Community Weekly Report 1

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COMMUNITY WEEKLY REPORT

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Volume 3, Edition 1

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Inspire, Inform & Educate

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January 6 - January 12, 2022

Page 2

What Type of Person

Wants To Buy Your Home?

Page 2

3 TRENDS POISED FOR GROWTH IN 2022 AND THE TECH STARTUPS HELPING TO FUEL THEM

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2 | December 30 - January 5, 2021

Community Weekly Report REAL ESTATE

What Type of Person

Wants To Buy Your Home?

By Marla Lewis President of the Houston Black Real Estate Association

P

eople may select homes based on their wants and needs, but their personalities affect the transaction, too. As a seller, you can benefit from knowing about the different types of buyers you’ll encounter. Such an understanding will help you avoid frustrations and make the transaction and negotiations go much smoother.

Aggressive Some buyers can be aggressive. This may just be their nature – some people jump into everything – or because of circumstances. In the current market, for example, competition from other would-be buyers may pressure someone into being pushy. But it’s also possible that they are being forced to relocate for work or they’ve been looking for so long that they’re tired of the house-hunting process and are ready to buy.

The aggressive buyer is ready to make the purchase and will usually be an all-cash buyer or have financing lined up. They may push for an earlier closing or make lots of demands in the contract.

Procrastinator Maybe they will, and maybe they won’t. Those who just like to look might buy a home at some point, but today?

Well, they’re not really sure if it’s the best time. What’s the rush? Buyers in this group usually spend a lot of time at open houses – virtual or in-person – and looking at properties online. They’ll tour your house more than once and seem to really like it, but they’re not ready to move forward. These folks may even have their financing lined up but refuse to pull the trigger on a purchase.

Perfectionist Then there are the perfectionists. Sure, they will make an offer – on the perfect home. Be prepared for these buyers to view your home more than once, but end up determining that the easternfacing front door is not an acceptable feature, and then move on. Or, if they do make an offer, it comes with so many extra conditions that you’ll wonder why

they don’t just build a new house on their own.

They will want you to replace the front door because it’s the “wrong” color or rip up the carpet in the master bedroom because it clashes with their sheets. Such small details shouldn’t matter. A little paint goes a long way, carpet can be replaced, and furniture can be changed.

But logic doesn’t matter to this buyer.

Investor The opposite of the perfectionist is the buyer that doesn’t care about your home’s problems. Outdated bathrooms?

Popcorn ceilings in every room? A bad foundation? No problem. These buyers either intend to remodel the moment they get the keys or they are real estate

investors who will buy nearly anything to turn a profit. While these buyers won’t be scared away by a property’s shortcomings, they also will want a low price.

Call for help?

Your realtor can help you understand the different types of homebuyers you may encounter. He or she can come up with a marketing plan and negotiation strategy that works best for the type of buyer interested in your house. This service may even include determining if the potential buyer is even qualified to submit an offer, saving you time and aggravation.

The ultimate goal of a real estate transaction, of course, is a timely sale. However, being aware of the motivations and characteristics of different types of buyers can reduce (but probably not eliminate) the stress of selling your home.

For more helpful real estate information and access to real estate listings across the great state of Texas, please visit HAR.com. And for more about the Houston Black Real Estate Association, please visit hbreahouston.org.

Content provided by the Houston Association of Realtors

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December 30 - January 5, 2021 | 3

Community Weekly Report IT & TECHNOLOGY

3 TRENDS POISED

for Growth in 2022 and the Tech Startups Helping to Fuel Them Trend 2: Interactive fashion resale marketplace

By d-mars.com News Provider

T

he past year has brought a flurry of changes for many people. Maybe you've embraced online shopping and want to start to incorporate meal planning into that experience. Perhaps you've gotten into selling things from the comfort of your home or you're now working remotely with people around the world.

Digital solutions meet modern needs so you can do these types of things successfully, whether you're a consumer or an entrepreneur. Three of the top digital trends of 2022 showcase the growth of technology solutions by innovative startups focused on making life better.

What people choose to wear defines who they are, and today more people than ever want to stand out in their own unique way. That's why interest in vintage clothing, upcycled fashion, and handmade accessories is soaring, and Galaxy is connecting passionate sellers with engaged buyers.

Trend 1: Simplified online grocery shopping The food marketplace is an evolving space with two trends poised for continued growth: online grocery shopping and meal planning. Grocery Shopii is the solution for shoppers who want to integrate meal planning into a customized online shopping experience.

Today, meal solutions are helping consumers tackle meal fatigue and save time. Not only are Shopii recipes curated by top bloggers, they're hyper-personalized to each client's preferences, offering suggestions that align with existing shopping habits. Plus, Grocery Shopii utilizes machine learning to expedite meal planning and online grocery shopping to 5 minutes or less.

Grocery Shopii is free for shoppers and helps grocers provide a tailored experience, which in turn builds customer loyalty. Learn more at GroceryShopii.com.

Galaxy is the first platform of its kind to fuse live shopping and fashion resale, creating a truly social, entertainment-geared shopping experience with sustainable fashion at its core. With Galaxy, shoppers can have conversations while buying, allowing them to make more informed decisions and understand the stories behind the

pieces they're browsing.

Galaxy enables the next generation of fashion entrepreneurs to find and build their community, plus, unlike other platforms, takes no commission or fees. Visit Galaxy.Live for more information.

Trend 3: Symbiotic solutions to labor needs and economic empowerment The labor shortage crisis, the Great Resignation, diversity challenges - job economy topics continue to capture headlines. Companies of all sizes are struggling to fill roles with quality candidates who meet their needs.

Meaningful Gigs is one solution that solves many issues that companies are facing today. This tech-packed platform connects skilled African designers with companies seeking high-quality digital design work. Their vision is to create 100,000 remote skilled jobs in Africa by 2028.

Meaningful Gigs provides companies with a way to tap into global diversity while also delivering critical design solutions for their businesses for creative, product and marketing teams. By supplying people in Africa with skilled jobs, the company focuses on continuous economic empowerment and socioeconomic advancement.

Discover more at MeaningfulGigs.com.

2022 is sure to be a year of continued change as people increasingly rely on digital solutions. Explore these trends to see how they impact your life, and consider new technologies to meet your needs.

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Source: BPT

4 | December 30 - January 5, 2021

Community Weekly Report

Experience Our World of Advertising, Marketing, Media and Communication