute-forcing codes and monitor for unusual activity.
• Invest in Cybersecurity Solutions: Some tools can offer round-the-clock protection for your devices, data, and online activity - no IT skills required.
In a world where scams are harder to detect it is good to have extra help. Owners and employees can check in real time if something might be a scam with advanced apps that are AI-powered. These apps can tell you if a text message, social media post, email, or website message is likely to be a scam, what makes the content suspicious, and what to do next. Beyond just protecting your systems, it's essential to build trust with your customers by showing them that your business takes cybersecurity seriously. Displaying security badges on your website, being transparent about how customer data is protected, and offering secure payment options can go a long way in fostering customer confidence and retention.
The holidays are a time of opportunity for both small businesses and scammers. By adopting these best practices, you can protect your business, your customers, and your peace of mind this season.
Source: Brandpoint (Edited by d-mars.com)
By d-mars.com
6 Tips for Safe Travels this Holiday Season
By d-mars.com News Provider
Traveling for the holidays? Whether you're having a Friendsgiving with pals or going to grandma's house for Christmas, Kwanzaa, or Hanukkah, you'll find the roads jam-packed. According to a survey by GasBuddy, 72% of Americans plan to drive to their holiday destination, up from 41% in 2023. Stormy and snowy weather conditions won't help matters. Here are some tips to help you arrive at your holiday destination safely: Be prepared: Transform your trunk for holiday travel. Is your trunk filled with your kids' sports equipment, your gym bag and miscellaneous items you found at a garage sale? Experts recommend clearing all of that out and packing items you'll need if you get stranded, like hats, gloves, warm socks and blankets for everyone in the car. Also include water, flashlights and high-calorie snacks like trail mix. Don't forget phone chargers, jumper cables, a shovel and ice scraper, a tarp, snow brushes and a bag of sand or cat litter to give your tires some traction if you need to get out of an icy mess.
Be mindful of distractions: Texting while driving is the top culprit in distracted driving, according to a survey from State Farm. But that's not the only one. Grooming, checking maps, interacting with kids in the back seat, eating, or even rubbernecking at an accident can cause an accident of your own. Also, be alert for wildlife and pedestrians.
Car maintenance is key: Oil changed and tires winter ready? Check! Lights all functioning and fluids topped off? Check! How about the wipers? What about your battery life? Before you go, make sure your car is in tip-top shape so you get to your destination and home again safely. Even pop an extra jug of windshield washing fluid into your trunk, just in case. Check the weather ahead: Monitor the weather along your route to know what you're driving into. You can arrange to stop in a hotel, if necessary, or delay your trip. The last thing you want is to be on the road in dangerous driving conditions.
Plan your route: Hop on your favorite mapping app and plan the best route for your trip, including stops for meals or overnights in a hotel. Many apps revise your route based on traffic patterns and accidents on the road ahead, so keep it on for any changes.
Fight fatigue: If you're driving a long distance, plan to take breaks every few hours or 100 miles to refuel, get out of the car, stretch and walk around for a bit. You don't want to nod off while driving.
Following these tips can help you feel confident setting out on your holiday journeys. Arriving safely to spend time with family and friends is what it's all about!
